PASCD Executive Board Retreat and Meeting Minutes

June 25-26, 2105

The PASCD Executive Board on June 25 and 26, 2105 met at Monroeville PA for a two-day retreat and board meeting.

The following persons were present: Lori Stollar, Jeff Taylor, William McNamee, (Thursday only), Meredith Deovan, Ann Way, Lorraine Patton, Scott Deisley, Barbara Davis, Brian Griffith, Kendra Trail, Elaine Sautner, Laurie Heinricher, Cathleen Cubelic, (Thursday only), Trisha Craig, Dean Maynard, Robert Williams, Deanna Mayers, and Richard Nilsen. Also Kathleen Provinzano and Erin McHenry-Sorber met virtually with the board on Thursday.

The PASCD President, Lori Stollar, began the meeting at 1:10pm on June 25, 2015 by welcoming everyone to the place of the 2105 PASCD conference, Monroeville PA. This will be the first time the PASCD conference will not be held in Hershey PA. After short introductions Leslie Trimmer lead the group in a “10 Forced choice meet and great activity”. Lori then gave a quick review of last year’s retreat activities reminding the board of the elevator pitch as well as the focus on a new communication plan, (monthly Newsletters and weekly Policy Blast).

As noted in the June 26-27, 2014 minutes:

“PASCD Elevator, (why PASCD) Pitch:

PASCD engages educational professionals who value education by enriching their experience as educators to better their craft. Members develop relationships with the most competent educators at a local and statewide level who improve teaching and learning. Members also have a voice in educational issues and decisions made through partnerships with other educational organizations. To join or learn more information, visit www.pascd.org.

*People who value Education.

Value of Membership: How many trip to Starbucks = PASCD Membership???

Capturing our story and sharing it. “Who we are and, what are our Stories”:

Pennsylvania Associationfor

Supervision and Curriculum Development

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Have Executive Board members submit their stories to be “published” in the newsletter. Gather comments/testimonials from academy participants, conference attendees.

“What have I learned” Survey.

Video capture stories at the conference. Use Emerging Leaders (ASCD and PASCD) to tell their stories. Have Scholarship winners tell their story. Have Student chapter (PSU Harrisburg) tell their story. Capture stories at regional events. Award winners stories. OYE Stories. Written testimonials (displayed with photo or not) Vary the demographics (Professor, Principal, Superintendent, teachers, IU) for story

telling.

How can we share the PASCD story:

Twitter (mini-tutorial posted/linked on the PASCD website; twitter chats; @pascd; explore platform 30-60-90 day marketing plan;) #pascd

LinkedIn (groups) . U-tube. Website..featured story. Newsletter/eblast/digital. Partner with other organizations to market our organization (PAESSP/PAMLE/PASA,

PSBA…etc) Take our stories to the regions…regional events/newsletters/emails. Vary our eBlasts. Tutorials needed!”

Lori then turned the meeting over to the Strategic Plan Chairperson, Elaine Sautner, for a PASCD Strategic Plan issues based work session. Elaine noted that the last PASCD Strategic Plan was done in 2010 and that with all of the changes it was time to discus developing an updated plan. After spending time reviewing, discussing, and debating PASCD’s Mission and Belief statements the board was divided into two groups focusing on the strengths and weaknesses of PASCD internal and external operations

Strategic Planning Process Agenda

June 25-26, 2015

1. Review the process2. Review Mission3. Review Beliefs4. Divide into 2 groups

a. Internal Group b. External Group

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5. SWOT per groupa. Strengthsb. Weaknessesc. Opportunitiesd. Threats

6. Analysis and prioritization of major issues7. Set goals8. Design strategies or identify programs to address issues and goals9. Return to Mission and Beliefs for alignment10. Action planning

a. Objectivesb. Resource needsc. Roles and responsibilities d. Timelinese. Budget

11. Action Plan Review Date: by June 30, 2016

Mission

PASCD, educators impacting teaching and learning through leadership.

Beliefs

We believe:

All learners must have equal access to a quality education. Curriculum, instruction, and assessment must meet the needs of all learners. Decisions about student learning and program effectiveness must be based on

information from a variety of data sources and diverse assessments. Educators must seize leadership roles that shape and influence educational

practices, policies, and decisions. Teaching and learning are to be supported through the integration of information

tools and technologies. The processes of curriculum development, supervision, teaching, and learning are

dynamic and interdependent. Professional development is essential to all educators. Educational accomplishments shall be identified, shared, and celebrated

After a productive discussion Elaine developed the following summary notes of the work session.

