definition of strategy - strategic management - manu melwin joy

Download Definition of strategy  - strategic management - Manu Melwin Joy

Post on 07-Aug-2015




0 download

Embed Size (px)


  1. 1. Definition of Strategy Strategic Management
  2. 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone 9744551114 Mail
  3. 3. Definition of strategy According to Norman (1993), Strategy is the art of creating value.
  4. 4. Definition of strategy According to Porter (1996), Strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.