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Presentation by Dena Gray-Fisher, director, Media and Marketing Services, Iowa Department of Transportation given Oct 1, 2008, at the DOT Supervisors' Conference


  • 1. Contemporary Communication Technologies Getting your buzz on Dena Gray-Fisher, director Office of Media and Marketing Services
  • 2. The new age of e-communication Todays new Internet tools and technologies are created around the notion that users want to be active contributors, rather than passive observers. Todays online and mobile communicators are: Engaged Generating content Collaborating Creating Sharing Networking Making choices Speaking up Empowered
  • 3. Revolutionizing the way we do business An increasing demand by citizens and businesses, fueled by advancements in technology, for faster response to ideas, suggestions and concerns is identified in the DOTs Strategic Plan as a challenge for the department. DOT Internet policy Making the business case of how these technologies help: Me do my job. My team reach its goals. The department accomplish its mission. Better serve our customers.
  • 4. Changing public expectations I want it I want it now real-time and instantaneous I want it my way I want it any time day or night
  • 5. So, whats the buzz? Tweets Chats Blogs Tags Wikis Avatars
  • 6. Blogs Allow users to create and display online posts/logs Can permit readers to comment Can be moderated to weed out inappropriate contributions Can include multimedia Considered more informal/conversational Personalize and humanize an organization, creating a positive public image
  • 7. Blogs ( free from Google )
  • 8. DOT news blog (TypePad)
  • 9. RSS Really Simply Syndication RSS saves time by letting users choose to receive content from a number of Web sites and read it in one place. RSS feeds alert users when new material is posted on the Web sites that offer them. To read an RSS feed you need a feed reader. Once you have a reader, its a matter of finding sites that offer RSS feeds and adding them to the list your reader checks. It's not just for news. Severe weather alerts - Airport delays Traffic updates - Job openings Public meeting notices - Bid notices New additions in the library
  • 10. Iowa DOTs RSS feed
  • 11. Twittering Twitter is a free social networking and micro- blogging service that allows users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Tweets can be sent directly from your cell phone to the Web. Twitter can be a powerful communications tool for business groups that need live interaction. Twitter and Twitter-like services can enhance the level of interaction for happenings like Webinars and videocasts.
  • 12. Twittering Los Angeles Fire Department tweets
  • 13. Forums Originally modeled after the electronic bulletin boards of the world before the Internet, Internet forums allow users to post a quot;topicquot; for others to review. Other users can view the topic and post their own comments in a linear fashion, one after the other.
  • 14. Electronic newsletters
  • 15. Electronic notices to subscribers DOT auction notices Design Manual revisions TIME-21 funding notices News releases Des Moines area metro alerts Council Bluffs Interstate reconstruction project alerts
  • 16. Live chat Live chat is a great customer service tool that goes a long way towards earning consumer trust . Set your own hours of service. Offer superior service in real time. Be available when off-line by enabling visitors to leave messages, forwarded to your E-mail. Secure and private instant messaging.
  • 17. Live chat state government use State of California State of Ohio State of Virginia State of Utah State of South Dakota State of Minnesota State of Oregon State of Kansas
  • 18. Avatars (personalize the user experience) Artificial intelligence technology now allows realistic-looking animated characters (or Bots) Carly, an interactive avatar to respond to user questions (character) named after the with context-sensitive spoken city of San Carlos, resides answers. The answers are stored in a preprogrammed on a computer screen at knowledge base. the city halls front desk. Visitors get valuable city hall information by clicking the icons and interacting with Carly.
  • 19. SecondLife SecondLife is an online, 3-D virtual world. Avatar images of visitors (that you create yourself) move about the virtual world. Missouri was the first state to use SecondLife to recruit IT talent.
  • 20. File hosting and sharing Documents Photos Video Audio Data PowerPoint presentations
  • 21. Share your PowerPoint presentations
  • 22. Share a large file
  • 23. Video sharing via YouTube Iowa DOTs teen driver/work zone safety education program YouTube features public service videos produced by teens as part of the Restrain Yourself contest.
  • 24. Real-time project management and collaboration Thanks to collaborative software, the days of crowding around a conference table to brainstorm are gone. Employees can meet online to integrate their work, develop ideas, set goals, send messages, build systems, and manage projects all in real time. Share interactive calendars, pictures, videos, tasks, polls, comments, contruction plans, blogs, files, designs, music, maps, documents, and much more.
  • 25. Share a project calendar
  • 26. Edit documents collaboratively
  • 27. Whiteboarding Take your brainstorming exercise or group meeting to the next level. Theres no reason to sit in the same room any more. Whiteboarding is online version of the traditional wall-mounted board that allows more than one person to mark up the board at the same time. All changes are kept in sync with one another in near real time and the final product saved/ printed. Chatting while using the whiteboard enhances the communication process.
  • 28. Social networking Social networking is the use of a Web site to connect people who share personal or professional interests, place of origin, ethnicity, education at a particular school, etc. Its not just for teenagers, businesses are using these sites as hosting platforms.
  • 29. DOTs using Facebook Georgia recruitment of interns, coop students and transportation engineering assistants Maryland intern recruitment Michigan connecting everyone who works or has worked for MDOT Missouri human resources, news feed, winter safety messages, discussion group for construction projects, photo sharing Rhode Island employee recruitment Virginia intern recruitment, to fill summer jobs, diversity leadership program Washington human resources
  • 30. Professional networking allows you to find communities of professionals who share a common experience, passion, interes


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