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DAYTONA BEACH VISITOR
PROFILE
June 2016
Prepared for The Halifax Area Advertising Authority
By:
ii
Table of Contents
OUT OF STATE VISITORS .......................................................................................................... 1 June, 2016 Daytona Beach Visitor Profile .................................................................................. 1 Satisfaction with Daytona Beach ................................................................................................ 8
FLORIDA VISITORS .................................................................................................................. 13 June, 2016 Daytona Beach Visitor Profile ................................................................................ 13 Satisfaction with Daytona Beach .............................................................................................. 20
JUNE 2016 DAYTONA BEACH POINTS OF ORIGIN ............................................................ 25
1
OUT OF STATE VISITORS
June, 2016 Daytona Beach Visitor Profile
For 38% of the out of state visitors, this was their first visit ever to the Daytona Beach
Resort Area.
93% of the repeat out of state visitors have stayed in the Daytona Beach Area overnight
or longer more than once during the past five years.
55% of the repeat out of state visitors have stayed in the same lodging before.
0 20 40 60 80 100
BEACH
BEEN TO DAYTONA BEACH BEFORE
WEATHER
FAMILY/FRIENDS IN THE AREA
CLOSE TO HOME
BUSINESS
PERSONAL EVENT/OTHER
CLOSE TO MAJOR ATTRACTIONS
MEETING/CONVENTION
STOPOVER/GOING ELSEWHERE
TIMESHARE DEAL
GOLF
SPEEDWAY
FISHING
80
64
52
39
21
16
14
10
10
9
7
6
6
1
PERCENT
REASONS FOR OUT OF STATE VISITORS TO CHOOSE DAYTONA BEACH WERE:
0 20 40 60 80 100
INTERNET
SAW NO ADS
MAGAZINES
BROCHURES
TELEVISION
NEWSPAPERS
BILLBOARDS
74
24
23
21
10
8
0
PERCENT
OUT OF STATE VISITORS REMEMBER SEEING ADS FOR DAYTONA BEACH IN/ON:
2
50% of the out of state visitors asked for information before coming.
75% used the Internet to plan their trip to Daytona Beach.
61% used the Internet to choose a place to stay.
57% used the Internet to make reservations.
74% used the Internet for other purposes regarding this trip to Daytona Beach such as:
finding general information about the area, lodging information/reservations, traveling
directions/maps, car rental information/reservations, and/or flight
information/reservations.
0 20 40 60 80 100
TRIP ADVISOR
EXPEDIA
TRAVELOCITY
NONE
YAHOO TRAVEL
KAYAK
ORBITZ
PRICELINE
TRAVEL.COM
HOTELS.COM
CHEAP FLIGHTS
4948
4534
151413
119
78
3
PERCENT
TRAVEL WEBSITES USED BY OUT OF STATE VISITORS:
0 20 40 60 80 100
RESEARCH HOTELS
RESEARCH FLIGHTS AND PRICES
BOOK HOTELS
BOOK AIRLINE FLIGHTS
FIND PACKAGES
BUY PACKAGES
76
67
65
61
15
5
PERCENT
OUT OF STATE VISITORS USED TRAVEL WEBSITES FOR:
3
68% of the out of state visitors are on Facebook
99% use Facebook to let friends know what is new, 99% to see what is new with their
friends, and 96% to talk about activities/vacations.
15% of the out of state visitors use Twitter.
65% of the out of state visitors take more than one vacation per year.
0 20 40 60 80 100
TRIP ADVISOR
VARIOUS HOTEL CHAINS
TRAVELOCITY
HOTELS.COM
ORBITZ
EXPEDIA
PRICELINE
HOTWIRE
TRAVEL.COM
YAHOO TRAVEL
KAYAK
514544
3925
2016
149
321
PERCENT
TRAVEL WEBSITES USED BY OUT OF STATE VISITORS FOR HOTELS:
0 20 40 60 80 100
ANY/ALL OUT OF THEIR AREA
DELTA
US AIR
JET BLUE
SOUTHWEST
48
28
9
3
1
PERCENT
TRAVEL WEBSITES USED BY OUT OF STATE VISITORS FOR AIRLINES:
4
85% of the out of state visitors have taken another warm weather vacation in the past five
years.
