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  • Pei Chi LeeStrategyMidpoint Review

  • 2014AdvertisingMidpoint Review

  • Table of Contents

    AutobiographyResumeTimeline of courses t88'

    t4FFT$BOEJFT

    Campaigns

  • 'JOBM1SPKFDU

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    Strategies

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  • Peggy

  • Adventure

    Camera

    Traveling

    Resonable

    Logical

    Thoughtful

    Stubborn%SBXJOH

    Careful

    Spoiled

    CuriousObserving

    Turbulent

    Joyful

  • 4IJI$IJFO6OJWFSTJUZ#'"*OEVTUSJBM%FTJHO

    'BMMOPX"DBEFNZPG"SU6OJWFSTJUZ.'""EWFSUJTJOH

    Education:

    -&%"QQMJDBUJPO%FTJHO"XBSE:POH-JO)FBMUIDBSF'PVOEBUJPO)POPSBCMF.FOUJPO

    "UUFOEJOH:PVOH%FTJHOFST&YIJCJUJPO

    5BZB(SPVQ(SFFO1SPKFDU

    &'4PGUXBSF1UF-UE6*%FTJHOFS

    &YQFSJFODF

    "EPCF*MMVTUSBUPS$4"EPCF1IPUPTIPQ$4"EPCF*OEFTJHO$4

    "EPCF%SFBNXFBWFS$4)5.-$44+BWB4DSJQU

    "EPCF"GUFS&GGFDU$4'JOBM$VU1SP

    "VUPEFTL"MJBT

    Abilities:

    Peggy

  • "%[email protected]"EWFSUJTJOH

    [email protected]&EJUJOH&TTFOUJBMTGPS.VMUJNFEJB$PNNVOJDBUJPOT

    (-"@$SPTTJOH#PSEFST"SU$VMUVSFJOB(MPCBM4PDJFUZ

    'BMM

    "%[email protected]"SU%JSFDUJPO

    "%[email protected]$PQZXSJUJOH5FDIOJRVFT

    "%[email protected]#SBOE4USBUFHZ

    (-"@.ZUIPMPHZGPSUIF.PEFSO8PSME

    Spring 2014

    "%[email protected]

    "%[email protected]$BNQBJHO

    Summer 2014

    "%[email protected]$SFBUJWF5IJOLJOHGPS"EWFSUJTJOH

    "%[email protected]PSZUFMMJOH

    (-"@5IF"SU*EFPMPHZPGUIFUI$FOUVSZ

    8/[email protected]*OTJEF1SPHSBNNJOH

    'BMM

    Timeline of Courses

  • Campaigns

  • t*OTUSVDUPS.FMJTTB-BHPNBSTJOP

    t$MBTT$PQZXSJUJOH5FDIOJRVFT

    t4FNFTUFS4QSJOH

    t4USBUFHJTU"SU%JSFDUPS$PQZXSJUFS1FHHZ

  • People 5IFTFQFPQMFTIPQGPSIFBMUIZGPPEEVSJOHUIFXFFLFOET5IFZUSZUPFBUIFBMUIGVMMZBOEMJWFBIFBMUIZMJGFTUZMFOPUPOMZCVZJOHGSFTIGPPETGSPNPSHBOJDNBSLFUTCVUBMTPBSFXJMMJOHUPDPOUSJCVUF

