norhafiz's profile -digital strategist & creative director
TRANSCRIPT
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PROFILE
NORHAFIZ A HAMIDDIGITAL STRATEGIST & CREATIVE DIRECTOR
LAVAMEDIA.ASIA
SEEINGTHEBIGGERPICTURECREATINGSUSTAINABLEAPPROACH
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PROFILE
He went to Malaysian Multimedia University (MMU) for his Degree in Multimedia and Degree in Entrepreneurship. He
attended an internship program with Prom-Ad Creative Communications Sdn Bhd (a creative agency) and helmed the
position of Art Director for 4 years. He responsible for all creative direction for the agency. He managed a team of graphic
designers, copywriters, photographers, videographers, printers, production house and event management vendors. He was
in charge from clients, pitching, concept creation, meetings, storyboarding, design, creation, final artwork creation,
typesetting, artwork proofing up to managing with printers and production vendors.
After successful endeavors as an Art Director, Norhafiz join BrandThis Marques Sdn Bhd, a creative studio agency in Kuala
Lumpur, Malaysia. They focused on branding, web and marketing support work. Here he direct and implement all the
company's creative works from concept creation, pitching to client, design, web development and managing & liaising with
vendors to ensure delivery are in order.
After finishes 2 year projects with BrandThis, he saw an opportunity in video and motion production business. With his own
capital, he establishes MOMENTHIS which focuses on video production for TVCs, digital and social media.
With his vast experience in Creative, Graphic Design, Web and Branding, coupled with glowing recommendation from his
clients, he saw an opportunity to establish his own brand to provide branding and creative works and services. He then
established NORHAFIZ, a visual communication agency, to help businesses with their branding, identity, creative & graphic
design services, web, motion graphics and video production. He involved in numerous of collaboration with industry
experts (marketing, digital engagement, sustainable business) for larger scale projects and gain valuable experience in
‘seeing-the-bigger-picture’ which also includes strategizing and implementation.
Now he leads a new digital marketing agency (LavaMedia.asia) which enable him to advise businesses on digital marketing
and engagement (focusing on personalized 1-to-1 customer experience) based on what he have experienced and learned.
CREATIVESTRATEGISTSTORYTELLERIMPLEMENTER(in other words, making things happen)
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NORHAFIZ’S
DIGITALMARKETINGSTRATEGYCUSTOMERACQUISITION& JOURNEYFRAMEWORK
Attract Hook Retain and Loyal
Digital ads campaigns
Google Adword
Remarketing and
Dynamic
Remarketing
CONTENT MARKETING
Engaging and Useful
Targeted Content: Blog
articles
Social media engagements:
i.e images on instagram
posts
Subscribe email to get
more content
Follow Social Media
account get more content
and engage
Purchase
ECOMMERCE
PLATFORM
Beautiful, simple, easy to
navigate layout
Focus on great user
experience
System which track and
learn about customer
behaviour for 1-to-1
marketing and
intelligence
recommendation
Loyalty program; share
purchase on social
media to earn points
Write review to earn
points
Recommend product
and discount based on
purchase history and
behaviour
User perform a
google search on a
particular interest,
and found content
PA
ID A
DS
INT
ER
NA
L C
ON
TE
NT
DE
VE
LOP
ME
NT
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BRANDS THAT HE WORKEDBEFORE
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WORKS
SOCIAL MEDIA CAMPAIGN & ACTIVATION
AREAS OF INVOLVEMENTS:Analyze client’s requirements and provide creative & art direction for the campaigns
Analyze the social media trends and sentiments in banking industry to capture what are the topics that people are talking about
Decide on effective imagery and taglines to target and engage using campaigns
Design and produce all the visuals for Facebook, Instagram and Twitter
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2015 KL City Grand PrixWORKS
AREAS OF INVOLVEMENTS:Lead and direct on branding strategy & development
Advise organiser on identifying target audience and market
Lead, strategize and direct coordinate and implement digital marketing strategy, including content marketing
Advise, strategize, formulate, coordinate and implement above-the-line advertising (Newspaper, Billboards, Radio and TVCs)
Lead on branding & creative works which includes all creative works for event designs, items and collaterals. Also design and developing event website platform
Liaise with production and vendors
Lead and strategize social media activation and marketing (Facebook, Twitter, Instagram & Youtube). Also includes social media engagement and management
Official photographer and videographer
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CAMPAIGN & TVCWORKS
AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief
Conceptualization, art-direction, storyboarding and strategizing
Lead the whole production to ensure production aligned with objective
Manage pre-production and post-production team and ensure output above client’s expectation
2015 KL City Grand Prix - TVCVIDEO LINK
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CAMPAIGNWORKS
AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief
Research and analyze trends and competitors
Conceptualization, art-direction, storyboarding and strategizing
Lead the whole production to ensure production aligned with objective
Manage pre-production and post-production team and ensure output above client’s expectation
Batu Karang Day Spa & Resort LembonganBali, Indonesia: Campaign