0
20
40
60
80
100
SUMMER WINTER SPRING FALL
97
71 70
42
PE
RC
EN
T
OUT OF STATE VISITORS WHO TAKE MORE THAN ONE VACATION PER YEAR, GO IN:
0 20 40 60 80 100
FLORIDA IN GENERAL
NO USUAL DESTINATION
OTHER AREAS IN THE USA
CARIBBEAN
MOUNTAINS IN GENERAL
S.E. IN GENERAL (GA,SC,NC,ETC.)
BEACHES IN GENERAL
N.E. IN GENERAL (NY, NJ, NEW ENGLAND,…
OTHER AREAS OUTSIDE THE USA
WEST IN GENERAL (EXCEPT CA, AZ, ETC.)
CA/AZ
HAWAII
MEXICO
8671
4126252423
1911
755
1
PERCENT
OUT OF STATE VISITORS WHO TAKE MORE THAN ONE VACATION PER YEAR ALSO VACATION IN:
5
0 20 40 60 80 100
FLORIDA
OTHER AREAS INSIDE THE USA
CARIBBEAN
CALIFORNIA
OTHER AREAS OUTSIDE THE USA
HAWAII
MYRTLE BEACH
MEXICO
94
80
40
26
16
13
3
1
PERCENT
OUT OF STATE VISITORS WHO HAVE TAKEN ANOTHER WARM WEATHER VACATION IN THE PAST 5
YEARS ALSO VACATION IN:
0 20 40 60 80 100
HUSBAND AND WIFE
FAMILY
FRIENDS
SELF(SINGLE)
WIFE
HUSBAND
56
18
14
8
3
1
PERCENT
THE DECISION TO VISIT DAYTONA BEACH FOR OUT OF STATE VISITORS WAS MADE BY:
6
The average party size for out of state visitors was 3.2.
15% of out of state visitors traveled with children age 12 and younger.
12% of out of state visitors traveled with teenagers.
0
20
40
60
80
100
DOESN'TMATTER
SUMMER WINTER SPRING FALL
66 65
2011
2
PE
RC
EN
T
THE MOST CONVENIENT/ONLY TIME OUT OF STATE VISITORS VACATION, IS IN:
4235
149
0
20
40
60
80
100
PE
RC
EN
T
HUSBAND AND
WIFE
FAMILY FRIENDS SELF(SINGLE)
OUT OF STATE VISITORS SAID THEIR
VACATION WAS FOR:
7
37% traveled with friends/relatives; 44% met friends/relatives in Daytona Beach.
Out of state visitors said additional reasons to take a trip are: 26% said government/
company business, 18% said convention/trade show, and 29% said to meet a cruise.
32% of out of state visitors traveled by air, and 68% by auto.
For those out of state visitors that traveled by air:
o 66% landed in Daytona Beach.
o 31% landed in Orlando/Sanford.
o 3% landed elsewhere.
2% of the out of state visitors that flew into Orlando said that it was inconvenient.
The average number of days out of state visitors spent away from home was 7.1.
The average number of days spent in Daytona Beach was 4.6.
The average amount of money spent in Daytona Beach per day, without lodging, by out
of state visitors’ immediate party was about $150.
87% of the out of state visitors made advanced reservations, with the average time in
advance being about one month to two months.
38% of out of state visitors did not use a professional travel service.
o 50% used an Internet travel service.
o 9% used a travel agent.
o 1% used an Auto Club
o 2% used an Time Share
0 20 40 60 80 100
DAYTONA BEACH
FLORIDA IN GENERAL
ORLANDO
EAST COAST OF FLORIDA INGENERAL
SOUTH FLORIDA
81
9
7
3
1
PERCENT
THE MAIN DESTINATION FOR OUT OF STATE VISITORS WAS:
8
Satisfaction with Daytona Beach
While in Daytona Beach, 51% of the out of state visitors took advantage of a room with a
kitchenette.
