csr report

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SALEWA Group CSr rEporTHeadline0.0

SALEWA GROUP CSr rEporT 2011

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THE INDIVIDUALIN FOCUSToward Solid Sustainability with Genuine Responsibility

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SALEWA Group CSr rEporT

The name SaLeWa comes from SAttler und LEderWAren, or ‘saddle and leather wares’ in English. Seventy-five years ago, our first mountaineering products were lovingly craf-ted by hand. And today, 75 years later, we still produce climbing clothing and equip-ment of the highest quality – because only durable products help conserve resources.

My family took over SALEWA in 1990. Clear values and responsibility for one’s own ac-tions have always been valued elements of our corporate culture and are given utmost priority. The entire SALEWA group shares in the need for an integrated approach, and in the responsibility for people and the envi-ronment. The company has, therefore, de-veloped a collective attitude, which all of our employees share, and which ensures that we continue to learn.

our customers not only want products thatare well engineered, in technical terms. Theywant to know how they were developed, who was behind it and if the company’s val-ues match their own. I am grateful for the many suggestions and ideas for improve-ment that we have received from engaged

employees, critical customers or active spe-cialized dealers and forward-thinking pro-duction partners. This network of knowl-edge drives the development of greater sustainability, a process that is never at an end. We understand sustainability in terms of ecological, economic, and social responsibil-ity. people, and indeed the society in which we live and work, are at the heart of this. It‘s not just about the quality of our products, the quality of our actions is equally important.

We would like to use this sustainability re-port as a means of keeping you abreast of our activities, our engagement and our progress – in short, our path toward solid sustainability with genuine responsibility.

Yours,

Heiner oberrauch“MATTERS Of THE HEART. TAkinG RESPOnSibiLiTy.

COMbininG TRAdiTiOn And innOvATiOn.” Heiner oberrauch, expedition Georgia, March 2010

foreword by the Oberrauch family

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“WE HAvE PLACEd THE individUAL And THE SOCiETy

in WHiCH WE LivE And WORk AT THE HEART Of OUR

CORPORATE vALUES.”

ruth oberrauch, project Leader CSr

Today, more than ever before, the corpo-rate world is faced with economic, social and ecological responsibilities. The SALEWA Group is meeting these demands with a ho-listic approach across all operations. This has led to a collective aspiration from all our staff that enables us to continuously enhance our wealth of knowledge. I am glad to be part of this community.

our customers want more than high-tech products. They want to know how they’re made, who is behind them, whether the company’s values are in line with their own, and if the owner family and the board genu-inely live those values.

We have placed the individual and the soci-ety in which we live and work at the focus of our corporate values. We want to commit to these values. This is why, for the first time in our history, we have compiled a report on

sustainability. We wish to inform our cus-tomers, suppliers, staff, the media and our fellow citizens about our activities, our com-mitment and our progress.

This is a report about our path toward solid sustainability with genuine responsibility.

ruth oberrauch

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SALEWA Group CSr rEporTTable of Contents

1 Company and Management 5

2 Staff and Sites 14

3 Society and responsibility 21

4 Environment and resources 33

5 Safety and product Stewardship 42

6 About the report 44

THE INDIVIDUALIN FOCUSToward Solid Sustainability with Genuine Responsibility

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SALEWA Group HEADQuATEr1.0 Company and Management

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SALEWA Group CSr rEporT1.0 Company and Management

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SALEWA SERviCE PORTfOLiO

In its long history, SALEWA has made numerous product innovations that do much to support its bid for market leadership. We have always sought to develop lightweight, safe, and function-al products, while placing as little demand as possible on natural resources. In order to comply with this, all products undergo rigorous practical tests.

This occurs in close cooperation with professional alpinists such as:

- the alpineXtrem team. Together with universities and research institutions, as well as estab-lished sports equipment specialists, we continually push the limits of what is possible further and further.

As a multi-sports specialist, we produce everything our customers require for mountain sport. Our collections are, therefore, adapted to the needs of their users.

alpineXtrem Pro for professional mountain guides, mountain rescue and athletesalpineXtrem for demanding alpinistsAlpine Active for active mountain sport enthusiasts5Continents for the trek and travel marketLaMano for sport climbers, boulderers and freeclimberskids for young mountaineers

- Christoph Hainz- roger Schäli- Angelika rainer- Andrea Maruna- Barbara Büschlen

- Davo Karnicar- Johanna Ernst- rustam Gelmanov- Simon Gietl- Glen plake

- Björn Heregger- Daniel Kopp- Florian riegler- Cécile Thomas- Eva Walkner

- Michael Wärthl- Martin Winkler- Michi Wohlleben- Max Zipser

COMPAny dEvELOPMEnT And CAPiTALiSATiOn

The SALEWA group is a company with tradition. The overriding goal of this manage-ment-led family business is to preserve this tradition and to link it successfully with inno-vation. In 2010, the 305 staff achieved record sales of € 165 million, which corresponds to a 9% increase compared to 2009.

MOUnTAinS And MAnAGEMEnT

Mountains are our passion.At SALEWA, we combine this passion with professionalism.

yEARSof quality in mountain sports

CORPORATE vALUESput into practice

PASSiOnthe mountain

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We have experienced steady growth, which has been achieved independently. This con-tinual, gradual growth also allows our cor-porate culture and organization to develop, and gives our employees the opportunity to make a career in the company. Growth has to occur at all levels – social, economic and personal.

SALEWA’s most important sales markets are Italy and Germany, each making up 25% of turnover, followed closely by Austria and Switzerland with 17% and 11% respectively. The remaining 22% is made up of France, Spain, North America, poland, and the other

export markets. The largest growth market is North America, with an increase of 35%. The growth in France and Spain of 30% each between 2009 and 2010 is also a sign of a very successful trend.In addition, Austria and Germany showed significant development at a rate of 20% and 15% respectively.

SALEWA‘s products are also distributed in many other countries worldwide, such as in the Czech republic, russia, Norway, Swe-den, Slovakia, Japan, South Korea, Taiwan, Nepal, New Zealand, Australia, Chile, Ar-gentina, uruguay, and Mexico.

STRATEGy And fUTURE

Corporate Social responsibility (CSr) generally applies to three areas:

1. Are companies treating their employees with care?

2. To what extent are companies involved in the society in which they operate??

3. To what extent do companies conserve natural resources and thereby protect the environment?

SALEWA’s challenge is to meet this responsibility long term and in a transparent manner. We want, as we stated in the title of this, our very first sustainability report, to achieve solid sus-tainability by taking genuine responsibility. Thinking ahead is just as important to us as think-ing things through.

1.0 Company and Management

wSALEWA www.salewa.com

Sales trend since 1981

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SALEWA Group CSr rEporTCompany and Management1.0

„Wir hören zu.“

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Long-term success has always taken prece-dence over short-term thinking at SALEWA. The oberrauch family’s commitment to con-tinue to develop the company in the future, together with the employees, is clear. This is why the next generation – in the form of ruth oberrauch – has been involved in the company since the start of 2010. ruth is the Marketing Manager for Italy and, as project leader, is highly committed to the “SALEWA: social, responsible, sustainable” project.

“fROM THE diRECTORS’ POinT Of viEW, iT WAS iMPORTAnT TO

GivE A CLEAR SiGnAL TO OUR EMPLOyEES THAT WE REGARd THEiR

COnTinUEd dEvELOPMEnT AS A CORE STRATEGiC TASk. WE ALSO WAnT

TO EnSURE THAT THEy COnTinUE TO idEnTify WiTH THE COMPAny

And THAT WE fOLLOW THE PATH ‘TOWARd SOLid SUSTAinAbiLiTy

THROUGH GEnUinE RESPOnSibiLiTy’ TOGETHER. THiS iS WHy WE HAvE

inCLUdEd inTERnATiOnAL HR dEvELOPMEnT And CSR in OUR STRATEGiC

PLAnninG, And dEfinEd THESE bOTH AS A GOAL And PART Of OUR

STRATEGy, inCLUdinG PROviSiOn Of APPROPRiATE bUdGET.”

Massimo Baratto, CEo

The extensive investments, such as the new headquarters at Bolzano, also clearly dem-onstrate the SALEWA group’s long-term planning.

