digital reach - tatlerasia.com · through sm aura premier (which will be on its second). then in...

DIGITAL REACH

MEDIA KIT

2020

THE TATLER BRAND

Tatler is access to the best of

power, influence, and style in Asia.

Tatler inspires the most influential and affluent community in Asia to connect, share, and celebrate the finer things in life

and make the world better.

THE TATLER BRAND

The most coveted brand in Asia.

For 42 years Tatler has remained the most relevant and trusted media brand in Asia.

8 Editions Across Asia

CHINA,HONG KONG, INDONESIA, MALAYSIA, PHILIPPINES,

SINGAPORE, TAIWAN, THAILAND

2 MILLION Monthly Print Readers

4.6 MILLIONmonthly online visitors

$335,000 Average HHI

*Regional data

THE MAGAZINE

The Tatler legacy ...redefined.

Completely re-imagined from the ground up. New design is clean, bold, and impactful with engaging new content and a modern and elevated aesthetic.

Meet the inspiring people

starring on the covers of our

regional titles Around Asia

Tatler Philippines covers

Kevin Tan

Photography Artu Nepomuceno Styling Megan Manzano Grooming Johnson Estrella

Katrina Razon

Photography Patrick Diokno Styling Christopher Kim Styling Assistant Mira Uttamchandani Hair Marvin Braga Make-up Johnson Estrella

Outfit Givenchy top and shorts, Jimmy Choo shoes

Kim Jones

Photography Patrick Diokno Styling Christopher Kim Styling Assistant Mira Uttamchandani Hair Jeff Valenzuela Make-up Sylvina Lopez

Outfit Gucci top and skirt, B

ottega Venetta shoes

Tatler

20

HKT_0320_Fob_Around Asia.indd 1

21/02/2020 4:33 PM

Tatler

26

The Terno ReimaginedToday, the terno enjoys a well-deserved resurgence. TernoCon (a biennial terno design competition spearheaded by Ben Chan) brings together young talents, each with their own take on the modern terno, in a stalwart and elegant demonstration of Filipino identity and pridePhotography by Patrick Diokno. Styled by Gino Gonzales and Noel Manapat

Tatler

The Scene

61

Best Best! of the

One of the best ways to keep up to date with and truly understand the Philippine culinary landscape is to experience T.Dining’s Best Restaurant Guide (BRG) launch and Awards Night. At this energetic and animated annual affair, our country’s premier chefs, restaura-teurs, sommeliers, and oenophiles come together to honour the best, kick back and relax (for a change!), and indulge in the libations and amazing spread prepared by world-class chefs and mixologists.

Sixteen delicious years since its inaugural issue, the much-referred to guide has secured the top spot as the most trusted source of thor-ough and judicious coverage of the Philippines’ dining scene. Through the years, its co-editors Maritess Garcia Reyes and Shauna Jay Popple Williams, and esteemed panel of reviewers, have enjoyed eating and drinking their way through the archipelago, compiling a compre-hensive and inclusive cross-sec-tion of the most hankered after establishments (including a Best

Bars section) across Metro Manila, Cebu, Davao, Baguio, and Boracay. Once again, HSBC extended its partnership with the BRG 2020.

The launch and awarding, which was co-hosted by T.Dining’s Food & Wine Editor, Stephanie Zubiri and RJ Ledesma, brought together more than 300 foodies and dis-cerning sophisticates to the High Street Lounge of the Shangri-La at the Fort, Manila, to honour the 203 well-deserving restaurants who made it to this year’s guide. In her welcome remarks, Irene Martel Francisco, Philippine Tatler Managing Director, happily an-nounced the continuation of fruit-ful partnerships namely T.Dining’s Best Restaurants Week at Rockwell (now on its third year), as well as T.Dining’s A Culinary Journey through SM Aura Premier (which will be on its second). Then in Sep-tember, a unique and very exciting two-day foodie festival, Off Menu Manila, is set to tantalise taste buds.

Guests indulged in the enticing spread meticulously prepared by

As it turned sweet 16, T.dining pushed out the boat for the launch of edition of the Best Restaurant Guide and Awards Night By Shauna Jay Popple Williams

This page: Margarita Forés, Abba Napa, Colin Mackay—the city’s top tastemakers grace the most awaited event in the dining scene

Tatler

Living

Food

357

Tatler

Living

Food

356

Best Best! of the

One of the best ways to keep up to date with and truly understand the Philippine culinary landscape is to experience T.Dining’s Best Restaurant Guide (BRG) launch and Awards Night. At this energetic and animated annual affair, our country’s premier chefs, restaura-teurs, sommeliers, and oenophiles come together to honour the best, kick back and relax (for a change!), and indulge in the libations and amazing spread prepared by world-class chefs and mixologists.