Trace of the out of state visitors paid the fee to drive or park on the beach.
8% of the out of state visitors paid the fee to park in the parking garage.
0 20 40 60 80 100
ABOUT WHAT I EXPECTED
LESS EXPENSIVE
MORE EXPENSIVE
87
12
1
PERCENT
OUT OF STATE VISITORS FOUND DAYTONA BEACH TO BE:
0 20 40 60 80 100
EASY ACCESS TO THE BEACH FROM MYHOTEL
A GOOD VALUE FOR THE MONEY SPENT
THE IDEAL VACATION DESTINATION FOR AFAMILY
CLEAN AND BEAUTIFUL
A FAMILY ORIENTED AREA
FULL OF ACTIVITIES/THINGS TO DO
IMPORTANT FOR PLAYING GOLF
100
99
98
98
97
97
9
PERCENT
OUT OF STATE VISITORS SAID THAT DAYTONA BEACH WAS:
9
0 20 40 60 80 100
BEING WITHIN A DAYS TRAVEL WASIMPORTANT
THE BEACH WOULD BE MOREENJOYABLE WITHOUT CARS ON IT
BEING NEAR TOURIST ATTRACTIONSWAS IMPORTANT
BEING ABLE TO DRIVE ON THE BEACHWAS IMPORTANT
82
71
20
2
PERCENT
IN DECIDING ON DAYTONA BEACH, OUT OF STATE VISITORS SAID:
0 20 40 60 80 100
VERY WELCOMING TO TOURISTS ANDVISITORS
SO ENJOYABLE I'LL DEFINITELYRETURN
A GOOD PLACE TO GET SOME PEACEAND QUIET
HIGHLY RECOMMENDED BY FRIENDSBEFORE I CAME
100
99
88
63
PERCENT
OUT OF STATE VISITORS SAID THAT DAYTONA BEACH WAS:
10
Magazines received and read by members of out of state visitors’ households are:
62% No magazines
28% AAA Magazine
26% Modern Maturity
14% Southern Living
11% Golf magazines - various
9% Readers Digest
9% Sports Illustrated
7% Family Circle
7% US News & World Report
6% People Magazine
4% Ladies Home Journal
4% National Geographic
4% Time
4% Various others
3% Better Homes & Garden
2% Good Housekeeping
0 20 40 60 80 100
LOOK FOR ESCAPE, RELAXATION, CHANGE OFSCENERY, EDUCATIONAL ASPECTS
OFTEN TRAVEL WITH FRIENDS OR MEET THEM AT MYDESTINATION
GENERALLY PREFER BEACH DESTINATIONS
REALLY LIKE TO RETURN TO FAMILIAR PLACES
REALLY STICK TO A BUDGET WHEN EATING OUT
PREFER THE MORE ECONOMICAL HOTELS/MOTELS
HAVE PAID TO PARK NEAR THE BEACH AT OTHERDESTINATIONS
OFTEN TRAVEL WITH CHILDREN
USUALLY PLAY GOLF
PAID ADMISSION FEES AT OTHER BEACHDESTINATIONS
99
84
66
47
45
41
40
28
22
18
PERCENT
ON PLEASURE TRIPS OUT OF STATE VISITORS:
11
0 20 40 60 80 100
RETIRED
PROFESSIONAL/ SELF-EMPLOYED
SKILLED LABOR
MID-RANGE WHITE COLLAR
REFUSED
CLERICAL
25
24
19
18
13
1
PERCENT
OCCUPATION OF THE PRIMARY WAGE EARNER OF OUT OF STATE VISITORS' HOUSEHOLD IS:
All of the out of state visitors would recommend Daytona Beach to others.
56% of the out of state visitors to complete the survey were male, 44% were female.
Out of state visitors were an average of 56 years old.
86% of out of state visitors were married, and 14% were single.
