5 steps to creative problem solving
DESCRIPTION
Learn more about Innovation and Creative problem-solving at https://www.digitalsurgeons.com/thoughts/ Creativity isn't a discipline for just designers. Ideas and creativity should come from everyone regardless of their role. Creativity can be taught and I've been heavily inspired by Tina Seelig and Tony Schwartz's presentations at the 2013 Behance ideas conference. They both provided jaw-dropping looks into how they see the creative process, which I will never look at the same way again. That journey inspired me to prepare this presentation which is my attempt at teaching and spreading this infectious process to others who might not understand how creativity works or can find use from such information. Unique solutions come from innovative problem solving. Having a framework is critical. Insight. First find and define the problem. Saturation. This is the information gathering phase chock full of research. Most designers hate this phase because it isn’t “creative” in their mind. From my perspective, the designers I respect most are all about saturating themselves in data and inspiration. Incubation. This is where you walk away from ideas and thinking altogether, which Schwartz refers to as “thinking aside.” He explains that when you shut your mind off, your brain is able to spark the best creativity, which is why ideas pop in your head during a shower, while walking in nature or when you are dreaming. This is often an area I totally ignored since I’ve never really had the luxury of time, but one I’ll be looking to learn and apply in my ever-changing creative process. Illumination. This is one step we are likely all familiar with. The infamous a-ha moment that stops you in your tracks. Verification. This is the point where things start coming together; the part where you make it real. This part reminds me of the great scientists of history having an idea, testing it and learning from it. Learn, modify and repeat. That being said, creativity isn’t supposed to be easy, as Cal Newport points out, it takes a level of deep work and focused intent to develop skills and solve problems. Malcolm Gladwell talked about 10,000 hours being the time it takes to master a task. Nonetheless, we have scientific data to back how the brain learns things. Ideas are nothing without execution.TRANSCRIPT
Creative Process...A scientific look at the
RIGHT BRAIN
LEFT BRAIN +
#WINNINGmeans learning to access both
brain hemispheres at once.
Saturation2
Incubation3
Illumination4
Verification5
Insight1
The 5 Steps to creative problem solving
Insight1○ Find and define the problem○ Informed by research ○ Art and science
Saturation2○ Research and information
gathering ○ Dull, not sexy, people think
it's not creative
Incubation3○ Let it marinate. Some call it
"thinking aside"○ Shut off your mind to spark
creativity
Illumination4○ We know this as the "Aha!"
moment or when the big idea hits○ The idea you get in the shower
Verification5○ Make it a reality○ Proof of concept○ Prototype it!
SUCCESS!
AttitudeKnowledgeImaginationHabitatResourcesCulture
AttitudeKnowledgeImaginationHabitatResourcesCulture
POSITIVE | DRIVEN | FEARLESS
ACQUIRED | KNOWN | ASKED
FIND YOUR INNER CHILD
BE AT HOME WITH YOURSELF
DROPBOX | GOOGLE | YOUR BRAIN
LOOK AROUND YOU
Failure is the foundation to success
Vulnerabilityleads to pure creativity
Vulnerabilitytrust • communication • collaboration
Putting it all together...
The Problem
Applicationbreaking it down
The Problem
Applicationbreaking it down
Key Insights
The Problem
Applicationbreaking it down
Key Insights
The Big Idea
Some tasty tools...
Behavioral Trends | Cultural Trends | Consumer Insights
Research Tools
snapshot of the "social web"
See what people are
saying
Ads in the wild
Innovations
Industry Buzz
Banner Database
Visual Index of the internet
All things creative. See also, served sites.
Ad Database
Ads in the wild
CSS Tricks and Tutorials
Amazing Front End examples. See magic!
Tutorials galore!Compatibility tables for
support of HTML5, CSS3, SVG and more in desktop
and mobile browsers
Articles and tutorials on web design
See what your competition is doing
Paid Search :
Website Data :
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Momentum is a Fire.ALWAYS FUEL IT.
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