This future-driven approach also manifested itself at the strategy meeting that took place in late 2010, where all our strategies, and particularly our goals, were defined for the next three to five years. CSr has now been integrated into the corporate strategy and

is one of the most important goals for the SALEWA Group.

Core policy:The “SALEWA – social, responsible, sus-tainable” project was started in autumn 2009. The 10 team members are directors and middle managers, and are drawn from across the Hr, Finance, product Manage-ment, Logistics, Marketing, pr and Sales de-partments. This cross-functional team has

allowed us to make significant progress in our goal of achieving “solid sustainability with genuine responsibility”. We want to continue in this direction and further devel-op our CSr strategy. This means that what is currently a project, will ultimately become core policy.

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COMPAny POLiCiES

SALEWA’s company policies reflect our values and goals, and as a result, shape our corporate culture. They both drive our daily actions and complement them, and add value to what we do.

OUR MiSSiOnLimitless enthusiasm for sport and the mountains. For four generations, our alpine experience has driven us to develop high-quality, technical equipment and to act reliably and responsibly in doing so.

PEOPLEpositivity breeds positivity. our greatest strength is our team of successful people. All of our work is driven by clear values, which we all share. This is how we set and achieve our objectives.

COURAGEWe want to be people who have the courage to forge new paths, take responsibility, make de-cisions, and stand by these.

ETHiCSWe are a management-run family business and we ensure that it is run in a reliable and careful fashion. We stand for continual development and the expansion of useful synergies with our partners.

GOALWhat‘s good can still be improved upon. As a company, we’re very much at home in the alpine area, but we are still working toward brand and, indeed, market leadership throughout Europe.

innOvATiOnWe aim for continual innovation, in terms of products, processes, and thought. And when it comes to innovation and cooperation with the best partners, we set new standards.

RESOURCESWe stay true to ourselves. A high degree of responsibility and cost awareness has made us suc-cessful, and consistently implementing these is what sets us apart.

in CLOSinGWe have enjoyed economic success through this approach. This makes SALEWA independent and reliable, and secures long-term growth.

Company and Management1.0

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SELECTinG STAkEHOLdERS

To determine our stakeholders, we started by identifying all possible interest groups. using stakeholder profiling, we then evaluated each stakeholder and carried out an ABC analysis. using this method, not only were we able to quickly determine the influence of the stakeholder in question, but also to rate them in order of importance, as follows:

A-STAkEHOLdER = Extremely relevant strong influence on SALEWA

b-STAkEHOLdER = Less relevant medium influence on SALEWA C-STAkEHOLdER = Not relevant no influence on SALEWA

STAkEHOLdER diALOGUE

We listen.

We are convinced that a company can be successful in the marketplace only if it takes its stake-holders’ requirements into account in its operations. In addition to employee and customer in-terests, we incorporate the needs of media representatives, suppliers, and dealers. Furthermore, we involve interest groups of mountain professionals and organisations, such as the Bolzano Mountain rescue Service, in our discussions.

We constantly exchange ideas with these stakeholders. In the context of the CSr project, how-ever, we have standardised this process, and we wish to continue to include these results in the Sustainability report.

By comparing our view with our stakeholders’ perspectives, we can extract content and core points for the report.

Bolzano Air rescue


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HOW dO yOU RAnk OUR PERfORMAnCE WiTH REGARd TO

Communications 1.3

personal relations 1.1

problem Solving 1.5

Support 1.6

1 = Excellent … 6 = unsatisfactory

in WHAT fORMAT WOULd yOU LikE TO RECEivE OUR SUSTAinAbiLiTy REPORT?

CD / DVD 2%

online / Download 89%

paper 7%

Video 18%

WHAT dO yOU EXPECT fROM OUR PROdUCTS?

Design 18%

Image 15%

price 64%

Quality 97%

Safety 55%

Environmental Aspects 42%

WE LEARn:These findings indicate that our goal has to be to ensure the quality of our products to the highest standard. The environmentally friendly aspects of our products also matter to our stakeholders.


WE LEARn:This suggests that in the future, we should only make the report available online. We will try to make a video to ac-company the next report, however.

WE LEARn:The findings show that our employees are rated highly by our stakeholders. We score well in support, but we do still have some room to improve.

By means of this profile analysis, we have now identified which interest groups are important for SALEWA, and excluded the groups of lesser or no importance from our initial discussion. Next, we reached out to the relevant stakeholders.

Below, you can find the most important re-sults from our first survey, which was an-swered by a total of 44 stakeholders:

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HOW CREdibLE dO yOU fEEL OUR CSR-RELATEd ACTiviTiES ARE?

Environmental Activities 3.7

Employee Activities 4.1

Social Standards 3.9

1 = Low credibility … 5 = Entirely credible

dESCRibE yOUR OvERALL iMPRESSiOn Of SALEWA WiTH REGARd TO THE fOLLOWinG:

Innovation 2,3

pricing 2,5

Service 2,1

Teamwork 1,8

Transparency 2,8

overall Impression 2,0

1 = Excellent … 6 = unsatisfactory

WE LEARn:This shows that our stakeholders view our activities with regard to our employees and social standards as genuine engagement. The view of our environmental activities shows potential for improvement. We start here.

WE LEARn:We scored 2.0 in terms of overall impres-sion, which we are pleased with. our team work was also rated positively in general. We would like to approve our transparen-cy rating, however, and this report is cer-tainly a start.

overall we are satisfied with the results of the survey. We can now better identify the areas in which we are already performing well, and where we need to concentrate our efforts in the future. We are partic-ularly happy about the positive rating our employees received and the positive feedback on our teamwork, internally and externally. The pos-itive responses regarding the credibility of our actions are also some-thing to be pleased about. We do want to improve with regard to our

delivery dates for dealers, a point that was raised a number of times in the course of our discussion. We will also work on our internal commu-nication, which our employees highlighted as one possible area of im-provement.

At this point, we would thank everyone involved for their support in helping us to continue to improve.

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RiSk MAnAGEMEnT

A risk can be defined as a deviation of results from the originally planned or desired results. This can involve both positive and negative deviations. In our view, therefore, a risk can be seen as a peril and, at the same time, an opportunity.

In order to be prepared for risks and respond accordingly, SALEWA has introduced so-called leading and lagging indicators, which help the board of directors and directors – in an on go-ing dialogue with the relevant managers – to identify the risks in the different departments and business areas of the company. Appropriate key performance indicators that aid in the monitor-ing and controlling activities of the company are subsequently developed.

Important risks that we at SALEWA must consider are, for instance, financial risks, market risks, product risks, and the risk to the reputation of the company. All of these risks are interrelated. A target-performance comparison in terms of sales has hitherto been conducted once every quarter. To achieve greater security in this regard and identify risks at an early stage, said com-parison will be performed every month starting July 2011. The yearly plans will be reviewed and adjusted if necessary at the half-way stage.

for us, risk management means identifying new paths. Only thus is it possible to define and achieve new standards and differentiate the brand with the aim of fulfilling the demands of the consumer.

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Staff and Sites2.0

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SALEWA Group CSr rEporTStaff and Sites2.0

being a family-run company, values such as fairness and trust have a long tradition at SALEWA.

SALEWA has a responsibility to society and to people in particular: our aim is to secure jobs, even in economically challenging times. And we are particularly committed to this task.

We are a dynamic team and encourage personal development. This also means that we of-fer our employees, depending on their family situation, different models for flexible working hours. We thus facilitate, for instance, part-time jobs for parents. In all, we have 34 part time staff in Italy and Germany (11.2%). Moreover, 22 of the full time staff have the option of work-ing from home in these countries. Consequently, they are in a position to organise profession-al and family life better.

We also ensure equal pay for similar functions requiring similar experience.

Why is SALEWA SALEWA?

Well, because the people at SALEWA are the way they are. They are all united by their passion for mountains. And they all share their enthusiasm for nature and outdoor activities.

People are SALEWA

“in THE LUnCH bREAkS, WE ALWAyS TALk AbOUT OnE OR THE OTHER

PAST OR fUTURE MOUnTAin TOUR, AbOUT THE LATEST Ski bindinGS OR

CURREnT SnOW COndiTiOnS. in OUR OffiCE bUiLdinG in bOLzAnO,

yOU CAn ALMOST fEEL THE MOUnTAin AiR.”