Internal

Strengths:

Open communication Governance structure Procedures manual Agenda-driven meetings Meeting formats/Adaptability

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Relationships with other organizations Membership is varied/non-political Position statements Influence (legislative)

Weaknesses:

Financeso Programs not generating revenue or losing moneyo Do we consider ROI?

Connection of PASCD Board to regions Decreasing membership Attaining a Quorum at meetings Region level operations fluctuate

Opportunities:

Revisit our position statementso Supr/Eval; Curr; The Whole Childo GRIT? 21st Century Skills?

Non-partisan Emerging Leaders Training for new Board members/new Regional Presidents

Threats:

Funding Manpower Time and changing times Decreasing membership

How do we as a Board reach out to grow/strengthen regions?

External

Strengths:

Regular communication (policy briefs/newsletter) Bargain priced membership Academies Non-partisan Successful regions in engaging members

Weaknesses:

Membership and attendance at functions (state and local) Inactiveness of local chapters Sense of lack of passion

o Have we become passive? Resting on our laurels?

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As an organization, what is the draw? Why would someone want to belong to this group? What are the benefits/return on investment?

Where is our diversity? Lack of Pre-service component

We (PASCD) have a voice. We have (can have) an impact. How do we harness the power of having a voice?

Opportunities:

Potential sponsor of events Social media and other technologies Reestablish voice Joint ventures/partnership with other organizations Use today’s challenges to regroup Make it well-known what makes us different from other organizations Partner with IU Identify our target membership group(s) Increased uses of webinars with PDE

Threats: District resources prohibiting limited memberships Is there a weakened platform when partnering with other

organizations Resources Availability of free PD

What kind of a Board are we? What kind of Board do we want to be? A Procedural Board or a ‘Working Board’?

Getting out the word…how to harness communication? How to foster ACTIVE ENGAGEMENT?

How do we become proactive rather than reactive?

There was strong agreement that that PASCD Mission Statement and Beliefs needed updating with the thought that ASCD’s Whole Child initiative should be reflected in the Belief statements. With agreement that one of the early board strategic plan goals should be updating the PASCD Mission Statement and Belief statements Lori asked for volunteers to virtually meet to provide a draft updated Mission statement and possible updated Belief statements for discussion at the next Board meeting. After a number of board members volunteered to join the group Lori expressed that she will put on the next board agenda review of the PASCD Mission statement and Beliefs.

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It was at this time that Dean Maynard, Influence Chair, shared with the group ASCD’s Federal Education Policy Issues and Politics.

The Journal Editors, Kathleen Provinzano and Erin McHenry-Sober, then virtually began their Journal update and report. With the difficulty of timely reviewed articles the two editors have been discussing with the board the possibility of “rolling submissions” for the Journal. The board was very supportive of the “rolling submissions” idea after seeing a website example of another organization’s efforts with RS. It was noted that it may take some time for PASCD to develop a website interface as positive as the example but everyone was interested in working to that goal. The board was equally excited about Trisha’s idea about blogging comments with the articles. The editors addressed the concern about the lack of submitted articles by promising to set a goal of 3-5 articles per semester. Understanding transition time was needed everyone agreed that the “rolling submissions” will begin January 1, 2016, leaving one more complete Journal for the fall of 2015. The board had supported a Special 2015 Summer Journal Edition focusing on Supervision but the editors noted that because of the lack of submitted Supervision articles they are planning to include those articles in the 2015 Fall Journal edition.