    UIFJSUJNFUPJNQSPWFUIFXPSMEUPNBLFJUBCFUUFSQMBDF

    Parents who buy foods from organic markets or IDUPHUVPDUNHWV

    Idea\HDUVKXPDQVZLOOKDYHQRWKLQJWRHDW*GQFPQMFBSFTUJMMVOBXBSFPGUIFIPOFZCFFTTVSWJWBMQSPCMFNXJUIJOZFBSTQFPQMFXJMMIBWF

    OPUIJOHUPFBUCFDBVTFCFFTTVQQPSUBIVHFBNPVOUPGPVSUPUBMGPPEQSPEVDUJPOUIFZJOnVFODF

    BMNPTUPGUIFGPPETVQQMZ

    To

    %VFUPUIJTFEVDBUJPOBMDBNQBJHOEPOPSTDBOIFMQ88'TFGGPSUTJOSBJTJOHUIFDVSSFOUIPOFZCFF

    QPQVMBUJPO

    'RQDWHVWR::)IRUDEHWWHUZRUOG

    RIIUHVKSURGXFWVZLOOGLVDSSHDU5IFTFQFPQMFBSFXJMMJOHUPTQFOEFYUSBNPOFZUPQVSDIBTFGSFTIBOEIFBMUIZGPPETGPSUIFJSGBNJMZ

    8IFOUIFZVOEFSTUBOEUIBUCFFTIBWFBHSFBUJOnVFODFPOUIFJSMJGFTUZMFUIFZMMGFFMJODMJOFEUP

    EPOBUFUP88'*OQBSUJDVMBSPGGSFTIGSVJUTBOEWFHFUBCMFTXJMMEJTBQQFBSJGUIFCFFTEPOU

    Even the smallest creatures can change our quality RIOLIH)FMQQFPQMFVOEFSTUBOEUIBUXIJMFTNBMMIPOFZCFFTQMBZBWJUBMSPMFJOPVSGPPETVQQMZ

  • t(VFSSJMMB

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    t)FBEMJOF

    Embrace Beest4VCIFBE

    5IFZBSFSFTQPOTJCMFGPSPGPVSGPPETPVSDFT

    t5BHMJOFT

    #BOJTICBECFFQFSDFQUJPOUPEBZBUXPSMEXJMEMJGFPSH

  • 5IFDBNQBJHOEFNPOTUSBUFTIPXCFFTFGGFDUPGPVSGPPETVQQMZ5IFIPOFZCFFT

    TJMIPVFUUFPOUIFGSPOUPGUIFTIPQQJOHCBHJTmMMFEJOXJUIUSBOTQBSFOUQMBTUJDNBUFSJBM

    #ZQJDLJOHVQUIFCBHmMMFEXJUIGPPEXIJDIUIFCFFTNBEFQPTTJCMFQFPQMFBSF

    MJUFSBMMZFNCSBDJOHUIFCFFT5IFCBHTJODMVEFFEVDBUJPOBMGBDUTUPTIPXUIFDMPTF

    SFMBUJPOTIJQCFUXFFOQFPQMFGPPEBOEIPOFZCFFT

  • t"NCJFOU

    t#PVRVFU8SBQQJOH

    t)FBEMJOF

    Bees have a green thumbt4VCIFBE

    5IFZBSFSFTQPOTJCMFGPSPGPVSGPPETPVSDFT

    t5BHMJOFT

    #BOJTICBECFFQFSDFQUJPOUPEBZBUXPSMEXJMEMJGFPSH

  • 8IFOQFPQMFHPUPUIFHSPDFSZTUPSFUIFZXJMMTFFUIFBNCJFOUBEWFSUJTJOHDPNQBSJOH

    GSFTISPTFTXJUIHSBZSPTFTXIJDISFWFBMTIPXNVDIJOEVTUSJBMBDUJWJUJFTFGGFDUOBUVSF

    5IFOXIFOQFPQMFQJDLVQBCPVRVFUPGnPXFSTUIFZXJMMTFFFBDICPVRVFUJT

    XSBQQFEXJUIBQMBTUJDTMFFWFUIBUSFBETi#FFTIBWFBHSFFOUIVNCw

  • They are

    responsi

    ble for 90

    % of our f

    ood sour

    ce.

    They are re

    sponsible fo

    r 90% of our

    food sourc

    e.

    They are

    responsi

    ble for 90

    % of our

    food sou

    rce.

    They are

    respons

    ible for 9

    0% of our

    food sou

    rce.

    They are re

    sponsible f

    or 90% of o

    ur food sou

    rce.

    They are r

    esponsibl

    e for 90% o

    f our food

    source.

    They are res

    ponsible fo

    r 90% of our

    food sourc

    e.

    t"NCJFOU

    t'BSNFST.BSLFU8BMM

    t)FBEMJOF

    Banish Bad Bee Perception at worldt$BSEMJOF

    #BOJTI#BE#FF1FSDFQUJPOBUXPSMEXJMEMJGFPSH

    t4VCIFBE

    5IFZBSFSFTQPOTJCMFGPSPGPVSGPPETPVSDFT

  • 5IJTBNCJFOUBEWFSUJTJOHQVUPOUIFGBSNFSTNBSLFUXBMMXJUIIPOFZCFFQJOTBOE

    DBSETSFnFDUUIFQSPCMFNPGUIFSFEVDUJPOJOPWFSBMMCFFQPQVMBUJPO5IFOVNCFSPG

    CFFTJTCFJOHSFEVDFECFDBVTFUIFZDBOOPUmOEQMBDFTUPCVJMEIPOFZDPNCTBNPOH

    TPNBOZIVNBODPODSFUFTUSVDUVSFT*GQFPQMFSFNBJOVOBXBSFPGUIFIPOFZCFFT

    TVSWJWBMQSPCMFNXJUIJOZFBSTIVNBOTXJMMIBWFOPUIJOHUPFBU

    They are

    responsi

    ble for 90

    % of our f

    ood sour

    ce.

