Create and Run Your First Really Big Fundraising Campaign

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<p> 1. Create and Run Your First Really Big Fundraising Campaign 7/8/15 1pm Eastern The presentation will begin shortly. 2. Before We Get Started 3 This presentation is being recorded! The recording and slides will be emailed to you later this afternoon. Please chat in any questions for our guest. We will answer them in the formal Q&amp;A session at the end of the presentation. 3. 3 4. 3 Our guest presenter Sandy Rees, CFRE Coach, Consultant and Creator of the GetFullyFunded system. Author of Get Fully Funded: How to Raise the Money of Your Dreams, 6 Figure Fundraising, Fundraising Buffet, and Simple Success Fundraising Plan. Shes a frequent contributor to Fundraising Success magazine and authors the blog Get Fully Funded. Accomplished presenter and an AFP Master Trainer. Shes led fundraising seminars for the Association of Fundraising Professionals, the Chattanooga Center for Nonprofits and many local, regional, national, and international conferences. 5. Create and Run your first big fundraising campaign Sandy Rees Fundraising Coach and Chief Encouragement Officer 6. You have a special project and want to run your first big fundraising campaign. 7. How to plan the campaign How to craft a case for support to answer donors questions How to identify diamonds in the rough How to build relationships on purpose 8. Fundraising Coach Trainer Author Animal Lover Me and Harley 9. How much? 10. How much? What for? 11. How much? What for? Whens it needed? 12. How much? What for? Whens it needed? Whos the Ace in the Hole? 13. How much? What for? Whens it needed? Whos the Ace in the Hole? Are we ready to roll? 14. $100,000 or BUST! 15. Case Statement Gift Table Timeline 16. Get inside your donors head What do they want to know? What do they care about? 17. Make a list of 50 questions donors might want answered. Your own questions Other staff Volunteers DONORS! 18. No. of gifts needed Amount of each gift Total at this level Cumulative Total # prospects needed at this level 1 $15,000 $15,000 $15,000 3 2 $10,000 $20,000 $35,000 6 4 $5,000 $20,000 $55,000 12 8 $2,500 $20,000 $75,000 24 10 $1,000 $10,000 $85,000 48 20 $500 $10,000 $95,000 60 Many Below $500 $5,000 $100,000 50+ 45+ donors 200+ prospects 19. Date Task Responsible Plan special project campaign Create Gift table Brainstorm list of donor questions Draft Case Statement Develop prospect list Plan cultivation activities Begin Asks Wrap up campaign Campaign celebration Campaign lessons learned 20. Thinking EVERYONE will give 21. Male or female? Age? What do they care about? What do they do for fun? Where do they spend time? Where do they spend money? What else? 22. Linkage Interest Ability Gift!! 23. Recency Frequency Consistency 24. Add value to their life Build trust Common interest 25. 1. Have a goal in mind where are you going? 2. Ask questions to learn more about them 3. Communicate enough 4. Plan the interactions When? Goal? 26. We havent sent out a newsletter in months We dont have any big donors Were in a small community My Board wont help 27. We havent sent out a newsletter in months We dont have any big donors Were in a small community My Board wont help 28. Written Plan Board support Help with roadblocks Inspiration 29. Download yours at www.GetFullyFunded.com/worksheets Simple Case Statement template Program/Project Summary worksheet 6-Figure Campaign Plan worksheet Sample Campaign Gift Table Blank Campaign Gift Table 30. www.GetFullyFunded.com www.Facebook.com/GetFullyFunded @SandyRees 31. Questions? 32. Free educational resources https://bloomerang.co/resources Daily blog post Weekly webinars Downloadables Nonprofit Wrap-Up Bloomerang TV Bloomies 33. Upcoming webinar https://bloomerang.co/resources/webinars/ Donor Retention Begins on the First Date w/ Marc A. Pitman 7/15 1:00pm Eastern Fundraising On A Shoestring w/ Mazarine Treyz 7/23 1:pm Eastern </p>