creative corridor: project history + next first steps

Download Creative Corridor: Project History + Next First Steps

Post on 28-Nov-2014

500 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

  • 1. Iowas Creative Corridor Building regional pride, collaboration and our shared future

2. Our MissionBuild pride and buzz about our region through ashared identity and collaborative efforts Attract and retain the best talent Grow more successful companies Raise awareness of each citys successes Grow a strong national reputation for ourcollective region 3. Talent Attracts TalentAny college footballcoach will tell youIf we work together to highlight our successes more peoplewill be attracted to live here, work in your companies orstart their own. 4. Work to Date 5. Experts AgreeLike Austin, Boulder and Portland our area has everything we need to become one of the nations most thriving regions. 6. but they also sayto capitalize on our assetswe need to work more collaboratively andhighlight our successes 7. We took these suggestions to heart. 8. CollaborationTo facilitate more regional collaboration, we formed the Corridor Business Alliance. KirkwoodKirkwood UI ResearchSBDCMidFoundation UIAmerican SBDC ICAD EDCCR MetroEconomicAllianceIowa City Area ChamberUI Alliant JPEC 9. A Proven Road Mapand committed to focus on Michael Langleys 5 Key Elements of a Thriving Region: A Strong Regional IdentityStarting Here Skilled Workforce/Education Infrastructure Culture of Innovation/Entrepreneurship Culture of Inclusiveness + Diversity 10. Branding Taskforce We gathered a cross-sector group to workcollaboratively on a regional identity.Past + Present Members TysenKendig, U of IowaJohn Lohman, Corridor Business Journal Jordan Cohen, U of IowaJoeRaso, ICADChuck Peters, The Gazette CompanyPam York, U of IowaDavid Hensley, U of Iowa Kristie Wetjen, Amana CVBDee Baird, CR Metro Economic AllianceRobyn Heper, HepkerDesignsTim Bradshaw, The Eastern Iowa Airport Shannon Meyer, CR ChamberChad Simmons, Diversity FocusMarilee Fowler, CR CVB InvestorsKelly Hayworth, City of Coralville Alliant EnergylCedar Rapids Metro EconomicKim Johnson, KirkwoodAlliancelCity of Cedar RapidslCity of Coralville CityCurt Nelson, EDC of MarionlCorridor Business JournallThe Eastern IowaNancy Quellhorst, IC Area ChamberAirportlThe Gazette CompanylIowa City AreaMark Nolte, ICAD Development GrouplIowa City Area Chamber ofJessica Johnson, IA Cultural Corridor Alliance CommercelKirkwood Community CollegelLinnJosh Schamberger, IC/Coralville CVBCountylMarion Chamber ofDiane Ramsey, Rockwell Collins CommercelMEDCOlPriority OnelUniversity of IowaKate Minette, PearsonSteve Erickson, HRB 11. Place Branding ExpertsThe taskforce partnered with North Star, a groupfrom Nashville that specializes in research andstrategy for community branding.They went to work with surveys, focus groups andon-the-ground research, engaging with 1500people across the Corridor. 12. North Star found Respondents support more regional collaborationamong community leaders, governments andeconomic development organizations Each community in the region adds unique valueto the region, and a shared identity wouldstrengthen the whole and the each of its parts 13. For a Shared IdentityNorth Star recommended as a symbol to help us rally together as a region and highlight our success stories. 14. Why Creative? Pays homage to the regions historic strengths ininnovative manufacturing and technologycontributions in writing, culture and the arts Highlights our creative class and related assetsthat attract and retain the talent we need fortodays innovation economy 15. Why Corridor?The common service area and labor shedof our major employers and institutions. 16. Junior Achievement 17. Junior AchievementECICOG RPA 18. Junior AchievementECICOG RPAIWD Region 10 19. Junior AchievementECICOG RPAIWD Region 10ECICOG 20. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwood 21. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEA 22. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI 23. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial Dist 24. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSA 25. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSA 26. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSAPriority 1 27. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSAPriority 1ICAD 28. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSAPriority 1ICADUnited Way JohnsonCo 29. Junior AchievementECICOG RPAIWD Region 10ECICOGKirkwoodGrant Wood AEAUnited Way ECI6th Judicial DistCR MSAIC MSAPriority 1ICADUnited Way Johnson CoMetro Planning Orgs 30. Iowas Creative Corridor a geographic regional economy Benton, Cedar, Iowa, Johnson, Jones, Linn, and Washington County (4,400 square miles) home to over445,000 creative residents 31. Now that we have ashared identityLets all use it 32. Use the LogoThe regional logo can go side-by-side your ownshowing your pride and our collective strength proud to be part of 33. Wherever water towerYou See Fitwebsitenewsletterevents window sign 34. Get the logo + ideasCreativeCorridor.co/Logo 35. Coming in 2013Stories of InnovationCreative WeekA project to spreadA week-long the word aboutregion-wideour regionscelebration of oursuccess stories.successes.Stories likeComing MobileDemand Fall 2013see the whole 2013 plan at creativecorridor.co/2013plan 36. We hope youll join us!Lets grow our region together, work more collaboratively andbuild a shared sense of place.