Definition of StrategyStrategic Management

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Definition of strategy

• According to Norman

(1993), “Strategy is the art

of creating value”.

Definition of strategy

• According to Porter

(1996), “Strategy is about

being different. It means

deliberately choosing a

different set of activities

to deliver a unique mix of

value”.