how to create a winning business profile on social networks
DESCRIPTION
A slideshow which goes over the step by step instructions on how to create a winning profile!TRANSCRIPT
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How to create a winning business profile on
twitter | linkedin | facebook
Presenter: Rabiya JilaniDirector, Business Incubation Center
CEO, Lumenica LLC
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© 2009 Business Incubation Center at CBP
Social media is more than just building relationships on big networks, its about….
Brands having conversations
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© 2009 Business Incubation Center at CBP
Social Media Influences Decisions
• 91% say consumer reviews are the #1 aid to buying decisions
• 87% trust a friends recommendation over critics review
• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions
• 26% of search results link to user-generated content
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© 2009 Business Incubation Center at CBP
Why Social Media
• Advertising/Promotion • Opportunity to establish yourself as the expert• The 5 Cs of Social Media
• Content• Connections• Community• Conversations• Constantly Changing
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© 2009 Business Incubation Center at CBP
Social Network
Professional Social
Network
Micro Blogging
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© 2009 Business Incubation Center at CBP
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Create Personal Profile
Create Business Profile
Creating Events
Advertise
Use the page to communicate
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© 2009 Business Incubation Center at CBP
Personal profile
• Go to www.facebook.com• Sign up with your personal email address• Differences between
Home Page WallInfoPhotosBoxes
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© 2009 Business Incubation Center at CBP
Personal profile
• Account Settings
• Privacy Settings –importantFor more info: http://www.facebook.com/help.php?page=419
• Application SettingsFor more info: http://www.facebook.com/help.php?page=25
• Uploading pictures/Profile Picture/ThumbnailsFor more info: http://www.facebook.com/help.php?page=412
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© 2009 Business Incubation Center at CBP
Business Profile
• Step 1: Go to: www.facebook.com/pages/create.php
• Step 2: Create Page• Step 3: Publish Page• Step 4: Become a fan
Managing the page: More info http://www.facebook.com/help.php?page=911
CAUTION: ONCE YOU DECIDE ON A NAME FOR THE PAGE, YOU CAN’T CHANGE IT!
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© 2009 Business Incubation Center at CBP
Facebook Insights
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© 2009 Business Incubation Center at CBP
Facebook Insights
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© 2009 Business Incubation Center at CBP
Facebook Insights
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© 2009 Business Incubation Center at CBP
Facebook Insights
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© 2009 Business Incubation Center at CBP
Creating Events
• Go to: http://www.facebook.com/editevent.php?gid=32856742097
• Fill out relevant information• Invite people • Need more help:
http://www.facebook.com/help/search.php?hq=events&ref=hq
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© 2009 Business Incubation Center at CBP
Facebook Ads
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© 2009 Business Incubation Center at CBP
Facebook Ads
• Reach over 2million active users • Attach social action• Create a demand• Choose Pay per click option• Choose Pay per impression option• Target add- geographic, gender, age and more• Track your progress, gain insight, modify
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What is linkedin?
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Create a Personal Profile
• Go to: www.linkedin.com• List your current and past positions • List Education• Add a profile picture (make sure its
professional)• Add a Summary paragraph
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Connect Connect Connect
• Import Contacts• Find Contacts • You can add individual email address• Connect with clients, colleagues,
classmates
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© 2009 Business Incubation Center at CBP
The Power of profiles
More info about profiles:http://learn.linkedin.com/profiles/#
Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc
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© 2009 Business Incubation Center at CBP
Applications
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© 2009 Business Incubation Center at CBP
Company Profiles
Adding a Company Profile: Step 1: Go to
http://www.linkedin.com/companies?didentcompy=
Add email address
Step 2: Confirm Email address
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© 2009 Business Incubation Center at CBP
Company Profiles
Step 3: *Company Name*Email Domain(s)* Website URL* Description* Industry* # of employees* Type* Country*Postal Code
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© 2009 Business Incubation Center at CBP
Company info
Related Companies
Company Description
Company Employees
Recent Promos
Key Stats
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© 2009 Business Incubation Center at CBP
Linked in Group-
A good idea:
Sign up for a group Listen
Participate create
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© 2009 Business Incubation Center at CBP
Linked in Group
Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm
Clic
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© 2009 Business Incubation Center at CBP
Linked in Group- Signing up
• Go to: http://www.facebook.com/editevent.php?gid=32856742097
• Fill out relevant information• Invite people • Need more help:
http://www.facebook.com/help/search.php?hq=events&ref=hq
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© 2009 Business Incubation Center at CBP
Twitter Getting Started
• Video Explaining Twitter: http://help.twitter.com/portal
Clic
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hot t
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deo
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© 2009 Business Incubation Center at CBP
Twitter in plain English
• 140 characters of syndicated consciousness of what you are thinking or sharing
• Works like an email blast/press release• Build relationships• Connect with media• Great focus groups• Works with other social media platforms
Twitter is……A 24/7 cocktail party
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© 2009 Business Incubation Center at CBP
Twitter TIPS
• Be a resource• Offer value• Understand the lingo• Promote others• Quality vs Quantity• Be thankful• Post videos, blog updates, pictures• Share • Play giveaways/contests• Include in your email signature/business card
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Twitter lingo
• Tweet- a message of 140 characters or lessWhat: Ask a question
Announce blog updateRead an interesting article?Link to a website updateAnnounce an upcoming eventDiscuss current news
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© 2009 Business Incubation Center at CBP
Twitter lingo
• @ - Direct a message to someoneReply to someone Keep in mind these are publicHow: @username
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Twitter lingo
• RT – Retweet means repeat/quote someone’s tweet that you found interesting your aim
How: RT @username Want to be RT? Keep YOUR message
shorter than 140 characters
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Twitter lingo
• Follow/Followers: You/Them
• DM-Direct Msg, Private message How: D username
• # Hash Tags- Tweet that starts with a “#” for tracking purposes, similar tweets, identify topic (eg #smallbusiness, #FF, #FollowFriday)
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© 2009 Business Incubation Center at CBP
Twitter tools/websites/cool resources
• www.twitterbackgrounds.com• www.Tweellow.com• www.Friendorfollow.com• www.Twittercounter.com• www.Tweetdeck.com• www.Bit.ly• www.Tinyurl.com• www.Tweetchat.com• www.Search.twitter.com• www.Twittersheep.com
Fun F
act:
Twitt
er G
rowth
rate
1,382
%
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Cross Promote
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Things to Remember
• Learn what people are saying about your brand
• Covert customers into brand advocates• Encourage referrals• Create a buzz• Increase brand exposure/website traffic
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© 2009 Business Incubation Center at CBP
Questions?
Contacting meEmail: [email protected]
http://www.cbponlne.org/bic/facebook
http://www.linkedin.com/in/rabiya
http://www.twitter.com/bizincubation
http://www.slideshare.net/rabiyaj