FAST FOOD INDUSTRY

World’s largest growing food type. Industrial growth is 40% a year. The organized pizza market in India

is worth about Rs.675 crore.

Foreign investments are worth Rs.3600 million (1/4th total investment in this sector)

McDonalds India is the market leader in this industry.

MAJOR PLAYERS

McDonald’s History

It started as a drive-in-restaurant in the

late 1940’s. In 1966, McDonald’s was listed on the New York Stock Exchange. In June 1967, McDonald’s opened its first restaurant outside U.S in Canada. In 1996, McDonald’s entered India in a joint venture. McDonald’s now has a network of over 160 restaurants across the country

McDonald’s System – the World’s Best QSR experience

World Market Leader in the QSR area (Quick Service Restaurant) Franchise System (75%) System employees: 1.6 million Customers Per Day: 58 million Corporate Strategy:

QSC&V: Quality, Service, Cleanliness and Value

Plan To Win -> Successful business revitalization

Products Vegetarian Menu

Non-Veg Menu

McCafe

Desserts

McDonald’s SUPPLY CHAIN

McDonald’s Supply chain is based on the three-legged stool concept : Company – Franchisees – Suppliers

Logistics 100 sales items in the restaurant 400 SKUs in the warehouse 200 restaurants per DC (~180 DCs

globally) Delivery frequency: ~3/wk, higher in

urban areas 2-3 stops per route Exclusive distributors (3PL) Strong quality focus (Cold Chain,

HACCP, QIP)

McDonald’s took 4 years and around Rs 450 crores to set up

the food supply chain even before opening its 1st restaurant.

McD India has pioneered the cold chain management system.

They provided assistance in the

Selection of high quality seedsDrip-irrigation technology Refrigerated transportation system

SUPPLIERS1. Dynamix Dairy Industries (Supplier of Cheese)

Fully automatic international standard processing facility. Network of milk collection centres equipped with bulk coolers.Dedicated quality program.Dedicated R&D centre

2. Trikaya Agriculture (Supplier of Iceberg Lettuce)

Specialized nursery with a team of agricultural experts

Drip and sprinkler irrigation in raised farm beds with fertilizer mixing plant.

The pack house, pre-cooling and cold room are located at the farms itself to ensure no delay.

3) Vista Processed Foods Pvt. Ltd. (Supplier of Chicken and Vegetable products)

World class infrastructure and support services.

Separate processing lines for chicken and vegetable foods. Hi-tech refrigeration plants for manufacture of frozen food at temperatures as low as -35⁰C.

DISTRIBUTION

Radhakrishna Foodland Ltd.

Specialized in providing services

procurementquality inspectionstorageinventory managementdeliveriesdata collectionrecording and reporting

Dry and cold storage facility Transportation trucks maintained at 22⁰ C Implemented ERP software.

OUTSOURCING THE INGREDIENTS

ITEM PLACE

Cheese  Dynamix Dairy Industries Ltd., Pune

Dehydrated onions  Jain Foods, Jalgaon

Iceberg lettuce  Trikaya Agriculture, Pune

Chicken patty  Vista Foods, Taloja

Veg. Patty, Veg. Nuggets, Pie’s  Kitran Foods, Taloja

Chicken (dressed)  Riverdale, Talegaon

Buns  Cremica Industries, Phillaur

Eggless mayonnaise  Quaker Cremica Pvt. Ltd., Phillaur

Sesame seeds  Ghaziabad

Fish fillet patties  Amalgam Foods Ltd., Kochi.

Vegetable for the patties  Finns Frozen Foods, Nasik and Jain Foods, Jalgaon

Mutton and Mutton Patties  Al Kabeer, Hyderabad

Quality Inspection Programme (QIP) carried out in the Cold Chain system.

Hazard Analysis Critical Control Point (HACCP)

Based on HACCP guidelines, control points and critical control points for all McDonald's major food processing plants and restaurants in India have been identified.

SUPPLY CHAIN INTEGRATION

OVERVIEW Founded in 1965 by Tom Monaghan.