VIDEO LINK
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CAMPAIGNWORKS
AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief
Conceptualization, art-direction, storyboarding and strategizing
Lead the whole production to ensure production aligned with objective
Manage pre-production and post-production team and ensure output within objective
Touch n GO - Promo NFCVIDEO LINK
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WORKS
USER EXPERIENCE & INTERFACEDESIGN (UI, UX)
AREAS OF INVOLVEMENTS:Analyze client’s requirements, technical challenges and provide direction on user experience for mobile application
Conceptualize the look and function of the mobile application
Lead and direct user interface design team
Work hand-in-hand with designers from concept, prototype and hand over to front-end-developer
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WORKS
USER EXPERIENCE & INTERFACEDESIGN
AREAS OF INVOLVEMENTS:Analyze client’s requirements, technical challenges and provide direction on user experience for mobile application
Conceptualize the look and function of the mobile application
Lead and direct user interface design
In hand with designers from concept
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WORKS
USER EXPERIENCE & INTERFACEDESIGN
AREAS OF INVOLVEMENTS:Analyze client’s requirements, technical challenges and provide direction on user experience for mobile application
Conceptualize the look and function of the mobile application
Lead and direct user interface design
In hand with designers from concept
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WORKS
USER EXPERIENCE & INTERFACEDESIGN
AREAS OF INVOLVEMENTS:Analyze client’s requirements, technical challenges and provide direction on user experience for mobile application
Conceptualize the look and function of the mobile application
Lead and direct user interface design
In hand with designers from concept
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WORKS
CREATIVE, DIGITAL MARKETING & ENGAGEMENT
AREAS OF INVOLVEMENTS:Lead, strategize, coordinate and implement digital engagement and content strategy
Conceptualize, lead and direct branding and creative works
Listen to social media trends on sentiments and trends to formulate digital engagement strategy
Social Media activation and marketing (Facebook, Twitter, Instagram & Youtube)
Social Media content strategy (articles, photos, infographics and videos) to engage with targeted audience
MALAYSIAN GOVERNMENTPILOT PROJECT ON DENGUE REDUCTION
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WORKS
CREATIVE, DIGITAL MARKETING & ENGAGEMENT
AREAS OF INVOLVEMENTS:Lead, strategize, coordinate and implement digital engagement and content strategy
Conceptualize, lead and direct branding and creative works
Listen to social media trends on sentiments and trends to formulate digital engagement strategy
Social Media activation and marketing (Facebook, Twitter, Instagram & Youtube)
Social Media content strategy (articles, photos, infographics and videos) to engage with targeted audience
MALAYSIAN GOVERNMENTPILOT PROJECT ON DENGUE REDUCTION
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WORKS
PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application
Advise client on product branding for consistency across product range
Website design & developmentDesign and develop product website.Advise client on platform deployment.Working hand-in-hand with back-end and front-end developerEnsure optimum experience across devices.
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WORKS
PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application
Advise client on product branding for consistency across product range
Website design & developmentDesign and develop product website.Advise client on platform deployment.Working hand-in-hand with back-end and front-end developerEnsure optimum experience across devices.
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WORKS
PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application
Advise client on product branding for consistency across product range
Website design & developmentDesign and develop product website.Advise client on platform deployment.Working hand-in-hand with back-end and front-end developer.Ensure optimum experience across devices.
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WORKS
PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application
Direct and design brand applications into P.O.S, advertising material, sales collaterals and web
Advise client on product branding for consistency across product range
Design and develop product website
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WORKS
PRODUCT BRANDING, LABEL AND CREATIVEAREAS OF INVOLVEMENTS:Conceptualize, lead and direct product branding and application
Direct and design brand applications into P.O.S, advertising material, sales collaterals and web
Advise client on product branding for consistency across product range
Design and develop product website
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WORKS
DIGITAL CAMPAIGN
AREAS OF INVOLVEMENTS:Conceptualize and creative direction of the campaign
Keyword analysis for targeting
Google Adword, Facebook and Instagram media planning, placement, management and monitoring
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WORKS
WEB DESIGN & DEVELOPMENTConceptualization and design direction.
Design and develop product website.
Advise client on platform deployment.
Working hand-in-hand with back-end and front-end developer.
Ensure optimum experience across devices.
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WORKS
ECOMMERCE STRATEGY, DESIGN& DEVELOPMENTConceptualization and design direction on user experience and interface.