0 20 40 60 80 100
WALKING ON THE BEACH
VISITING FAMILY/FRIENDS IN THE AREA
OCEAN WALK
BUSINESS/MEETINGS
MINIATURE GOLF
PLAYED GOLF
VOLUSIA MALL
EPCOT
SPEEDWAY
ST. AUGUSTINE
FLEA MARKET
ANIMAL KINGDOM
PONCE INLET LIGHTHOUSE
KENNEDY SPACE CENTER
MUSEUM
MGM STUDIOS
MAGIC KINGDOM
DRIVING ON THE BEACH
UNIVERSAL STUDIOS
DAYTONA DOG RACES
SEA WORLD
FISHING
9441
2120
1817
1313121211
7766
4322211
PERCENT
ACTIVITIES DONE BY OUT OF STATE VISITORS WERE:
12
0 20 40 60 80 100
REFUSED
UNDER $10,000
$10,000 - $20,000
$20,000 - $30,000
$30,000 - $40,000
$40,000 - $50,000
$50,000 - $60,000
$60,000 - $70,000
$70,000 - $80,000
$80,000 - $90,000
$90,000 - $100,000
OVER $100,000
400001
1617
414
11
6
PERCENT
OUT OF STATE VISITOR'S ESTIMATED ANNUAL INCOME FROM ALL SOURCES BEFORE TAXES WAS:
MEAN INCOME: $68,000
0 20 40 60 80 100
CAUCASIAN
BLACK/AFRICAN AMERICAN
HISPANIC
ASIAN/PACIFIC ISLANDER
NATIVE AMERICAN
80
10
8
2
0
PERCENT
THE RACIAL/ETHNIC GROUP FOR OUT OF STATE VISITORS IS:
13
FLORIDA VISITORS
June, 2016 Daytona Beach Visitor Profile
For 35% of the visitors from Florida, this last visit was their first ever to the Daytona
Beach Resort Area.
94% of the repeat visitors from Florida have stayed in the Daytona Beach Area overnight
or longer more than once during the past five years.
49% of the repeat visitors from Florida have stayed in the same lodging before.
0 20 40 60 80 100
CLOSE TO HOME
BEEN TO DAYTONA BEACH BEFORE
BEACH
FAMILY/FRIENDS IN THE AREA
WEATHER
BUSINESS
PERSONAL EVENT/OTHER
MEETING/CONVENTION
TIMESHARE DEAL
GOLF
SPEEDWAY
SPORTING TOURNAMENTS - VARIOUS
FISHING
CLOSE TO MAJOR ATTRACTIONS
86
68
51
46
31
21
20
19
14
7
5
5
1
0
1
PERCENT
REASONS FOR FLORIDA RESIDENTS TO CHOOSE DAYTONA BEACH WERE:
0 20 40 60 80 100
INTERNET
SAW NO ADS
BROCHURES
NEWSPAPER
MAGAZINES
TELEVISION
BILLBOARDS
65
33
18
14
8
6
0
PERCENT
VISITORS FROM FLORIDA REMEMBER SEEING ADS FOR DAYTONA BEACH IN/ON:
14
35% of the visitors from Florida asked for information before coming.
71% of the visitors from Florida used the Internet to plan their trip to Daytona Beach.
62% of the visitors from Florida used the Internet to choose a place to stay.
59% of the visitors from Florida used the Internet to make reservations.
75% of the visitors from Florida used the Internet for other purposes regarding this trip to
Daytona Beach such as: finding general information about the area, lodging
information/reservations, and/or traveling directions/maps.
0 20 40 60 80 100
TRIP ADVISOR
EXPEDIA
TRAVELOCITY
NONE
ORBITZ
YAHOO TRAVEL
KAYAK
PRICELINE
CHEAP FLIGHTS
YAPTA
5248
4441
1698
66
32
PERCENT
TRAVEL WEBSITES USED BY VISITORS FROM FLORIDA:
0 20 40 60 80 100
RESEARCH HOTELS
RESEARCH FLIGHTS AND PRICES
BOOK HOTELS
BOOK AIRLINE FLIGHTS
FIND PACKAGES
BUY PACKAGES
78
73
64
61
15
7
PERCENT
VISITORS FROM FLORIDA USED TRAVEL WEBSITES FOR:
15
67% of the visitors from Florida are on Facebook
99% use Facebook to let friends know what is new, 99% to see what is new with their
friends, and 97% to talk about activities/vacations.
