create a winning online profile
TRANSCRIPT
Why do you need a Winning Online Profile?
Oh yeah, we LOVE our new house, you have to come over soon!
We’ve been thinking of looking for a new house…
We loved our agent, her name is Ali Collins….you should call her!
The Great Profile Project
• Over 200 Agents at CBA in the Triangle and Charlotte, Iowa, Oklahoma and Kansas City
• A System to Build the Basics
• Customize them for the capabilities and specializations of each website
• Make sure you always Show Up
Build the Basics
Be there! On every important real estate website with a current photo and as much profile/bio as the site allows.
This does NOT have to include advertising or being a Featured Agent. It costs absolutely nothing to have an Active and Robust Profile on all of these sites.
Make sure that you Show Up first– then consider if/where/how you might want to spend advertising dollars but do this FIRST.
Your Brokerage Site
ColdwellBanker.com
realtor.com
Zillow/Trulia
Where to start?
• Current and Professional Photo
• Engaging and Well-Written Bio that serves as a personal introduction to YOU as a person and as a REALTOR
• BONUS – A personal OR community video
• BONUS – Reviews/Recommendations/Testimonials
• Build out your Profile to the fullest potential on ALL 5 Key Sites
Profile PhotoNew Research Study Breaks Down “The Perfect Profile Photo”
• Based on over 60,000 ratings of perceived Competence, Likability and Influence
• No Sunglasses but Eyeglasses score well
• Squinch your eyes – wide open eyes commonly denote fear, whereas slightly squinted eyes portray comfort & confidence
• Show those pearly whites! A smile showing your teeth scores twice as likeable!
• Business Attire – major factor on competence
• Head & Shoulders – photos of head/shoulders or head to waist were far preferable to full body shots which scored negatively specifically on Confidence
Build Your Bio• Where are you from?• Where did you go to school?• Where else have you lived?• What did you study in school?• What did you do before Real Estate?• Why did you get into Real Estate?• What do you love most about Real Estate?• What do you do better than anyone else?• What is unique about the way you do what
you do?• What words do people use to describe you
when telling someone else about you?• What are you most/best known for?• What do people come to you for?• What are you most proud of?• What’s the most unique/quirkiest thing
about you?• What are you absolutely passionate about?• What do you do for fun?
Quote from Inman Connect January 2016
“There are a lot of lists out there about the top 250 agents and so on. A consumer can’t choose an agent based on just productivity. What agents need to do is go out and tell stories of their success. We too often just put a number out there.”
–Sherry Chris, president and CEO of Better Homes and Gardens Real Estate
Some Bio Do’s & Don’t’s
• Be YOU – show your personality!
• Don’t just talk numbers – whether that’s production, time in the business or anything else. Tell a story.
• Tell the client why they should care about what you’re saying…i.e. so you’re a Corporate Relocation Specialist – why do I care? Explain the benefit to the client.
• Don’t be afraid to talk about a specialty – First Time Homebuyers, Condos/Lofts, Seniors, etc.
Brokerage Sites
Generally these provide you the most flexibility with Fonts, Colors, Images, Video, Links, etc.
ColdwellBanker.com
Video is the key here!
Agents are displayed in the search NOT alphabetically but prioritized by having a Video!
Video Ideas:
• Personal Introduction
• Community Video
• Listing Video
• Client Testimonials
• Coldwell Banker Video
realtor.com
Cover photo can help really personalize it to you and your area.
You can enter your own Client Recommendations.
Zillow/TruliaBiggest key here is Reviews!
This site requires that Reviews are input directly by your Clients only.
So use this site to gather Reviews and they can then be added to the other sites.
LinkedInThis is the world’s leading Professional website with 107 Million Users in the US
90% of LinkedIn members are household decision makers
Excellent platform to make professional connections and respond to profile updates (like new jobs and relocations)
Steps to Start…1. Profile Photo
2. Build Your BioA. 16 Questions reviewed earlier
B. Your Social Profile Edge form available by request
C. Use the buddy system! Answer the bio questions and ask a friend to write your bio for you using the answers OR write your bio and ask a friend to review it with honest feedback and suggestions.
3. Update or Create your Profile with the new information on all 5 key sites: Brokerage, ColdwellBanker, Realtor.com, Zillow/Trulia & LinkedIn