    They are re

    sponsible fo

    r 90% of our

    food sourc

    e.

    They are

    responsi

    ble for 90

    % of our

    food sou

    rce.

    They are

    respons

    ible for 9

    0% of our

    food sou

    rce.

    They are re

    sponsible f

    or 90% of o

    ur food sou

    rce.

  • t*OTUSVDUPS-BODF"OEFSTPO

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    t"SU%JSFDUPS1FHHZ:B[FFE"MIBZFG

    t$PQZXSJUFS1FHHZ:B[FFE"MIBZFG

  • t)JTUPSZ

    t5JNFMJOF

    t4805

    t%JSFDU*OEJSFDU$PNQFUJUPST

    t.BJO$POTVNFST

    t*TTVF

    t&WJEFODF

    t5SFOE

    t5SFOE

    t5SFOE

    t5BSHFU.BSLFU

    t$SFBUJWF"EWFSUJTJOH

  • 4FFT$BOEJFTGPVOEFEJOVTFTUIFmOFTUBOEGSFTIFTUJOHSFEJFOUT

    UPQSPEVDFUIFJSQSPEVDUTXJUIPVUBEEJOHBOZQSFTFSWBUJWFT4FFTNBLFT

    QSFNJVNDBOEJFTJOUIFPMEGBTIJPOFE"NFSJDBOTUZMF.BSZ4FFTPSJHOJBM

    SFDJQFTIBWFCFFOFOKPZFECZNJMMJPOT

    History

  • 4FFTGBNJMZPQFOFEUIF

    mSTU4FFT$BOEJFTTIPQ

    BOELJUDIFOBU/PSUI

    8FTUFSO"WFOVFJO-PT

    "OHFMFTJO/PWFNCFS

    20120O+VOF4FFT

    Candies made it into UIF(VJOOFTT#PPLPG

    8PSME3FDPSETGPSUIF

    XPSMETMBSHFTUMPMMJQPQ

    8BSSFO#VGGFUUIBT

    DBMMFE4FFTiUIF

    prototype of a dream CVTJOFTTw

    4FFTmSTUXIJUFiBMM

    QPSDFMBJOwTUPSFXBT

    PQFOFEJO#BLFSTmFME

    California on May 1,

    4FFTGBNJMZTPMEUIF

    DPNQBOZUP8BSSFO

    #VGFUUT#FSLTIJSF

    )BUIBXBZ*OD

    4FFT$BOEJFTTFUVQB

    website to serve more DVTUPNFST

    Timeline

  • SWOT

    Strengths- More than ZFBSTFYQFSJFODFPGNBLJOH DBOEJFT

    .BEFXJUIGSFTIFTUJOHSFEJFOUT

    - More then 200 shops across America and several PUIFSTBCSPBE

    - Easy to navigate through the onlineTIPQQJOH- Easy to communicate with onsite shopping QFPQMF

    Opportunities- Adults are the highest consumers, but they are going

    to aging Out(SFBUBMUFSOBUJWFUPTVHBSNJYFEXJUIOPOTVHBS

    ESJOLT

    - The increasing habit of online shopping gives a great PQQPSUVOJUZ

    8FBLOFTTFT-PXEFNBOEJOHJOTPNFTFBTPOT

    )JHIcompetitiveJOEVTUSZJOUIFNBSLFUJOH)JHIQSJDFEDIPDPMBUF

    - Store locations are very important for DIPDPMBUFDPOTVNQUJPO

    Threats*UJTDSJUJDBMUPFODPVSBHFTIPQQFSTUP IBWFDBOEJFTJOUIFJSTIPQQJOHMJTU

    - Candies are seen as more of an

    unhealthyDIPJDF*UJTTUBCMFJOEVTUSZXJUICJHDPNQBOJFT that lead the US in production,EJTUSJCVUJPOBOEDPOTVNQUJPO

