IABC KentuckyEmerging Media Summit

10/4/12

About Jonathan• 22 Years of start up or early stage companies

• Been acquired 5 times (4 public companies, 1 Private Equity group), Bought/Integrated 2 from large public companies.

• Sales & Marketing where timely customer and employee communication and engagement are paramount

• Realized that we have come a long way to get to Facebook with a billion users and computers that fit in our hand and started Red e App to merge the worlds.

What does it take?

Culture Informs Social Tools

• Wiki’s

• Blogs

• Instant Messaging

• Forums

• Video

• Mobile strategies

Why?

• What is the ROI on passion?

• Commitment?

• Advocacy?

• Endorsement?

• Energy?

• Above and beyond?

• Career development / mentoring (Fluid Communication, continuously coach, motivate and lead)

• Cost reduction (Time and Distance are compressed)

• Operational Efficiency (Speed to act and speed to problem)

• Faster innovation through co-creation (Collaboration)

• Quality customer experiences (Informed work force)

Who is using it?

Prime Example• 460 restaurant chain

• Uses Yammer to teach managers new recipes with the best and fastest way to make them.

• No spiral bound notebooks

• No waiting on the quarterly exec visit

• Instant feedback and free wheeling discussions and videos with results in days

Shameless Mention

• Red e App is living the same mission

• Same Results

• But to the purely mobile, remote or even hourly employee

• Engaging the mobile employee securely on their own mobile devices

• Imagine uni-laterally messaging more than 30,000 global employees and setting, changing or reinforcing focus and mission around a new product launch in under 30 seconds