STEPS TO BUILDING A SUCCESSFULCREATIVE AGENCY

1. LEARN THE ART OF EXPECTATION MANAGEMENT.

"This is the name of the client and employee game; set the tone early and don't allow for expectation to set in. This is best done with a solid scope of work, contract, and a detailed deliverables schedule. The old adage of under-promise and over-deliver always holds true."

If you think it will take them 4 days to give feedback, build 12 into the schedule. On tight schedules, be incredibly clear about the consequences of late feedback delivery and how it will affect the quality of the final prod-uct." For a branding agency in Dubai, time moves fast so make sure to use it wisely

AS A DIGITAL ACTIVATION AGENCY BASED IN DUBAI, THIS IS HOW WE DO IT!

DO YOU NEED SOMETHING SPECTACULAR AND NEED IT NOW?

IF YOU HAVETHE RESOURCES,WE HAVE THE TIME MACHINE

DO YOU HAVE LONG TIMELINEFOR YOUR PROJECT, BUT WANT AN EXCEPTIONAL RESULT

THIS IS YOUR SWEET SPOT

AT LEARNED EVOLUTION , QUALITY IS NOT NEGOTIABLE

CHEAPFAST

GOOD

GOOD/FAST/CHEAP: YOU CAN PICK TWO

2.GIVE CLIENTS 3X AS MUCH FEEDBACK TIME AS YOU THINK THEY NEED.

"With our heads buried in front of computer screens, it's actually easier to get things done faster simply by picking up the phone. Having a paper trail is vital, indeed, so take notes on the call and send a bullet-pointed follow up to ensure everyone is on the same page."

"Aside from barking at the door, I can't recommend this enough. Pets are like stress kryptonite. They're also a great excuse to pull away from the screen and take some deep breaths outside."

"Eating a protein-rich (ideally organic/local!) breakfast within an hour of waking up is like putting high-grade oil into the engine of your metabo-lism, and it's a deeper energy boost than coffee.

"There will always be deadlines that require extra attention, to get brand-ing dubai alive! but possibly one of the most important things we can do to be productive is to STOP. Turn off. See a show. Tune out. Reset. A rested, re-booted mind and body will be infinitely more productive than never turning off."

3. GET OFF EMAIL AND IM AND PICK UP THE PHONE.

4. 12-HOUR WORK DAYS DO NOT EQUAL PRODUCTIVITY.

5.HAVE PETS IN THE OFFICE.

6.EAT A PROTEIN-FILLED BREAKFAST.

In branding companies we always see"Fighting for simple vs. complex, subjective vs. objective, and proactive vs. reactive often leads to tension, division, and sub-par results. Try to find 'simplexity,' 'sobjectiveness,' and 'pro-reactivity' as much as possible...unless you want to end up producing like our government and political system."

7. BALANCE DUALITIES.