creative london inspiration_references_2013_01

Andrew Millar

CREATIVE

FOOD

JANUARY 2013 A mixed bag of stuff we like for you to feed on

JANUARY 2013

CREATIVE FOOD: JANUARY 2013

On the menu: MARK YOUR TERRITORY •

DISCOVERABL.ES • PICASSO LIGHT DRAWINGS • PICIT 24 • TEACHING RESCUE DOGS TO DRIVE • ATOMIC LIGHTING TUBES • EHARMONY UX FAIL • THE BIG INTERNET

MUSEUM • BACKRWALLACE & GROMIT GOOGLE+ HANGOUTS • CLOUDS OVER CUBA • SHIT LONDON

CAMPAIGN • PORTABEE • YOUR TEXT HERE

• LA VILLE MOLLE • DIGIPILL • MOVIE MIMIC

• REAL LIFE PAY IT FORWARD • DISH.FM • NATURE TRAIL • UNMANNED • BIRDHOUSE ROOFTILE •

CATROULETTE • THE SILENT HISTORY • NYPD APP • REMEMBER WHAT GENERAL

WOO SAID… • MONOPOLY FACEBOOK CAMPAIGN • FAT & FURIOUS

BURGER • TOY STORY REMAKE

hKp://dwig.lmc.gatech.edu/projects/Quitmeyer/myt/main.php

Mark Your Territory Mark Your Territory is an applicaRon that allows users to check in to Foursquare locaRons by ‘peeing’ over a designated marker. The app uRlises an Arduino combined with a QR-‐enabled app, which work together to translate into Foursquare acRvity. This is a really interesRng (and slightly mad) example of experimentaRon with exisRng pla[orms. Mark Your Territory demonstrates new ways to push the boundaries in digital products, as well as social interacRons.


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hKp://discoverabl.es/


Discoverbl.es Discoverabl.es is a new pla[orm that helps young people idenRfy, develop and improve their key strengths and skills through a gamified approach, before becoming browsable to potenRal employers or investors. Very interesRng project to keep an eye-‐on, run by youth charity Spark+MeKle. The design was by Pixelgroup, whilst funding has been provided by the Design Council and Nominet Trust as part of their Working Well Challenge. There have been a few similar pla[orms created lately, showing a response to a growing issue (youth unemployment). This soluRon mimics elements of social media sites (such as Facebook) and rewards through gamified behaviour – both appealing to the target audience.

hKp://www.designboom.com/art/pablo-‐picassos-‐light-‐drawings-‐from-‐1949/

Picasso Light Drawings from 1949 Light drawings were at their peak around ten years ago with the increased availability of high-‐end digital SLR cameras, giving users the opportunity to experiment with shuKer speeds – without the cost impact of previous film cameras. An amazing insight in to what a true innovator Picasso was, creaRng light drawings way back in 1949.


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hKps://itunes.apple.com/us/app/picit24-‐share-‐photos-‐quotes/id582664681?l=ru&ls=1&mt=8

App: PicIT 24 – Share Photos and Quotes Mobile phone applicaRon that offers users the opportunity to scale their social networks if they feel that there is far too much informaRon being shared. The applicaRon reflects the growing negaRve feeling that social networks are becoming too obsessive and intrusive. As a result the app empowers the user by giving them the means to take control of their social feed.


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hKp://www.designboom.com/technology/rescue-‐dogs-‐learn-‐how-‐to-‐drive-‐a-‐car/

Teaching Rescue Dogs To Drive… Campaign from the The Society for the PrevenRon of Cruelty to Animals (SPCA) in conjuncRon with Mini Cooper, in which a program has been created for Australian television in which three rescue dogs – Porter, Monty and Ginny – are taught to drive. Really interesRng project with the intenRon of dispelling preconcepRons that abandoned animals are less worthy, whilst increasing levels of animal adopRon.


hKp://www.designboom.com/design/atomic-‐lighRng-‐tubes-‐by-‐emandes-‐studio/

Atomic Lighting Tubes by Emandes Studio Polish based Emandes Studio have created a composite lighRng system allows users to connect standardised light finngs to create an endless number of lighRng layouts. InteresRng approach to design, providing a simple framework for users to create their own product in varying levels of complexity that suits their need.


hKp://screenshotsofdespair.tumblr.com/image/37880556949

eHarmony UX Fail…


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hKp://www.thebiginternetmuseum.com/

The Big Internet Museum A brilliantly simple navigable Rmeline that documents the emergence of the internet, through to major developments and cultural impacts. No surprises that the ‘exhibiRon’ can only be visited online. This offers a great opportunity for genng clients up to speed with progression and user internet behaviour, in which introducRons are given to ChatrouleKe and TwiKer.


