Converse: Your CanvasDigital Strategy Campaign

Target Market:

Teens- mid 20’s

Creative minded/ artistically inclined

Unique/ alternative personal style

The Creative Counterculture

The BIG Idea:

Consumers get the chance to design their own pair of Converse shoes

The winner would have their shoes produced and sold

EVERYONE can participate through social media

Collaborate with Converse Competition

Contest Process:

Purchase a specifically marked pair of Converse shoes— these will become your “canvas”

Sign up for your Converse social media profiles

Create!

Enter the Contest

Social Media Profiles

Each designer will be encouraged to share their design process

Converse will share the best posts

Twitter:

Each designer will have their own twitter handle

For every retweet, or favorite, they receive points toward the final vote

Tweet the design process

Each designer will have an Instagram account for the competition

Likes and shares translate into points for tabulating the winner

BloggingThis is where the designers get to show their personality

Behind the scenes look for followers

Converse can use them as guest bloggers

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Final Vote!Followers Choose the Winner

TextCreativity Conversion#Conversecanvas