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WELCOME LAUREN LAMBERT Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

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Page 1: Application Design Powerpoint

WELCOMELAUREN LAMBERT

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 2: Application Design Powerpoint

Unmet Need

• Sorority needs a more efficient way to store recruitment information and voting sheets.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 3: Application Design Powerpoint

Social Group• Sorority at Hofstra University:

• Delta Gamma

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 4: Application Design Powerpoint

Extreme Users

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Vice-President Membership: Kelsey Gundel

Direct of Recruitment Records: Felicia Colavito

Page 5: Application Design Powerpoint

Ethnographic Research

Recruitment crews meeting.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

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Ethnographic Research

Collecting Chapter’s voting sheets.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 7: Application Design Powerpoint

Ethnographic Research

Physically tallying each voting sheet.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 8: Application Design Powerpoint

Ethnographic Research

Unorganized piles of voting sheets.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 9: Application Design Powerpoint

Ethnographic Research

Screenshot of multiple e-mails regarding times/places of recruitment events.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 10: Application Design Powerpoint

Interview

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 11: Application Design Powerpoint

Interview

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

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Interview Excerpts• “Sometimes I send an e-mail and get six

different responses”• Felicia Colavito, Director of Recruitment Records

• “I really just need the organization because it can get very confusing at times.”

• Felicia Colavito, Director of Recruitment Records

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 13: Application Design Powerpoint

Interview Excerpts• “We have to hand out voting sheets to every sister, go

through each potential new member’s picture & then tally votes which ends up taking forever!

• Kelsey Gundel, Vice President: Membership

• “We have to count yes/no votes and then figure out percentages. We then have to enter all the information manually online and that takes a very long time.”

• Kelsey Gundel, Vice President: Membership

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 14: Application Design Powerpoint

Observations• Recruitment crews don’t have a commonplace to

communicate and make sure tasks are completed.

• Loose voting sheets are unorganized and a waste of paper.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 15: Application Design Powerpoint

Observations• Sending multiple e-mails or texts regarding

recruitment times, locations and other information gets confusing.

• Physically tallying votes is inefficient and can lead to error.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 16: Application Design Powerpoint

Draft Ideas• Application would store recruitment information

times/places in one convenient place & would be regularly updated.

• Application would give crews a place to delegate and complete tasks.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 17: Application Design Powerpoint

Draft Ideas• Application would be accessible to each sister’s

smartphones/iPads so there could be quick and efficient voting.

• Application would automatically count votes for vice-president: membership & create percentages that could be exported to either e-mail or Excel spreadsheets.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 18: Application Design Powerpoint

Ideation Session

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 19: Application Design Powerpoint

Ideation Session

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 20: Application Design Powerpoint

Ideation Session

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 21: Application Design Powerpoint

Ideation Session

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 22: Application Design Powerpoint

Ideation Session: Results• Unmet Need: Better communication, more

organization and efficient voting.

• Who: Sororities or Fraternities

• Functionality: The application would store all recruitment information in one place & be accessible to all members.

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 23: Application Design Powerpoint

Application Research

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

60 Photos

• This will store images of all potential new members.

• Will allow quick and easy voting.

Page 24: Application Design Powerpoint

Application Research

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Pixtant

• An application that helps you receive instant feedback on any decision you are trying to make.

• Automatically tallys votes for you.

Page 25: Application Design Powerpoint

Wireframes

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Homepage

• Chapter newsfeed that provides announcements starting with most recent

• Bottom icons lead to other sub-levels

Page 26: Application Design Powerpoint

Wireframes

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Crews

• Crew’s task list would be listed and able to get checked off when completed

• Lower half of screen would have a discussion/message board for crew if they had any questions

Page 27: Application Design Powerpoint

Wireframes

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Statistics

• Organizes potential new members by picture and percent ranking

• Numbers easily exportable (to Excel or e-mail) by bottom right corner icon

Page 28: Application Design Powerpoint

User Scenario

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

• Taylor and Laura are in charge of recruitment for their sorority

• Taylor is in charge of delegating all recruitment tasks

• Laura is her “right hand” and assists Taylor with whatever she may need

Page 29: Application Design Powerpoint

User Scenario

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

• Laura is in charge of contacting recruitment crews

• She also must make sure they successfully finish their tasks and show up to events on time

• Sends multiple emails

Page 30: Application Design Powerpoint

User Scenario

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

• Taylor is in charge of all recruitment aspects, but one of the most time consuming is the process of tallying votes

• It’s inefficient and time consuming

• A lot of room for human error

Page 31: Application Design Powerpoint

User Scenario

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

• Introducing: Crewnect• A new application that

allows Taylor to provide her sorority with current recruitment information and updates

• Clear and easy-to-use newsfeed

Page 32: Application Design Powerpoint

User Scenario

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

• Crewnect allows Laura to maintain her crews’ to-do lists and ensure everything is getting done

• She is able to quickly and easily add or edit tasks

Page 33: Application Design Powerpoint

User Scenario

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

• Recruitment used to be stressful and unorganized

• Now Laura and Taylor’s lives are made easier with the help of Crewnect

• Chapter members are much happier with the ease of communication

Page 34: Application Design Powerpoint

Name Development

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 35: Application Design Powerpoint

Name Development

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 36: Application Design Powerpoint

Name Development

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

crewnect

Page 37: Application Design Powerpoint

Logo Development

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Words associatedwith application:

• Communication• Organization• Recruitment• Efficient• Connected

Page 38: Application Design Powerpoint

Logo Development

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Page 39: Application Design Powerpoint

Logo Development

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

First draft:

• The design being black is very bland

• Blue font is too neutral• Overall, the logo does

not stand out

Page 40: Application Design Powerpoint

Logo Development

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Second draft:

• The design is better with color

• However, pink and blue is too repetitive

Page 41: Application Design Powerpoint

Logo Development

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013

Final Draft:

Page 42: Application Design Powerpoint

Thank You

Lauren Lambert / Professor Klinkowstein / FA102D / Spring 2013