Formulate ECommerce strategy, approach and implementation
Build effective customer journey for maximum conversion
Advise client on platform deployment.
Working hand-in-hand with back-end and front-end developer.
Ensure optimum experience across devices.
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CAMPAIGNWORKS
AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief
Research and analyze trends and competitors
Conceptualization, art-direction, storyboarding and strategizing
Lead the whole production to ensure production aligned with objective
Manage pre-production and post-production team and ensure output within objective
Bio-D Product Range PromoVIDEO LINK
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WORKS
ECOMMERCE STRATEGY, DESIGN& DEVELOPMENTConceptualization and design direction on user experience and interface.
Formulate ECommerce strategy, approach and implementation
Build effective customer journey for maximum conversion
Advise client on platform deployment.
Working hand-in-hand with back-end and front-end developer.
Ensure optimum experience across devices.
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WORKS
DIGITAL CAMPAIGN
AREAS OF INVOLVEMENTS:Conceptualize and creative direction of the campaign
Keyword analysis for targeting
Google Adword, Facebook and Instagram media planning, placement, management and monitoring
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WORKS
ECOMMERCE STRATEGY, DESIGN& DEVELOPMENTConceptualization and design direction on user experience and interface.
Formulate ECommerce strategy, approach and implementation
Build effective customer journey for maximum conversion
Advise client on platform deployment.
Working hand-in-hand with back-end and front-end developer.
Ensure optimum experience across devices.
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WORKS
EVENT/CONFERENCEBRANDING, DESIGN & MARKETINGAREAS OF INVOLVEMENTS:Lead and direct on branding development and strategy
Advise, strategize, coordinate and implement digital marketing strategy
All creative works including brand applications
Web strategy, design and development, including online registration module
Social Media Activation and Marketing (Facebook, Twitter, Instagram & Youtube)
Official photographer and videographer
CLIC2014
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WORKS
EVENT/CONFERENCEBRANDING, DESIGN & MARKETINGAREAS OF INVOLVEMENTS:
All creative works including event and brand applications
Official photographer and videographer
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WORKS
EVENT/CONFERENCEBRANDING, DESIGN & MARKETINGAREAS OF INVOLVEMENTS:Lead and direct on branding development and strategy
Advise, strategize, coordinate and implement digital marketing strategy
All creative works including brand applications
Web strategy, design and development, including online registration module
Social Media Activation and Marketing (Facebook, Twitter, Instagram & Youtube)
Official photographer and videographer
NIPC2014
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WORKS
EVENT/CONFERENCEBRANDING, DESIGN & MARKETINGAREAS OF INVOLVEMENTS:Lead and direct on branding development and strategy
Advise, strategize, coordinate and implement digital marketing strategy
All creative works including brand applications
Web strategy, design and development, including online registration module
Social Media Activation and Marketing (Facebook, Twitter, Instagram & Youtube)
Official photographer and videographer
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VIDEO PROMOSWORKS
AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief
Research and analyze trends and competitors
Conceptualization, art-direction, storyboarding and strategizing
Lead the whole production to ensure production aligned with objective
Manage pre-production and post-production team and ensure output within objective
Proton Exora SP Product VideoVIDEO LINK
Proton SAGA Product VideoVIDEO LINK
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YOUTUBE CAMPAIGNWORKS
AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief
Research and analyze trends and competitors
Conceptualization, art-direction, storyboarding and strategizing
Lead the whole production to ensure production aligned with objective
Manage pre-production and post-production team and ensure output within objective
Experience Promo Video-Manila & Balesin Island, Philippines
VIDEO LINK
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YOUTUBE CAMPAIGNSWORKS
AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief
Research and analyze trends and competitors
Conceptualization, art-direction, storyboarding and strategizing
Lead the whole production to ensure production aligned with objective
Manage pre-production and post-production team and ensure output within objective
Naelofar Hijab - 2016 Raya Campaign: DigitalVIDEO LINK
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YOUTUBE CAMPAIGNSWORKS
AREAS OF INVOLVEMENTS:Analyze client’s requirement and brief
Research and analyze trends and competitors
Conceptualization, art-direction, storyboarding and strategizing
Lead the whole production to ensure production aligned with objective
Manage pre-production and post-production team and ensure output within objective
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THIS IS MEPHOTOGRAPHY.VIDEOGRAPHY.TRAVEL.HIKING.MUSIC.FUN.SHARING
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[email protected]+6016 695 7880
FOR MORE PORTFOLIO, SAMPLE OF WORK AND INFORMATION, LOG ON TO: WWW.NORHAFIZ.COM