dominos pizza
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Dominos PizzaTRANSCRIPT
DOMINO’S PIZZA
MADE BYUTSAV MAHENDRA
BBA 4502/09
Domino's Pizza
Type Public Company (NYSE)
Industry Restaurants
Founded Ypsilanti, Michigan,
United States
(June 10, 1960)
Headquarters Ann Arbor, Michigan, United States
Area served Worldwide
Key people Tom Monaghan, FounderJ. Patrick Doyle, CEO
Products Pizza, Breadsticks, Pasta, Chicken Wings, Desserts.
Revenue $2.225 billion USD (2011)
Employees 1,45,000
Website www.dominos.com
OVERVIEW OF DOMINOS
About Domino’s Pizza• Founded in 1960 by Tom Monaghan
• Second largest Pizza chain in US
• 9000 corporate and franchised stores across 60 nations. And 306 stores in INDIA.
• Domino’s outlet in India opened in 1996
• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh
• Revenue– 70 % from home deliveries– 30 % from OTC sales
About Domino’s Pizza• Entered India in 1996 through a franchise agreement with Vam
Bhartia Corp.
• First outlet was opened in Delhi.
• Domino's had the largest network in the fast food segment in India- with 101 outlets across 40 cities.
Vision & Mission @ DOMINO’S
VISION “Exceptional people on a mission to be the best pizza delivery company
in the world”
MISSION“Domino’s Pizza is the Pizza specialist who consistently delights the
customer with great taste and choices in pizza with friendly, courteous team members providing prompt, safe delivery service”
Product Offerings @ DOMINOS
Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages (tie-up with Coca Cola)
Chocó Lava Cake
Chicken Wings
DOMINO’S CURRENT
ONLINE PRESENCE
Logistics @ Domino’sWheat Proccessed @ Jalandhar
DOUGH COMMISSARY REFRIGERATED TRUCK
RETAIL OUTLET
SUPPLIERS(Toppings & Seasonings)
Distribution @ Domino’s
Dough balls processed from wheat are sent to retail outlets in refrigerated trucks
HUB AND SPOKE MODEL with commissaries as hubs
Frozen food sent at -18 deg Celsius
Inventory Management @ DOMINO’S
ITEM SHELF LIFE
Dough ball 5 days
Mexican Wrap Base 3-4 days
Cheese Dip 4-5 days
Seasoning and Toppings 4-5 days
Onion, Tomato, Capsicum 5 days
Cheese Blend 4-5 days
Production Process @ DOMINO’S
• Pizza Base prepared
• Cheese blend applied
Dough Table
• Seasoning• Topping
Makeline
• 470 Fahrenheit
• Capacity of 5 pizzas at a time
Oven
Characteristics Of Services @ Domino’s
•Intangibility: It is impossible for the service users to taste, feel, see, smell or possess a service before they buy it.
•Heterogeneity: People based services are susceptible to heterogeneity, or variation in quality.
•Perish ability: Unused service capacity of one time period cannot be stored for use in future time periods.
•Inseparability: The production of a service cannot be separated from its consumption by customers. Services are produced and consumed simultaneously
Customer Service
Making improvement
through team work and employee empowerment
Continuous improvement at its
base
Belief that all meaningful ideas
are good and must be implemented
Everyone is expected to give suggestions on regular basis
SWOT OF DOMINOS
• Dominos compete against regional and local companies as well as national chains, Pizza Hut and Papa John’s®.
• We generally compete on the basis of product quality, location, image, service and price.
• We also compete on a broader scale with quick service and other international, national, regional and local restaurants.
• In addition, the overall food service industry in particular are intensely competitive with respect to product quality, price, service, convenience and concept.
• The industry is often affected by changes in consumer tastes, economic conditions, demographic trends and consumers’ disposable income.
COMPETITION
INTERNAL MARKETING
• Young and enthusiastic team.
• Domino's vision. • Bonus scheme incorporating profit. • What's up Dominos session
INTERACTIVE MARKETING
• Dominos promises their customers safe and friendly services free of cost.
• E home delivery.
• Domino's heat wave.
• Domino's Pizza strives to be the best pizza delivery company in the world.
• Delivers more than just hot pizzas.
EXTERNAL MARKETING • Home delivery specialist.
• Dominos bring out the 'WOW' effect. • Domino's serve its customers on time. • Every order is hand-made.
7P’S OF DOMINO’S
• 7Ps – • Product• Price• Promotion• 4 Place• 5 People• 6 Process• 7 Physical Environment
Traditional 4Ps extended to encompass growth of service industry
PRODUCT @ Domino’s• The very brand name ―Domino's adds value to the products
available in the store.
• The quality and the hygiene of the pizzas and the other add-ons are taken care of by the company or the franchisees by way of training to the employees.
• Domino's also takes pride on the innovation of many new products and ideas.
Double Decadence
• Double Decadence is created when two thin and crispy dough bases are sandwiched together with a layer of creamy cheese and herb sauce.
• The pizza is then topped with vine ripened tomato sauce, mozzarella cheese and the customers; choice of toppings.
• Domino's Heat wave Bag:
• Domino's Heat wave hot bag was introduced in the year 1998. The Hot bags contain a heating mechanism that is warmed by using electromagnetic energy.
• This technology keeps the pizza oven-hot during the delivery.
• Virtual Store @ Domino’s
• To make take home pizza ordering more convenient for the customers.
• Domino's has designed an online service which features the customers' favorites.
• When the order online option is selected, the customer is taken to the order form.
• And the customers has to enter the phone number and e-mail address has to be entered.
• The customer can select the pizza and the size of it and also the customer has the option to create his/her own pizza and then pay for the food either online using a debit or a credit card or to opt for paying the amount to the person who delivers the pizza.
PRICE @ Domino’s• General perception prevails that pizza prices are expensive and cannot be afforded
by many, but Domino's pizza prices will make you think twice about that statement.
• Domino's also provide lots of offers and deals that give your much discounted pizza prices.
• First off, customers can get Pizza mania pizzas for prices as low as Rs. 39/- which no other pizza chain offers in the country.
• The regular size Simply Veg pizzas start from Rs. 60/- onwards and they have pizzas up to around Rs. 500/- .
• Domino's caters to all price ranges so that customers can always find a pizza price that fits their pocket.
PHYSICAL EVIDENCE @ DOMINO’S
• Logo
• Simple Parking space
• Good Infrastructure
• Use of Modern Technology Equipments.
• Clean and Friendly Services.
PROCESS @ DOMINO’S
• Self service system.
• Hungry Hotline Facility. • Keep in mind the health and hygiene. • Domino's Pizza India also boasts about its commitment to serve its
customers on time by implementing the "30 MINUTES OR FREE" service commitment.
• Domino's constantly strives to develop products that suit the tastes of its
customers, • Domino's believes strongly in the strategy of 'Think Local and Act Regional'.
PEOPLE @ DOMINO’S • Recruiting young, enthusiastic and dedicated employees.
• Appropriately trained for delivering the service. • Personality development and grooming sessions.
• Provide them with various facilities such as medical help, consultation, traveling facilities, perks and bonuses.
• Team members are recognized and rewarded based on ability and merit for their contributions
PLACE @ DOMINO’S
• Domino's Pizza stores are established in almost 50 countries and they have got more than 8,000 stores worldwide.
• The Domino's stores are centrally located and in a manner convenient for the people to walk in and also convenient for the deliverers to do their job.
• The distribution channel followed by the company is mostly through takeaways, telephone ordering and online ordering.
• The pizzas are delivered by way of scooters at their door step.
• In order to maintain the quality of the pizzas, they are carried in a heat wave bag so that they can deliver hot and tasty pizzas to their customers
PROMOTION @ Domino’s
• Pizza Order Discount: Domino's offers its customers a number of discount and other promotions on purchasing Domino's pizza.
• Dominos start providing coke/fanta/sprite as per their contract with Coca Cola Limited.
• Dominos started pizzas mania which start from Rs 39 and we get the toping according to our choice.
• Web coupons available at web site www.dominos.co.in • Discounting coupons are being provided with every item purchased. • New schemes at regular interval of time according to the taste of the INDIAN
customer
DIAL : 44448888
THANK YOU