  • Direct Competitors

    Indirect Competitors

  • 5IFSFTFBSDITIPXTUIBUNBJODPOTVNFSTBSFBHFTGSPN)PXFWFS

    UFFOTDIPDPMBUFFBUJOHBNPVOUTBSFDPOUSPMMFECZUIFJSQBSFOUTBOE

    QFPQMFXIPBSFPWFSIBWFIFBMUIQSPCMFNTJOnVFODFUIFNUPFBUMFTT

    TVHBS

    Main Consumers

    t$POTVNQUJPOPGDIPDPMBUFJO64CZBHF

    t"WFSBHF"NFSJDBOFBUJOHDIPDPMBUF

    DIPDPMBUFQJFDFTZFBSDIPDPMBUFQJFDFTXFFL

    t"WFSBHF"NFSJDBODIPDPMBUFDPOTVNQUJPO

    UJNFTZFBSUJNFTXFFL

    3FTPVSDFTGSPNUIFSFTFBSDIJOHPG/BUJPOBM$POGFDUJPOFST"TTPDJBUJPOJO

  • 4FFT$BOEJFTDVSSFOUDPOTVNFSTBSFQSJNBSJMZFMEFSMZQFPQMFUIFZBSF

    BHJOHPVU5IFZOFFEUPBUUSBDUNPSFOFXCMPPEUPCVZUIFJSQSFNJVN

    DBOEJFT

    Issue

  • $PNQBSFEUPPUIFSCSBOET4FFT$BOEJFTBSFTMPXMZMPTJOHQFPQMFT

    attention to their products, becasue their main customers, babyCPPNFSTBSFBHJOHPVU

    Evidence

    3FTPVSDFTGSPN(PPHMF5SFOETIUUQXXXHPPHMFDPNUSFOET

    8IFOJUDPNFTUPUIFCPPNJOHGPPEJFEFNPHSBQIJDLOPXOBT

    UIFNJMMFOOJBMEFTTFSUJTBTPDJBMBOEDVMJOBSZFYQFSJFODF5IFZ

    BSFQSPKFDUFEUPoutnumber non-millennials by &YUSBDUGSPN'PPE#VTJOFTT/FXT+BO

  • 3FTPVSDFTGSPN/BUJPOBM$POGFDUJPOFST"TTPDJBUJPO

    1FPQMFQSFGFSUPCVZTXFFUTEVSJOHIPMJEBZTTVDIBT7BMFOUJOFT%BZBOE

    )BMMPXFFO.PTUCVZFSTDIPPTFDIPDPMBUFNPSFUIBODBOEJFTBOEUIFZ

    BSFCFDPNJOHNPSFDBSFGVMMZTFMFDUFEQSPEVDUT

    Trend 1

    tPG7BMFOUJOFT%BZDBOEZTBMFTBSFchocolate

    t*UNFBOTQFPQMFCFGPSFCVZJOHDBOEJFTUIFZXJMMUIJOLBCPVUUIFNBJOCFOFmUGPSUIFN

    )FBMUIBOEWBMVFBSFHVJEJOHDBOEZQVSDIBTFTXJUIPG64DPOTVNFST

    TFFLJOHTVDICFUUFSGPSZPVPQUJPOTBTEBSLDIPDPMBUFPSOVUBOEGSVJUQSPEVDUT

    BOECVZJOHPOTBMFJUFNT

    &YUSBDUGSPN'PPE#VTJOFTT/FXT'FC

  • 1FPQMFQSFGFSUPTIBSFJOUFSFTUJOHUIJOHTPSVOJRVF

    CFIBWJPSJOUIFJSTPDJBMHSPVQTUPBUUSBDUPUIFSQFPQMFT

    BUUFOUJPO%FDPSBUJOHUIFJSCFEMJLFHJHBOUJDGPPEJTPOF

    FYBNQMF

    3FTPVSDFTGSPN5014:(PPHMF5SFOET5XJUUFS

    Trend 2

  • Social media is a bridge able to building the DPNNVOJDBUJPOCFUXFFOQFPQMFBOECSBOET

