digital strategy abc webinar
DESCRIPTION
Developing a digital communication strategy for tools like Twitter and Facebook eliminates the pressure to simply chase buzzwords and hope for the best. With a comprehensive strategy, you have a clear framework for engaging your community based on your organization’s specific mission and resources.In this webinar, digital strategist Stephen Warley of BostonKnows breaks down the key criteria for designing your digital strategy, including: * Marketing goals * Financial resources * Time management * Viral impact * Technical abilities * Community’s communication needsWith a comprehensive strategy in place, you can intelligently and methodically consider which communication tools suit your needs. Stephen weighs the pros and cons of the most prevalent tools.TRANSCRIPT
“Supporting a vibrant arts and cultural community through quality direct legal/business services and educational programs to the artists and arts communities in Greater Boston by leveraging the resources of the legal and business communities…”
Q&AParticipants may ask questions for any
of our panelists by:
• Typing a question in the “questions box”
• Sending and e-mail to [email protected]
• Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu
Stop ChasingBuzz Words
Creating a Digital Communications Strategy
1. Who Are You?
2. Messages With Substance
3. Digital Tools With Impact
Who Are YOU?
What Are Your Goals?
• Sales Conversion• Lead Generation• Engagement
www.artsboston.com
Why Are You Unique?
www.bostondancealliance.org
What Is Your Measure for Success?
• Ticket Sales• Registrations • Fees / Other Earned Income• Donations• Content Submissions
• Engagement
www.artsandbusinesscouncil.org
How Much Money Do You Have?
www.investopedia.com
How Much Time Do You Have?
• Who’s Accountable?• Workflow Assessment
• Learning Curve
Time Management
• Website = High
• Blog = High
• Video = High
• Email = Moderate
• Photos = Moderate
• Facebook = Low
• Twitter = Low
How Comfortable Are You With Technology?
utterli.com
www.blogger.com
www.theflip.com
What Are Your Communication Strengths?
• Writing• Interviewer• Connector• Researcher• Photographer / Videographer
http://del.icio.us
How Does Your Community Want to Interact With You?
surveymonkey.com
www.addthis.com
Identifying Influencers
• Regularly Contact You
• Active Contributors
• Bloggers
HubArts.com
jimsullivanink.com
Messages With Substance
Engage, Don’t Sell
www.zumix.org
Stay Focused
www.newtonartcenter.org
It’s About Your Members
rtnda.org
www.friendsoffenwaystudios.org
Give to Receive
downtownwineandspirits.com
Digital Tools With Impact
Cool Is a Red Flag
Choosing Digital Tools
• Low Cost
• Easy to Use
• Can Make Commitment
• High Viral Impact
• High Engagement
Photos
flickr.com Search “arts boston” under “groups”
flickr.com
facebook.com Search “BIMA”
Photo Recommendations
• Focus on Members
• Multiple Distribution
• Reflect Mission
Social Networks
Facebook Love
• Don’t Always Ask for Something
• Share Information
• Post Comments
ning.com
http://bostoncyberarts.ning.com/
BrooklynArtProject.com
unlockaustin.com
Social Networks Recommendations
• Be Genuine
• Engage
• Photos
• “Ah Ha” Moments
• Hub for All Your Content
twitter.com
Tweet During Events From Your Cell Phone
www.twitterfountain.nl
http://portwiture.com
Twitter Recommendations
• Sharp Focus
• Follow and Engage
• Share Links
Blogs
bostonhandmade.blogspot.com
runningahospital.blogspot.com
bostonist.com
bostonreb.com
overheardinnewyork.com
www.wbztv.com
Blog Recommendations
• Expertise
• Member News
• Organization News
• Aggregate Resources
Video
www.youtube.com/user/ArtsBusinessBoston
www.youtube.com/user/NYTVF
vailmusicfestival.org
huntingtontheatre.org
www.youtube.com/yellowpages
gardnermuseum.org/music/podcast/theconcert.asp
Video Recommendations
• Testimonials
• Demonstrations
• Previews
• Interviews
Key Points
Choose Digital Tools
Based on Your Strategy
Key Points
Make Messages
About Your Members
Key Points
Make a Commitment
Upcoming A&BC Webinars
Oct 29 – Writing to Engage Your
Community
Nov 13 – Photos That Generate
Awareness
Dec 2 – Best Practices for Free
and Paid Online Promotion
Register atwww.artsandbusinesscouncil.org
Q&AParticipants may ask questions for any
of our panelists by:
• Typing a question in the “questions box”
• Sending and e-mail to [email protected]
• Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu
