Digital Strategy Abc Webinar

Download Digital Strategy Abc Webinar

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Developing a digital communication strategy for tools like Twitter and Facebook eliminates the pressure to simply chase buzzwords and hope for the best. With a comprehensive strategy, you have a clear framework for engaging your community based on your organizations specific mission and resources.In this webinar, digital strategist Stephen Warley of BostonKnows breaks down the key criteria for designing your digital strategy, including: * Marketing goals * Financial resources * Time management * Viral impact * Technical abilities * Communitys communication needsWith a comprehensive strategy in place, you can intelligently and methodically consider which communication tools suit your needs. Stephen weighs the pros and cons of the most prevalent tools.

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<ul><li> 1. Facebook or Twitter? The Importance of aDigital Strategy Stephen Warley [email_address] October 14, 2009</li></ul> <p> 2. Supporting a vibrant arts and cultural community through quality direct legal/business services and educational programs to the artists and arts communities in Greater Boston by leveraging the resources of the legal and business communities 3. Q&amp;A </p> <ul><li>Participants may ask questions for any of our panelists by: </li></ul> <ul><li>Typing a question in the questions box </li></ul> <ul><li>Sending and e-mail to[email_address] </li></ul> <ul><li>Typing your question into the chat box and selecting Organizer and panelists only in the drop down menu </li></ul> <p> 4. Stop Chasing Buzz Words 5. 6. Creating a DigitalCommunications Strategy </p> <ul><li>Who Are You? </li></ul> <ul><li>Messages With Substance </li></ul> <ul><li>Digital Tools With Impact </li></ul> <p> 7. Who Are YOU? 8. What Are Your Goals? </p> <ul><li>Sales Conversion </li></ul> <ul><li>Lead Generation </li></ul> <ul><li>Engagement </li></ul> <p> 9. www.artsboston.com 10. 11. Why Are You Unique? 12. www.bostondancealliance.org 13. What Is Your Measurefor Success? </p> <ul><li>Ticket Sales </li></ul> <ul><li>Registrations</li></ul> <ul><li>Fees / Other Earned Income </li></ul> <ul><li>Donations </li></ul> <ul><li>Content Submissions </li></ul> <ul><li>Engagement </li></ul> <p> 14. www.artsandbusinesscouncil.org 15. 16. How Much MoneyDo You Have? 17. www.investopedia.com 18. How Much TimeDo You Have? </p> <ul><li>Whos Accountable? </li></ul> <ul><li>Workflow Assessment </li></ul> <ul><li>Learning Curve </li></ul> <p> 19. Time Management </p> <ul><li>Website = High </li></ul> <ul><li>Blog = High </li></ul> <ul><li>Video = High </li></ul> <ul><li>Email=Moderate </li></ul> <ul><li>Photos = Moderate </li></ul> <ul><li>Facebook= Low </li></ul> <ul><li>Twitter = Low </li></ul> <p> 20. How ComfortableAre You With Technology? 21. utterli.com 22. 23. 24. www.blogger.com 25. www.theflip.com 26. 27. What Are YourCommunication Strengths? </p> <ul><li>Writing </li></ul> <ul><li>Interviewer </li></ul> <ul><li>Connector </li></ul> <ul><li>Researcher </li></ul> <ul><li>Photographer / Videographer </li></ul> <p> 28. http://del.icio.us 29. 30. 31. How Does Your Community Want to Interact With You? 32. 33. Verizon [email_address] AT&amp;T 617-555-1212@txt.att.netT-Mobile 617-555-1212@tmomail.netSprint 617-555-1212@messaging.sprintpcs.comSend Email to Mobile 34. surveymonkey.com 35. 36. 37. www.addthis.com 38. Identifying Influencers </p> <ul><li>Regularly Contact You</li></ul> <ul><li>Active Contributors</li></ul> <ul><li>Bloggers </li></ul> <p> 39. HubArts.com 40. jimsullivanink.com 41. MessagesWith Substance 42. Engage, Dont Sell 43. www.zumix.org 44. 45. Stay Focused 46. www.newtonartcenter.org 47. Its About Your Members 48. rtnda.org 49. www.friendsoffenwaystudios.org 50. Give to Receive 51. downtownwineandspirits.com 52. Digital ToolsWith Impact 53. Cool Is aRed Flag 54. Choosing Digital Tools </p> <ul><li>Low Cost </li></ul> <ul><li>Easy to Use </li></ul> <ul><li>Can Make Commitment</li></ul> <ul><li>High Viral Impact </li></ul> <ul><li>High Engagement </li></ul> <p> 55. Photos 56. flickr.comSearch arts boston under groups 57. flickr.com 58. 59. facebook.comSearch BIMA 60. Photo Recommendations </p> <ul><li>Focus on Members </li></ul> <ul><li>Multiple Distribution</li></ul> <ul><li>Reflect Mission </li></ul> <p> 61. Social Networks 62. 63. Facebook Love </p> <ul><li>Dont Always Ask for Something </li></ul> <ul><li>Share Information </li></ul> <ul><li>Post Comments </li></ul> <p> 64. ning.com 65. http://bostoncyberarts.ning.com/ 66. BrooklynArtProject.com 67. unlockaustin.com 68. Social NetworksRecommendations </p> <ul><li>Be Genuine </li></ul> <ul><li>Engage </li></ul> <ul><li>Photos </li></ul> <ul><li> Ah Ha Moments </li></ul> <ul><li>Hub for All Your Content </li></ul> <p> 69. Twitter 70. 71. twitter.com Tweet During Events From Your Cell Phone 72. 73. 74. 75. 76. 77. 78. www.twitterfountain.nl 79. http://portwiture.com 80. Twitter Recommendations </p> <ul><li>Sharp Focus </li></ul> <ul><li>Follow and Engage </li></ul> <ul><li>Share Links </li></ul> <p> 81. Blogs 82. bostonhandmade.blogspot.com 83. runningahospital.blogspot.com 84. bostonist.com 85. bostonreb.com 86. overheardinnewyork.com 87. www.wbztv.com 88. Blog Recommendations </p> <ul><li>Expertise </li></ul> <ul><li>Member News </li></ul> <ul><li>Organization News </li></ul> <ul><li>Aggregate Resources </li></ul> <p> 89. Video 90. www.youtube.com/user/ArtsBusinessBoston 91. 92. www.youtube.com/user/NYTVF 93. vailmusicfestival.org 94. 95. huntingtontheatre.org 96. www.youtube.com/yellowpages 97. gardnermuseum.org/music/podcast/theconcert.asp 98. Video Recommendations </p> <ul><li>Testimonials </li></ul> <ul><li>Demonstrations</li></ul> <ul><li>Previews </li></ul> <ul><li>Interviews </li></ul> <p> 99. Key Points Choose Digital Tools Based onYourStrategy 100. Key Points Make MessagesAbout YourMembers 101. Key Points Make a Commitment 102. Upcoming A&amp;BC Webinars Oct 29 Writing to Engage YourCommunity Nov 13 Photos That Generate Awareness Dec 2 Best Practices for Free and Paid Online Promotion 103. Register at www.artsandbusinesscouncil.org 104. Q&amp;A </p> <ul><li>Participants may ask questions for any of our panelists by: </li></ul> <ul><li>Typing a question in the questions box </li></ul> <ul><li>Sending and e-mail to[email_address] </li></ul> <ul><li>Typing your question into the chat box and selecting Organizer and panelists only in the drop down menu </li></ul> <p> 105. Facebook or Twitter? The Importance of aDigital Strategy Stephen Warley [email_address] October 14, 2009 </p>