    *UJTBMTPBHSFBUUPPMUPTQFFEJMZTQSFBE

    NFTTBHFTBOEJOnVFODFQFPQMFBSPVOEUIF

    XPSME

    Trend 3

    3FTPVSDFTGSPN5014:(PPHMF5SFOET5XJUUFS

    .PSFQFPQMFUBMLBCPVUDIPDPMBUFPO5XJUUFSIPXFWFS4FFT$BOEJFTEPFTOPUIBWFUPPNVDI

    GPMMPXFST

    $PNQBSFXPSETDBOEJFTBOETFFTDBOEJFTMPMMJQPQTQFPQMFUBMLPO5XJUUFS

    $PNQBSFXPSETDIPDPMBUFBOETFFTDBOEJFTDIPDPMBUFQFPQMFUBMLPO5XJUUFS

  • t6OJWFSTJUZTUVEFOU

    t1FPQMFXIPBSFQSPMJmDJOTPDJBMNFEJBDJSDMFTIBWFUIFJSPXOCMPHBSFBDUJWFPO'BDFCPPLBOE5XJUUFS

    t4QFOENBOZIPVSTJOGSPOUPGUIFDPNQVUFSFWFSZEBZ

    t1SFGFSUPUSFBUUIFNTFMWFTUPTXFFUTXIFOUIFZBSFEFQSFTTFE

    Target Market

  • 8FVTFUIFUBHMJOF4FF4XFFU*UXBOUTUPFYQSFTTUIBUQFPQMFDBOFOKPZ

    TXFFUFWFSZUJNF

    Creative Advertising

  • Activities

    t.PUPDZDMF'MBTI.PC

    t"VUPNPCJMF

    t$IPDPMBUF-BEJFT

  • Ambient

    t-PMMJQPQ4VOEJBM

    t$PJO#JOPDVMBST

    t4USFFU#BOOFS

  • Outdoor

    t1PQVQ4UPSF

    t"JSQMBOF#BOOFS

  • Strategies

  • Cultural Trends

    Be$:RPDQ5IFSPMFPGXPNFOJOUIFGVUVSFXPSME

    t*OTUSVDUPS$BNFSPO.BEEVY

    t$MBTT$SFBUJWF5IJOLJOHGPS"EWFSUJTJOH

    t4FNFTUFS'BMM

    t4USBUFHJTU1FHHZ

  • 5IF"VTUSBMJBOMBCPSNBSLFUBOEXPSMEMBCPSNBSLFUKVTUDPOTJTUFOUMZBOEBNB[JOHMZ

    undervalues women in so many roles, particularly JOPVSJOEVTUSZ

    $BMMNFPQQPSUVOJTUJD*UIPVHIU*DPVMEHFUCFUUFSQFPQMFXJUIMFTTDPNQFUJUJPO

    because we were willing to understand the skills and FDSDELOLWLHVWKDWPDQ\RIWKHVHZRPDQKDG

    &WBO5IPSOMFZDPGPVOEFSPG-PPL4NBSU5BMLJOHJO#MPPNCFSH#VTJOFTTXFFLPO4FQOE

    8IZIFMJLFTUPIJSFXPNFO

    Cultural Trends

  • Introduction*OUIFTUDFOUVSZNPSFXPNFOBSFBDDFTTJOHFEVDBUJPOBOEXPSLJOHJOJOEVTUSZ

    5IBUBMTPNFBOTUIFZXJMMIBWFNPSFDIBODFTUPQBSUJDJQBUFJOUIFXPSME

    5IFSFGPSFUPBOBMZ[FXPNFOXJMMCFIFMQGVMUPVOEFSTUBOEUIFJSSPMFTJOTPDJFUZ

    BOEVTFUIFJSQFSTQFDUJWFUPTFFIPXUIFZJOnVFODFUIFXPSME

    Cultural Trends

  • Cultural Trends

    Women

    BehaviorTh

    ough

    ts

    C

    onsumption

    Multiple Roles

    Collecting

    Decision-making

    Free

    Accessible

    Contents6TJOHCFIBWJPSDPOTVNQUJPOQBUUFSOTBOEUIJOLJOH

    UIPTFUISFFNBJODBUFHPSJFTUBMLBCPVUUIFTUDFOUVSZ

    XPNFO

  • Cultural Trends

    In the 21st century, women can simultaneously EFBMXJUINVMUJQMFUIJOHTXJUIHSFBUFGmDJFODZ

  • Cultural Trends

    Women have different roles in their daily lives and also face a variety of circumstance POBEBJMZCBTJT5IJTNFBOTUIBUXPNFOFBTJMZGBDFUIFEJGGFSFOUTJUVBUJPOTUIFZ

    have more variety of things to do, so this report shows that women use social media mOEJOHEFBMTNPSFUIBONFO