William McNamee then presented the 7/1/2104 – 5/31/15 Treasures report. He began his report by expressing his concern that because of declining membership and conference financial losses along with other items PASCD has lost $31,000 this past fiscal year. He noted that memberships are almost exclusively from SDs and that many SDs are no longer paying for PASCD memberships. Brian echoing William’s and other board member’s concerns stating that a PASCD goal should be reviewing the fiscal reality and history of PASCD expeditors with thoughts on how to address the problem. Lori and Richard communicated that a lot of efforts have been made including dates, time and places for the PASCD conference and that the next two years will be in new places, new times, and different parts of the state. Richard then communicated that PASCD along with MLA, PAESSP, and PASA are planning a combined Leadership conference in 2016. The executive director noted that the board normally at this time would have voted on and signed a contract(s) for a conference in 2017, but as of this date no vote or contracts have been signed. With fiscal issues stated above he is recommending no action be taken until after the board fully reviews it finances and the fiscal effect of the PACD 2015 and 2016 conference. He also communicated that there is a lot happening with ASCD and affiliates and that the leadership, (President, President

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Elect and the Executive Director), will be meeting in July with ASCD with the main focus on 11 new ASCD-Affiliates initiatives. Some of those initiates may have a very positive effect on PASCD’s financial situation. No action was taken on any PASCD 2017 conference. Elaine Sautner then moved for approval of the Treasure’s report. With Laurie Heinricher seconding the motion the board approved unanimously the 7/1/2104 – 5/31/15 Treasure’s report.

At 4:45 Lori Stollar ended the work session by inviting everyone for appetizers and dinner.

After an 8:00am breakfast Lori Stollar on June 26, 2105 called the second day meeting to order at 8:30 am.

Lori then expressing that Jeff, (President Elect), and she having gained input for the board had decided on the following PASCD Board meeting dates.

a. October 7, 2105 9:00am—Virtualb. November 15, 2015 10:00am-at Monroeville Conferencec. February 10, 2016 9:00am—Virtuald. April 9, 2016 9:00am-At PSU/State collegee. June 23-24, 2016, Board retreat at TBA

Elaine then reviewed with the board, (copy above on pages 3, 4 and 5), the prior day’s strategic plan work session notes commenting that a prioritized list will need to be developed from the list. She communicated that all proactive and reactive activities should relate to the Mission and Belief statements. The next step will than be reviewing the committees draft recommendations of updated Mission and belief statements at the next board meeting.

Jeff Taylor, Technology Chairman, then provided the board a Website tutorial.

Lori expressing that she had heard from many regional presidents that time was needed at the retreat to meet and discuss with other regional presidents set scheduled time for the regional presidents to meet together and also the committee chairs to meet and discuss relevant issues. Brian led the presidential group and Robert lead the committee chair group for about 45 mins. Voicing support of the opportunity to meet the presidents asked for future time to continue the regional discussions. To address this interest Lori suggested that she possibly might schedule a 20-30 min. post board meeting time for regional discussions.

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Leslie as the Newsletter editor continued her call for newsletter articles and membership testimonials and articles. She noted that the last newsletter only had 2 articles. Hoping to gain support of her efforts she handed out the below newsletter schedule.

PASCD Newsletter Publication Dates

The PASCD Newsletter is published monthly. Articles for the newsletter are due to leslie.trimmer@comcast.net no later than the 20th of the month prior to the publication date. Please mark your calendars with the appropriate deadline.

Publication Month Month Article Due Committee RegionJanuary December 20th Supervision WesternFebruary January 20th Influence Delaware ValleyMarch February 20th Technology SouthernApril March 20th Curriculum NorthwesternMay April 20th Membership SouthwesternJune May 20th Publication ScholarshipJuly June 20th Special Conference IssueAugust July 20th Curriculum NortheasternSeptember August 20th Strategic Planning EasternOctober September 20th Supervision North CentralNovember October 20th Conference SouthcentralDecember November 20th Diversity, Equity and

AccessMidwestern

Leslie asked that all article be sent to her by the 20th of the month.

Robert then as the Supervision and Evaluation Chairman updated the board on his efforts with IU 17 to hold the first Evaluation Academy in August. He voiced his frustration with PDE in its efforts to make other ITQs difficult but to make their efforts easy. The board noted that soon after the resetting of the 2017 credit timeline there should be many more administrators looking for Act 45 credit.

Business meeting

Lori Stollar began the business meeting by saying that everyone had agreed to continue their efforts with prior committees.

