outbound marketing - manu melwin joy

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Outbound Marketing

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Page 1: Outbound marketing - Manu Melwin Joy

Outbound Marketing

Page 2: Outbound marketing - Manu Melwin Joy

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – [email protected]

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Page 3: Outbound marketing - Manu Melwin Joy

Outbound marketing

• Outbound marketing is  the 

opposite  of 

inbound marketing,  where 

the  customers  find  you, 

mostly  through  various  paid 

and  natural  search 

engine marketing efforts.

Page 4: Outbound marketing - Manu Melwin Joy
Page 5: Outbound marketing - Manu Melwin Joy

Outbound marketing

• It  is  considered  to  be  an 

annoying  version  of  the 

traditional  way  of  doing 

marketing  whereby 

companies  focus  on  finding 

customers  through 

advertising. 

Page 6: Outbound marketing - Manu Melwin Joy
Page 7: Outbound marketing - Manu Melwin Joy

Outbound marketing

• Outbound  marketing  can 

be  via  various  techniques 

such as:

– Telemarketing:  act  of 

promoting a good or service 

over the telephone

Page 8: Outbound marketing - Manu Melwin Joy
Page 9: Outbound marketing - Manu Melwin Joy

Outbound marketing

• Outbound  marketing  can 

be  via  various  techniques 

such as:

– Print advertising: promote a 

product  via  newspapers  or 

magazines. 

Page 10: Outbound marketing - Manu Melwin Joy
Page 11: Outbound marketing - Manu Melwin Joy

Outbound marketing

• Outbound  marketing  can 

be  via  various  techniques 

such as:

– Direct Mail: promotional 

circulars  sent  directly  via 

mail. 

Page 12: Outbound marketing - Manu Melwin Joy
Page 13: Outbound marketing - Manu Melwin Joy

Outbound marketing

• Outbound  marketing  can 

be  via  various  techniques 

such as:

– E-mail spam: electronic 

mails  sent  to  large  mailing 

lists. 

Page 14: Outbound marketing - Manu Melwin Joy
Page 15: Outbound marketing - Manu Melwin Joy

Outbound marketing

• Outbound  marketing  can 

be  via  various  techniques 

such as:

– TV/radio advertisements:

promote  a  product  via 

television and radio. 

Page 16: Outbound marketing - Manu Melwin Joy
Page 17: Outbound marketing - Manu Melwin Joy

Outbound marketing

• The  usefulness  of 

Outbound  marketing  to  a 

business  depends  on  what 

the  company  wishes  to 

achieve.

Page 18: Outbound marketing - Manu Melwin Joy
Page 19: Outbound marketing - Manu Melwin Joy

Outbound marketing

•  If  the  company  has 

sufficient  funds  to  invest  in 

an advertising campaign and 

that the management wishes 

to  have  quick  results,  then 

interruption  marketing  may 

be most appropriate.

Page 20: Outbound marketing - Manu Melwin Joy
Page 21: Outbound marketing - Manu Melwin Joy

Outbound marketing

• Most  businesses 

depend  on  Outbound 

marketing  to  bring  in 

their profits.

Page 22: Outbound marketing - Manu Melwin Joy
Page 23: Outbound marketing - Manu Melwin Joy

Outbound marketing

• Site  Pro  News  has  stated  that 

the  main  difference  between 

permission  and  Outbound 

marketing  is  that  Outbound 

marketing gives quick results and 

allows for a more scientific way 

to measure sales.

Page 24: Outbound marketing - Manu Melwin Joy