MEDIAKIT2016

MAKE THE CONNECTION WITH A SELECTED GROUP OF CONSUMERS

Connected brings you as an advertiser in contact with a very specific and selected group of consumers: the employees and ex-employees of ABN AMRO, (previously) Fortis, Newbank and RBS

(Royal Bank of Scotland) in the Netherlands, its 16.500 members

CONNECTEDMEDIAKIT

2016

The readerAny employee of ABN AMRO can subscribe to Connected and we publish between 17.500 and 22.500 copies.No less than 90% of the readers use Connected as a guide before purchasing products.

Reach people who matter,people who have clear interests In finance, technology plays an important roleand IT and other technology is therefore asubject that fascinates many employees ofABN AMRO. It was logical to publish amagazine for this subject. Connected (previouslySHiFTmagazine) is that magazine. It is not atrade journal, but a varied magazine aboutdigital lifestyle, products and technologicaldevelopments. By now the magazine also hasa well visited website and other digital media.Together they are a special platform.

Technology for true enthusiasts, exposed in a business-like wayThe name ‘Connected’ says it all really: theplatform connects the readers and followersto the latest technology. There are no limits. From printers to laptops, from mobile devices to photo equipment, from navigation systems to the latest computers and last but not least the software developed for all this equipment. Connected is practical and interactive. It also offers a Try-Out-Service, where members can test various equipment for free. Another popular part is the Photoclub, which more than 70% of the members are a part of.

Advertising possibilitiesWith Connected you will reach a special target group: employees of one of the most important companies in the Netherlands with a big interest in technology. We offer advertising partners many different possibilities and can gladly create a custom-made offer for you. Please contact us for more information.

PLATFORM: FACTS &

NUMBERS

Printed magazineLaunched 2004

Frequency 6 issues per year

Circulation a minimum of 17.500 copies

Reach 38.700

OnlineThe total online reach is 14.000+, consisting of aaconnected.nl, social media & newsletter.

Readers of this magazine will purchase following products in short term:

24% NAS

18% notebook

17% photobook

12% photo on canvas

11% iPhone

10% external hard drive

10% DSLR

Use of the magazineAt least 95% of the readers have 1 or more people reading along, which allows for a big

reach. 92% of the readers think of Connected as a reliable magazine.

40% of the readers keep one issue for more than 8 months.

88% of the readers state that the subjects are current and up-to-date.

80% of the readers visits the website www.aaconnected.nl additionally to the magazine.

No less than 72% of the readers are members of the Photoclub.

39% is a member of the Videoclub.

Total reachThe total reach is 38.700.

Read-along factor is 1,8.

Well educated

57% has completed HBO

or higher; 13% has a

university degree.

of the readers is a member of the photography club

is a member of the videoclub

Employees and former employees of the ABN AMRO(former) FortisNewbankRoyal Bank of Scotland

REACH

FREQUENCY PRINT

PER YEAR

6x

RECEIVERS

The reader will purchase the following products in short time

Members are the

main group 16.500

CONNECTEDENTERTAINMENT & LIFESTYLE

Connected Magazine is published by Clipboard PublishingDelftweg 147, 2289 BD Rijswijk, Netherlands Tel: +31(0)15 7600.700 info@clipboard-publishing.nl www.clipboard-publishing.nl

24%

NAS iPHONE

11%

NOTEBOOK

18%

PHOTOBOEK

17%

PHOTO ON CANVAS

12%

DLSR

10%

EXTERNEHARDDISK

10%

Connected Magazine is published byClipboard PublishingDelftweg 147, 2289 BD Rijswijk, NederlandTel: +31(0)15 7600.700info@clipboard-publishing.nlwww.clipboard-publishing.nl

PublisherLinda Oenema

linda@clipboard-publishing.nlTel : +31(0)15-7600.700

Concept and ideas

Jascha Vinkjascha@clipboard-publishing.nl

Tel : +31(0)15-7600.771

EditorsLucas Boon

Peter GuldenpfennigJoni Hendrix

Mark HofmanMaarten Jacobi

Thomas KouveldMark Moed

redactie@clipboard-publishing.nlTel : +31(0)15-7600.707

Marketing & PR

Tim BeemerGiancarlo Idili

marketing@clipboard-publishing.nlTel : +31(0)15-7600.700

Design

Martijn HerremansLloyd TroostRon de Vos

Sales

Bart ArkesteijnManon van den Enden

Mitchell KoymansJascha Vink

sales@clipboard-publishing.nlTel: +31(0)15 7600.770

Traffic

Linda Oenematraffic@clipboard-publishing.nl

Tel : +31(0)15-7600.700

PrinterSenefelder Misset

Doetinchem

Distribution NetherlandsBetapress BV, Gilze