digital marketing campaign

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Digital Marketing Campaign for "CustWatch" - Sep 2013

TRANSCRIPT

Page 1: Digital Marketing Campaign
Page 2: Digital Marketing Campaign

Business Concept

customized E-watches - quick - affordable - PERSONAL Design

JHome Contact USAbout usOur Product Event

ABOUT US

CustWatch” sells custom watches and helps people to create and design their own watches ............

READ MORE

FASHION MODEL

Customize it NowCustomize your Fashion watch and received it in 48 Hours. Sport model is a simple, durable, waterproof and scratch resist. Different features are available; LED light, screen camera, Bluetooth compatible, compass and satellite (GPS).

Customize it Now

Customize your Fashion watch and received it in 48 Hours. Fashion model offers an incredible selection of stunning and stylish fashion watches

READ MORE

READ MORE

SPORT MODEL

RECEIVE IT IN

48 HOURS

CUSTOMIZE YOUR OWN WATCH NOW

TRY IT NOW

TRENDY MODELTRENDY MODELCustomize It Now Customize your Trendy watch and received it in 48 hours! Be different and express your creativity. Change the color of the face and upload a picture in it. Customize the top band, bottom band, keeper, buckle.

READ MORE

EVENTFollow the XGames with us.

ORDER NOW GET FREEDELIVERY

NEWSLETTER Sign up NOW GET 20% off

Cop yright 2013 CUSTWATCH

Page 3: Digital Marketing Campaign

Product

Classic

Fashion

Sport

Fully CustomizableCalorie Counter CompassDurableShock ResistantWater Resistant

Fully CustomizableCreative Color & Shape Jewelry OptionSparkle Sequins

Fully CustomizableSimple Color & Shape

Page 4: Digital Marketing Campaign

Value Proposition

Personal

innovative features

Ultimate Customization

Creative control

unique

Page 5: Digital Marketing Campaign

Competition

Page 6: Digital Marketing Campaign

Target Market - Personas

Men and Women 18 - 25 years old

Classic Fashion Sport

Page 7: Digital Marketing Campaign

Revenue Model

Primary Revenue Online Sales

Sustainable Web E-Commerce

Secondary RevenueAds-Paid Banner

Page 8: Digital Marketing Campaign

Digital Marketing Channels

Page 9: Digital Marketing Campaign

Emailing Strategy Segmentation

Increase purchase Interest by sending Newsletter (4x/Month)

$ $$

Special Blog Interest Special Content Interest

Indirect Sales Direct Sales

PICK ORDER DESIGN

Page 10: Digital Marketing Campaign

Emailing Strategy Segmentation

classic Fashion Sport

Frequent Purchase Open Rate Frequency +

Page 11: Digital Marketing Campaign

Search Engine Optimization

Custom watch straps

OrganicKeywordsWebsite

Custom watch faces

Custom made watch

Custom logo watch

Custom watch maker

Page 12: Digital Marketing Campaign

Search Engine Paid Strategy

Search Engine Optimization

PPC - Paid Per Click

CPC CPA

Page 13: Digital Marketing Campaign

Search Engine Optimization

Website Mobile

Page 14: Digital Marketing Campaign

Display Network

Specific website for target market

Page 15: Digital Marketing Campaign

Social Media Platforms

Page 16: Digital Marketing Campaign

Social Media Platforms

Page 17: Digital Marketing Campaign

Blog

MENU SPORT FASHION ABOUT US

FOLLOW US

Custom watch straps

Organic Search Tags Custom watch facesCustom made watch

Custom logo watch

Custom watch maker

Page 18: Digital Marketing Campaign

Mobile Strategy

Mobile Website7.3 hours / week

App8 hours / week

Page 19: Digital Marketing Campaign

Social and Traffic Media Report

Page 20: Digital Marketing Campaign

Traditional Channels

PICK DESIGN ORDER  

1 2 3

PICK DESIGN ORDER  

1 2 3

JHome Contact USAbout usOur Product Event

ABOUT US

CustWatch” sells custom watches and helps people to create and design their own watches ............

READ MORE

FASHION MODEL

Customize it NowCustomize your Fashion watch and received it in 48 Hours. Sport model is a simple, durable, waterproof and scratch resist. Different features are available; LED light, screen camera, Bluetooth compatible, compass and satellite (GPS).

Customize it Now

Customize your Fashion watch and received it in 48 Hours. Fashion model offers an incredible selection of stunning and stylish fashion watches

READ MORE

READ MORE

SPORT MODEL

RECEIVE IT IN

48 HOURS

CUSTOMIZE YOUR OWN WATCH NOW

TRY IT NOW

TRENDY MODELTRENDY MODELCustomize It Now Customize your Trendy watch and received it in 48 hours! Be different and express your creativity. Change the color of the face and upload a picture in it. Customize the top band, bottom band, keeper, buckle.

READ MORE

EVENTFollow the XGames with us.

ORDER NOW GET FREEDELIVERY

NEWSLETTER Sign up NOW GET 20% off

Cop yright 2013 CUSTWATCH

Page 21: Digital Marketing Campaign

Key Performance Indicators

% of visitors that engage with our site

Median number of pages that each user will go to

Average duration of each user’s visit

Most visited section of the website

Number of users coming from search engines

Low bounce rates for new visitors

Page 22: Digital Marketing Campaign

Arnaud Bezoles Carolina Ibanez

Jimena RamirezXiangwen Sheng

Shanah Zilberkweit