hello

Our aim is to deliverfor you, your brand, and your targets.

We will do this through a combination of...

1Creativity2Reality3Experience4Proven Ability

Aboutus

36yearsofprovenability.Weareexperiencedseniorleadersofayoungdiverseteam.

ADCreativehasaproventrackrecordindeliveringindustry-leadingdesignsolutionstoclientsintheUKandinternationally,thatspansover36years.ThisexposuretodiversebusinesscultureshasdevelopedperspectivesthatallowADCreativetodelivertoclientbriefs,aimsandambitions–combiningareactiveandpro-activeservice.

Ourworkisglobal...

MoscowPoland

Istanbul

Riyadh

Al Qahirah

Greece

BelgradeItaly

Germany

Spain

France

FinlandNorway

UK

Sweden

Denmark

Singapore

Shanghai

New Zealand

New York

Belgrade – SerbiaComplete retail and brand scheme for Telenor, the world’s 6th largest mobile phone network.

> Norwegian client> Serbian market> Canadian CEO> Serbian and Croatian team> Turkish shopfitters

Riyadh – Saudi ArabiaComplete re-brand and re-packaging project for DAC household products.

> German/Saudi client> Saudi market> Saudi CEO> American and French team> Printed in Dubai

Hastings – New ZealandComplete re-brand and repackage project for Firstlight foods.

> New Zealand client> Global market> Kiwi CEO> French team> Printed in UK

Moscow – RussiaLaunch of Alizé, covering press PR and full graphic and packaging programme with local distributors.

> New York client> Russian market> French CEO> Russian and American team> Printed in Moscow

Istanbul – TurkeyComplete customer insight and brand packaging and communication across the entire range of Henkel household products

> German client> Turkish market> British CEO> Turkish and American team> Printed in Turkey

SingaporeLaunch of Alizé, covering press PR and full graphic and packaging programme with local distributors. Plus exhibition stands

> New York client> Singapore market> French CEO> Singaporean and American team> Printed in Singapore

(we have an established partner office in Singapore)

Oslo – NorwayElkjøp- Scandinavias largest electrical goods retailer with over 150 large stores. We created a 6000m2 store which has delivered the largest sales and profit results of the group

> Norwegian client> Norwegian market> Swedish CEO> UK and Norwegian team> Produced in Scandinavia

Coreelementsofourprocessare...

1Listening2Understanding3Teamworking4Engaging

ADCreativehaspartneredwithindustryexpertsovermanyyearstodeliverthe3keyprojectmilestonesofInsight,InnovationandImplementationwithconsiderableclientbrandsuccess.Ourdesignproposalsaredefinedassuitablydifferentnotjustsimplydifferent.

Wewillkeepitclear.Thisisourprocess...

1Think2Develop3Detail4Deliver

• Develop with client and involved parties – gain any further insights that client has obtained.

• Question where necessary.

• Produce second response to brief to client instructions.

• Check for “new thinking” initiatives in market.

• Agree with all parties that objectives are satisfied.

• Obtain outline costings for project delivery – via agreed process.

• SIGN OFF.

• Set up final creative.

• Set up final artworks and print schedules.

• Involve all interested parties and stakeholders.

• Consult with client and report.

• Check against initial brief and objectives.

• Check with all involved parties again.

• SIGN OFF.

• ISSUE artwork via agreed process.

• Manage with client to clients internal process.

• Manage to delivery.

• Take the brief, analyse objectives.

• Check and analyse any competitive brands and market opportunities.

• Add in insights where applicable (Category specific, audience specific). Either client supplied or from AD Creative.

• Set agreed timeline.

• Internally discuss, question where necessary.

• Check any issued client material and information for quality.

• Provide and agree quotation, timings and budget targets.

• Provide initial thoughts and response to brief, including visuals where applicable.

Costing estimate against budget and timeline

Costing update against budget and confirm timeline

Costing update against budget and confirm timeline

Costing update against budget and confirm timeline

Think Develop Detail Deliver

Gate 1

Gate One approval by Creative Director

Gate 2

Gate Two approval by Creative Director and client

Gate 3

Gate Three approval by Creative Director and client

Gate 4

Gate Four approval by Creative Director and client

•Review–listenandlearn.

•Reviewresults.

•Reviewcomments.

•Reviewcustomerfeedback.•Analyseandrespondby CreativeDirectorsandclient.

Project

22 years with this client across every aspect of their retail trading identity, creating a consistent look and feel from concept to completion. The choice of service level varied per project, we have completed over 4500 individual projects successfully on time and on budget. Both UK and internationally across 14 countries.

Project

Complete design from concept to implementation for the Simply Foods stores. A total design for look and feel of this famous part of the Marks & Spencer business. Highly successful and now the esssential part of Marks & Spencers trading on high streets, railway stations and petrol stations in the UK.

Thework... M&S Bakeries Thework... M&S Foods

Thework... Express Thework... Elkjøp

Project

Chain of small format digital device stores in Norway - chain of 12. Retailing a wide range of high technology products with clarity. Very successful and expanding.

Project

Retail scheme for Scandinavias largest electrical retail group. This store is Lorenskøg- Oslo. 6000m2 of retail space over 2 floors. Completed 2008 and still the largest sales volume and return in the entire group of 138 stores

Thework... Telenor Thework... Telenor

Project

Complete communication strategy for Telenor

Project

Flagship store for the world’s 5th largest mobile network in Belgrade

Business to consumer Business to business

Thework... Taittinger Thework... Coca - Cola

Project

Design and construction management of a bar for the world famous Taittinger Champagne brand at Londons Grosvenor House on Park lane- the most prestigious London Address. Highly successful with major sales increases.

Project

Communications programme for Coca - Cola. One of literally dozens of projects completed in the last year by our graphics team. A high end piece of complex information conveyed with clarity and simplicity.

Thework... First Light Thework... Ahuan

Project

Complete re-pack both for UK and New Zealand for this high end meat company.

A wide range of products and cross sold merchandising

Project

A simply beautiful series of books for the worlds foremost Islamic antiquities collection of Arms and Armour. The collection is virtually priceless. Dual language and considered in detail to reflect the unique cultural heritage. One of several for this unique private client

Thework... Henkel Thework... Alize

Project

Yayla is the market leader in margarine in Turkey with the number one sales position, our brief was to repack the brand following a reformulation to maintain that position without any advertising or price support. This was achieved and sales actually increased over a 9 month period.

Project

We look after the Alizé brand worldwide (except USA). This covers every single requirement of the brand including packaging, in-store promotion and presentation plus exhibitions. Complete exhibition at the TFWA show, Suntec Singapore International Convention Centre 2009.

Weare...

1Experienced2Creative 3Knowledgeable4Flexible

Many global brands trust us because we deliver the goals for them time and time again.

The Royal Victoria Patriotic Building Trinity Road, London SW18 3SX, UK

John Graham: +44(0)20 8870 8743 / +44(0)7831 859 672

Email: john@adcreative.co.uk

www.adcreative.co.uk