make your business a money magnet with blogging
DESCRIPTION
This presentation will teach you to: • Create a Blogging Marketing Plan • Integrate Your Blog with Social Media to Create a Following • Craft Compelling Copy that Converts Prospects into Customers • Use Your Blog as a Successful Sales FunnelTRANSCRIPT
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Make Your Business a Money Magnet with Blogging
(404) 518-8336
Charly The Pearl
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Learning Outcomes & Benefits
At the conclusion of this workshop, you will be able to:• Create a Blogging Marketing Plan• Integrate Your Blog with Social Media to Create a Following• Craft Compelling Copy that Converts Prospects into
Customers• Use Your Blog as a Successful Sales Funnel Benefits to Your Business: • By unleashing the power of Blogging, you will notice a:
Dramatic Increase in Website Traffic Boost in Targeted Buyer Leads Increase in Sales by 30% - 50% in the Next Year
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Traditional Marketing
• Direct Sales• POS• TV/Radio• Direct Mail• Printed Materials• Catalogues • Relationships (Door-to-Door)
• Brick and Mortar (Ambiance)• Shopping Districts (The
Avenue)• Bonding Events (Shopping
Trips)
Why?
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Click & Order
Why Traditional Marketing Fails
• Convenience• Technology• Internet• Cost Reduction
Bri
ck &
M
ort
ar
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So Now What…Businesses Must
• Compete in the marketplace of choice• Compete with businesses globally• Acquire insight into new consumer behaviors• Understand the logic behind the Internet• Meet consumers where they are
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Where Are Consumers – Social Media
Facebook Google + Twitter
Monthly Active Users 1.15 billion 358 million 215 million
Growth Per Annum 23% 33% 44%
Fastest Growing Segments Age 45 – 54 – 46% 45 – 54 – 56% 55 – 64 – 79%
Type of Platform
Social network used to connect to family and
friends to share interest and participate in games
and surveys
Social network that offers an enhanced user
experience for those wanting to share large
images and videos
Micro blogging platform limiting comments to 140
characters invoking cleverness
Benefits to Businesses
Marketers generating significant leads and gaining customers through paid ads
and search engine results
Increased potential for being rendered in search
results when used properly as part of marketing mix
Marketers are successfully gaining leads
Businesses Generating Leads 70% Google won’t reveal #s 34%
REFERENCEShttp://fastcompany.comhttp://businessinsider.com
http://mashable.comhttp://jeffbullas.com
http://mediabistro.comhttp://socialmediatoday.com
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Where Are Consumers – The Internet
• Average Daily Google Searches in 2013 = 5,922,000,000*
• 26% of Americas made an online purchase in 2013**– 317B x 26% = 82,000,000*
* Source: Google Annual Search Statistics** Social Media Today
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How Consumers Reach Their Destinations
66.7% Search Share
Source: comScore Explicit Core Search Share Report
18.2Search Share
11.2%Search Share
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Where Are Consumers Going
2.06 billion web pages
Source: www.worldwidewebsize.com
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What Are Consumers Searching
• Three Primary Search Query Types
1. Navigational Queries– People have a web address and type it in and go directly to the web page they are seeking.
2. Informational Queries – People are looking for answers and solutions.
3. Transactional Queries – Consumers are ready to make a transaction such as purchase a product/service or conduct banking business.
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How Can We Connect With Consumers
• Via internet searches• Attract consumers• Offer answers• Present solutions
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Benefits of Blogging
• Businesses who answer questions and solve problems generate profits
• Position your business as a subject matter expert• Become a trusted resource• Monetize actual blog • Monetize blog page
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The Blog Strategy Overview
• Plan your strategy• Write your blogs• Optimize to attract search engines and customers• Monetize to earn residual income• Promote to gain readers• Capture leads to nurture• Introduce a sales funnel • Sell your products and services
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The Blog Strategy Detail
1. Plan to run a series of blogs on a particular topic
2. Set your goals
3. Identify your target market
4. Determine what problem(s) you will be solving– This will be your niche/theme for your series
5. Select the frequency of your blog posts
6. Plan to market the series for at least three months
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The Blog Strategy Detail
7. Identify at least four unique keywords for each blog topic
8. Collect images for each blog
9. Write your blogs
10.Optimize with keywords
11.Monetize with affiliate marketing
12.Promote
13.Measure Results
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The Blog Plan – www.ustandout.com
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The Blog Plan – www.ustandout.com
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Writing Your Blog
500 – 800 words
Keyword density – 2 -3 instances per key word
2 – 3 anchor text referring to other blogs in series or locations on your website or social networks (destination MUST be relevant to link text and fit in with topic of blog)
Get proofreader (Odesk, Elance)
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Optimize Your Blog
• Must attract search engines1. Relevant2. Popular/Authority
• Must attract consumers1. Provide answers2. Present solutions
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Optimize & Attract Search Engines
• Keyword rich URL• Keyword rich title• Keyword rich density• Keyword rich ALT tags• Keyword rich image names• Rank for at least 4 keywords per blog• Contain relevant anchor text tags• Frequent visits
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Attract Search Engines - Example
Problem: How to make apple pie Keywords:
1. How to make apple pie2. Bake an apple pie3. Ingredients in apple pie4. Apple pie recipe
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Attract Search Engines - Example
Blog Structure Permilink: www.recipes.com/how-to-make-apple-pie Title: How to Make an Apple Pie Image Title: How to Make an Apple Pie Image Alt Tag: How to Make an Apple Pie
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Attract Search Engines - Example
Keyword density
Keywords: 1. How to make apple pie2. Bake an apple pie3. Ingredients in apple pie4. Apple pie recipe
Today I am going to teach you how to make an apple pie. The apple pie recipe I am going to share is my grandmas. She used special ingredients in her apple pies. I always loved when she baked apple pie. If you remember in my blog on spices, I shared with you some ingredients that we will use in this apple pie.
Keyword Anchor Text direct visitorto previous blog or other relevant page
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Monetize - Affiliate Marketing
How To Make An Apple Pie
Today I am going to teach you how to make an apple pie. The apple pie recipe I am going to share is my grandmas. She used special ingredients in her apple pies. I always loved when she baked apple pie. If you remember in my blog on spices, I shared with you some ingredients that we will use in this apple pie.
Today I am going to teach you how to make an apple pie. The apple pie recipe I am going to share is my grandmas. She used special ingredients in her apple pies. I always loved when she baked apple pie. If you remember in my blog on spices, I shared with you some ingredients that we will use in this apple pie.
Affiliate Ads
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Monetize - Affiliate Marketing Companies
1. Google Adsense2. Amazon.com3. Click Bank4. Commission Junction5. Link Share6. One Network7. Share A Sale8. Pilmus9. Flex Offers10. Commission Soup Learn more and compare:
http://affiliate-marketing-services-review.toptenreviews.com/
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Promote Your Blog
• Submit your blog to Technorti• Submit your website sitemap to all three search
engines• Set up an RSS (Really Simple Syndication)• Social Media• Like/Share buttons on website• Email Campaigns• Press Release
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Promote – Social Media
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Promote – Email Marketing
• Constant Contact– Plan distribution– Identify recipients– Design– Send
www.constantcontact.com
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Capture/Sign Up
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Sales Funnel
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The Blog Strategy Overview
• Plan your strategy• Write your blogs• Optimize to attract • Monetize to earn residual income• Promote to gain readers• Capture leads• Introduce sales funnel • Sell your products and services
