Digital Experiences Webinar Presentation 2015

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<ul><li><p>How to maximize the value of your digital experiences </p><p>Digital Experiences Nov. 18, 2015 </p></li><li><p>Lyle Bunn Digital Media Industry Consultant </p><p>Digital Experiences Nov. 18, 2015 40 years of experience in information and telecommunication technology </p><p> 14-year focus on digital place-based media </p><p> 300+ published papers International speaker </p></li><li><p>Maximizing the benefit of digital technology </p><p>Digital Experiences Nov. 18, 2015 </p><p> Invented industry that services its end users </p><p> Creates enabling value Empowers organizations Improves valuation of enterprise through </p><p>brand equity </p></li><li><p>Digital media trends Digital Experiences Nov. 18, 2015 </p><p> Higher resolution display Faster refresh rates Content presented at higher quality Single content management tools Better integration into environment Sustained dwell time appreciated by </p><p>patrons </p></li><li><p>Gamification and Augmented Reality </p><p>Digital Experiences Nov. 18, 2015 Gamification makes the interaction with media fun Augmented reality addition of info or visuals significantly changes that engagement experience </p></li><li><p>On-location engagement experience factors </p><p>Digital Experiences Nov. 18, 2015 </p><p> Life-changing experience Memorable Share with friends </p></li><li><p>Success factors for enabling the value of digital media </p><p>Digital Experiences Nov. 18, 2015 To improve valuation, support growth of brand equity and support productivity of the enterprise: Improve processes Exploit new assets (i.e., proliferation of info, data, statistics) Leverage communication tools </p></li><li><p>Success factors for enabling the value of digital media (continued) </p><p>Digital Experiences Nov. 18, 2015 Train and enrol participation Inspire us to engage Aligning with the values, attributes, characteristics and identity of brand </p></li><li><p>SportChek Digital Experiences Nov. 18, 2015 </p><p> Canadian sporting goods chain Integrated digital media engages </p><p>consumers with customer and staff support interface </p><p> 60% associate assisted sales Key lesson integrate digital media as a </p><p>device into sales associate process </p></li><li><p>Whole Foods Avalon Store </p><p>Digital Experiences Nov. 18, 2015 </p><p> Electronic shelf labels Integrates social media into video wall in </p><p>caf Trialling mirrored gamification interact </p><p>with mirror to create image with product promotion </p></li><li><p>Time Warner Cable flagship Digital Experiences Nov. 18, 2015 </p><p> Promotes vision of how media can be used in home </p><p> Self-service areas Large interactive flat panel Integrated single content management </p><p>platform </p></li><li><p>How do you get it right? </p><p>Digital Experiences Nov. 18, 2015 Introduction of hand held devices to increase engagement between sales associate and patron: Move media from mobile device to video wall Display images onto handheld device Hand held devices give conversations more focus and better value </p></li><li><p>How do you get it right? (continued) </p><p>Digital Experiences Nov. 18, 2015 Understand how digital media will enable business and enterprise goals Mitigate risk through well qualified suppliers with proven digital media technologies Minimize total cost of ownership over time </p></li><li><p>Opportunities in financial services </p><p>Digital Experiences Nov. 18, 2015 Need for consumer confidence Requirement to generate profitability Integration of Millennial demographic as part of patron base Potential of selling financial-related services (i.e., insurance) under financial services portfolio </p></li><li><p>Immersive Digital Experiences Nov. 18, 2015 </p><p> Represents a range of issues All senses are engaged Creates productive place Respects consumers time Offers experiences that meet consumers </p><p>needs Offers options of engagement </p></li><li><p>Acceptable ignorance </p><p>Digital Experiences Nov. 18, 2015 It may not be worthy of investment to learn something in order to get the value from it Wouldnt quantify value, not a unique insight Managing investment in digital media </p></li><li><p>Question Period 1.800.747.5150 Access: 5697142 </p><p>Digital Experiences Nov. 18, 2015 </p></li></ul>