16% of the visitors from Florida use Twitter.
0 20 40 60 80 100
VARIOUS HOTEL CHAINS
TRIP ADVISOR
EXPEDIA
TRAVELOCITY
ORBITZ
PRICELINE
HOTELS.COM
YAHOO TRAVEL
HOTWIRE
TRAVEL.COM
KAYAK
5449
4039
2221
1514
85
33
PERCENT
TRAVEL WEBSITES USED BY VISITORS FROM FLORIDA FOR HOTELS:
0 20 40 60 80 100
ANY/ALL OUT OF THEIR AREA
DELTA
49
48
PERCENT
TRAVEL WEBSITES USED BY VISITORS FROM FLORIDA FOR AIRLINES:
16
53% of the visitors from Florida take more than one vacation per year.
0 20 40 60 80 100
FLORIDA IN GENERAL
NO USUAL DESTINATION
BEACHES IN GENERAL
CARIBBEAN
OTHER AREAS IN THE USA
N.E. IN GENERAL (NY,NJ,NEW ENGLAND,ETC.)
MOUNTAINS IN GENERAL
S.E. IN GENERAL (GA,SC,NC,ETC.)
OTHER AREAS OUTSIDE THE USA
CA/AZ
HAWAII
MEXICO
WEST IN GENERAL (EXCL. LA & AZ)
9979
5439
2817
10875
211
PERCENT
VISITORS FROM FLORIDA WHO TAKE MORE THAN ONE VACATION PER YEAR ALSO VACATION IN:
98
70
59
43
0
20
40
60
80
100
PE
RC
EN
T
SUMMER SPRING WINTER FALL
VISITORS FROM FLORIDA WHO TAKE MORE
THAN ONE VACATION PER YEAR, GO IN:
17
88% of the visitors from Florida have taken another warm weather vacation in the past
five years.
0 20 40 60 80 100
FLORIDA
OTHER AREAS INSIDE THE USA
CARIBBEAN
CALIFORNIA
OTHER AREAS OUTSIDE THE USA
HAWAII
MEXICO
MYRTLE BEACH
100
67
59
22
13
6
3
3
PERCENT
VISITORS FROM FLORIDA WHO HAVE TAKEN ANOTHER WARM WEATHER VACATION IN THE PAST 5
YEARS ALSO VACATION IN:
0 20 40 60 80 100
HUSBAND AND WIFE
FAMILY
SELF(SINGLE)
FRIENDS
WIFE
HUSBAND
48
17
15
15
4
1
PERCENT
THE DECISION TO VISIT DAYTONA BEACH FOR VISITORS FROM FLORIDA WAS MADE BY:
18
The average party size for visitors from Florida was 2.8.
11% of the visitors from Florida traveled with children age 12 and younger.
12% of the visitors from Florida traveled with teenagers.
49
2215 14
0
20
40
60
80
100
PE
RC
EN
T
HUSBAND AND
WIFE
FAMILY SELF (SINGLE) FRIENDS
VISITORS FROM FLORIDA SAID THEIR
VACATION WAS FOR:
85
45
9 6 2
0
20
40
60
80
100
PE
RC
EN
T
DOESN'T
MATTER
SUMMER SPRING WINTER FALL
THE MOST CONVENIENT/ONLY TIME VISITORS
FROM FLORIDA VACATION, IS IN:
19
47% traveled with friends/relatives; 57% met friends/relatives in Daytona Beach.
Visitors from Florida said additional reasons to take a trip are: 29% said government/
company business, 40% said to meet a cruise, and 26% said convention/trade show.
All of the visitors from Florida traveled by auto.
The average number of days visitors from Florida spent away from home was 3.1.