    Proof 18VHVRFLDOPHGLDPRUHWRQGVROXWLRQV

    MenWomen

    3FTPVSDFTGSPNOFYUPQJB

  • Cultural Trends

    Proof 2:RPHQKDYHPXOWLSOHUROHVLQVRFLHW\WRGD\

    Women have taken on PXOWLSOHUROHVWRDGDSWWRFKDQJHVLQWRGD\VVRFLHW\5IFZDPOUJOVFUPNFFUhousehold and family responsibilities, while at the same time working outside the IPNFBOEUSZJOHUPQVSTVFQFSTPOBMJOUFSFTUT

    Extract from Cleveland ClinicTopic: Work Home Multiple Roles & Stress, Oct, 21, 10

    Less than RIIDPLOLHVWRGD\DUHW\SLFDO where UIFGBUIFSJTUIFXBHFFBSOFSBOEUIFNPUIFSJTBUIPNFXJUITFWFSBMDIJMESFO*O

    PGNBSSJBHFTCPUIQBSUOFSTBSFFNQMPZFE"MTPPGNBSSJFEXPNFOXJUIDIJM-ESFOVOEFSBHFBSFJOUIFXPSLGPSDF

    &YUSBDUGSPNIUUQINDZVLVDPNJugglers of multiple roles, Mar, 10, 13

  • Cultural Trends

    Proof 35HSRUWVDERXWVWUHVVUHODWHGWRWKHVHPXOWLSOHUROHV

    5PEBZXPNFOBSFNVMUJUBTLJOHJOUIFJSXPSLBOEQFSTPOBMMJWFT.BOZXPNFOIBWF

    WZRWRGROLVWVRQHIRUWKHKRPHDQGRQHIRUWKHRIFHWKDWGRPLQDWHWKHLUHYHU\GD\GHFLVLRQVWomen experience multiple life stressors in their many roles as wives, mothers, daughters, care- takers, friends and career professionals and all of these demands BEETUSFTTUPUIFJSMJGF

    Extract from citifmonlineMultiple roles make women more stressed, Sep, 21, 14

  • Cultural Trends

    1SFGFSJOHUPIBWFJOUFSBDUJWFFYQFSJFODF

  • Cultural Trends

    Proof 10DNHKRPHPDGHEHDXW\E\QDWXUDOLQJUHGLHQWV

    &KORH)HOGPDQ:PV5VCFDIBOOFMTVCTDSJCFT,

    IUUQTXXXZPVUVCFDPNVTFS$MPF$PVUVSF

    6DUL-RQHV:PV5VCFDIBOOFMTVCTDSJCFT,

    IUUQTXXXZPVUVCFDPNVTFSLSB[ZSBZSBZ

    The Wall Street Journal talked to a few WHHQDJHFRVPHWLFLDQV, having felt the residual effects of the economic recession, opted out of investing in

    expensive products for their high-quality beauty tastes and took toFRQFRFWLQJWKHLURZQPDNHXSUHFLSHVLQWKHFRPIRUWRIWKHLURZQKRPHV

    Extract from Beauty High post on Sep 22nd, 11

  • Cultural Trends

    Proof 2:RPHQWHQGWREHDWWUDFWHGWRLQWHUHVWLQJDQGSOD\IXOFRQWHQWV

    3OD\%X]]This website enables people to play and create playful content POUIFXFCTVDIBTRVJ[[FTMJTUTBOEQPMMT1FPQMFBSFBCMFUP

    FNCFEPSTIBSFUIJTUZQFPGDPOUFOUPOUIFJSQFSTPOBMTJUFT

    7ZLWWHUIROORZHUV.)HPDOHXVHUV0DOHXVHUV

    3FTPVSDFTGSPN1MBZ#V[[RVBOUDBTUUXJUUFS

  • Cultural Trends

    Proof 3,QVRFLDOPHGLDWHUPVVHDUFKLQJGDWD

    Recently, DIY and handmade items have DPNFCBDLBHBJOJONBSLFUJOH"MTPSFTFBSDI

    handmade, DIY, sewing and sewing machine those terms within social media using data depending on gender differentiation, the results show that women are making things by herself NPSFUIBONFO

