1. Crossfit Ozona

2. Crossfit Industry Since 2009, the number of Crossfit Affiliates(gyms)has grown world wide from 1,500 to over 5,000. The gym industry is over a $20 Billion/ per yearbusiness. The average person pays over $55 for their regulargym membership and uses it only twice per week. Crossfit members pay on average of $150 per monthfor usage. 3. Crossfit Key Performance Indicators Customer Satisfaction Services Offered/Capabilities Staff Memberships 4. Crossfit MarketWere not serving Globo-Gym junkies. We serve thepeople who want to get fit, and who arent afraid ofthe work thats involved! 5. Crossfit Market There are 4 Crossfit Affiliates in a 15 mile radius ofour location in the Palm Harbor/Clearwater area. There are two LA Fitness gyms in the same radius. There are no Crossfit gyms within 5 miles of ourlocation. Results of an internet survey we held via Facebookyielded that 67% of Ozona and Palm Harborresidents that took it were interested in tryingCrossfit. 6. Crossfit Pain Point Quote You know what releases endorphins and is addictive? Fun. If you are having fun whileexercising, not only will you be less focused on your labored breathing and heavy limbs, but you will come to associate exercise with fun, further increasing the likelihood that you will re-engage insaid activity. 7. Top CompetitionCrossfit Triumph Market: North Pinellas County Cost: $150 per month Advertising: Blog, Facebook, Word of mouth Weakness: Lack of clientele in No. Pinellas, TarponArea 8. Top Competition Crossfit RebelsMarket: Clearwater/Dunedin/LargoCost: $189 per monthAdvertising: Website, Blog, Word of MouthWeakness: Location tucked in industrial warehousepark. Hard to find out about. 9. Top Competition LA FitnessMarket: Palm Harbor, North Pinellas CountyCost: Roughly $55 per monthAdvertising: Viral Fliers, Internet, Radio,Television, Newspaper, Mass MarketingWeakness: Same large gym feel. More of a socialclub than fitness center. No sense of community.Members are more of a number, less of a person.This leads to lack of accountability and use. 10. SWOT STRENGTHS Educated and passionate owners/trainers Team work outs Community/family environment Developed unique fitness program Appeals to serious/dedicated athletes Consumer goal oriented Short effective workouts leave time for customersdaily tasks/priorities 11. SWOTWEAKNESSES Small business Name not well known Membership is small No traditional promotion/advertising Program design may not appeal to all athletes 12. SWOT OPPORTUNITIES Build brand loyal consumers Appeal to all fitness levels Provide consumers with the means to better theirfitness and life Word of mouth advertising and paid advertising toenhance business Increase membership and locations 13. SWOTTHREATS Large corporation/24hr/Large Gym Companies inthe area Pricey membership compared to said Large Gyms May be intimidating to the casual fitness consumer People prefer own workout routine, fitness alone, oron own time Consumers locked into other memberships Lack of knowledge of programs has reputation forcausing injuries