Sixteen delicious years since its inaugural issue, the much-referred to guide has secured the top spot as the most trusted source of thor-ough and judicious coverage of the Philippines’ dining scene. Through the years, its co-editors Maritess Garcia Reyes and Shauna Jay Popple Williams, and esteemed panel of reviewers, have enjoyed eating and drinking their way through the archipelago, compiling a compre-hensive and inclusive cross-sec-tion of the most hankered after establishments (including a Best

Bars section) across Metro Manila, Cebu, Davao, Baguio, and Boracay. Once again, HSBC extended its partnership with the BRG 2020.

The launch and awarding, which was co-hosted by T.Dining’s Food & Wine Editor, Stephanie Zubiri and RJ Ledesma, brought together more than 300 foodies and dis-cerning sophisticates to the High Street Lounge of the Shangri-La at the Fort, Manila, to honour the 203 well-deserving restaurants who made it to this year’s guide. In her welcome remarks, Irene Martel Francisco, Philippine Tatler Managing Director, happily an-nounced the continuation of fruit-ful partnerships namely T.Dining’s Best Restaurants Week at Rockwell (now on its third year), as well as T.Dining’s A Culinary Journey through SM Aura Premier (which will be on its second). Then in Sep-tember, a unique and very exciting two-day foodie festival, Off Menu Manila, is set to tantalise taste buds.

Guests indulged in the enticing spread meticulously prepared by

As it turned sweet 16, T.dining pushed out the boat for the launch of edition of the Best Restaurant Guide and Awards Night By Shauna Jay Popple Williams

This page: Margarita Forés, Abba Napa, Colin Mackay—the city’s top tastemakers grace the most awaited event in the dining scene

Tatler

Living

Food

357

Tatler

Living

Food

357

Photographer Nick Bondarev captures the wonders of the wilds of Mongolia, fashion houses unveil further collaborations with artists and experts detail how to establish your own museum

Features

An eagle hunter in Mongolia. Below: Artist Ignasi Monreal’s campagin for Gucci, one of an increasing number of collaborations between artists and fashion houses

Phot

ogra

phy

Nic

k Bo

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ev

Tatler

Section

78

Photographer Nick Bondarev captures the wonders of the wilds of Mongolia, fashion houses unveil further collaborations with artists and experts detail how to establish your own museum

Features

An eagle hunter in Mongolia. Below: Artist Ignasi Monreal’s campagin for Gucci, one of an increasing number of collaborations between artists and fashion houses

Phot

ogra

phy

Nic

k Bo

ndar

ev

Tatler

Section

79

The WishListEverything you need to look your best this month

Louis Vuitton boots in burgundy

Tatler

Style

98

The WishListEverything you need to look your best this month

Louis Vuitton boots in burgundy

Tatler

Style

99

THE TATLER LIFE

Tatler reaches a unique consumer of affluent and

influential people.The Tatler reader lives a luxury lifestyle through shared passion points. Our luxury

lifestyle content and experiences immerse them in these passions every day.

FASHION

WATCHES

JEWELLERY

TRAVEL

AUTOMOTIVE

BEAUTY

ART

FOOD

PHILANTHROPY

WELLNESS

REAL ESTATE

THE TATLER AUDIENCE

Tatler Reaches Ultra High-Net-Worth

Audiences

*Tatler Philippines data

upward of ₱5,000,000 a yearAnnual Household Income

PRINT AUDIENCE

68% Women 32% Men 40 Average Age

DIGITAL AUDIENCE

59% Women 41% Men 33 Average Age

174,627Monthly Readership

58,209Circulation

PRINT REACH

Distribution Channels:

VIPs

5-STAR HOTELS

FINE-DINING RESTAURANTS

AIRLINES,PRIVATE JETS, AIRPORT LOUNGES

CLUBHOUSES

LUXURY SERVICES APARTMENTS

BANKS, HEALTH & FITNESS, SPAS AND BEAUTY SALONS


EDITORIAL ARCHITECTURE

Thought leadership through the eyes of Asia’s most influential people.Tatler is Asia’s bible and muse to the most important and influential people in the region—the most discerning, up-to-the-minute voice in

extraordinary living.