Bernhard Erb, IT operator Bolzano

2011

METRESheight of Mount Kazbek, Georgia, climbed during the employee expedition.

yEARSIn the past five years, all five trainees have been taken on as permanent employees at SALEWA.

CHiLdREnFrom autumn 2011, twelve children will be occupied with fun and games at the com-pa-ny’s own crèche in Bolzano.

EUROIn 2010, this sum was invested in advanced training programmes for SALEWA employees in Bolzano (course fees only, excluding trans-port, accommodation and meals.)

HOLidAy HOMESof the oberrauch family may be used by all SALEWA employees.

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SALEWA Group CSr rEporT2.0 Staff and Sites

innOvATiOn And RiSk AWARdS

We openly encourage proactive initiative from our employees. This is evident, for instance, in our innovation and Risk Awards:

one of our eight corporate values is “courage”. We want to be people who have the courage to try new ways, take on responsibilities, make decisions and also stand by them. At SALEWA, we believe it is important “not just to talk about something”, but to actually put it into practice. To ensure that our corporate value “courage” is also followed up by action, we have introduced the Innovation Award and the risk Awards.

The purpose of these awards is to motivate our employees to break new ground. Above all, however, we want to show that people are allowed to make mistakes. The assessment of the ideas and concepts submitted is based on the level of innovation. The respective award will go to innovative ideas, irrespective of whether or not they were ultimately successful or imple-mentable.

In 2010, the Innovation Award went to the International Marketing Team and the product De-velopment Team for rucksacks. The 2010 risk Award went to the General Manager operations Apparel and the International Sales Managers.

An EXCELLEnT fUTURE AT SALEWA

In the past five years, we have taken on all trainees keen on working with the company as per-manent employees of SALEWA upon completion of their respective traineeship programmes. We want to continue offering young people a perspective for the future and, therefore, intend to continue with this successful concept. Taking on responsibility for the future of the young generation in our society is, for us, a small but important step on our road to long-term sus-tainability.

WORk-LifE bALAnCE

We work hard to ensure that our employees find the right balance between profession-al and family life. The “Work & Life” pre-certification that was awarded to us by Klima-Haus Agentur GmbH (Agencia CasaClima) in March 2011 is a success. Certification will be granted following completion of our new headquarters.

“WORk & LifE”

The “Work & Life” quality seal is a certification of sustainability awarded by KlimaHaus Agentur (Agencia CasaClima). The certification was developed especially for office build-ings, companies and service providers. The quality seal is based on a series of technical and strategic criteria in three areas: “Nature” (ecology), “Life” (socio-cultural aspects), and “Transparency” (economy).

In the category “Nature”, the energy efficiency of the building envelope and the overall efficiency of the building and its installations are evaluated as per KlimaHaus standards. The evaluation process for the category “Life” focuses on the well-being of the employ-ees. The purpose of “Transparency” is to use a cost-benefit analysis to present an over-view of costs in the planning and implementation phase. In addition, the longevity of the building and its impact on the environment are also examined.

wklimaHaus Agentur GmbH www.klimahaus.it/

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RECREATiOn And nATURE

We go the extra mile. We want our em-ployees to feel comfortable, not only dur-ing working hours but also when they are on holiday.

The oberrauch family farmstead in Tiers (South Tyrol) dates back to the 15th centu-ry and is the ideal starting point for moun-tain treks and climbs around the rosengar-ten Nature reserve. Just like the holiday home in puglia, the farmstead is open to all SALEWA employees. SALEWA thus actively supports its employees in having the per-fect recreation, experiencing nature and ex-changing ideas.

“THE dOORS TO OUR fAMiLy

fARMSTEAd in TiERS (SOUTH

TyROL) And THE HOLidAy HOME

in GARGAnO (SOUTHERn iTALy)

ARE OPEn TO ALL. i find iT

iMPORTAnT THAT WE GivE

SPECiAL PREfEREnCE TO fAMiLiES

WiTH CHiLdREn WHEn

ALLOCATinG THESE HOMES.”

ruth oberrauch, Marketing SALEWA Italy

Holiday home at Gargano pic: Claudia Ziegler, location: SALEWA CuBE Bolzano

WORkinG TOGETHER – CLiMbinG TOGETHER

The SALEWA climbing hall was opened in May 2011 and will serve as a meeting place where climbers from near and far can share their experiences and enjoy climbing togeth-er. Besides, we also want to do something for our employees who, of course, have free entry to the most innovative complex of its kind in Italy. The gym, which will be part of the new headquarters, will be open to SALEWA employees for free. Furthermore, at the new headquarters, a 3500-m2 park will be laid and maintained by oberalp. This public park shall serve as the “green lung” in front of the climbing gym and a recreation area for employees.

This park will be open to all – our employees as well as employees from other companies in the vicinity – who want to spend some time, for instance their lunch break, in it. on our part, this is a small contribution for a mutual exchange with our neighbours and also with the society in which we live.

wSALEWA CUbE www.salewa-cube.com

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EXPEdiTiOn TO MOUnT kAzbEk, GEORGiA

As part of our anniversary celebrations “75 years SALEWA”, the SALEWA employee expedition was organised in April 2010 to the 5,042-metre-high Mount Kazbek in Georgia. Employees from all countries and various business units participated in the expedition. owner Heiner oberrauch himself led the expedition. one hundred percent trust in your rope team is a small but vital fac-tor in overcoming the challenges of the expedition together.

HEALTH And SAfETy

To keep the injury and accident rate as low as possible, SALEWA engages external experts to provide health and safety training programmes for its employees. This training is conducted on the basis of a safety review. Furthermore, SALEWA has qualified safety officers and specially trained staff in the areas of first aid and fire safety.

The SALEWA Group in Bolzano also has a company doctor who constantly monitors the health of its employees and works in close consultation with the Hr department. Fortunately, we can report that there have been no work-related deaths so far at SALEWA. In 2010, there was only one minor accident, which resulted in the relevant employee being absent for five days.

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„WIr SprECHEN ALLE DIE SELBE SprACHE“ Author

QUALifiCATiOn Of EMPLOyEES

people make SALEWA. We, therefore, con-sider it our responsibility to make our emp-lo-yees fit to take on everyday challenges. In 2010, we invested on average € 229.30 for advanced training programmes (travel, accommodation and meals are not included in this figure).

Twice a year, a development planning and performance appraisal meeting is held with each employee. In this meeting, managing executives discuss the personal development steps with each individual employee. These talks also present the employees the oppor-tunity to address potential problems and express their wishes, as well as to set new targets together with their superiors and specify improvement potential. This way, every member of the company has a direct impact on the development of SALEWA.

This is definitely one of the many building blocks that have contributed to a very low attrition rate of 8.8%.

We don’t leave new employees out in the rain: every new member of the SALEWA team is assigned a personal tutor who helps explain work processes and ensure that the newcomers in the SALEWA team feel at home from the very first day.

Staff and Sites2.0

divERSiTy And EQUAL OPPORTUniTy

Diversity is the opportunity to mutually ben-efit from the differences and special traits of every individual. 44% female and 56% male employees demonstrate a fairly even gender balance in the SALEWA workforce. Members of the SALEWA team hail from the countries represented by the following flags.

of a total of 305 employees, 151 work in It-aly, 82 in Germany, and 25 each in Austria and Switzerland. our team in France con-sists of nine members and the remaining 13 work in the uSA, Spain, and poland.

At poMoCA, a brand acquired in early 2011, 13 employees from eight different countries (Switzerland, France, Spain, portugal, Ecua-dor, palestine, Bosnia, and Cameroon) work in Switzerland. poMoCA is a Swiss company and technology leader in ski touring skins.

