PowerPoint Presentation

Today my Team Going to show you a presentation about Marketing Research ofHello !!! I am DUNNY

Customer Satisfaction OnDominos

Manoj Kr. ShresthaMarketing-Sec: BS15 Batch

Sagnik DasguptaMarketing-Sec: BS15 Batch

Punam ChakrobortyMarketing-Sec: BS15 BatchSuriya Pratab SingMarketing-Sec: BS15 BatchVijendra SharmaMarketing-Sec: BS15 Batch

Suny MaityMarketing-Sec: BS15 BatchMeet With Team

HISTORY

About Dominos

Questionnaires

Methodology

Data Analysis

Finding

Recommendation & ConclusionContent

In 1960, Tom Monaghan, along with his brother James, bought DomiNicks Pizza in Ypsilanti, Michigan, for $500, which he borrowed and with a down payment of $75.The next year, Tom traded his brother a Volkswagen Beetle for his half of the company share.As sole owner of the company, Monaghan renamed the business Domino's Pizza, Inc. in 1965.In 1967, the first Domino's Pizza franchise store opened in YpsilantiHistory

Type: Public company (NYSE)Industry: RestaurantsArea served: WorldwideFounders: Ypsilani, Michigan United state (June 10, 1960)Headquarter: Ann arbor, Michigan, United statesKey people: Tom Monaghan, Founder, J.Patrick Doyle, CEOProducts : Pizza, Breadsticks, Pasta, Chicken wings, Desserts.Revenue: $265 Million USD (2013)Employees:1450002nd largest Pizza chain in US.Dominos outlet in India opened in 19969000 corporate and franchised stores across 60 nations and 602 stores in INDIA.

About Domino's

Questionnaires

All the Questions are set as per the customersSatisfaction Level

Methodology

In our survey we used Primary dataPrimary data are original sources from which the researcher directly collects data that have not been previously collected. Primary data are first hand information collected through various methods such as observation ,interviewing ,mailing etc.The tools we used in this survey are: -Internet through Google DosObservation MethodsPreparation of questionaries

Sample Size

Timeline FrameThe Whole Activity takes 15 days

Survey Activities

Face to Face Interaction

Online Survey

DATA ANALYSIS

Difficulties(Placing Oder)17% people says Disagree33 % people says Agree50% people says Neither agree nor Disagree

Delivery Boy (Delivering Quires By)Services Of Dominos(satisfaction).

39% Peoples Disagree with that20% Peoples Agree22% Neither Agree not Disagree3% Strongly Agree 66% Peoples Agree3% Peoples Disagree with that11% Neither Agree not Disagree19% Strongly Agree1% Strongly Disagree

Recommendation otherDominos-First choice over other Pizzas brands

37% Peoples Agree19% Peoples Disagree with that20% Neither Agree not Disagree21% Strongly Agree3% Strongly Disagree 66% Peoples Agree3% Peoples Disagree with that11% Neither Agree not Disagree19% Strongly Agree1% Strongly Disagree

Sometimes Quality(bad)Rate Dominos for keeping its promise

24% Peoples Agree37% Peoples Disagree with that30% Neither Agree not Disagree1% Strongly Agree8% Strongly Disagree 68% Peoples Satisfied2% Peoples extremely Dissatisfied11% Extremely Satisfied18% Neither Satisfied not Dissatisfied1% Dissatisfied

Dominos for its 30 minutes nahi to free campaign.Product Value for money

68% Peoples Satisfied2% Peoples extremely Dissatisfied11% Extremely Satisfied18% Neither Satisfied not Dissatisfied1% Dissatisfied 68% Peoples Satisfied2% Peoples extremely Dissatisfied11% Extremely Satisfied18% Neither Satisfied not Dissatisfied1% Dissatisfied

Refuses to take order(Refuse)Time period

70% Peoples Satisfied1% Peoples extremely Dissatisfied11% Extremely Satisfied14% Neither Satisfied not Dissatisfied4% Dissatisfied 35% Peoples Satisfied13% Peoples extremely Dissatisfied21% Extremely Satisfied31% Neither Satisfied not Dissatisfied

Rate quality of the pizzas and Hygiene.Rate the staff(Behaviour)

66% Peoples Satisfied3% Peoples Dissatisfied20% Extremely Satisfied11% Neither Satisfied not Dissatisfied 73% Peoples Satisfied2% Peoples Dissatisfied13% Extremely Satisfied11% Neither Satisfied not Dissatisfied1% Peoples extremely Dissatisfied

Order placement system over the phone.

65% Peoples Satisfied5% Peoples Dissatisfied15% Extremely Satisfied15% Neither Satisfied not Dissatisfied

Finding & RecommendationsThe Recommendations to Dominos is to:Maintain consistency in the taste and quality of products.Include more items in its product line like burgers. Include more promotional and advertising measures to increase its sales or to increase its market share.They Should also freeze their Ice Creams at higher Temperature so that it does not get melted so early.The most important thing is that they should also sell pizzas without cheese because todays generation is more Diet Conscious and each and every pizza of Dominos is more or less of cheese so they should make pizzas without cheese.One Thing more Dominos should start is giving Customized waiter Services instead of Self Services.The Soft Drinks provided in Dominos is more of Ice and less of Cold Drink.

Conclusion Going through the analysis of response from the survey conducted, it is concluded that Dominos is able to be and retain at top among all the fast food chains like Nebula's, Subway and Burger King,Sbarro.Dominos is also preferred over Pizza hut, McDonalds and KFC.Dominos is providing its customers good quality food products.Though not wide but its product line is quite impressive. It includes meals for both Vegetarian and Non-Vegetarian and satisfies both section of customers. Dominos is also providing its customers a well provided and comfortable ambience.It has been rated as very good by its customers in terms of Taste and Variety of food and promptness of delivery.Dominos maintains its consistency in taste and quality.Customers are also satisfied with its prices and promotional and advertising activities.Prices are affordable by all and Dominos also satisfies its customers by continuously introducing value for money offersSummarising all points we conclude that Dominos is growing fastly by satisfying its customers by providing quality and maintaining consistency and also has an impressive strategy of marketing the products in the form of Marketing Mix Elements.

To acknowledge here, all those who have been a helping hand in completing this project shall be an endeavour in itself . Nevertheless with all due regards and respect to the contributions made by various persons at each stage of the project, we take this as an opportunity to thank all those who have been instrumental in completion of our project DOMINOS customer Survey reportOur deepest thanks toour faculty guide Mrs Shanti Jah for her guidance and support. She supported to us by showing different method of information collection as well as valuable suggestion on many real time scenario .She helped all time when we needed and she gave right direction toward completion of project.ACKNOWLEDGEMENT

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