How to create a winning Product Page

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Post on 11-Nov-2014




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Tips on how to create a winning product page


<ul><li> 1. HOW TO CREATE A WINNING PRODUCT PAGE<br /></li> <li> 2. Research Results<br />Images<br /></li> <li> 3. IMAGESRESEARCH RESULTS<br />Retailers should have at least 3-4 different high quality images (at least)<br /><ul><li>Show different angles and the product being used. </li> <li> 4. Add a zoom functionality so visitors can get a closer look </li> <li> 5. Consider location of the image. Common online practise is to place an image on the right hand side of the page, however competitors such as Autoquake, Autotrader etc tend to use image on the left hand side of page as well as many popular high street retailers (See reference documents). Apple locate their image on the right hand side and Nike locate their image centrally taking up the top 3rd of the page with the price, detail and CTA above the Image. </li> <li> 6. Test image pages - images showing car against white background vs images with a backdrop.</li></ul></li></ul>