i will be with you at 4pm - superfast recruitment · •running our own marketing company for 13...

I Will Be With You at 4pm

• Grab a drink

• Close the door

• Get a note pad, pen or your Ipad

• Turn up the volume or add in your headset

Copyright Super Fast Recruitment Ltd 01539 898 698

How To Automate Your Client and Candidate Lead generation

In 14 Days Or Less


Todays Journey

• Why most recruiters get their marketing funnel wrong

• The 4 step funnel that …works

• The 3 point checklist that’s makes people joyfully give you their email address

• The tools and systems we use and recommend


Who Are Super Fast?

• Sales and marketing for 50+ years

• Responsible for launching a number of brands that turn over in excess of £370++ million

• Recruited over 2000 sales and marketing professionals

• Running our own marketing company for 13 years

• Deliver training and consultancy specifically for recruitment companies (select number of done for you clients #full)


This Is A Tutorial


Why Have Automated Marketing and Sales Funnels


Why Have Automated Marketing and Sales Funnels

• A structured and co-ordinated approach

• Today’s business environment and workforce

• Lead nurturing #thebuyerscycle

• Takes people on a journey to yes….when they areready

• Measurement becomes easier


What Is Possible………….Results


The Results…………


What do you need to know?


Where People Go Wrong …..The Buyers Cycle


Lead Nurturing


The Power of Influence- Automation And Online Marketing


Four Point Marketing Funnel

Rinse and RepeatCopyright Super Fast Recruitment Ltd 01539 898 698

Creating Your Lead Magnet

What is a lead magnet? Definition

“An irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer”


Creating Your Lead Magnet

Why have a lead magnet?

• Position yourself as an expert

• A way to get leads into a sales and marketing funnel

• Branding


3 Point Lead Magnet Check List

1. Specific solution to a known desired result

2. High perceived Value

3. Rapid consumption


Lead Magnet Examples


Lead Magnet Golden Rules

• Don’t pitch !!..........Brand

• Make the ‘unconscious’ link to your offer

• Start off the easy way


Get Visitors To Your Lead Magnet


Get Visitors To Your Lead Magnet…..


Multiple Touch Points


The Next Touch……..Make An Offer


What You Need For Your First Funnel

Leadpages.net


http://link.leadpages.net/aff_c?offer_id=6&aff_id=3686

What You Need For Your First Funnel-Delivery


What You Need For Your First Funnel-Content

Series of emails 7 ++ touch points


Next Steps…………….


Sign up for a Complimentary Consultation

Email: [email protected]: Yes PleaseASAP allow an hourMake sure Pat knows your time zone

mailto:[email protected]

i will be with you at 4pm - superfast recruitment · •running our own marketing company for 13...

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