WE ALL SPEAk THE SAME LAnGUAGE What connects the employees from all these nations is their passion for mountains. And to make sure that they all do speak a com-mon language and understand each other, language courses are offered.By organising sporting events and outings, for instance, Törggelen (a custom in South Tyrol of getting together in autumn to par-take in the regional food and wine special-ities), tobogganing, or even spontaneous night-time ski tours or treks, SALEWA en-courages understaning between the diverse cultures. To be well prepared for coping with issues of intercultural understanding, SALEWA also offers in-house seminars on Asia. For us, diversity means variety in every con-ceivable way. To us, this diversity is an indis-pensable asset.

wPOMOCA www.pomoca.com

Team poMoCA, Spring 2011

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SALEWA Group CSr rEporT2.0 Staff and Sites

COMMERCiAL iMPACT in OUR REGiOnAL LOCATiOnS

“Regional and delicious”

To keep transport distances as short as pos-sible and to ensure a high level of quality, we procure the products for the new restau-rant at our headquarters from the immediate vicinity. our aim is to consciously prepare meals using products and ingredients from the region. Thus, for instance, we use on-ly meat provided by local farmers. This way, we support the local economy and offer our employees a healthy and balanced diet and, above all, well-thought-out cuisine.

Special dinner in occasion of 75 years SALEWA under the rosengarten

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3.0 Society and Responsibility

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SALEWA Group CSr rEporT3.0 Society and Responsibility

We are part of society and we consider it our responsibility to stand up for its weaker and un-derprivileged members. This commitment starts at our own doorstep. Specifically speaking, this includes:

CORPORATE GOvERnAnCE

Responsibility as part of corporate culture

To inculcate corporate culture with a sense of responsibility, it is vital that the directors lead the way in this regard and make it a top priority.

That is why Heiner oberrauch insists that the CSr team be linked directly to the directors and, consequently, to the family. The CSr project manager, therefore, has been given a specialist role and reports directly to the board of directors.

AnTi-CORRUPTiOn

At SALEWA, two things are essential for re-liable and long-term corporate governance:

fairness and honesty

With various guidelines and policies (for in-stance, our Code of Conduct), we provide the framework that will ensure fairness and honesty when interacting with each other. Furthermore, to prevent cases of corrup-tion, a clear statement has been issued by the management board that sets forth a fun-damental consensus on the ethics of SALE-WA. We distance ourselves from countries where corruption is widespread and shall sever business relationships immediately at the first sign of doubt.

SALEWA employees are made aware of these rules when they join the company and, by signing the employment contract, pledge to obey these rules.

MEMbERSHiP in ASSOCiATiOnS/SPECiAL inTEREST GROUPS

We are convinced that we grow by interacting with others and, therefore, participate in a close dialogue with numerous partners, organisations, and associations. Some of our dialogue part-ners include:

- AiTEX – institute of textile technology- ASSOSPORT- bundesverband der deutschen Sportartikel-industrie- European Outdoor Group- HdS Handels- und dienstleistungsunternehmen Südtirol- Unternehmerverband Südtirol

…and many more

CSr-related topics, too, have to be brought up for discussion with these organisations. This is one of the key tasks of our CSr project group.

wAiTEX www.aitex.es/en.html www.madeingreen.com

wASSOSPORT www.assosport.it/default.asp?lingua=en

wbundesverband der deutschen Sportartikel-industrie

www.bsi-ev.de

wEuropean Outdoor Group www.europeanoutdoorgroup.com

wHdS Handels- und dienstleistungsunternehmen Südtirol

www.hds-bz.it

wUnternehmerverband Südtirol www.mondoimprese.info

2011

23


SOCiAL COMMiTMEnT

Society has a strong influence on how we develop and what prospects the future holds. As an international, family-run business, we are part of a larger society – strictly speaking, part of ma-ny societies with different cultures across the world. Social commitment is a matter of course and has been given special emphasis and practised for decades at SALEWA. Nonetheless, focusing on the number of necessary and significant social projects is also important:

In particular, we support people and cultures that share our passion for mountaineering. Five years ago, we launched project ELVIrA in Bolivia. An isolated mountain village, cut off from ci-vilisation, created a small society of its own. With several measures, we have advised and sup-ported this society in recent years. Together with the inhabitants of the village, we were able to improve the living conditions significantly – especially for the children. our employee Alexandra Letts, purchasing & production Manager, oversaw project ELVIrA from its inception and was highly committed to this fulfilling task, which she integrated into her daily work.

“dURinG OUR LAST viSiT TO ELviRA, i WAS HAPPy TO nOTE THAT THE

viLLAGE HAd UndERGOnE A GREAT dEAL Of CHAnGE. THE inHAbiTAnTS

APPEAR TO bE vERy PLEASEd WiTH THE nEW SiTUATiOn WHiCH THEy HAvE

dEvELOPEd jOinTLy WiTH CARiTAS And SALEWA. THEy HAvE CLEAn

dRinkinG WATER And ELECTRiCiTy, THE LOCAL HEALTH CEnTRE SERvES

iTS PURPOSE, CHiLdREn HAvE A PLAyGROUnd WHERE THEy CAn PLAy.

THAnkS TO ALL THiS, THE inHAbiTAnTS CAn LEAd A bETTER LifE.”

Alexandra Letts, purchasing & production Manager

The project mainly got financial support from the SALEWA Group. Thanks to manpower from Caritas and the close cooperation with the inhabitants of Elvira, the condition of the village has improved.

“in PRinCiPLE, THE idEA WAS

HELPinG OTHERS TO HELP THEM-

SELvES. THAT’S WHAT THE inHAb-

iTAnTS Of ELviRA ARE REALLy

PROUd Of. THEy HAvE WORkEd

HARd And iMPROvEd LivinG

COndiTiOnS On THEiR OWn. And

i AM vERy PROUd THAT WE HAvE

bEEn AbLE TO ASSiST THEM in THiS

UndERTAkinG. THiS WAy, dEvEL-

OPMEnT COOPERATiOn PROjECTS

TRULy MAkE SEnSE And ARE fUn

TO bE A PART Of.”


wCaritas www.caritas.org

2011

24


„Ich freue mich sehr, dass ab Herbst 2011, zwölf Kinder im Kindergarten hier inder SALEWA Firmenzentrale toben, spielen, lernen und Spaß haben werden.Elisabeth Schwarzmayr, personalverantwortliche

“i’M dELiGHTEd THAT fROM

AUTUMn 2011, 12 CHiLdREn WiLL

bE ROMPinG AROUnd, PLAyinG,

LEARninG, And HAvinG fUn AT

THE CRèCHE HERE in THE SALEWA

HEAdQUARTERS.”

Elisabeth Schwarzmayr, Hr officer

nEW STAff CRèCHE in bOLzAnO

Following the opening of our new headquarters in Bolzano in autumn 2011, 12 places will be available in the company’s in-house crèche. The children will be cared for by the “Sozialgenossenschaft Tagesmütter”, the social child minders’ cooperative, in Bolzano. While giving preference to “SALEWA kids”, the crèche will also take in the children of staff

in other companies in the business park. The importance of family and employment for women are ideals that the child mind-ers’ cooperative upholds. To bring these ideals under one roof is the declared goal to which we are committed. The individu-al, the parents who entrust their children to a child minder and the children themselves,

wSozialgenossenschaft Tagesmütter bolzano www.tagesmutter-bz.it

who are the future of our society, are at the heart of this initiative. The crèche in our new headquarters has set itself the goal of pro-viding the best possible care for the children of our employees in the initial years of their development. Always in close proximity to their parents, the children can grow up in a protected environment and, together with

others in their age group, learn the impor-tant steps for life in our society. one-third of the costs are borne by the company; the re-maining two-thirds are divided equally be-tween public-sector funds and the families of the children.

pics: Erwin Steiner, location: Falzarego, Dürersee

2011

25


„Ich freue mich sehr, dass ab Herbst 2011, zwölf Kinder im Kindergarten hier inder SALEWA Firmenzentrale toben, spielen, lernen und Spaß haben werden.Elisabeth Schwarzmayr, personalverantwortliche

SUPPLiERS And SERviCE PROvidERS

As a global company, we have a responsi-bility not only toward people in our immedi-ate surroundings but also toward those who give their best in the companies of our sup-pliers and service providers.

WE SAy nO TO “nO”

The SALEWA Group has drafted a Code of Conduct (CoC). our CoC includes the re-quirements of the International Labour or-ganisation (ILo). In other words, our CoC regulations state that child labour and/or forced labour shall not be tolerated. We specify the maximum working hours and stipulate that we shall not permit any form of discrimination. In order to enter into a business relationship with us, companies must agree to comply with the demands set forth in our CoC prior to commencement of the collaboration. In on-site meetings, we regularly sensitise our counterparts at our suppliers and service providers to the impor-tance of these requirements.

