Culti Cartoon

Download Culti Cartoon

Post on 22-Aug-2014

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Kotona viljely on sottaista ja vaivalloista puuhaa. Culti Cartoon tarjaa nopean ja siistin vaihtoehdon kotiviljelylle: paperimassasta tehty kasvualusta, johon listn vain siemenet ja vesi. Siemenill varustettua haitarimaista kasvualustaa voi lhett postikorttina ja sit myydn kaupoissa 15 :n hintaan.

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<ul><li> Kati Hienonen, trend analyst (Perhosvaikutus) Antti Kmrinen, forest products sales expert (UPM) Meri Lundahl, renewable materials engineer (Aalto University, AIESEC, Lkisvalmennus.fi) Milla-Mari Vastavuo, aspiring environmental management engineer (Aalto University) </li> <li> Problem </li> <li> Solution : Just add water </li> <li> Customer validation Target group: Young urban adults interested in healthy and green lifestyle Interested in growing herbs at home without too much effort and time </li> <li> Roadmap 2014 Product validation and finalizing customer validation Patenting the paper containing seeds and fertilizer 2015 First launch at Flow Festival 2015: Festival Kit include greeting cards for young urban adults Second product validation with first customers 2016 Second launch: larger home cultivation papers in varying shapes &amp; plants for young urban adults Third product development and customer validation 2018 Third launch: enlargened cultivation base for professional greenhouse growing of vegetables (patent pending) Future Large, portable cultivation bases for developing countries and catastrophe areas (Pop-up oasis) </li> <li> Business Model Manufacturing Carton: e.g. Walki Folding: e.g. Adara Culti Cartoon In-house design Value chain management IP rights Distribution Department Stores Supermarkets Post Offices </li> <li> Cost structure Raw materials (carton material, seeds, nutrients) Manufacture (by manufacturing partner) Distribution (by distribution partner) Fixed costs of value chain management Total cost for producing one piece 12,25 Fixed price per one piece one card larger home cultivation papers running meter of greenhouse cultivation media Targeted price 15 Expexted sales 20 000 pieces in 2015 40 000 pieces in 2016 70 000 pieces in 2017 Revenue streams </li> <li> Kati Hienonen, +358 50 570 9133 Antti Kmrinen, +358 40 186 3423 Meri Lundahl, +358 40 526 0787 Milla-Mari Vastavuo, +358 40 842 4454 </li> </ul>