CONFERENCE & EXPO

2018 | GLOBAL

16 - 17 APRIL | 155 BISHOPSGATE | LONDON16-17 APRIL 2018, 155 BISHOPSGATE, LONDON

www.digitalmarketing-conference.com/global

Free Wi-Fi Name:

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Platinum sponsors Track Sponsor

Hello and welcome to #DMWF Global 2018, following the success and feedback from #DMWF 2017, we decided to revisit 155 Bishopsgate for two days of best practice and insights into the latest digital marketing strategy.

This year's conference is split across two tracks, Content &Social Media Marketing and Data, Disruptive Tech & UX.Our agenda has been designed to equip you with theskills and knowledge you need for your future digital marketing challenges. Each track will be covering a varietyof content delivered in a series of inspirational keynotesand panel discussions presented by thought-leading experts from world global brands.

I would like to take this opportunity to thank our PlatinumSponsors, Crimson Hexagon, Optimizley & Shutterstock, and our Data, Disruptive Tech & UX track sponsor IBMfor all your support. I would also like to thank all our speakers for the hard work they have put into bringing you the best content.

I hope you enjoy the next couple of days and I look forward to meeting as many of you as possible.

Ian Johnson

Showstuff you need to know:Need a helping hand?

Friendly members of the #DMWF team will be on hand all dayon both days on the registration desk should you have any show related questions or need directions or guidance. Come between these time....

Day1 - 8:30am - 17:30pmDay 2 - 8:30am - 17:30pm

Get Connected

Wi-fi is available throughout the venue, but please bear in mindthat the speed and security cannot be guaranteed. Wi-fi accessis shared throughout the venue so please be kind and rememberto log out after use.

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#DMWF Networking DrinksJoin us at the #DMWF networking drinks!

After a busy day at #DMWF Global there is no better way to unwind over a glass whilst meeting your

peers and making new connections.Taking place on the 16 April in the #DMWF Exhibition

Time: 5:30pm

Be Part of the discussionTwitter - Let's get trending!!Our Twitter Handle is: @DigitalMarketingWFUse Hashtag: #DMWF to get involved

During the conference we're hosting a number of expert panels and top-level industry speakers, debating the industry's hottest issues. You'll be given the opportunity to raise your own points and ask questions during these sessionsin two ways:Using the Hashtag #DMWF your tweets will be pulled into a feed for panel moderators and speakers to view and potentially respond to.

The conference team will also be on hand with a microphone for anyonewilling to stand up and pose a question directly.

www.digitalmarketing-conference.com/global

Agenda - Day 1 Agenda - Day 2

www.digitalmarketing-conference.com/global

Data, Disruptive Tech & UX

9:00AM Chairs Welcome & Opening Remarks

Moderator: Oisin Lunny, Chief Evangelist, OpenMarket

09:10AM The Power of your People- How Sage Leveraged it's Colleagues to Drive Increased Social Reach

Mark Abrami, Drector Global Social Marketing, Sage

09:40AM Driving Innovation Through a Culture of Experimentation

Hazjier Pourkhalkhali, Global Head of Strategy, Optimizely

10:10AM Panel: Data Marketing Trends for 2018 & Beyond

Moderator: Oisin Lunny, Chief Evangelist, OpenMarketJackie Wilgar, Senior Vice-President, Marketing – International: UK, Europe, Asia & International Markets, Live Nation EntertainmentBartosz Baziski, Founder, Chief Operations Officer, SentiOneElisabeth Rochman, Director of Innovation Strategy and Communications, Xerox

10:50AM Digital Transformation to Optimise the Customer Journey at Thomson

Gareth Tuppenney, Director, Site Strategy, Thomson Reuters

11:20AM NETWORKING BREAK

11:40AM How to tap into the world's largest focus group?

