outbound marketing - manu melwin joy
TRANSCRIPT
Outbound Marketing
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Outbound marketing
• Outbound marketing is the
opposite of
inbound marketing, where
the customers find you,
mostly through various paid
and natural search
engine marketing efforts.
Outbound marketing
• It is considered to be an
annoying version of the
traditional way of doing
marketing whereby
companies focus on finding
customers through
advertising.
Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– Telemarketing: act of
promoting a good or service
over the telephone
Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– Print advertising: promote a
product via newspapers or
magazines.
Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– Direct Mail: promotional
circulars sent directly via
mail.
Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– E-mail spam: electronic
mails sent to large mailing
lists.
Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– TV/radio advertisements:
promote a product via
television and radio.
Outbound marketing
• The usefulness of
Outbound marketing to a
business depends on what
the company wishes to
achieve.
Outbound marketing
• If the company has
sufficient funds to invest in
an advertising campaign and
that the management wishes
to have quick results, then
interruption marketing may
be most appropriate.
Outbound marketing
• Most businesses
depend on Outbound
marketing to bring in
their profits.
Outbound marketing
• Site Pro News has stated that
the main difference between
permission and Outbound
marketing is that Outbound
marketing gives quick results and
allows for a more scientific way
to measure sales.