The average number of days spent in Daytona Beach was 3.0.
The average amount of money spent in Daytona Beach per day, without lodging, by
visitors’ from Florida immediate party was about $140.
73% of visitors from Florida made advanced reservations, with the average time in
advance being about 1 month..
37% of visitors from Florida did not use a professional travel service.
o 57% used an Internet travel service.
o 4% used a travel agent.
o 1% used an auto club.
o 1% used a time share.
0 20 40 60 80 100
DAYTONA BEACH
100
PERCENT
THE MAIN DESTINATION FOR VISITORS FROM FLORIDA WAS:
20
Satisfaction with Daytona Beach
While in Daytona Beach, 48% of the visitors from Florida took advantage of a room with
a kitchenette.
1% of the visitors from Florida paid the fee to drive or park on the beach.
8% of the visitors from Florida paid the fee to park in the parking garage.
0 20 40 60 80 100
ABOUT WHAT I EXPECTED
LESS EXPENSIVE
MORE EXPENSIVE
94
5
1
PERCENT
VISITORS FROM FLORIDA FOUND DAYTONA BEACH TO BE:
0 20 40 60 80 100
EASY ACCESS TO THE BEACH FROM MYHOTEL
A GOOD VALUE FOR THE MONEY SPENT
CLEAN AND BEAUTIFUL
FULL OF ACTIVITIES/THINGS TO DO
THE IDEAL VACATION DESTINATION FORA FAMILY
A FAMILY ORIENTED AREA
IMPORTANT FOR PLAYING GOLF
100
98
98
97
96
95
11
PERCENT
VISITORS FROM FLORIDA SAID THAT DAYTONA BEACH WAS:
21
0 20 40 60 80 100
BEING WITHIN A DAYS TRAVEL WASIMPORTANT
THE BEACH WOULD BE MOREENJOYABLE WITHOUT CARS ON IT
BEING ABLE TO DRIVE ON THE BEACHWAS IMPORTANT
BEING NEAR TOURIST ATTRACTIONSWAS IMPORTANT
100
65
1
0
PERCENT
IN DECIDING ON DAYTONA BEACH, VISITORS FROM FLORIDA SAID:
0 20 40 60 80 100
VERY WELCOMING TO TOURISTS ANDVISITORS
SO ENJOYABLE I'LL DEFINITELYRETURN
A GOOD PLACE TO GET SOME PEACEAND QUIET
HIGHLY RECOMMENDED BY FRIENDSBEFORE I CAME
100
99
99
57
PERCENT
VISITORS FROM FLORIDA SAID THAT DAYTONA BEACH WAS:
22
Magazines received and read by members of visitors’ from Florida households are:
58% No magazines
32% Modern Maturity
24% AAA Magazine
17% Southern Living
10% Family Circle
9% Readers Digest
9% Golf magazines - various
6% People Magazine
6% Sports Illustrated
5% National Geographic
5% US News & World Report
5% Various others
4% Time
4% Ladies Home Journal
3% Better Homes & Garden
2% Good Housekeeping
Tr. TV Guide
0 20 40 60 80 100
LOOK FOR ESCAPE, RELAXATION, CHANGE OF…
OFTEN TRAVEL WITH FRIENDS OR MEET THEM AT…
GENERALLY PREFER BEACH DESTINATIONS
PREFER THE MORE ECONOMICAL HOTELS/MOTELS
REALLY LIKE TO RETURN TO FAMILIAR PLACES
REALLY STICK TO A BUDGET WHEN EATING OUT
HAVE PAID TO PARK NEAR THE BEACH AT OTHER…
USUALLY PLAY GOLF
OFTEN TRAVEL WITH CHILDREN
PAID ADMISSION FEES AT OTHER BEACH…
100
97
62
49
48
45
43
2621
10
PERCENT
ON PLEASURE TRIPS VISITORS FROM FLORIDA:
23
0 20 40 60 80 100
RETIRED
MID-RANGE WHITE COLLAR
PROFESSIONAL/ SELF-EMPLOYED
SKILLED LABOR
REFUSED
CLERICAL
28
24
19
14
13
2
PERCENT
OCCUPATION OF THE PRIMARY WAGE EARNER OF VISITORS' FROM FLORIDA HOUSEHOLD IS:
All of the visitors from Florida would recommend Daytona Beach to others.
