iabc nonprofit seminar – strategic planning
TRANSCRIPT
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CGSI Business Consulting -Targeting Success-
CGSI Business Consulting www.cgsi.us 602.323.1915
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CGSI Business Consulting www.cgsi.us 602.323.1915
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Emotional Connection
Justify with Logic
Lasting Impact
Today
CGSI Business Consulting www.cgsi.us 602.323.1915
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How do we communicate this to
our audience?
“The barrier to change is not too little caring; it is too much complexity. To turn caring into action, we need to
SEE a problem, SEE a solution, and
SEE the impact.
But complexity blocks all 3 steps.” - Bill Gates (Harvard Commencement Address June 7,
2007)
2. Organizing Your Unique Message
CGSI Business Consulting www.cgsi.us 602.323.1915
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CGSI Business Consulting www.cgsi.us 602.323.1915
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Opportunity to make a difference.
Change starts from within through communication Requires a change in approach.
Consensus for the purpose and need for the message
CGSI Business Consulting www.cgsi.us 602.323.1915
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Channels Resources
- One on One - Media Interviews - Partnerships
- Digital Media - Print - Display Media
CGSI Business Consulting www.cgsi.us 602.323.1915
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Why is this important
CGSI Business Consulting www.cgsi.us 602.323.1915
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Provide – an opportunity to give back Create – Relationships not donors
Deposit – Into those around you Remove – Your “wants”
"It's not how much we give but how much love we put into giving.“
- Mother Teresa
CGSI Business Consulting www.cgsi.us 602.323.1915