interuption marketing - manu melwin joy

Interruption Marketing

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – [email protected]

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Interruption marketing

• Interruption marketing is the

traditional model of product

promotion, in which people

have to stop what they're

doing to pay attention to the

marketing message or deal

with it in some other way.


• It is considered to be an

annoying version of the

traditional way of doing

marketing whereby

companies focus on finding

customers through

advertising.


• Interruption marketing can

be via various techniques

such as:

– Telemarketing: act of

promoting a good or service

over the telephone




such as:

– Print advertising: promote a

product via newspapers or

magazines.




such as:

– Direct Mail: promotional

circulars sent directly via

mail.




such as:

– E-mail spam: electronic

mails sent to large mailing

lists.




such as:

– TV/radio advertisements:

promote a product via

television and radio.


• The usefulness of

interruption marketing to a

business depends on what

the company wishes to

achieve.


• If the company has

sufficient funds to invest in

an advertising campaign and

that the management wishes

to have quick results, then

interruption marketing may

be most appropriate.


• Most businesses

depend on

interruption

marketing to bring in

their profits.


• Site Pro News has stated that

the main difference between

permission and interruption

marketing is that interruption

marketing gives quick results

and allows for a more scientific

way to measure sales.

interuption marketing - manu melwin joy

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