The SALEWA Group selection and review process is shown below: 75% PROdUCEd in EUROPE

With our alpine touring gear brand DYNAFIT, production is mainly in Europe. Almost 75% of the winter 2011/2012 collection is manu-factured in Europe. All ski, boot and binding models are produced in Germany, Italy, and Austria. For clothing too, DYNAFIT relies on a selection of environmentally friendly sup-pliers. All thermal underwear offered in the product range is manufactured in Germany.

Through this process, we intend to ensure fair play when it comes to dealing with the people in our own locations and in the companies of our business partners. We regularly monitor compli-ance with our standards and personally assess the development of relevant suppliers. To accom-plish this, our product managers and quality managers visit the premises of our suppliers and service providers around four or five times a year.

Donnerstag, 23. Juni 2011

wdynAfiT www.dynafit.com

PERCEnTWe have been working for more than two years with 60% of our suppliers.

PERCEnTWe have been working for more than five years with 20% of our suppliers.

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26


fOR MORE TRAnSPAREnCy

The main contents of our Code of Conduct:

CHiLd LAbOUR And fORCEd LAbOUR Children are our future. We have to protect them. Therefore, child labour is prohibited in all manufacturing companies and a minimum age of 15 years is prescribed for minor workers. No one may be forced into working against their will. Immediate action will be taken against any violation of these principles (for instance, warning, legal prosecution, cancellation of order).

COMPEnSATiOn And WORkinG HOURS Fair cooperation constitutes the basis for guaranteeing high-quality standards. We, therefore, only work with companies that guarantee their workers proper performance-related pay (mini-mum average for the sporting goods industry) and decent working hours (maximum 48 hours/week and 12 hours/day, maximum overtime 12 hours/week).

HEALTH And SAfETy The health and safety of our employees has top priority. The SALEWA Group, therefore, only collaborates with companies where international safety standards guarantee the health of their employees.

AnTi-diSCRiMinATiOn Every individual has the right to equal opportunity. SALEWA does not tolerate workplace dis-crimination based on an employee’s religion, skin colour, gender, nationality or any other per-sonal factors.

EnviROnMEnTThe environment forms the basis for our actions. protecting the environment is an ongoing pro-cess. Thanks to innovative, environmentally friendly solutions, we are able to take a step for-ward every day. We expect the same from our partners. Strict compliance with all applicable en-vironmental regulations and laws is thus an important condition for collaboration with SALEWA.

wCode of Conduct www.salewa.com/company

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27


COnSTRUCTiOn Of A WELL

The first major task was to sink a well to provide clean drinking water and facilitate hygienic washing of clothes.

STOvES

We have equipped all households with efficient and environ-mentally friendly stoves that facilitate better cooking and, con-sequently, a more consistent supply of food.

SOLAR PHOTOvOLTAiC SySTEMS

Solar photovoltaic systems were installed on the houses to pro-vide direct power supply. Ever since, Elvira has been self-suffi-cient in power generation.

COnSTRUCTiOn Of A MiLL And inSTALLATiOn Of EQUiPMEnT

Maize is the staple diet of the population living in the Bolivian Andes. With their own mill in the village, the inhabitants of Elvi-ra no longer need to cover long distances to get to mills in oth-er villages or depend on them for flour. They can now produce flour on their own.

WE ARE COMMiTTEd

For the past five years, we have been wor-king in Bolivia to improve the general liv-ing conditions of the inhabitants of isolated mountain villages.After five years of financial assistance, the pilot project in the village of Elvira was suc-cessfully concluded in May 2011. In collab-oration with Caritas, South Tyrol and an aid organisation with valuable expert lo-cal knowledge, SALEWA conceived and fi-nanced a five-year plan for the sustainable rural development of Elvira, a village situat-ed at an altitude of 2,800 metres in the Bo-livian Andes. on the basis of this plan, we were able to work together and find a joint solution to the major challenges faced by the inhabitants.


“i’M vERy PLEASEd THAT, TOGETH-

ER WiTH THE inHAbiTAnTS Of

THE viLLAGE, WE WERE AbLE TO

dEvELOP And iMPLEMEnT A SUS-

TAinAbLE COnCEPT. THE RURAL

STRUCTURE iS fUnCTiOninG WELL

nOW And THE inHAbiTAnTS ARE

OPTiMiSTiC And LOOkinG

TO A bRiGHT fUTURE.”


wCaritas www.caritas.org

2011

28


HEALTH CEnTRE WiTH COMMUniCATiOnS nETWORk

The new health centre is the perfect extension of the 43-km distant hospital. Minor illnesses or injuries can thus be treated directly in Elvira itself.

OWn SCHOOL

Thanks to the reconstruction of the village school and accom-modation quarters for teachers, children no longer need to go through the daily ordeal of the arduous 12-km walk and an alti-tude difference of 1,500 m.

RECREATiOn And GAMES fOR THE CHiLdREn

By constructing a children’s playground and a sports field, we have given the children of Elvira a place to play games and have fun.


kMThanks to our school building, children in the mountain village of Elvira in Bolivia are spared the arduous 12-km walk.

2011

29


Since this pilot project in bolivia has been very successful and we have been able to contribute to a sustainable improve-ment in the living conditions of the inhabitants of Elvira, we at SALEWA have taken the decision to finance a similar project.

WE’RE STARTinG fROM SCRATCH

The second village that we will be helping as of 2011 is called Laime (Bolivia) and stands at an altitude of 2,800 m, 50 km from Aiquile. There are 27 families living in the village who, like the inhabitants of Elvira, have lived solely from agricul-tural and livestock farming since they were born. The people of Laime get their water from a plant recently built via a joint venture between the German charity Caritas and the munic-ipal authorities of Aiquile. However, the town still lacks elec-tricity and a sanitation network and the distance to the near-est hospital is excessive – 50 km to be precise.

As is already the case in Elvira, we will be collaborating close-ly with Caritas in a long-term aid project in order to meet the needs of Aiquile’s inhabitants and implement whatever measures are required. our second sustainability report and our website will feature regular progress reports of the Laime project.

2011

30


kiLiMAnjARO diSAbLEd EXPEdiTiOn

The aim of this expedition is to enable people with disabilities to actually gain first-hand experience of climbing moun-tains. SALEWA poland is providing the clothing and equipment for the “Kili-manjaro Disabled Expedition”. Employ-ees from SALEWA poland such as Jacek Grzedzielski put a huge amount of person-al commitment into their role in the expe-dition. Jacek guided Lukasz, who is blind, up to the top of the uhuru peak.

An AnnUAL EvEnT

Every year the SALEWA Christmas prize draw gives company employees the chance to bid for gifts, including those donated by our suppliers. The company’s directors then take the final amount raised by the draw and multiply it by ten. This means that over the last three years a total of € 78,000 has been donated by our company.

The draw ensures that gifts are shared out among all our employees instead of just be-ing kept by select individuals. It also chan-nels all the funds raised into two or three so-cial projects. Each employee decides which project will receive their money.

one recipient in 2010, for example, was a project by the Vizenzverein charity from South Tyrol, which primarily assists families who have fallen into hardship for various reasons. The Elvira project, which has been running for several years now, has also re-ceived extra funding from the draw.

wkilimanjaro Expedition www.kilimanjaro.mimowszystko.org

wvinzenzverein South Tyrol www.rolbox.it/vinzenzgemeinschaft. suedtirol/

2011

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OUR PLAnS dOn‘T STOP THERE

We would now like to present a project to you that we are already working on.

SALEWA 5C fOR SHERPA WOMEn

Involvement in long-term projects defines the SALEWA company approach. We have always had a hand in the development and backing of top-level mountaineering as an activity. one particular group of people from the Himalayas plays a key role in enabling mountaineering to maintain the level it presently enjoys: the Sherpas. This is why SALEWA has been supporting the “Empowered Women of Nepal” organisation since 2009. This nongovernmental organisa-tion gives women in Nepal the chance to acquire their independence by working as guides for mountaineering expeditions.