Joseph Rice, Data & Enterprise Solutions Lead, Twitter

12:10PM Keynote: Artificial Intelligence: Your Route to Better Consumer Insights

Tom Whitney, Regional VP, Solution Consultancy, EMEA & APAC, Crimson Hexagon

12:40PM Panel: Examining the Customer Journey; How Great UX Impacts ROI

Moderator: Oisin Lunny, Chief Evangelist, OpenMarketEoin Kenneally, Head of Ecommerce , HermesMichael Boyle, Head of Digital, Manière De VoirMike Morrison, Head of Ecommerce , Holiday Taxis

1:20PM NETWORKING LUNCH

2:30PM Alexa Skills for the Modern Marketer

Nick Wilsdon, SEO Lead - Global Channel Optimisation, Vodafone

3:00PM Disruptive Future of Digital Marketing

Rajiv Dingra, Founder & CEO, WAT Consult

3:15PM Marketing ROI: Connecting the Dots with Data

Fabio De Bernardi, Country and Sales Manager, UK, Adverity

3:30PM Retail in the Age of Discovery

Dion Magee, Head of Fashion UK, Facebook

4:00PM NETWORKING BREAK

4:30PM Don’t Just Trust the Data: How to use Social Analytics in Modern Marketing

Marisa Thomas, Social Media & Analytics, T Brand Studio International, The New York Times

5:00PM Commanding Attention as a Marketer

Stephanie Kovach, Industry Manager, Ticketing & Entertainment, Google

5:30PM #DMWF Networking Drinks & Close Conference

Content & Social Media Marketing

9:00AM Chairs Welcome & Opening Remarks

Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz

09:10AM Minimalism, Mindfulness and Moderation – The Three Ms of Millennial Engagement

Jon French, Vice President West Europe, HMD Global

09:40AM The Nature of Social

Joe Krawczyk, indaHash Evangelist, indaHash

10:10AM Panel: Examining the Power of Engagement; How Visually-rich and Interactive Content Is Influencing Consumer Behaviours

Moderator: Irv, Co Founder & Creative Strategist, KEMOSABEGrant Munro, General Manager, ShutterstockIrum Sultana, Head of Social, Deloitte UKMichael Boyle, Head of Digital, Manière De VoirIain Sawbridge, Chief Marketing and Digital Content Officer, Beano StudiosDanni Irving, Head of Marketing, Loot Financial Services

10:50AM Storytelling that Doesn’t Suck: Beyond Content Marketing

Miri Rodriguez, Storyteller, Microsoft

11:20AM NETWORKING BREAK

11:40AM Video and Ephemeral Content – the Present and Future King. Effective Storytelling in a Crowded Environment

Cristy Garratt, Head of Digital Video and Social Media, CNBC International

12:10PM Learning to Listen – How to Turn Social Insights into Business Impact

Robert Tebby, Head of Partnerships (UK/Nordics), TalkwalkerRylan Holey, EMEA Partner Manager, Hootsuite

12:40PM Panel: Examining the Value of Diversity in Marketing

Moderator: Cathy White, Founder & Director, CEW CommunicationsAnoo Mehmi, Global Digital Content Strategist, GSKKim de Ruiter, Global Director of Content Marketing, VEON

1:20PM NETWORKING LUNCH

2:30PM Digital Motivation: The Secret Weapons to Engage New Audiences

Janine Smith, Head of Digital Entertainment, ITV

3:00PM Scaling Branded Visual Content

Grant Munro, General Manager, Shutterstock

3:30PM Panel: The Power of the Micro-Influencer, Building Relationships & Measuring Success

Moderator: Priya Kumar, Content & Social Media Consultant, Say It Right ConsultingMichael Page, Head of UK and Nordics , SocialbakersGordon Bennell, Partner and co-founder , The HookToni Hopponen, CEO and Co-Founder, Flockler

4:10PM NETWORKING BREAK

4:30PM McDonald’s: Making Sure Every Social Interaction Leaves People a Little Happier

William Bonaddio, Social Media Editor-in-Chief, McDonald's UK

5:00PM Storytelling for Social Media Age through the Eyes of Big Brother

Pete Durant, Head of Social & Digital , Endemol Shine UK

5:30PM Networking Drinks & Close of Conference

Data, Disruptive Tech & UX

9:20AM Chairs Welcome & Opening Remarks

Rachel Aldighieri, Managing Director, DMA

09:30AM Artificial Intelligence – The Fetish of a Modern Marketer

Javier Diez-Aguirre, Vice President Corporate Marketing, CSR & Environment, Ricoh Europe

10:00AM The Importance of Being Convenient

Richard Kelly CEO, Adimo

10:30AM Panel: The Future of Personalisation; The Rise of Dynamic Content and Customer Centricity

Moderator: Cathy White, Founder & Director, CEW CommunicationsGer O’Meara, CEO & Co-Founder, SpirableAmanda Alampi, Social Media Strategist , Amnesty International USATamar Riley, Head of Growth Marketing, Refinery29 UK

11:10AM NETWORKING BREAK

11:50AM The Importance of Optimisation for Conversion : How to Really Connect with Your Target Audience

Janis Thomas, Marketing Director, Birchbox UK

12:20PM Track Sponsor: Knowing a little about a lot is more than enough!

