a brand new you! quick and dirty tips for maximizing your personal brand kammie kobyleski creative...
TRANSCRIPT
A Brand New YOU! Quick and Dirty Tips for Maximizing Your Personal Brand
Kammie Kobyleski Creative Catalyst &
Personal Band Strategist
What IS Personal Branding?
Express what is UNIQUE & VALUABLE about YOU
“Personal branding is the process of how we market ourselves to others.” - Dan Schawbel
“Creation of an asset that pertains to a particular person or individual; this includes but is not limited to
the body, clothing, appearance and knowledge contained within, leading to an indelible impression
that is uniquely distinguishable” - Wikipedia
What IS Personal Branding?
Way of clarifying & communicating what makes you different & special
Use those qualities to guide your business decisions
Focus on your UNIQUE attributes
Using your strengths, skills, values & passions to separate yourself from the competition
Personal branding gives you an edge
Rewards of Personal Branding
Understanding yourself better
Increasing your confidence
Enhancing your visibility & presence
Creating a clear focus for your career
Boosting your revenue, fees or pay
Thriving during economic downturns
Expanding into new business
Ultimately reaching your goals
Authenticity
Be YOU!
Use your values, passions & strengths to gain resources you need to succeed
Personal brands are not created; they are uncovered, strengthened & nurtured
These are critical to understand:
– Who you are
– What you offer
– Why YOU
10 C’s of Successful Personal Branding
Correct
A successful brand reflects personal attributes, or qualities
of its creator
10 C’s of Successful Personal Branding
Concise
The brand can be captured in one or two sentences describing it’s
creator’s unique promise of value
10 C’s of Successful Personal Branding
Clear
It’s sure about what it is – and what it’s not
10 C’s of Successful Personal Branding
Consistent
Its promise of VALUE to customers, managers, peers, etc. never changes
10 C’s of Successful Personal Branding
Constant
It’s always visible and accessible
10 C’s of Successful Personal Branding
Compelling
It’s appropriate, interesting, and relevant to its creator’s target
audience
10 C’s of Successful Personal Branding
Clever
It’s differentiated & UNIQUE. Sparks intrigue among target market &
separates its creator from others with similar skills & abilities
10 C’s of Successful Personal Branding
Connected
Its creator participates in the appropriate communities and is part of a strong
network of partners, colleagues, customers
10 C’s of Successful Personal Branding
Committed
Its creator is “in it for the long haul”
10 C’s of Successful Personal Branding
Current
It’s based in today – with room to evolve tomorrow
EXTRACTEXPRESS
EXUDE
Phase 1 - Extract
Most challenging phase
Introspective
Confirm true motivators & values
Focus on lifelong goals
Ask for & weigh feedback from others
Analyze target audience & competitors
Understand how YOUR brand fits into the larger professional landscape
Visualize the NEW YOU!
Phase 2 - Express
Discover tools to help you communicate with your target audience
Identify tools that will be most effective & enjoyable for YOU
Content themes to focus key communication to your audience
Develop your strategic communication plan & how to apply it to your goals
Begin to WALK the TALK (or fake it till you make it!)
Phase 3 - Exude
How to shape your brand environment
Every component of that environment is brand-on
Build & nurture a professional network to further extend your brand & support your network members brands
Collaborate, share referrals, create new endeavors
BE the BRAND!
The Brand New You
Carries through ALL you do
Beyond business cards, logos, letterhead
Your image communicates your brand too
Clothes (Outdated? Wrinkled? Stained?)
Shoes, handbags, luggage
Hair style, makeup, hands & nails
Eyeglasses & accessories
Stay CUURENT & relevant to your industry & the times!
Personal Branding is Knowing Your Values
Knowing Your Values
Imagine you covered with the same four words all over your body
People can only identify you by these four words
You don’t have to be these four words yet
You can FAKE it till you make it
Think IDEAL life
Personal Branding = Value Words Adventure
Abundance
Accomplishment
Commitment
Courage
Creativity
Dependability
Elegance
Excellence
Focus
Fun
Harmony
Happiness
Inspiration
Justice
Leadership
Love
Optimism
Passion
Persuasiveness
Power
Truth
TRUTH BEAUTY
LOVE SPIRIT
Personal Branding is Knowing Your Worth
Knowing Your Worth
How do YOU add value?
What expertise do YOU bring to the table?
Why are YOU the ONLY one a client should work with?
What’s UNIQUE about the service YOU provide?
What’s your USP?
Personal Branding is Knowing Your Tribe
Knowing Your Tribe
Who will become your fans, evangelists, promoters?