A large proportion of women in Nepal face discrimination in the employment market, their wag-es are extremely low, and they work long hours. SALEWA opted to partner up with Empowered Women of Nepal in order to ensure that women and young girls have the chance to improve their prospects for the future and be self-sufficient.

For the 2012 summer season we have select-ed 18 articles from our 5Continents range. For each unit sold worldwide of these prod-ucts, SALEWA will donate € 1 to the Em- powered Women of Nepal.

We are confident that this campaign will generate around € 10,000 for the year.

wEmpowered Women of nepal www.volunteeringnepal.org

2011

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EdUCATiOn, SCiEnCE, RESEARCH

As a medium-sized enterprise, we are an attractive potential employer with a wide range of opportunities to offer.

We want to create the chance for as ma-ny young people as possible to learn both from and with us via the training that we provide. our educational training consists of numerous options. We offer regular in-ternships, traineeships, and working student placement programmes. We also welcome applications for interesting thesis subjects: currently, for example, a final dissertation is being written in conjunction with us on “Dif-ferent market development tools and their significance in an increasingly digital world”.

Additionally, we collaborate with universities by hosting practical seminars that provide participating students with a valuable insight into the working practices of our company.

We fundamentally believe:that by investing in the education of young people we are investing in the future of our company.

pic: Claudia Ziegler, location: SALEWA Headquarter, Bolzano

33

4.0 Environment and Resources

pic:

vis

ualim

pact

.ch,

Tho

mas

ulri

ch, l

ocat

ion:

Gre

enla

nd

2011

34

SALEWA Group CSr rEporT4.0 Environment and Resources

wEcoloft Sleepingbags www.salewa.com/sleeping-bags/

RESOURCES

Careful use of resources is absolutely crucial to the preservation of our natural world. our ex-ploitation of precious raw material stocks has to be governed by appropriate restraint if we are to fulfil our responsibility to future generations.

At SALEWA, we market products designed for use in the great outdoors: our products pro-vide support to people in their interaction with the natural world. We are enthusiastic climbers, mountain hikers and mountaineers ourselves, which makes us feel a special connection to na-ture. We feel duty bound to act carefully in our dealing with our environment and its resources.

our implementation of broad-ranging projects rigorously follows the maxim “action speaks louder than words” in order to safeguard a planet worth living in for the future. The top cri-terion for us at all times is to provide quality and by adopting this strategy we want to devel-op products that stand out for their durability. We want to make our own telling contribution to ensuring that our ‘throwaway society’ becomes a thing of the past. Take a look for yourself:

“USE ALTERnATivES”

We are devoting great efforts toward replacing resource-intensive materials with renewable or raw material-friendly alternatives. For instance, we developed the sleeping bag filling materi-al Ecoloft using recycled pET bottles instead of conventional polyester granules. By turning to this eco-friendly yet highly insulating filling, we are reducing the annual consumption of poly-ester granules by more than 50,000 kilograms. The filling material is entirely produced from re-cycled material and can also be fed back into the recycling process when it reaches the end of its product lifecycle.

The alpineXtrem team are fans of the new SPiRiT fLEX-2 QUATTRO sleeping bag featuring Ecoloft filling.

pic: hansiheckmair.com, athlete: Barbara Büschlen, location: Arwa Spire, India

2011

35


CLEAn CLiMbER

Another example of sustainable products is the “clean climb-er” project in connection with the LaMano collection. prod-ucts are either 100% organic cotton, pesticide-free and cul-tivated in areas where crop rotation is practiced, or they are made from recyclable raw materials and are sometimes man-ufactured from recycled material. After all, ‘clean climber’ is not simply a technique – it is a way of life. We are using the clean climber project to develop a new range of sustainable mountain sport clothing for sport climbers. The clean climber package will be presented at the outDoor 2011 trade show in July and will be revealed to consumers in spring 2012.

ALPinESkin

AlpineSkin is a direct reference to mountaineers’ skin. By using skin-friendly materials such as Dryarn, personal performance is enhanced and what’s more, Dryarn is a very readily biode-gradable material. Due to its recycling credentials, we are hap-py to include it in our approved range of product components.

bAMbOO

We use bamboo because it grows at an extremely fast rate – up to 1 metre per day isn’t unusual for bamboo. What’s more, the giant grass is an extremely durable material that, therefore, makes it a truly sustainable raw material. Bamboo textiles also have impressively high comfort levels and wash durability.


2011

36

SALEWA Group CSr rEporTEnvironment and Resources4.0

bLUESiGn® GETS GO-AHEAd

In order to ensure that our company works in a more structured and transparent way with natural resources in the future, our board of directors decided in June 2011 to enter into a partnership with bluesign.

The declared objective of the independent bluesign® standard is to put a reliable and proactive tool at the disposal of the entire textile production chain – from raw material and component suppliers who manufacture, for example, yarns, dyes and additives, to textile manufacturers, to retailers and brand companies, to consumers.

SYSTEMPARTNER

MEMBER

“USE LESS”

our endeavours are not restricted to simply finding alternative resources. reducing the use of raw materials and resources also remains a focal point for us. In specific terms, this means, for example, that we have also increased the durability of our sleeping bags, in the process turning them into real models of sustainability.

Furthermore, guidelines initially introduced at our new headquarters for reducing consump-tion of water, paper, electricity, etc. are now also being rolled out to all our other locations as standard.

We work with recycled materials, for example, as base materials in the summer and for fill-ing material for padded jackets in the winter. For many years now, we have been using cotton sourced through the “Cotton Made in Africa” initiative and, since 2010, we have been sewing T-shirts in Africa. These measures achieve transport cost savings and contribute to reducing emission levels.

wbluesign®

www.bluesign.com

2011

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CLiMATE PROTECTiOn

We give a lot of thought to how we as mountain sport specialists can actively contribute to cli-mate protection and how we can integrate climate protection into our business processes. We see two areas that harbour the greatest potential: firstly, direct consumption of resources at the SALEWA sites and secondly, transportation of both people and products between individual lo-cations. our response to the first challenge has been in the form of creating our new headquar-ters in Bolzano, which is to be completed during the summer 2011. KlimaHaus Agentur GmbH

“i ASkEd MySELf WHAT WiLL MAkE ME HAPPy, WHAT WiLL i THink

WAS A WORTHWHiLE ACHiEvEMEnT WHEn i‘M SiTTinG On THE bEnCH in

My bACkyARd AT 70 And REfLECTinG On My PAST. fOR ME,

iT WiLL REALLy MEAn SOMETHinG if THE COMPAny PRESidEnT nO

LOnGER HAS HiS OWn CAR PARkinG SPACE AT THE EnTRAnCE bECAUSE

iT’S bEEn USEd fOR A STAff bikE PARk And A fREE ELECTRiC CHARGinG

STATiOn. iT WiLL ALL HAvE bEEn A SUCCESS if WE HAvE A CO2-nEUTRAL

bUiLdinG WHOSE ROOf PROdUCES TWiCE AS MUCH EnERGy AS iT

COnSUMES. i WOULd ALSO THink ALL WAS WELL if THE STAndARd

RESTAURAnT fOOd HAd diSAPPEAREd And inSTEAd THE fOOd LOOkEd

MORE LikE HOME COOkinG, USinG REGiOnAL PROdUCTS THAT ARE

HEALTHy And THAT HAS bEEn PROdUCEd ACCORdinG TO GUidELinES

WiTH A HiGH LEvEL Of LOCAL SOURCinG.”

Heiner oberrauch, owner SALEWA Group

Heiner oberrauch in the middle of the photovoltaics on the roof of the new headquarters

MWHproduced by us in South Tyrol, making us the region’s largest solar power provider.

HOUSEHOLdSprovided with electricity fed into powergrids by us.

kGof polyester granules saved by us annually with Ecoloft, an eco-friendly, high-level insula-tion sleeping bag fill.

SiGninGrepresents our partnership with bluesign®

issued the “Work & Life” quality seal precertification for the overall design of the new SALEWA headquarters. The KlimaHaus experts evaluated the Bolzano construction and business project according to the three criteria: ecology, socio-cultural aspects and economy. They awarded each project area the highest mark of summa cum laude. on completion of the building, a final cer-tification will be awarded.

