design powerpoint
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my new productTRANSCRIPT
DesignBusinessInnovation
Daniella Valente Professor Klinkowstein
Selected Business Article:
Apple to offer 5.5-inch iphone 6: Will it steal iPadmini sales?
Article
Daniella Valente ProfessorKlinkowstein
Daniella Valente Professor Klinkowstein
Picture
Apple allows third-parties designers to obtain specifications about the IPhone.
Daniella Valente Professor Klinkowstein
Summary
Iphone 6 is 3x the retina display (2208 x 1242 resolution or 461 pixels per inch)
Daniella Valente Professor Klinkowstein
Summary
Will this new product
actually get the company’smargins up & profits through the roof?
Daniella Valente Professor Klinkowstein
Summary
Setting / Activity for Ethnographic Observation”
You may see students around campus with many different Apple devices.
Daniella Valente Professor Klinkowstein
Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their phone to communicate with others.
Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their phone to communicate with others
Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their phones
Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their ipad to do school work.
Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their ipad connect with social media.
Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their ipad to do school work.
Daniella Valente Professor Klinkowstein
Ethnographic Research, Student using their phone play games.
Ethnographic Research Observations
• Students used their devices for emailing, texting, gaming and keeping up with social media.
Daniella Valente Professor Klinkowstein
• Students constantly complain about having low battery.
Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
• Students needed a larger screen when trying to do work with the devices.
Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
• When students were communicating through social media, they had no problem using a smaller screen.
Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
• Each student remained focused on their devices while there were conversations going on around them.
Daniella Valente Professor Klinkowstein
Ethnographic Research Observations
Ethnographic Research Findings
• Students want something with a longer battery life and a larger screen.
Daniella Valente Professor Klinkowstein
Examples
–Apple: Think different
–Verizon: Can you hear me now?
–Toshiba: Take Toshiba, Take the World.
Daniella Valente Professor Klinkowstein
Tagline Study:Tagline Research
• iPhone 6 Case Tagline:
– Power & Reassurance means Everything
Daniella Valente Professor Klinkowstein
Tagline Study:New Tagline
Daniella Valente Professor Klinkowstein
Tagline Study:Raw Background Images
Daniella Valente Professor Klinkowstein
Tagline Study:Blurred Background Images
Daniella Valente Professor Klinkowstein
Tagline Study:Image and Tagline Study