Presentation Title

CAMPAIGNINgBYSurbhi JindalSonia GroverTulika JeendgarVimla MishraSiddhartha PanapakamSumit ShindePGDM1

Fdration Internationale de Football Association.FIFA invests more than half a million dollars everyday.Twitter & Facebook faced their busiest night till date.2014 FIFA WC generated more than $4 billion in revenue-66% more than 2010.TV rights($1.7 billion) & Marketing Rights($1.35 billion).

FIFA IN DIGITAL MARKETING2014 Most Digital FIFA WC ever.The Digital campaign uses intricate animation technique known as STOP MOTION.

SPONSORS

BRANDINGBrazil to push 2014 WC wine.Lionel Messi unveils his new personal logo though & through Facebook.Manchester United build global-social network through Facebook.Manchester city launch global membership program for UAE fans.

INTERESTING FACTSMost Facebooked sporting event in history(280 m FB interactions surpassing Super Bowl 245m).Growth in sales of Brazuca increased by 30%.55% increase in Jersey sales for Adidas.Digital AD spending in Brazil increased by 30%.

CONCLUSION

DIGITAL MARKETING - Real Champion of 2014 FIFA WORLD CUP.Increased Investment of Companies from 20% in 2010 to 50% in 2014 in Digital Media.

ANY QUESTIONS?

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