2011

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LEAdinG THE WAy

The new SALEWA company headquarters in Bolzano is to assume a pioneering role not just in architectural and social standards but also in ecology.

The building’s roof is, in fact, a state-of-the-art photovoltaic power plant and produces a total annual capacity of around 420 mega-watt hours.

In the summer, highly efficient shading and solar-control glass preclude overheating and cooling energy requirements. In winter, the first-class construction form, good heat insu-lation and passive solar gain will ensure dras-tically reduced demands on resources

OUR ASPiRATiOnS

Significant savings potential lies in how user demands are defined. Do we all really need to work, live and travel in fully air-conditioned spaces wherever we are, thereby moving even further out of touch with nature? SALEWA is a mountain sports company that has a passion for nature and the mountains and that is a firmly anchored cornerstone of its philosophy.

The centrepiece of the energy concept is the extensive photovoltaic plant covering the roofs of the warehouse: - Total installed capacity: 549.48 kW el - Total CO2 emissions reduction: 477.05 tons per year

THiS HAS EnAbLEd US TO ACHiEvE THE fOLLOWinG

our systematic commitment to consumption reduction has ranged from initially changing us-er behaviour to using passive systems, through to deploying active energy-saving systems and installing our photovoltaic plant. All of which is pushing us toward boasting practically zero carbon-emission levels and being energy self-sufficient.

Heating and cooling:- Concrete core activation provides pleasant room temperatures.

- Surface concrete core activation system enables office temperature to be regulated.

- An air hygiene ventilation system ensures that filtered and clean fresh air is fed in and controls the “humidification” and “dehumidi- fication” of the air in the room.

Heat supply:- The heat supply is provided via district heating from a combined heat and power plant (CHp) using nonrecyclable, waste incineration.

- Heating is provided by fan heaters in the warehouse and by radiant-ceiling-panel heaters for workstations.

Automated warehouse:- robots in the automated warehouse recover energy and produce electrical energy when braking, which they then use themselves

We ensure that light remains cleanLighting concept:

- Suitable level of light intensity

- Energy-efficient lighting tubes

- Lighting control panels

- preventing light pollution

2011

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EMiSSiOnS And iMMiSSiOnS

We asked ourselves how we could lower emissions and immissions. We discovered various op-tions that we could also actually implement through our new headquarters, in addition to the enormous energy savings we were planning.

3 MOnTHS – 75 dAyS – CAR-fREE

It has been seventy-five years since the founding of SALEWA and a lot has changed. one ex-am-ple is car usage. Driving to work in our cars, mostly alone, has become the norm nowadays. But of course in days gone by, things were rather different. With their “75 Car-Free Days” cam-paign, SALEWA employees in Munich used the occasion of their company anniversary to seize the chance to hark back to this previous era. Showing a typical game spirit, teams of three man-aged to rack up a combined total of 75 car-free days. Following in the footsteps of the bike bri-gade, others opted for public transport while a host of new car pools sprang up. All in all, a great move toward increased sustainability.

vEHiCLES And TRAnSPORTATiOn

our concern for the environment is also reflected in our company vehicle policy. We use low-fuel consumption and low-carbon company vehicles – purchasing SuVs is not permitted. At SALEWA Italy, we have 44 vehicles (+2 small lorries). This fleet clocks up 2,100,000 km per year with an average carbon emission count of 143 g/km. Annual costs for fuel amount to 166,000 Euro. In order to reduce carbon emissions to the lowest rate possible, we provide a car-sharing centre on our Intranet, which can be used for both private and business-related journeys. In ad-dition, we organise a car pool for business trips and company events to ensure maximum occu-pancy of all vehicles. To push carbon emission efficiency even further, we fitted out all eight of our locations with video conferencing equipment in 2007. Successful cooperation, brainstorm-ing exercises as well as exchanging opinions and ideas on marketing, sales, and products re-quires close, interdisciplinary collaboration as a vital basis for ensuring sustainable success. our company’s internal conferencing system allows us to communicate with each other easily while helping our environment at the same time.

GREEn LOGiSTiCS

By switching our goods despatch policy to one that uses eco-friendly, certified logistics part-ners, we are able to achieve sizable carbon reductions on every goods consignment we send out. our new logistics centre, which we rolled out in March 2011, will play a major role in us re-ducing our carbon footprint since an optimized goods transport strategy will cut transport dis-tances and carbon emissions. The fully automated new logistics centre also guarantees efficien-cy savings on heating and cooling.

“WE HAvE LinkEd UP ALL OUR COMPAny LOCATiOnS USinG A fiRST-

CLASS vidEO COnfEREnCinG SySTEM. SO fAR, THiS HAS EnAbLEd US TO

SAvE 50,000 PASSEnGER kiLOMETRES And 140 fLiGHTS.“ (july 2010)

reiner Gerstner, Group Brand & Marketing Director

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40


EnERGy SOURCES

Carbon reduction award

The company green energy Sel AG awarded us a certificate in May 2011 officially recognising that we source all of our electricity from renewables – further proof of our environment and climate protection credentials.

WATER And WASTEWATER

Since production here at SALEWA does not require huge water consumption, water usage vol-umes are only of minor significance in terms of our overall resources consumption. Neverthe-less, we invest every effort to increase efficiency here wherever the opportunity presents itself. In the run-up to our next sustainability report, we will be assessing possible measures aimed at achieving savings and ways of monitoring these on an ongoing basis.

WASTE And RECyCLinG

The total overall amount of waste paper and cardboard generated in Germany in 2010 weighed in at 40.82 tons. Mixed waste amounted to 95m. In Italy in 2010, we generated a total of 37.77 tons of waste, broken down as follows:

- General/domestic waste: 6.55 t- bulky waste: 1.34 t- Wood: 5.57 t- Electronic and electric equipment: 0.94 t

- iron and steel: 0.3 t- Packaging made of wood: 0.49 t- Mixed waste: 20.88 t- Paper, cardboard: 0.8 t- Out-of-service devices: 0.9 t

WE HAvE ALREAdy CARRiEd OUT THE fOLLOWinG REdUCTiOn MEASURES

- For over a year now, we have been using FSC certified recycled paper.- We separate our waste in the interest of proper and professional waste disposal and recycling- We do not use disposable items such as drink receptacles or crockery.

By generating less waste, we ease the burden on future generations. For this reason, at SALEWA we constantly strive to maximise our contribution to this cause.

As of January 2012, our storage warehouse will be centralised. This will mean that the stores in Bolzano and Munich along with external stores will be merged and the entire logistics area man-aged directly from Bolzano. once our entire inventory of goods has been housed in the new central store in Bolzano, we are expecting our goods inwards department to have 1,000 kg of empty boxes per day to deal with. A proportion of these boxes will be reused while the major-ity of them will be compressed by our waste baler machinery and then sold to a specialist com-pany for recycling.

“UnTERnEHMEn füR diE UMWELT”

The South Tyrol campaign “unternehmen für die umwelt“ (“Companies Working for the En-vironment”), supported by SALEWA as a founder member since early 2011, concerns active cli-mate and environment protection for mountainous areas. SALEWA is represented by Hein-er oberrauch for this campaign, underlining our company’s active promotion and support for mountain protection.

wSel AG www.sel.bz.it

2011

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SPECiES And LAndSCAPE divERSiTy

At SALEWA, we promote species and land-scape diversity through our active commit-ment to various projects in many countries around the globe.

The snow leopard featured in our DYNAFIT logo is a trademark. It not only symboliz-es our identification with this elegant giant mountain cat but also signifies our commit-ment to preserving this animal and its hab-itat. The snow leopard resides in the upper reaches of the mountains in Central Asia, patrolling its territory at speed, untiring in its sleek movements. It covers huge expanses of terrain and is perfectly adapted to life at high altitude.

With such qualities, this protagonist of the wild perfectly symbolises the values and philosophy of DYNAFIT, and is the perfect trademark and motif for life and survival in the mountains. However, this feline preda-tor’s own survival is at risk.

