Discover E-merchandising

conceptsMarc VANHOUTTEGHEM (Uniway)Managing Partner - E-Commerce ConsultantStéphane VEDRAMINI (Compario)VP Product

Mission statement

Build efficient and secure

Internet, Intranet, Extranet

and e-business [multi-devices] solutions

19981998

19991999

20122012

20122012

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E-commerce challenges today

• Multichannel : Off-line VS on-line

• Multi-devices : smartphone, tablets, IoTV

• Integration of Social Networks

• Time to market

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E-commerce challenges today

EE--merchandisingmerchandising - allow customers to

access more easily and quickly to the offer, in

order to provide maximum comfort and

pleasure in his online shopping experience:

• increase the conversion rates,

• increase revenue,

• improve profitability,

• increase the average basket,

• acquire new customers and retain existing

customers.

“ The merchandising is the set of studies and techniques to improve the implantation and presentation of products in a retail space, to increase sales and profitability of these products. ”

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E-merchandising

“The e-merchandising , it's selling more, better and more frequently on the Internet, maximize sales and profitability while best meeting customer expectati ons.”

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MerchandisingThe three levels of merchandising

• Organization: facilitates the consumer

product research

• Management: optimize the product

range and the shelf space occupied

• Seduction: everything that can be

appealing, attractive, practical

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E-Merchandising

Off-line On-line

Display Window Home page

Universes Category pages

Shelves Products list pages

Packaging Product detail page

Caddy Shopping basket

Cask desk Checkout process

Online payment

Sales receipt Order confirmation

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E-merchandisingHome page commercial animation

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E-MerchandisingPresentation of commercial proposals and good deals

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E-MerchandisingPush new products and top products

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E-MerchandisingIntuitive navigation and rapid access to the product

offering

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E-merchandisingFacetted search and easy access to products detail

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E-MerchandisingProduct detail

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E-merchandising« Ambiance »

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E-merchandisingCustomer Experience is the New Battlefield

• Buyers are channel agnostics

• Buyers are social

• They demand dynamic, personalised and

consistent interactions across channels

• Digital experiences need to more accurately reflect

physical buying experiences

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E-merchandisingFrom e-commerce to e-customer experience

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E-shop Expo 2012

Enhancing the buyer journey

Who is Compario?Compario is a leading provider of cloud-based e-commerce software, empowering business users to quickly and efficiently deliver a superior buyer experience through:

•Personalized navigation and enhanced search

recognize the buyer, serve her the right product at the right time

•Cross-channel e-merchandizing

dynamic, targeted and personalized offers across multiple touchpoints

•Catalog and content management

business users easily match, structure and enrich catalog data for fast and flexible

publishing

Compario OverviewCompario Overview

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Solution Solution CCoverageoverage

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StructureProduct data management

Data pool matching ERP and analytics connector

Media managementVirtual features

NavigateDynamic taxonomy

Contextual faceting Browsing history

Customer preferences Product comparison

SearchAdvanced autocomplete

Advanced search control Tolerance and suggestion

Faceted search

DisplayLongtail URL

Position and ranking Multiple Product display

management Look and field management

Editorial content

RecommendDynamic product highlight

Ratings and reviews Bundle and product links

Rule-based cross- and up-selling Behavioral recommendation

Virtual advisor

PersonalizeNavigation-based merchandising

actions Targeted merchandising actions

Implicit and explicit personalization Content management

CRM connector

TransactCustomer account

Shopping Cart Shipping Payment

Order capture

ControlBrowsing analytics

Faceting analyticsSales and visits KPIExternal data feedsDynamic dashboard

Compario manages online revenus totalling €2bn

Some of our customersSome of our customers

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DecathlonDecathlon

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Advanced merchandising functions• Highlighted products

• Product associations (up selling, cross selling…)

• Product bundling

• Sort order Management

• Product/Content Targeting

• Cross channel management of promotions

3 Suisses Belgium3 Suisses Belgium

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Social Commerce• Filtering products based on preferences

• Social media integration

• Facebook connect

• Widget & RSS feed

• Wish lists

DelhaizeDelhaize

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Advanced search• Faceted search

• Tolerance and “Did you mean…” suggestions

• Autocomplete

• Search redirect

TestTest--Aankoop Aankoop -- EuroconsumersEuroconsumers

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Assisted shopping functions• Buying guide

• Shopping agent

• User reviews & recommendations

• Subjective criterias

Thank you for your attention.

ComparioSA@compario Compariocontact@compario.com Compario