2015-16 Executive Advisory Board

Curriculum Mr. Matt Friedman Mars Area SD Work: (412) 742-625-1518

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and Instruction

Ms. Laurie Heinricher

545 Route 228

Mars, PA 16046

Hampton Township SD

4591 School Drive

Allison Park, PA 15101

Home:

Cell: (412) 427-1578

Email: mfriedman@mars.k12.pa.us

Work: (412) 492-6393

Home: (412) 213-3281

Cell: (412) 855-8902

Email: heinricher@ht-sd.org

Influence Dr. Dean Maynard Northwest Tri-County IU 5

252 Waterford Street

Edinboro, PA 16412

Work: (814) 734-8408

Home:

Cell: (814) 440-8901

Email: dean_maynard@iu5.org

Membership Dr. Ann Way 6203 SR 6

Tunkhannock, PA 18657

Home: (570) 836-9873

Cell: (570) 885-5250

Email: ASWay@ptd.net

Strategic Planning

Ms. Elaine Sautner Selinsgrove Area SD

401 N. 18th Street

Selinsgrove, PA 17870

Work: (570) 372-2202

Home: (570) 837-0726

Cell: (570) 541-8193

Email: esautner@seal-pa.org

Supervision Dr. Robert Williams

TBA Home: (570) 398-4260

Cell: (570) 220-2868

Technology Dr. Jeffrey Taylor North Hills SD Work: (412) 318-1016

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135 6th Avenue

Pittsburgh, PA 15229

Home: (412) 367-1392

Cell: (412) 969-6986

Email: taylorj@nhsd.net

2015-16 Executive Advisory Board

2016 Conferences

PASCD

2016 Summer Leadership Combined Associations Conference

Deanna Mayers

Mary Wolf

Barbara Davis

Blended Schools Network

5110 Sunbury Drive

East Stroudsburg, PA 18301

Asst. Supt. of Elem. Education

Butler Area S.D.

110 Campus Lane

Butler, PA 16001

Tulpehocken Area SD

27 Rehrersburg Road

Bethel, PA 19507

Work: (570) 369-3530

Cell: (570) 369-3530

Home: (570) 424-3564

Email: dmayers@blendedschools.net or Deanna.mayers@gmail.com

Work: 724-287-8721

Home: (814) 226-9653

Cell: (814) 229-7769

Email:mary_wolf@butler.k12.pa.us

Work: (717) 933-4611

Home: (717) 933-5632

Cell: (484) 955-1597

Email: bdavis@tulpehocken.org

2015 Conference

Ms. Laurie Heinricher

Hampton Township SD

Work: (412) 492-6393

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4591 School Drive

Allison Park, PA 15101

Home: (412) 213-3281

Cell: (412) 855-8902

Email: heinricher@ht-sd.org

Diversity, Equity and Access

Dr. Bryan O’Black

Shaler Area SD

1800 Mt. Royal Boulevard

Glenshaw, PA 15116

Work: (412) 492-1200

Home: (412) 401-3528

Cell: (412) 401-3528

Email: oblackb@sasd.k12.pa.us

Outstanding Young Educator

Dr. Timothy M. Wagner

Upper St. Clair High School

1825 McLaughlin Run Road

Pittsburgh, PA 15241

Work: (412) 400-4743

Home:

Cell: 412-400-4743

Email: twagner@uscsd.k12.pa.us

Publications

Journal

Journal

Newsletter

Dr. Kathleen Provinzano

Dr. Erin McHenry-Sorber

Dr. Leslie Trimmer

229 Twins Lane

Mountain Top, PA 18707

1140 Cemetery Road PO Box 112

Friendsville, MD 21531

2305 Jonquil Rd.

York, PA 17403

Drexel University

Work/Home: 570.498.5175

Email: ktp37@drexel.edu

West Virginia University

Work/Cell: 570-419-3538

Email:ecmchenrysorber@mail.wvu.edu

Home: 717-676-9535

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Email:leslie.trimmer@comcast.net

Scholarship Dr. Colleen Lelli

Cabrini College

610 King of Prussia Road

Radnor, PA 19087

Work: (610) 902-8466

Home: (610)-948-8681

Cell: (484) 744-1944

Email: colleenlelli@yahoo.com

The president then communicated to the board the executive board had review all contracted personnel and is recommending approval of all three individuals. Scott moved with a second coming from Jeff that Richard Nilsen again be elected PASCDC Executive Director at a salary of $29,000. The motion was approved with all voting yes. Brian then moved to have Jeff Taylor continue as PASCD’s Technology and Communications Officer with a salary of $4,000. With Dean seconding the motion the board unanimously approved Jeff Taylor’s continued employment. Ann then finalized the employment motions by moving to continue William McNamee as the PASCD Treasure at $1,500. Barb seconded the motion and once again everyone voiced unanimous support for the employment motion of William McNamee.