Who will spread YOUR message virally?
Who will promote your work?
Who will BUY your services?
Who is your TARGET?
Now it’s time to be:
•AUTHENTIC•CLEAR•CONSISTENT
(online just as we are offline)
Time to go connect on Linked In!
LinkedIn Tip:
Find candidates
Post opportunities
Find potential clients, partners, freelancers, consultants, speakers
Connect with industry insiders
Research other companies
Job search
LinkedIn Tip:
Find candidates
Post opportunities
Find potential clients, partners, freelancers, consultants, speakers
Connect with industry insiders
Research other companies
Job search
LinkedIn Tip:
Post a picture! It helps recruiters,
prospective employers & JV
partners connect with YOU. Smile your life
is online!
Post a picture! It helps recruiters,
prospective employers & JV
partners connect with YOU. Smile your life
is online!
LinkedIn Tip:
Work your recs! Let your happy clients become your
happy evangelists. WOM really
works.
Work your recs! Let your happy clients become your
happy evangelists. WOM really
works.
LinkedIn Tip:
praise. praise. Recommend
someone else. Fire up the karma train & spread the kudos,
compliments & praise
Recommend someone else. Fire up the karma train & spread the kudos,
compliments & praise
LinkedIn Tip:
Don’t be afraid to reach out to the major players.
People are people. It’s as easy to reach out to a CEO as it is to
a gatekeeper.
(you often gain more credit for being tenacious).
Don’t be afraid to reach out to the major players.
People are people. It’s as easy to reach out to a CEO as it is to
a gatekeeper.
(you often gain more credit for being tenacious).
LinkedIn Tip:
List companies you’d like to work withList people who can connect you to those companies
List possible charities, industry groups or community service organizations those people might belong to
Strategize to maximize!
List companies you’d like to work withList people who can connect you to those companies
List possible charities, industry groups or community service organizations those people might belong to
Strategize to maximize!
List companies you’d like to work withList people who can connect you to those companiesList possible charities, industry groups or community service organizations those people might belong to
Strategize to maximize!
List companies you’d like to work withList people who can connect you to those companiesList possible charities, industry groups or community service organizations those people might belong to
Strategize to maximize!
LinkedIn Tip:
Use the “What are you doing?” box. It’s your personal billboard, so
broadcast your message.
Looking to hire? Tell us!Looking to connect? Tell us!Promoting a project? Tell us!
Use the “What are you doing?” box. It’s your personal billboard, so
broadcast your message.
Looking to hire? Tell us!Looking to connect? Tell us!Promoting a project? Tell us!
LinkedIn Tip:
Be specific!What kind of collaboration are you
seeking?What kind of positions do you have
available?What kind of JV opportunities are you
seeking?What kind of project partners do you
need?
Be specific!What kind of collaboration are you
seeking?What kind of positions do you have
available?What kind of JV opportunities are you
seeking?What kind of project partners do you
need?
LinkedIn Tip:
But do cause a stir, a
commotion, a curiosity.STIR the
POT!
Just be prepared to
support your
stance.
Post & Ask Questions:Start a conversation,
a discussion,
a debate,
aRIOT!
OKdon’t start
a riot.
Write a dynamicprofile
summary
Join groups &Find your TRIBE
This is YOUR sales page, squeeze page, landing page,
Your SHOWCASE
Don’t forget to tell us
where you went to school
Add current & past work
history
LinkedIn Tip:
Help your network HELP you!
The more transparent, clear & consistent you are, the more people can get to know you,
recommend you, work & create with you.
Help your network HELP you!
The more transparent, clear & consistent you are, the more people can get to know you,
recommend you, work & create with you.
LinkedIn Tip:
Add your LinkedIn address to your email signature, your resume, your cover/broadcast letter
Check someone’s LinkedIn profile before meeting – see if you share any common connections
Search for the company to investigate the team players before a meeting
The Takeaway
Be AUTHENTIC
Be CLEAR
Be CONSISTENT
Be your own EVANGELIST
Help others help YOU
KNOW your WORTH
What’s YOUR brand story?
Contact:
Kammie Kobyleski
Consultant &
Personal Brand Strategist
www.passionmeetspurpose.com/blog
@kammiek on twitter
http://www.linkedin.com/in/kammiek
602-505-9238
MORE Questions?
• Post Questions in the GIBM Career Forum
• Read Molly’s Blog: www.mollywendell.com
• Get the book! The New Job Search: Break all the rules. Get connected. And get hired faster for the money you’re worth.