Copyright © IABC/Toronto, 2008

Annual General Meeting2008/2009Communications Impacting Business

Agenda

• High Level 3 Year Strategy

• Goals for 2008/09

• Focus for 2008/09

• Meeting Members’ Needs at all Points

• The 2008/09 Team

• What’s Next?

Three Year Strategy

• Member Satisfaction & Experience Quality

• Portfolios Execution• Governance• Program Management• Administration• Knowledge

Sharing/Transfer• Research &

Development• Financial Planning• Succession

Improve Retention & Grow Membership by…..

1. Knowing & Responding to Member’s Diverse Needs• Member Satisfaction &

Experience Quality (Relevant, Resonates, Convenient)

• Research & Development• Knowledge Sharing/Transfer

2. Running a Solid Operation (that will thrive in the future)• Program Management• Succession• Financial Planning• Governance• Administration

Run a Solid Operation (that will thrive in the future)

Know & Respond

to Member Needs

Improve Retention & Grow

Membership

Ensure the “quality” of each member’s ongoing IABC/Toronto experience

Relevant ● Resonates ● Convenient

Goals for 2008 - 2009

1. Knowing & Responding to Member’s Diverse Needs – at Communicators’ Key Career Points

a) Implement Convenient & Relevant Programs that Resonate

b) Foster Sharing/Transfer Relevant Knowledge

c) Promote Accessible & Relevant R&Dd) Advocate Communicators’ Relevance to

Business (and beyond)

Communications Impacting Business

Produce industry directs outreach in tomato scare

Tech firms in a love-hate relationship with bloggers

Cost reductions and brand image benefits accruing from investing in sustainability initiatives and reporting these to consumers are beginning to pay off …..

Product stewardship: Integrate stakeholder views into business processes

Dell took its lumps online, but is learning to answer back and listen to its critics

?

Communications Impacting Businessa) Convenient & Relevant Programs that

Resonate• PD events & Networking: Focus on relevant

business impact touch points

• Affinity Programs (via Region): Resonate fromAIP to all members

b) Share/Transfer Relevant Knowledge• Mentoring: Skill transfer that resonates• Partnering: Events & Sponsorships align with

business needs & integrate with related disciplines• Online & Print Resources: On relevant business

impact touch points

Communications Impacting Business

c) Promote Accessible & Relevant R&D & Expertise

• Web 2.0 & External Resource Links: To leverage relevant AIP, ABCs, IABC global and other accessible expertise

d) Advocate Communicators’ Relevance to Business (and beyond)

• Advocacy: Align communications with business through core messaging

• Social Responsibility (SR): Demonstrate value through social responsibility Initiative

Goals for 2008 - 2009

2. Run a Solid Operation a) Program Management:

• Enhance QA Checks to Boost Consistency

b) Administration: • Optimize Website & Leverage Social Media• Support Current & Evolving SIGs

c) Succession & Knowledge Transfer: • Increase Director Engagement

d) Financial Planning: • Expand Sponsor/Advertising “Partnerships”• Leverage Fiscal Strength with Relevant

Initiatives

Meet Member Needs at Key Career Points

Stu

den

t

En

try

(T

ransi

tion

)Mid-Career Senior

CareerLine PD & NetworkingMentee OppsVolunteeringStudent programsResources

PD & NetworkingAwardsResourcesAccreditationVolunteering/Leadership DevCareerLineAdvocacy

PD & NetworkingAccreditationAdvocacyResourcesAwardsMentoring/Leader GrowthCareerLine

Board Ambassadors Match Members’ Needs Board Ambassadors Match Members’ Needs With IABC EnablersWith IABC Enablers

The 2008/09 Team

• Leslie Hetherington, APR, MBA - President• Janet Comeau - Immediate Past President • Brent Carey, ABC - Executive Vice President• Julie Wilson, ABC - VP, Association Management • Carrie McAfee - VP, Finance • Linda Andross, ABC - Accreditation and Standards• Yasmin Ranade - VP, Professional Development• Natasha Renaud, MBA, MS - VP, Networking and Special

Events• Sara Feldman, APR - VP, Awards • Sarah Twomey – VP, Member Communications• Anna Relyea, BA, MA – VP, Marketing Communications• Vanda Wall - VP, Advertising & Sponsorship – • Christine Andrew, MBA - VP, Membership • Trell Huether - VP, Volunteers Services

Next Steps….

• Board Retreat to Orient, Formalize Strategies & Integrate Portfolio Tactics

• Think Tank: Re Research Needs (EVP & Past-President)

• Member Survey (Membership)• Mentor Program Strategy & Outreach (Volunteer)• Website Optimization & Social Media Strategy

(Member Communications)• Volunteer Recruitment (Early Sept.)• Upcoming PD Initiatives (PD, Sponsorship):

– Reputation Management Thought Leader (Sept.)– IABC Measurement Conference (Oct.)– Ragan Partnership (Social Media - July, Advanced Writing - Nov.)

• Advocacy Strategy (Prof. Standards)

What does IABC promise?

To enable a global network of communicators working in diverse industries and disciplines to identify, share and apply the world’s most effective communication practices

…..so that its members will Be Heard