SnOW LEOPARd dAy

in spring 2011, ski mountaineers got the chance to swell the donation fund coffers:

Every year, DYNAFIT organises a large-scale, international event – SNoW LEopArD DAY. All ski mountaineering fans are called on to come together and rack up the metres of altitude in aid of saving the snow leopard. The 12-hour ski mountaineering event is designed for all ski mountaineers, from novices to the pros. The 2011 event took place across eight dates in seven different countries. For every metre covered by the almost 200 entrants throughout the day, DYNAFIT donated one eurocent to the Snow Leopard Trust. As a result, the intrepid participants raised €€5,542 for the snow leopard’s cause. In 2010, a total of € 1,864 was collected.

in our opinion: We’re heading in the right direction and we pledge to continue our active sup-port for these snow leopardsn.

wSnow Leopard Trust www.snowleopard.org

wdynAfiT www.dynafit.com

wzoo Salzburg www.salzburg-zoo.at/index.1.1.html

MiRA THE SnOW LEOPARd

As part of our cooperative arrangement with Salzburg Zoo, we have adopted Mira, a snow leopard. on 2 May 2011, Mira gave birth to three young snow leopards at the zoo. The two mini-snow leopardesses plus their baby broth-er are already a few months old and occasion-ally venture out of the rearing box under the watchful eye of their mother to check out their new surroundings.

SnOW LEOPARd TRUST

Since 1981, the International Snow Leop-ard Trust organisation has devoted itself to the protection and study of snow leop-ards. DYNAFIT has partnered this organisa-tion for many years and provides long-term support to the trust in the fight to protect this animal and its threatened natural terri-tory. DYNAFIT provides support in the form of donations and equipment to local rang-ers alongside joint professional public rela-tions work. The crucial requirement here is working to raise awareness. our collabora-tion ensures that the local population plus interested sportsmen and women as well as animal lovers learn more about this unique animal and the acute danger it is facing.

“WE LOvE SnOW...And SnOW LEOPARdS, TOO”


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5.0 Safety and Product Stewardship

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„Es ist eine Herausforderung nachhaltige und gleichzeitig qualitativ hochwertigeMaterialien zu verwenden – wir stellen uns dieser Herausforderung immer wieder gerne.“Massimo pasqualotto, produkt Manager Textil

SAfETy AT WORk

The safety of our employees is central to our thinking. For this reason, we organise training sessions on safety and have now stepped up the number of specially trained safety offi-cers on our staff.

What‘s more, we are constantly monitoring all aspects of our safety policy. The topic of safety also guides our dealings with suppliers and we insist that these business partners also have dedicated safety personnel on site and that these employees are given proper training.

PROdUCT RESPOnSibiLiTy

products for mountain-bound travellers have to be 100% safe and reliable. our clients count on the quality of products leav-ing our premises being perfect. We are responsible for this quality.

In order to guarantee this quality, we have a range of inter-linked mechanisms in place. First of all, the materials used are subjected to a range of tests. Following this, SALEWA prod-ucts undergo quality control tests carried out by our experts. Finally, the products undergo extreme tests performed by our professional mountaineers such as Christoph Hainz.

products are made available to our customers only after they have successfully come through this array of testing proce-dures.

PROdUCT RECALLS

In April 2008 we tested the loading capacity of carabiners as part of our quality control procedures. As a result, certain in-dividual SuB Wire G2 carabiners (with wire gate) showed ev-idence of deviations from standard values to their lateral axis breaking loads.

The tests were performed under the most extreme condi-tions, which would be highly unlikely to ever occur in practice. However, in order to protect users from all possible risks, SALEWA decided to withdraw all SuB Wire G2 carabiners from sale.

“USinG MATERiALS THAT ARE SUSTAinAbLE And

yET ARE Of HiGH QUALiTy POSES A CHALLEnGE –

bUT WE THRivE On MEETinG THiS CHALLEnGE

HEAd On.”

Massimo pasqualotto, product Manager textile

Safety and Product Stewardship5.0

RECALLof a sole product due to a defect in the last 5 years.

METREper day: the potential growth rate of bamboo.

MOUnTAin SPORTS PROSsuch as roger Schäli subject our products to rigorous testing prior to series production.

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6.0 About the Report

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1 STRATEGy And AnALySiS dEGREE Of fULfiLMEnT PAGE

1.1 Statement from the owner family 2, 3

1.2 Description of key impacts, risks and opportunities 7, 8, 13

2 ORGAnizATiOnAL PROfiLE

2.1 Name of the organization 6

2.2 primary brands, products and services 6

2.3 organizational structure 6

2.4 Location of organization’s headquarters 6

2.5 Countries where the organization operates 7

2.6 Nature of ownership and legal form 6

2.7 Markets served 7

2.8 Company profile/scale of organization. 6

2.9 Significant changes during reporting period regarding size, structure, etc. 7

2.10 Awards received during reporting period 16

AbOUT THE REPORT

This is the debut SALEWA Group Sustain-ability report. In order to provide future transparent reporting on our achievements, changes and progress on the topic of “cor-porate responsibility”, we will be publishing this report every two years. We hope to pro-vide readers of the report with an insight in-to how we operate and we want to use it to highlight our successes and, of course, de-scribe any setbacks we encounter along the way.The report covers the entire SALEWA Group. In other words, information is relevant to all of our SALEWA, DYNAFIT and SILVrETTA brands. Coverage of our subsidiary poMoCA is somewhat restricted, however, due to the fact that we only acquired poMoCA in ear-ly 2011 and, therefore, as we went to press, we only had limited information available.

This report was compiled with line with the Global reporting Initiative (GrI) 2002-2006 Guidelines. The following index shows how the indicators (G3) were incorporated.

100% fulfilled

partially fulfilled

Currently not fulfilled 5

Not applicable n.r.


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3 REPORT PARAMETERS dEGREE Of fULfiLMEnT PAGE

3.1 reporting period 44

3.2 Date of most recent previous report n.r.

3.3 reporting cycle 44

3.4 Contact point for questions regarding the report or its contents 47

3.5 process for defining report content 10

3.6 Boundary of the report 44

3.7 Specific limitations on the scope or boundary of the report 44

3.8 Basis for reporting 10, 44

3.9 Data measurement techniques and the bases for calculations 10, 44

3.10 Explanation of effect of re-statement of information provided in earlier reports n.r.

3.11 Significant changes from previous reporting periods n.r.

3.12 GrI Content Index 44, 45, 46

3.13 External verification/assurance for the report 5


100% fulfilled

partially fulfilled


Not applicable n.r.

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4 GOvERnAnCE, COMMiTMEnTS And EnGAGEMEnT dEGREE Of fULfiLMEnT PAGE

4.1 Corporate governance/Governance structure 6, 8

4.2 Independence of Chairman of the Supervisory Board n.r.

4.3 Number of independent members of the highest governance body n.r.

4.4 Mechanisms for employees and shareholders to provide recommendations opinions to the highest governance body 10

4.5 Link between remuneration and achievement of sustainability goals. 5

4.6 processes to ensure avoidance of conflicts of interest n.r.

4.7process for determining the qualifications and expertise of the members of senior management boards for guiding the organization’s strategy on economic, environ-mental, and social topics

5

4.8 Internally developed statements of mission, codes of conduct 8, 9, 22

4.9 procedures of the owner for overseeing the organization’s sustainability performance, including relevant risks 5

4.10 processes for evaluating the owner’s own performance with respect to sustainability 5

4.11 Explanation of whether and how the precautionary approach or principle is addressed by the organization 5

4.12 Support for external activities or other initiatives 22 - 32

4.13 Membership of associations and interest groups 22, 35, 40

4.14 Involvement of stakeholder groups 10, 11, 12

4.15 Basis for selection of stakeholders 10

4.16 Approaches to stakeholder involvement 10

4.17 Key topics raised by stakeholders 10, 11, 12


100% fulfilled

partially fulfilled


Not applicable n.r.

2011

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SALEWA Group CSr rEporT6.1 Contact details and publishing details

PUbLiSHERoberalpWaltraud-Gebert-Deeg-Straße 439100 Bolzano Italy

COnTACT ruth oberrauch project Leader CSr - „SALEWA – social, responsible, sustainable“Tel.: +39 0471 242 [email protected]

EdiTinG And TEXTperpetuum consult !Corinna Gruber

LAyOUT And GRAPHiC dESiGnwww.pascher-heinz.com

csr report

Documents

corporate values

companys values

entire salewa group

clear values

products thatare

mountaineering products

durable products

hightech products