nampc digital trends
DESCRIPTION
In the dynamic digital world, full of opportunities and obstacles, arts organizations across the country have been developing and testing a learned approach to digital marketing designed to drive sustainable ticket sales and revenue. This deck includes five takeaways for arts organizations to work into their overall strategy and position themselves sustained success.TRANSCRIPT
BREAKING THROUGH THE NOISE Laying a framework for Digital Success
#NAMPC @JSILTON
WHERE WE’RE HEADED
ITERATIVE DESIGN The End of the Massive Redesign
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1. Content Management (CMS)
2. Separate Content and Code 3. A/B Testing & Analytics
4. Agile & Scrum Methodologies
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READABILITY The Content-Focused Web
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ENTITIES Structured Data & Semantic Markup
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PAY TO PLAY The End of “Free” Social Marketing
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• Promoted Posts, Pages, Boost, etc.
• Promoted Tweets, Accounts, Trends • Promoted Pins
• Promoted Photos & Videos
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PRIVACY SSL & HTTPS for Security
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Authentication Am I talking who they claim to be?
Data Integrity Has anyone tampered with the data?
Encryption Can anyone see my conversation?
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