Second-largest Pizza chain in the United States.

about 8,500 corporate and franchised stores in 55 countries.

Domino's Pizza outlet in India opened in 1996.

Close to 274 outlets in 55 cities of India.

70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales.

CORPORATE STRATEGY

“ Exceptional people on a mission to be the best pizza delivery company in the world! " 'Think global and act local’ Fun, happiness and convenience

PRODUCTS

Pizzas Pastas Breadsticks Cheese Dips Beverages Chocolava

OPERATIONS Indian operations are ranked number one for the past 3 years. Delivers an average of 1 million pizzas per day. Over the last 2 years, they opened stores in 15 new cities. The company operates in three segments:

1. Domestic stores2. Domestic supply chain3. International

1. Domestic Storesuses its company-owned stores as a testing ground for new products and technologies which may then be passed onto franchisees.generates income from company-owned stores in the form of store profits.

2. Domestic Supply ChainVertically integrated supply systemautomatic delivery of raw materials cuts out a lot of the "back of-store" activities.Helps in keeping down food costs.

3. International

consists of 3,469 franchised stores outside the United States.

operates six supply chain centers which manufacture dough and distribute food and supplies.

International segment accounts

for about 41% of Domino's store

sales worldwide.

DOMINOS SUPPLY CHAIN1. Procurement of raw materials

Raw materials like wheat, baby corn, tomatoes and spices are got, out of which wheat was bought in from jalandhar and then sent to the commissaries in refrigerated trucks.

4 commissaries (Regional Centralized Facilities)

1. Delhi 2.Bangalore3.Kolkata 4.Mumbai

2. Distribution

Pizza dough processed from the wheat is then sent to the retail outlets again in refrigerated trucks.

Logistics requirement for sending frozen foods, at a temperature of ₋18⁰C and of refrigerated trucks in which food is sent at a temperature range of between 1 to 4⁰C.

3. Retail Outlets

1. Regular stores2. Super stores :

High traffic, More counters

3. Express stores : those where people were expected to walk in and order rather than ask for home delivery.

SUPPLY CHAIN DIAGRAM

WHEAT

REFRIGERATED TRUCK

WAREHOUSE

DOUGH

RETAIL OUTLET

Outsourcing the Ingredients

ITEM PLACE

Wheat  Jalandhar (Punjab)

Cheese  Karnal, Haryana

Tomatoes  Bhubaneshwar, Orissa

Spice  South India

Baby Corn  Nepal

Exotic Vegetables  Sri Lanka

Pepperoni  Australia

Jalapeno  Spain

OVERVIEW one of the flagship brands of Yum! Brands, Inc. Frank and Dan Carney opened Pizza hut in 1958 12,500 restaurants across 91 countries Indian outlet opened in June 1996 in Bangalore. 147 restaurants across 36 cities in India. 27 per cent market share of the eating- out market and over 70,000 footfalls per day.

CORPORATE STRATEGY

“We want to satisfy our customer by offering them the best” C.H.A.M.P.S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) 3F’s ( Fun, Friendly and Familiar)

PRODUCTS

Sauteed PastasBeveragesAppetizersSoups and SaladsPizzasDesserts

SUPPLY CHAIN SUPPLIERS

Direct Suppliers

PepsiCremica Group (Buns)

Indirect SuppliersMeat market : Chicken from BrazilVegetable market : Potatoes from AustraliaSauce companies

COLD CHAIN LOGISTICSSnowman Frozen Foods provides cold storage facility16 warehouses and 110 trucksEquipped with Carrier and Thermo King transport temperature control units.Cold storage capacity is between 100 tonnes and 1,200 tonnes.

Teradata Warehouse Miner

largest customer data warehouse Profile and segment customer households Track phone orders & online orders Increased ROI Predict the success of a campaign Simplified data management

CONCLUSIONFast Food industry in India is growing at a fast rate. From the study done among the 3 fast food services – McDonalds, Dominos and Pizza hut, we can clearly come to the conclusion that McD with its superior supply chain management (cold chain) is able to balance between its quality and cost. The setting up of cold chain has enabled it to cut down on its operational wastage.

Thank You