Jeff then gave a membership update by telling everyone he had as customary posted all membership reports on the website. He was unhappy to report that the current trend is that 50-70 members a month do not renew their membership. The current PASCD membership number is 1,296 reflecting a small increase, 1,287, from last year, June 2014. He once again encourage the committee and everyone to contact non-renewing members—the list is posted on the website.

The Executive Director was happy to report that PASCD had completed it’s 2013-15 ASCD Biennial Plan and that he had a draft 2015-17 plan for the board to review. He did say that he did review the draft plan with ASCD and they are supportive of the draft. With a motion from Dean and a second from Brian the 2015-17 draft plan was moved and then unanimously approved.

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Objective Affiliate Activity Outcome Measurement

Resource Request

Resource Request Date

Objective Completion Date

Build long term capacity and fiscal health for PASCD.

Research and implement ASCD resources, specifically, the 11 ASCD 2015-2016 new affiliate activities and services.

PASCD successfully uses all available and appropriate ASCD services.

Affiliate leaders meetings and Constituent Services representative at June 2016 PASCD board retreat.

PASCD June 2016 Board retreat.

6/17

Expand Influence and Policy understanding and activites.

National and Local Policy/Influence planning and development.

PASCD provides knowledge, procedures and opportunities to expand Policy understanding and Influence in PA and Nationally.

David Griffith,

Public Policy Director, policy and influence consultation.

PASCD Fall Conference, 11/17/15.

6/17/17

Identify, build and sustain partnerships.

Continue to partner with other organizations, groups, and colleges to promote best practices in education.

Increased interest in PASCD from other organizations, increased visibility among political decision-makers, and increased membership.

Consultation and request of procedures and examples from ASCD staff and other state affiliates.

6/15 6/17

Laurie then gave a positive report on the 2015 Conference that was highlighted by the news that the Pa Secretary of Education, Pedro Rivera, was planning to attend and present on Monday. Expressing concern over venders she shared the vender list and asked everyone to share the responsibility of contacting and encouraging venders to attend the conference. It was then communicated that once again efforts will be made to hold academies at the conference with the Evaluation Academy being on Sunday and Monday with the third day at North Hills, (Jeff Taylor’s SD). A combined Academy and conference payment of $400 for members and $465 for non-members was motion by Dean with a second by Barb. The motion carried with all voting approval of the motion.

The board then began a discussion on vender advertising in the newsletter and other PASCD publications. Robert made a motion with a second from Scott that was approved unanimously giving authority to the executive director along with the president to negotiate advertising rights in the newsletters and conference program. It was suggested by the committee that any vender that wanted to publish an advertisement in the newsletter could do so for an additional cost of $1,000.

Jeff Taylor gave an update on the Gale Library, and promised to continue his efforts with them on marketing and publicity. The executive director noted he has received a $500 Gale housing yearly fee, but at this time has not received anything concerning year 2 of the contract. (Editor’s note: Jeff has since had a very positive conversation with Gale and is hopeful of future marketing efforts)

Richard said that the 2016 Leadership conference at PSU on July 24-26, 2016 is quickly moving ahead with the new Keynote speaker possibly being the suggestion of the PASCD President. It was noted that only 400 registrants will be able to attend the conference.

Attempting to gain additional award nominations Jeff gave everyone a 3x5 card and asked everyone to nominate an individual for a PASCD Award.

Jeff moved at 12:10 to adjourn the meeting and Robert seconded the motion as everyone approved the motion and headed for the box lunches.

2015-16 Important dates

II. Executive Board: 14

a. October 7, 2105 9:00am—Virtualb. November 15, 2015 10:00am-at Monroeville Conferencec. February 10, 2016 9:00am—Virtuald. April 9, 2016 9:00am-At PSU/State collegee. June 23-24, 2016, Board retreat at TBA

III. Conferences: a. 2015 PASCD: November 15-17 2015 in Monroevilleb. 2016 PASCD: November 12-15, 2106 in King of Prussia

IV. PASCD Committees: a. 2015 Conference Committee meetings

i. September 19, 2014 @ Monroeville

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