Martin Tavener, CTO IBM Watson Customer Engagement

12:50PM Panel: Partnering to Drive Performance

Moderator: Priya Kumar, Content & Social Media Consultant, Say It Right ConsultingWhitney Bacon-Evans, Director & Co-Founder , M W Digital ConsultancyMegan Bacon-Evans, Director & Co-Founder, M W Digital ConsultancyLauren Drew, Senior Marketing Manager - Subscriptions , FT SpecialistAlessandra de Paula, Director of Channel Marketing for EMEA, Seagate Technology

1:30PM NETWORKING LUNCH

2:30PM Future Proofing the Customer Journey at AO.com

Colin Steele, UX / Optimisation Manager, AO.com

3:00PM Panel: Glimpses of the Future – How The Latest Technologies are Revolutionising Global Consumer Behaviours

Moderator: Cathy White, Founder & Director, CEW CommunicationsZanya Fahy, Global Strategy Director, ToasterSteven Gutierrez, Digital Comms Team Manager, TFLPauliina Jamsa, Global Senior Online Marketing Manager, SiemensSteve Millard, Head of Ecommerce & Digital, Arla Foods

3:40PM NETWORKING BREAK

4:00PM How SEO and Social Media Aid Audience Development

Lukasz Zelezny, Director of Organic Performance, ZPG

4:30PM Marketing for Gen Z: The Amnesty International Case Study

Amanda Alampi Senior Manager, Amnesty International

5:00PM Close of Conference

Content & Social Media Marketing

9:20AM Chairs Welcome & Opening Remarks

Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz

09:30AM The Impact of Multicultural Marketing at SKY

Debarshi Pandit, Head of Multicultural, Sky

10:00AM Capture the Moment: How to Boost Social Engagement with real time Content Marketing

Lance Concannon, Director of Marketing, Europe, Sysomos

10:30AM Panel: Digital Transformation – The Future of Customer Centricity

Moderator: Irv, Co Founder & Creative Strategist, KEMOSABELuke Moore, VP Sales EMEA & APAC, Crimson HexagonTJ Kiely, Content Marketing Manager, Falcon.ioBen Kay, Head of Digital, Brand and Marketing, Thames WaterMark Foulsham, Chief Digital Officer, Scope

11:10AM NETWORKING BREAK

11:50AM Bringing Your Campaigns to Life Through Dynamic Content and Engagement on Digital Platforms

Jana Damanhouri, Global Head of Social , Jungle Creations

12:20PM IBM Keynote - Head to Data, Disruptive Tech & UX Track

12:50PM Panel: The Future of Content & Social Media Marketing; One Screen, Two Screens, No Screens

Moderator: Irv, Co Founder & Creative Strategist, KEMOSABEKara Segedin, Digital Marketing Manager, BBC StudiosKate Cargill, Head of Marketing, The Hospital ClubKim de Ruiter, Global Director of Content Marketing, VEON

1:30PM NETWORKING LUNCH

2:30PM Taking an Established Brand into the Digital Era

Simon Swan, Head of Digital Strategy | Transformation, Met Office

3:00PM Fireside Chat: A Conversational Approach to Conversion; How Personalization, AI and Chatbots are Impacting The Customer Journey

Moderator: Catalina Butnaru, Ambassador at , City AI LondonSyd Lawerence, Co-founders , The Bot Platform

3:40PM NETWORKING BREAK

4:00PM How Social Listening is Influencing Marketing Decisions at the BBC

Jenny Wood, Head of Social Listening, BBC

4:30PM Content Marketing Masterclass – Get Ready for the Year Ahead

Rebecca Fennelly, Head of Brand, JOE

5:00PM Close of Conference

Adverity

Hootsuite

Crimson Hexagon

Crisp Thinking

ExtraMile

Falcon.io

Flockler

SmartFrame

Linkfluence

BenQ

Shutterstock

Adimo

Mighty Social

Sysomos

Talkwalker

Widen

IBM Watson Marketing

Spirable

Appchance

Feefo

Indahash Sprinklr

www.digitalmarketing-conference.com/global

Thank You Sponsors

Exhibitors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Official Event Partners Official Track Sponsor

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