5%

5%

15%

10%

30%35%

REGIONAL EDITORIAL CALENDAR

JANUARYBeauty & Wellness

FEBRUARYTravel

MARCHFashion: The New Asia

APRILThe Future, Sustainability,

and Technology

MAYInfluence

JUNEThe Women’s Issue

JULYPersonal Best

AUGUSTOptimism

SEPTEMBERLegacy & Anniversary Issue

OCTOBERFashion:

Asia’s Most Stylish

NOVEMBERBest of

DECEMBERPower & Purpose

DIGITAL REACH


400,000Monthly Online Visitors

2,100,000Monthly Page Views

20,000+Newsletter Database

Tatler Philippines

Tatler Dining

34,600230,000

6,00069,000

OUR FLAGSHIP EVENTS

One of the most anticipated events on the social media calendar. A tradition in all our markets. N O V E M B E R 2 0 2 0

A culinary event that unveils the new year’s guide alongside an awards ceremony paying tribute to premier chefs, restaurateurs and industry experts who paved the region’s culinary landscape

J A N U A RY 2 0 2 1

The annual Art of Luxury event is a celebration of the jet-setter lifestyle and the inimitable experience of luxury travel. We bring together travellers, discerning sophisticates, and taste-

makers as we celebrate the launch of the first ‘Traveller’ issue of the year O C T O B E R 2 0 2 0

ArtofLuxury

Gen. T celebrates Philippines’ brightest talents with its dynamic platform to connect the city’s upcoming entrepreneurs and business leaders. The event marks the annual launch of the Gen. T

list, which features Philippines’ 50 most promising game changers S E P T E M B E R 2 0 2 0

TATLER ADVERTISING RATES 2020

Print Formats & Rates

Types Pages Rates(₱) 6X 12X

Standard Advertising

Full Page (ROP) 1 215,000 206,000 185,000

Double Page Spread (ROP) 2 403,000 389,000 325,000

Special Insertion

False Cover 4 743,000

Gatefold Front 2 591,000

Inside Front Cover Gatefold 4 630,000

Outside Front Cover Gatefold 4 682,000

Wrap Around/Inside Reverse Gatefold 4 525,000

Outside Back 1 487,000 384,000 341,000

Inside Back 1 271,000 254,000 233,000

IFC Spread 2 445,000 396,000 375,200

1st DPS 2 427,000 413,000 345,000

2nd DPS 2 419,000 405,000 338,000

3rd DPS 2 410,000 397,000 332,000

Around Asia 1 279,000

1st Ad Facing TOC 1 232,000 222,000 200,000

2nd Ad Facing TOC 1 228,000 218,000 196,000

3rd Ad Facing TOC 1 225,000

Masthead 1 1 224,000 214,000 192,000

Masthead 2 1 222,000

Editor’s Note 1 219,000 210,000 188,000

Behind The Scene 1 217,000

Contributors Page 1 216,000

Guaranteed PositionsDepending on availability of space and subject to the following surcharges:Fixed position: 20% loadingPage facing editorial: 15% loading

Non-Standard AdvertisingRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for

insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

Booking DeadlineSix weeks preceding the month of publication.

Closing DeadlineFor non-prime position, closing date for all

material is the first day of the month preceding the month of publication.

CancellationNo cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.

Digital Formats & Rates

Types Details Rack Rate

Online Advertorial 300-500 words written by TatlerPress Release and other media to be provided by clientArticle to be posted on Facebook and TwitterWith standard social media optimisation

Starts at PhP 65,000

1-Min Video Advertorial

1-minute video advertorial with script, audio and creative execution; 1 day shootTo be posted on the website with a full write upTo be posted on Youtube, Facebook, and TwitterWith standard social media optimisation


3-Min Video Advertorial

3-minute video advertorial with script, audio and creative execution; maximum 2 days shoot and 3 editsTo be posted on the website with a full write upTo be posted on Youtube, Facebook and TwitterWith social media optimisation


Event Coverage Video with Online Support

1-day event coverage video Finished video to be given to clientTo be posted on the website with a full write upTo be posted on Youtube, Facebook and TwitterWith standard social media optimisation


2 - 5 videos at 1 minute each with script, audio and creative execution Finished videos to be given to clientTo be posted on the website with a full write upTo be posted on Youtube, Facebook and TwitterWith standard social media optimisation

Video Series AStarts at PhP 400,000

Types

BookmarkOutside Back CoverInside Back CoverIFC SpreadFull PageHalf Page

Pages

1121

405,000.00297,000.00 148,000.00268,000.00119,000.0073,000.00

T.Dining Best Restaurants Guide

CONTACT

Lynne M. PalmaGeneral Manager - Sales

0918 979 1434 [email protected]

Rachel RelucioSenior Account Manager


Khush RaghaniAccount Manager


Dorynna UntiveroDigital Editor/Manager


Isabel Martel FranciscoCreative Strategist & Generation T Editor


Nikki MartelEvents and Marketing Officer


Lucky GuerzonAccount Manager


Unit 11-A 11th Floor VGP Center, 6772 Ayala Avenue, Makati City

digital reach - tatlerasia.com · through sm aura premier (which will be on its second). then in...

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