hKp://www.backr.net/

BACKR Backr is a free networking tool that connects users in and out of work to new industries that they are interested in, whilst also facilitaRng social mobility. Users have the opportunity to expand their working networks by aKending ‘meet-‐ups’, exposing them to established members of the industry they are looking to migrate to. This is a brilliant tool to help users gain confidence and expose themselves to wider networks of people, providing the opportunity to pursue work they are passionate about.


hKp://familyhangouts.withgoogle.com/


Wallace & Gromit Google+ Hangouts Fun campaign for Google Hangouts in partnership with Aardman studios to create a themed animaRon – connecRng characters from Wallace & Gromit, Chicken Run and Creature Comforts over the pla[orm for Christmas. Yet more great work for Google, who have recently created an array of successful products, all of which has a strong unified design and interacRon language.

hKp://cloudsovercuba.com/

Clouds Over Cuba An interacRve documentary in which users can relive the Cuban Missile Crisis, whilst exploring a document dossier, giving users further insight in to the historical event. The documentary also depicts a ‘What If..” scenario, in which users view a potenRal future should the crisis have had materialised. The design creates a slickly executed and fully immersive experience, in which users can skim or deep dive. As a result, the narraRve caters for all audiences, allowing engaged users to discover more should they choose to.


hKps://twiKer.com/shitlondon

‘Shit London’ Campaign TwiKer campaign for the launch of ‘Shit London 2’, in which copies of the book are hidden around London and photographed to be shared with followers. A great way to engage users and reward followers, whilst at the same Rme being relaRvely inexpensive.


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hKp://portabee3dprinter.com/

Portabee – First Mass Market 3D Printer? Portabee is potenRally the first 3D printer that will appeal to a wider consumer market – available with a highly compeRRve price tag of of approximately £325.00, with PLA (resin) cartridges cosRng around £20.00 a kilogram. Although the Portabee is less-‐than aestheRcally appealing (looking like something produced from the creators of the robot ‘Short Circuit’) it is an exciRng step towards the realisaRon of personal fabricaRon becoming readily available to the average consumer.


hKp://www.unstablespace.com/spaRalpracRce/your-‐text-‐here/

Your Text Here An outdoor installaRon as part of a ‘Dlectricity’ – a Detroit outdoor art fesRval – in which users could acRvely parRcipate by sending text messages to www.yourtexthere.org in order to see their submission projected on the façade of a building. The project allowed users to submit messages via mobile or web, giving them the opportunity to express themselves openly. Users are able to break away from the usual role of receiving informaRon (through adverRsing, etc) and ‘talk to the city’ instead.


hKp://vimeo.com/24123292

La Ville Molle …which basically translates to ‘The Sov City’ is an outdoor installaRon that quesRons the hardness of city environments, in which a water bed is hidden under the pavement. The project gives passers-‐by a completely different experience from their usual route, offering the chance to play and interact with surrounding pedestrians in the form of an urban playground.


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hKp://portabee3dprinter.com/

Digipill An app that allows users to change their mood by listening to formulaRc mixes of music and language, specifically selected to affect the users state of mind. Users simply choose an issue they would like help with, in the form of a ‘digipill’, which they listen to in order to alter their current percepRon. Pills vary widely from ‘Slim to Thin’ (prescribed for moRvaRon) to ‘Babe Magnet’ (prescribed for irresisRbility), packaged in the app clinically yet beauRfully, with some lovely interacRons. The app provides an interesRng example of music packaged loosely as ‘medicaRon’, used as portable ‘therapy’ to help users transiRon from one mood to another.


hKp://www.moviemimic.com/

Movie Mimic A personal project from a group of friends, which combines photography, travel, and a passion for films, in which the locaRons from famous scenes are visited and recreated. A fun project that exposes ‘photoshopping’ in the industry in order to create the ‘prefect’ scene, and a great example of user-‐generated project that has created a cult following.


hKps://twiKer.com/Foyles/status/286504671844118528

Real Life Pay It Forward An amazing find, in which a giv card and hand-‐wriKen message has been found upon a Foyles bookshelf. A lovely example of a random act of kindness for a complete stranger, providing an unexpected delight. This also shows the heightened personal touch from use of a leKer, in a world where we are increasingly losing touch with past forms of communicaRon. The finder iniRally tweeted this image, however it was discovered by the official Foyles twiKer account who immediately retweeted, sharing the story with a wider audience.


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hKp://dish.fm/

Dish.fm A mobile app that helps discover the best dishes at the restaurant of their choice, guiding users with Rps pulled in from Yelp, Foursquare, Tripadvisor (coming soon) and user-‐generated content. Currently there are more than three million reviews for San Francisco and New York, with plans to expand over the coming months to include other US and European ciRes. An interesRng start-‐up that has received high recogniRon, that essenRally allows users to ‘try’ (well, almost) before they buy.


