Adidas Digital Marketing Campaign For Fifa World Cup

Download Adidas Digital Marketing Campaign For Fifa World Cup

Post on 15-Jun-2015

166 views

Category:

Sports

0 download

Embed Size (px)

DESCRIPTION

How did they Manage to be Official Sponsors Of World Cup. Plan Strategies Ideas and Innovation...!!!!

TRANSCRIPT

<ul><li> 1. For FIFA 2014Bazuca , Jersey, Socks andStuds</li></ul> <p> 2. 1204794350000 469701777921747500020000000180000001600000014000000120000001000000080000006000000400000020000000twitter youtube google + facebook InstagramAdidasStatistics 3. 1.59M conversations - Most talked about brand; related to the2014 FIFA World Cup in Brazil5.8M - Increase in followers across all major social mediaplatforms14.5%- Fastest growing football community in social media.+38M- Most viewed sports brand on YouTube; based onvideos published during the tournament period.2.98M (603%)- Growth of @brazuca Twitter handle in thetournament period917K- Most used brand hashtag on Twitter (#allin)</p>