53% of the visitors from Florida to complete the survey were female, 47% were male.
Visitors from Florida were an average of 57 years old.
77% of visitors from Florida were married, and 23% were single.
0 20 40 60 80 100
WALKING ON THE BEACH
VISITING FAMILY/FRIENDS IN THE AREA
BUSINESS MEETINGS
MINATURE GOLF
FLEA MARKET
OCEAN WALK
PLAYED GOLF
VOLUSIA MALL
SPEEDWAY
PONCE INLET LIGHTHOUSE
MUSEUM
SPORTS TOURNAMENTS - VARIOUS
DRIVING ON THE BEACH
DAYTONA DOG RACES
ST. AUGUSTINE
KENNEDY SPACE CENTER
FISHING
9941
27141414
12777
5111110
PERCENT
ACTIVITIES DONE BY VISITORS FROM FLORIDA WERE:
24
0 20 40 60 80 100
REFUSED
UNDER $10,000
$10,000 - $20,000
$20,000 - $30,000
$30,000 - $40,000
$40,000 - $50,000
$50,000 - $60,000
$60,000 - $70,000
$70,000 - $80,000
$80,000 - $90,000
$90,000 - $100,000
OVER $100,000
42001
719
140
1011
5
PERCENT
VISITOR'S FROM FLORIDA ESTIMATED ANNUAL INCOME FROM ALL SOURCES BEFORE TAXES WAS:
MEAN INCOME: $61,800
0 20 40 60 80 100
CAUCASIAN
HISPANIC
BLACK/AFRICAN AMERICAN
ASIAN/PACIFIC ISLANDER
NATIVE AMERICAN
80
13
6
1
0
PERCENT
THE RACIAL/ETHNIC GROUP FOR VISITORS FROM FLORIDA IS:
25
JUNE 2016 DAYTONA BEACH POINTS OF ORIGIN
35% Florida
10% Georgia
7% Ohio
4% New York
4% North Carolina
3% Illinois
3% Indiana
3% South Carolina
3% Tennessee
2% Kentucky
2% Michigan
2% New Jersey
2% Pennsylvania
2% Texas
1% Alabama
1% California
1% Connecticut
1% Virginia
Tr. Arizona
Tr. Arkansas
Tr. Colorado
Tr. D.C.
Tr. Iowa
Tr. Kansas
Tr. Louisiana
Tr. Maryland
Tr. Massachusetts
Tr. Minnesota
Tr. Mississippi
Tr. Missouri
Tr. Nebraska
Tr. New Hampshire
Tr. New Mexico
Tr. Oklahoma
Tr. Oregon
Tr. Vermont
Tr. Washington
Tr. West Virginia
Tr. Wisconsin
TOTAL U.S.A. 87%
CANADA (7% of the total)
4% Ontario
2% Quebec
Tr. Alberta
Tr. British Columbia
Tr. New Foundland
Tr. Nova Scotia
FOREIGN (5% of the total)
3% U.K.
2% Germany
Tr. Belgium
Tr. Central Europe
Tr. France
Tr. Netherlands
Tr. Norway
Tr. Russia
Tr. Switzerland
FLORIDA VISITORS (by percent of Florida total)
30% Orlando, Daytona Beach, Melbourne, Leesburg, Ocala
28% Tampa, St. Petersburg, Clearwater, Sarasota, Lakeland, Winter Haven
11% Miami, Fort Lauderdale, The Keys
10% Jacksonville
9% West Palm Beach, Fort Pierce, Vero Beach, St. Lucie, Boca Raton
6% Gainesville
4% Ft. Myers, Naples
2% Tallahassee
Tr. Panama City
Tr. Pensacola, Ft. Walton Beach