1Creating Your Perfect Lead Magnet Worksheet

WORKSHEETCREATING YOUR PERFECT LEAD MAGNET

2Creating Your Perfect Lead Magnet Worksheet

Name:Goals & Values:

Challenges & Pain Points:

STEP-BY-STEP

WHAT MAKESA GREAT LEAD MAGNET?

LEAD MAGNET FORMATS:

TOOLS TO USE:

LEAD MAGNETCHECKLIST:

1. Identify Your Audience and Create a Customer Avatar

2. Identify the One Problem Your Cus-

tomer Needs to Solve

3. Market Research to Identify how Your Customers Consumes Materials

4. Create Your Product Mind Map

5. Build Your Lead Magnet Based on the Information Gathered

• Easy to Consume

• Solves a Single, Specific Problem

• Outlines a ‘Next Step’

• eBook

• Downloadables

• Mini-Course

• Webinars

• Quizzes

• How-To Guides

• Contests

• Members-Only

• Workbook

• Toolkit

Research: • Buzzsumo

• Google Keyword Planner

• Quora

Creation: • Canva

• Vimeo

• iMovie

• Prezi

• Screencast-O-Matic

Opt-in Pages: • Clickfunnels

• Thrive

Delivery: • Infusionsoft

• Ontraport

Easy to Consume?

Delivers Noticable Results?

Positions You as an Authority?

Highly-Valuable?

Focuses on Solving 1 Problem?

Relevant to Your Service/Product?

Proofed and Well Designed?

Has a Great Title?

Advances the Sale?

2

IDENTIFY YOUR AUDIENCE AND CREATE ACUSTOMER AVATAR

STEP 1

4Creating Your Perfect Lead Magnet Worksheet

Name:Age:Status:Household:Location:Education:Employment:HouseholdIncome:

Favorite Brands:Religious Views:Favorite Websites:Source For Breaking News:Source For Industry or Business News:

Uses Twitter:Uses LinkedIn:Personal Goals:Business Goals:Family Goals:

CHALLENGES & PAIN POINTS

SOURCES OF INFORMATION OBJECTIONS & ROLE IN PURCHASE PROCESS

GOALS AND VALUES

4

IDENTIFY THE ONE PROBLEM YOURCUSTOMER NEEDS TO SOLVE

STEP 2

6Creating Your Perfect Lead Magnet Worksheet

BRAINSTORM:

Below, write out the problems your ideal customers are having. Consider what do they need that you can give them?

What is the Single, Specific Problem Your Lead Magnet Will Solve?

How BIG is the Problem That You Are Offering to Solve?

How Does Your Lead Magnet Solve Your Customer’s Problem?

6

MARKET RESEARCH TO IDENTIFY HOWYOUR CUSTOMERS CONSUMES MATERIALS

STEP 3

8Creating Your Perfect Lead Magnet Worksheet

WHAT LEAD MAGNET FORMATS ARE MY COMPETITORS USING? (CIRCLE ALL THAT APPLY)

Videos Downloadables

Webinars Mini-Courses

Trials Quizzes

eBooks How-To Guides

Contests Members Only Groups

WHAT LEAD MAGNET FORMATS DO MY CUSTOMERS CONSUME? (CIRCLE ALL THAT APPLY)

Videos Downloadables

Webinars Mini-Courses

Trials Quizzes

eBooks How-To Guides

Contests Members Only Groups

8

CREATE YOUR PRODUCT MIND MAP

STEP 4

10Creating Your Perfect Lead Magnet Worksheet

10

BUILD YOUR LEAD MAGNET BASED ONTHE INFORMATION GATHERED

STEP 5

Once you have an idea for your lead magnet, it’s time to design and create the content.

12Creating Your Perfect Lead Magnet Worksheet

01

02

03 05

04 06

07

Create something of

value to give in return

for an email address.

Determine where

you will host your

lead magnet.

Optimized

based on data.

Send traffic to

lead magnet.

Setup your email

autoresponder

service.

Create optin,

download, and

confirmation pages.

Track and measure

the conversions.

12

MEET ANTONF O U N D E R O F P E R F O R M A N C E M A R K E T E R

Anton is an eCommerce expert, digital marketing maverick, and is featured

in numerous articles and podcasts including Forbes.

Over the the past decade, Anton has helped 5,500+ people build digital

businesses with his proven methods. From eCommerce to membership

sites, he’s created result driven processes that help people from any level

build profitable businesses.

Anton’s mission is to empower people to build and grow their own

business by leveraging the best technology and marketing strategies. He

believes that you can rapidly grow your business with minimal mistakes by

combining proven paid and organic business tactics.

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