good powerpoint design
TRANSCRIPT
Good PPT DESIGN
Alex Osterwalder, PhD!Business Model Thought Leader!
!
this is more serious than you might imagine…
and then he gets his moment… BIG
…but Ajit doesn’t like the pitch
all Ajit said, was …
what mistakes do you think Greg made in his presentation?
Greg didn’t respect the basic rules of a good ppt-presentation
Greg could have convinced Ajit by focusing on…
audience
1
audience!&!
wants !
1!2!
3!
…all three of them have the same cognitive limitations
start using…
E
C
S
start using…
Emotionally
C
S
start using…
Emotionally
Competent
S
start using…
Emotionally
Competent
Stimuli
…now analyze the particularities of each of your audience segments
are they really? WHO
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
what does he/she see?
his/her environment his/her friends
what the market offers him/her
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
what does he/she see? what does he/she hear?
who influences her? how? what his/her environment says what his/her wife/husband says
his/her environment his/her friends
what the market offers him/her
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
what’s really on his/her mind?
what does he/she see? what does he/she hear?
who influences her? how? what his/her environment says what his/her wife/husband says
his/her environment his/her friends
what the market offers him/her
what keeps him/her up at night? what are his/her ambitions
what he/she thinks
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
what’s really on his/her mind?
what does he/she see? what does he/she hear?
what does he/she say and do?
who influences her? how? what his/her environment says what his/her wife/husband says
his/her environment his/her friends
what the market offers him/her
his/her actions his/her attitude in public what he/she tells others
what keeps him/her up at night? what are his/her ambitions
what he/she thinks
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
content & structure
2
a way to start your presentation…
define the following components to clarify your message…
context: most ppt-presentations are horrible today (dbybp)
context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A
if you don’t improve, your audiences will
continue to be bored
context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A point B
if you don’t improve, your audiences will
continue to be bored
but you want to enchant your audience
every time
context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A point B
if you don’t improve, your audiences will
continue to be bored
apply a clear and audience-focused ppt-
design method
but you want to enchant your audience
every time
action
use the following rules to make your message stick with your audience…
define the content that should go into your ppt presentation…
use your…
[Source:adaptedfromDaveGray,thevisualthinkinghandbook]
audience profile
… then brainstorm on “what your audience really wants to know…”
[Source:adaptedfromDaveGray,thevisualthinkinghandbook]
audience profile
[Source:adaptedfromDaveGray,thevisualthinkinghandbook]
audience profile
?!
[Source:adaptedfromDaveGray,thevisualthinkinghandbook]
audience profile
?!
?!?!
?!
?!?!
group post-it notes together that “feel like” they belong together…
… in five columns
?! ?!?!
?! ?!
?!?!
give each column a title and put them in order
title! title! title! title!
?! ?!?!
?! ?!
?!?!
… congratulations: that’s all the content you will need
… now “inject” stories that really resonate with your audience
visual design
3
0
1
2
3
badexample
remember: respect your audience’s cognitive limitations…
so start using…
for example from…
BUT eliminate to the core message…
in other words…
use “white space” generously
delivery
4
capture your audience…
by frequently asking your audience questions…
by NOT sticking to…
by giving your audience short slots to interact among each other…
and don’t forget that even…
the best presenters with NO spare time…
…rehearse
…rehearse
…rehearse
…rehearse
…rehearse
…rehearse
thank you for your attention!http://business-model-design.blogspot.com
ANNEX A: image rights
r000pert
MorganStanley JohnMedina
proprietary images
foxdiddy
all other images: iStockphoto
ANNEX A: book references