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hKp://www.jasonbruges.com/projects/ uk-‐projects/nature-‐trail

Nature Trail – Great Ormond Street Hospital Great Ormond Street Hospital have installed an integrated LED wall which illuminates with various animals, engaging children on the wall to the operaRng theatre. The main benefit is providing a posiRve distracRon from an otherwise stressful moment, creaRng a calming atmosphere for not only the children going in to surgery, but the family with them. The project has been brilliantly received, and will therefore be expanded throughout the hospital in the coming years.


Unmanned An interacRve story in which users have to make choices and complete tasks that influence their path through the storyline. Think an online game version of ‘choose your own adventure’. The design puts users at the very heart of the narraRve, in which every choice they make affects the progression through the storyline.

hKp://unmanned.molleindustria.org/#


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hKp://catmoji.com/

Catmoji Catmoji is a social pla[orm – similar to Pinterest – dedicated to cat enthusiasts on the internet, full of images, GIFs and videos. Users join and browse the ‘catmunity’ aver they have created their own profile and set their personal ‘catvatar’, In turn adding ‘emojis’ to each image to detail who the image makes them feel. Considering the popularity of cats on the internet, it is a wonder that such a pla[orm has not been created sooner. A brilliant example of a specialist community being formed online, facilitated by the internet.


hKp://www.designboom.com/design/birdhouse-‐roovile-‐by-‐klaas-‐kuiken/

Birdhouse Rooftile A beauRful example of design language, in which designers are increasingly accommodaRng natural environments. Very simple, but very clever.


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hKp://catrouleKe.be/


Catroulette Brilliant pla[orm to help unwanted cats find adopRon. Users are randomly shown a variety of cats that are looking for homes, in which they can apply to adopt or skip.

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hKp://www.psy.com/2013/01/geo-‐locaRon-‐digital-‐book.html

The Silent History A digital book in which the story is told over ‘daily episodes’ in which the user receives a daily update of around 15 minutes extra reading Rme, restraining their progress with the story. Readers who want to discover more can unlock extra content in the form of ‘field reports’ when they are in a specific locaRon, hidden across the world. This is a great example of a digital reading experience that couples visuals, locaRons and Rme within the story. The opportunity to discover more greatly rewards engaged readers by completely immersing them in the storyline through the locaRon.


hKp://www.psy.com/2013/01/nypd-‐crime-‐reporRng-‐app.html

NYPD App New York Police Department have recently embraced digital service design, using Facebook and TwiKer as tools to announce recent crimes, and reach out to local communiRes for support. ConRnuing on from this innovaRve development, they have now released an easy-‐to-‐use mobile applicaRon to deliver news and informaRon to locals. Users of the app can explore most-‐wanted criminals, up-‐to-‐date crime staRsRcs relevant to their local area or subway staRon. The app also features a buKon pushing users to the NYPD Facebook page and even a recruitment feature. This is a strong example of public services embracing social media to contact communiRes, whilst also providing clear transparency to what is going on in the user’s local area. Oven the public sector tend to struggle digitally, however the NYPD transiRon has provided a successful transformaRve service.


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‘Remember what Sensei Wu Said’: An Email From Lego… Seven year old Luka had saved hard for his favourite Lego toy, however he managed to lose one of his minifigures whilst old shopping with his dad. Luka wrote to Lego, who responded with a kind and personal message using language from the Ninjago Lego sub-‐brand. They also enclosed a replacement minifigure and a bonus villain to baKle with. An all round lovely story.

hKps://twiKer.com/simonapps/status/288281355861762048


hKp://www.facebook.com/monopoly?fref=ts

Monopoly Facebook Campaign A cute Facebook campaign in which users vote by ‘Liking’ their favourite original Monopoly token in order to save it from being sent to jail. Fans also vote for their favourite token that will replace the jailed item, giving a crowd-‐sourced twist to a classic and much loved game. This is a great way of sRrring interest in an extremely popular game that has become an insRtuRon. Empowering fans with a such a decision fosters ownership, in which each voter has a voice in the brands future.


hKp://fatandfuriousburger.com/

Fat & Furious Burger Granted we are all a bit bored of the recent obsession with gourmet fast food, however this blog sandwiches art between two bits of bread. A recent cultural interest that has been taken to new extremes.


hKp://www.youtube.com/watch?v=5G0j_Huv2Fg

Toy Story Live Action Remake A real labour of love from Jonason Pauley and Jesse PeroKa who have remade the original Toy Story word for word, scene for scene. The homage features child family members and the original voices from the original CGI release, taking two years to create. This is an ulRmate example of fan creaRvity, reinterpreRng the original story in a new medium.


COME AGAIN SOON


creative london inspiration_references_2013_01

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