Crossfit Ozona

Crossfit Industry

Since 2009, the number of Crossfit Affiliates(gyms) has grown world wide from 1,500 to over 5,000.

The gym industry is over a $20 Billion/ per year business.

The average person pays over $55 for their regular gym membership and uses it only twice per week.

Crossfit members pay on average of $150 per month for usage.

Crossfit Key Performance Indicators

Customer Satisfaction

Services Offered/Capabilities

Staff

Memberships

Crossfit Market

We're not serving Globo-Gym junkies. We serve the people who want to get fit, and who aren't afraid of the work that's involved!

Crossfit Market

There are 4 Crossfit Affiliates in a 15 mile radius of our location in the Palm Harbor/Clearwater area.

There are two LA Fitness gyms in the same radius.

There are no Crossfit gyms within 5 miles of our location.

Results of an internet survey we held via Facebook yielded that 67% of Ozona and Palm Harbor residents that took it were interested in trying Crossfit.

Crossfit Pain Point Quote

You know what releases endorphins and is addictive? Fun. If you are having fun while exercising, not only will you be less focused on your labored breathing and heavy limbs, but you will come to associate exercise with fun, further increasing the likelihood that you will re-engage in said activity.

Top Competition

Crossfit TriumphMarket: North Pinellas County

Cost: $150 per month

Advertising: Blog, Facebook, Word of mouth

Weakness: Lack of clientele in No. Pinellas, Tarpon Area

Top Competition

Crossfit RebelsMarket: Clearwater/Dunedin/LargoCost: $189 per monthAdvertising: Website, Blog, Word of MouthWeakness: Location tucked in industrial warehouse park. Hard to find out about.

Top Competition

LA FitnessMarket: Palm Harbor, North Pinellas CountyCost: Roughly $55 per monthAdvertising: Viral Fliers, Internet, Radio, Television, Newspaper, Mass MarketingWeakness: Same large gym feel. More of a social club than fitness center. No sense of community. Members are more of a number, less of a person. This leads to lack of accountability and use.

SWOT

STRENGTHSEducated and passionate owners/trainers

Team work outs

Community/family environment

Developed unique fitness program

Appeals to serious/dedicated athletes

Consumer goal oriented

Short effective workouts leave time for customers daily tasks/priorities

SWOT

WEAKNESSESSmall business

Name not well known

Membership is small

No traditional promotion/advertising

Program design may not appeal to all athletes

SWOT

OPPORTUNITIESBuild brand loyal consumers

Appeal to all fitness levels

Provide consumers with the means to better their fitness and life

Word of mouth advertising and paid advertising to enhance business

Increase membership and locations

SWOT

THREATSLarge corporation/24hr/Large Gym Companies in the area

Pricey membership compared to said Large Gyms

May be intimidating to the casual fitness consumer

People prefer own workout routine, fitness alone, or on own time

Consumers locked into other memberships

Lack of knowledge of programs has reputation for causing injuries