    3FTPVSDFTGSPN5BMLXBMLFS

  • Cultural Trends

    Before consuming, women follow, collect BOESFTFBSDIPUIFSJOGPSNBUJPO

  • Cultural Trends

    Proof 1:RPHQSUHIHUWRKDYHLQWHUDFWLRQVZLWKSURGXFWVEHIRUHSXUFKDVLQJ

    The market analist adds that a pleasant taste also plays an important role in beauty

    supplements and currently there are many SURGXFWVRQWKHPDUNHWWKDWRIIHULQGXOJHQWWDVWHVFUHDWLQJDFRPSHWLWLRQLQRIIHULQJLQWHUHVWLQJDYRUV

    &YUSBDUGSPNIUUQXXXDPTNFUJDTEFTJHODPN.BSLFU5SFOET#FBVUZGSPNXJUIJOTVQQMFNFOUTIPXUPXJOUIFDPOTVNFS

  • Cultural Trends

    Proof 2)ROORZEUDQGVZHEVLWHVWRJHWLQIRUPDWLRQ

    3FTPVSDFTGSPN-BC.BSLFU3FTFBSDI4NBSUFS

    Women often follow those beauty brands on social media to get more JOGPSNBUJPODPVQPOTBOETBMFJUFNT

  • Cultural Trends

    Proof 3)ROORZVXJJHVWLRQVIURPFHOHEULWLHVRUEHDXW\ZHEVLWHV

    3FTPVSDFTGSPN5XJUUFS

    5HQHU\Twitter followers .

    %U\FH*UXEHUTwitter followers .

  • Cultural Trends

    .BLFEFDJTJPOTCZUIFNTFMWFT

  • Cultural Trends

    Proof 1$EOHWRDWWHQGKLJKHUHGXFDWLRQE\SHUVRQDOFKRLFH

    t8PNFOIBWFCFFOFBSOJOHNPSFCBDIFMPSTEFHSFFTUIBONFOTJODFt8PNFOIBWFCFFOFBSOJOHNPSFNBTUFSTEFHSFFTUIBONFOTJODF

    Resources from5IF(SBEVBUF.BOBHFNFOU"ENJTTJPO$PVODJM

    #VTJOFTTXFFLIUUQCVTJOFTTXFFLDPNCTDIPPMTSBOLJOHT

  • Cultural Trends

    Proof 2,QVFLHQFHUHVHDUFKLQJZRPHQPRUHZLGHWKLQNLQJ

    TDJFOUJTUTUIFPSJ[FUIBUUIPTFEJGGFSFODFTNJHIUFYQMBJOXIZNFOUFOEUPFYDFMJOUBTLT

    that depend on sheer processing while ZRPHQVKRZUHODWLYHVWUHQJWKLQWDVNVWKDWFDOOIRUDVVLPLODWLQJDQGLQWHJUDWLQJGLVSDUDWHSLHFHVRILQIRUPDWLRQ8IBUTNPSFUIFDPSEDPOOFDUJOHUIFMFGUBOESJHIUMPCFTJTUIJDLFSPOBWFSBHFJO

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    Extract from How Women Decide, Cathy Benko and Bill Pelster, Sep, 2013

  • Cultural Trends

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  • Cultural Trends

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  • Cultural Trends

    Proof 1)UHHWRHQMR\WKHWKLQJVWKH\QGLQWHUHVWLQJ

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  • Cultural Trends

    Proof 20HQZRUNWRJHWDQGNHHSPRUHZRPHQLQVFLHQFH

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    we need to use that position of privilege to actively FUHDWHRSSRUWXQLWLHVIRUDOO7KHJUHDWHVWXVHRISRZHULVWKHHPSRZHUPHQWRIRWKHUV

    &YUSBDUGSPN.BUU8BMMBFSU

  • Cultural Trends

    Proof 30HQZRUNLQJWRIXUWKHUDWWUDFWPRUHZRPHQWRWHFKQRORJ\

    We have a tremendous opportunity to build technology that expands our human poten-

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  • Social Listening

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  • Social Listening

    1LYHD was established by pharmacist Carl Paul Beiersdorf in 1882, which means UIFZIBWFPWFSPOFDFOUVSZPGFYQFSJFODFNBLJOHTLJOBOECPEZDBSFQSPEVDUT

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  • Social Listening

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  • Social Listening

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  • Social Listening

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  • Social Listening

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    The interesting thing is even though people keeping mention this campaign, most people talking about this topic are in Germany and 6OJUFE4UBUFT

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  • Social Listening

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  • Social Listening

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  • Social Listening

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  • Web Design

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    Coding Practice Programs

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    Program 1 - Recipe

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    Program 2 - San Francisco Landmarks

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    Courses: