compass retreat center public relations campaign

1

Campaign for Compass Retreat Center

Created By:

Tiera Allen

Chelsey Billock

Brandon Burch

Tracy Nixon

Shamaiah Samples

Aleicia Wanninger

2

Table of Contents: Empower Public Relations Mission Statement 3 Empower Public Relations Definition of PR 4 Empower Public Relations Objective 5 Empower Public Relations Ethics/Social Responsibility 6 Empower Public Relations Credentials 7 Empower Public Relations Team Title 13 Research: Compass Retreat Center Opportunity/Obstacle Statement 15 Compass Retreat Center Organization Analysis 17 Strengths & Weaknesses 20 Target Publics 21 Competition/Similar Organizations 22 Local Media Contact List 24 Potential Grants 33 Steps to Create a Grant Proposal 35 Potential Sponsorships of Local/National Companies 38 Strategies: Goals and Objectives 42 Overall Strategy 43 Tactics: Develop the Organization/Training & Development 45 Awareness/Use a Tagline 47 Awareness/Increase Online Presence 48 Awareness & Funding/ Changes to Org. Website 55 Awareness& Funding/Social Media Internship 56 Develop a Business Plan 57 Funding/ Corporate Partnership with Golden Corral 59 Funding Event/ Golden Corral 60 Awareness Event/ Compass Campus Tour 65 Fundraising Event/ Compass Giving Tree 69 Fundraising Event/ 18-hour Telethon 72 Media Kit Introductory 78 Fact Sheet 79 Backgrounders 80 Budget 83 Timeline 86 Evaluation 94 Press Material 96 References 103

3

Our Mission We are a Cincinnati based and operated firm with a diverse team of well rounded and highly experienced professionals working to achieve the common goal of our client’s success. We specialize in enhancing nonprofit organizations by utilizing our firm’s foundation of values such as, customer satisfaction, integrity, teamwork, competency, and empathy. Our mission is to help advance our client’s organizational cause in bettering their communities by helping make our client’s dreams for tomorrow, a reality today.

4

Our Definition of Public Relations Public Relation is a process of transferring images and/or ideas by using tactics to build long-term relationships between an organization and its public audiences.

5

Our Objective Our goal is to further our client’s mission with providing them with the tools, resources, and abilities to help them achieve their goals as an organization.

6

Our Ethical & Social Responsibility Our firm is a strict follower of the PRSA code of ethics. Each member of our firm has been trained and tested also has provided knowledge of this code. Our social responsibility is and will always be to give back to our city of Cincinnati and the communities that it has created.

7

33 E. McMillan Ave Apt. A Cincinnati, Ohio 45219 419-410-8574 [email protected]

Tracy Nixon Experience

F & W Media 09/2010-Present Cincinnati, OH Marketing Intern

Handled publication Holiday Sampler that included creating book spreads and press releases to be sent to media outlets.

Organized and lead a new published books’ marketing campaign. Researched and analyzed media outlets and potential audiences for a

select number of books. Aramark University Dining Services 07/2009-08/2010 Cincinnati, OH

Human Resource Assistant Handled employee files with confidentiality to assist the Human

Resource Manager audits. Assisted the Human Resource Manager with interviews and new hire

documentation, such as authorizing government documents and processing new hires into the payroll system.

Provides employees with the tools necessary to identify and achieve their fullest professional growth potential.

Responsible for mail and distributing payroll. Nickles Bakery Lima Plant

06/2006-08/2007 Lima, OH

Human Resource Assistant Diplomatically handled employment files to assist the Human Resource

Manager with keeping track of current employees’ files. Assisted the Human Resource Manager with interviews and new hire

documentation. Responsible for mail and distributing payroll.

Education Graduation Date 12/2010 University of Cincinnati Cincinnati, OH Bachelor of Arts in Communication

Minor in Psychology Public Relations Certificate

Activities Kappa Alpha Theta Fraternity Cincinnati Dance Marathon Relay for Live Volunteer

References References are available on request.

8

4064 St. William Avenue OH 45205 513-477-6441 [email protected]

Alecia Wanninger Experience Good Samaritan Hospital Outpatient Pharmacy 05/2009-Present Cincinnati, OH Pharmacy Technician

Responsible for counting medication, labeling the bottle for the prescription and pulling the drugs for the patient.

In charge of running the cash register and answering any preliminary questions a patient may have.

Lighthouse Youth Services 04/2010-09/2010 Cincinnati, OH Development Intern

Assist the Lighthouse staff with answering phones, keeping track of incoming donations and writing thank you cards.

Created mail merges and databases for attendees. Help in the event planning aspect by contacting different venues and restaurants

and confirming their attendance to the events. Wrote articles for quarterly newsletter.

. Education

University of Cincinnati Graduation Date 6/2011 Cincinnati, OH Bachelor of Arts in Communication

Minor in International Business CPHT Certified Pharmacy Technician Public Relations Certificate

Activities

Delta Delta Delta Sorority, House Manager and VP of Finance Rho Gamma Director, Panhellenic Council Serve Beyond Cincinnati Cincinnati Youth City Council


9

6810 Betts Ave. Cincinnati, OH 45239 513-503-7758 [email protected]

Shamaiah A. Samples Experience Cinco Credit Union 10/2009-Present Cincinnati, OH Teller

Greet and help members with their financial needs and transactions Handle money and balances on a daily basis.

Ruffalo Cody UC Telefund Center 10/2008-05/2009 Cincinnati, OH Call Center Representative Fundraiser

Call alumni, students, and parents asking for donations or involvement to better the University of Cincinnati as a whole.

Cincinnati Bell

07/2008-10/2008 Cincinnati, OH Communication Consultant

Greet and assist customers with their phone, Internet, or T.V. services. Sell products and know the company products to promote

. Education


Public Relations Certificate Activities

Member of PRSSA (Public Relations Student Society of America Volunteer at the Cincinnati Girls & Boys Club Hamilton Community Foundation Scholarship Recipient


10

2774 Breezeway Cincinnati, OH 45239 513-295-4877 [email protected]

Tiera Allen Experience Cincinnati City Beat 09/2010-12/2010 Cincinnati, OH Marketing & Promotions Intern

Assisting with the development of marketing and promotional plans for upcoming events.

Updating website and social media sites with promotions and sponsor fulfillment.

Corresponding with the outside companies to book advertisements for upcoming publications.

UC Health 10/2007-12/2010 Hamilton, OH Self Pay Representative

Assist over 70 patients daily with settling past due accounts and creating monthly payment arrangements.

Obtain, bill, and verify insurance and demographic information from patient to ensure accurate billing process.

Communicate with teammates and supervisor to guarantee adequate phone. Exceed monthly collection goals by collecting over $6,000 in payments.

Santa Maris Community Services 01/2000-03/2005 Cincinnati, OH Marketing & Development Intern

Online Marketing, updated agency’s Facebook profile, created and maintained Twitter account.

Created monthly E-newsletters and press releases, Power Point presentations and event invitations.

Updated organizational materials such as agency brochures and agency style guide.

Wrote 3 stories and worked with agency staff to write, edit, and develop material for 2009 annual report.

. Education



Public Relations Student Society of America, member NXSTV,talentandhost BusinessProfessionalsofAmericaBPA,member

References References are available on request

11

203 MAPLE STREET NEWTON FALLS OH 44444 330-872-0043 [email protected]

Chelsey Ann Billock Experience Holy Grail Tavern and Grill 08/2007-Present Cincinnati, OH Bartender/Waitress/Hostess

Coordinate efforts in training new additions to the employee roster for hostess and waitress.

Handle multiple customer services processes including greeting, taking orders, and ensuring repeat business.

Have managerial duties pertaining to customers and employees.

Visions 2015

05/2010-08/2010 Cincinnati, OH Internship

Funded by The Scripps Howard Foundation. Write and create monthly newsletter for multiple areas of non-profit. Inscribe press release for the media pertaining to events happening at

Vision 2015. Work on various other projects pertaining to writing for the non-profit.

Cincinnati City Beat

08/2010-Present Cincinnati, OH Internship

Assist with the creation of weekly E-newsletters and special offers. Work promotional events to ensure sponsor execution and City Beat

appearance. Promotion with Bud Light and Kiss 107 “Queen of the Jungle” weekly

taking photographs and promoting City Beat. Aid with the development of new events and picking and contracting

winners for contests . Education


Public Relations Certificate JournalismCertificate ProfessionalWritingCertificate

Activities

The News Record UniversityofCincinnatiDanceTeam PublicRelationsStudentSocietyofAmerica


12

126 South Lebanon Rd. Loveland, OH 45140 513-583-3000 [email protected]

Brandon Scott Burch Experience

City of Loveland 12/2007-Present Loveland, OH Police Officer

Head of committee responsible for examining and selecting uniform design, reducing budget expense by $6,000.

Plan, design, and implement senior citizen police academy to provide valuable information to senior community.

Recipient of eight commendations for exceptional performance in the line of duty.

Enhance relationship between police division and community as a community resource officer.

Best Buy Co., Inc. 04/2005-11/2006 Hamilton, OH Merchandising Coordinator

Oversaw merchandising plans improving consumer’s shopping experience.

Coordinated work assignments for five inventory specialists responsible for implementing merchandise plans.

Miami University

01/2010-03/2005 Oxford, OH Police Specialist

Promoted from police officer to police specialist based on professional experience and level of training attained.

Researched and constructed the departments 1st canine unit. Assisted in the development and implementation of the department’s mission

statement and values. Built positive relationship with the university community serving as a

member of the community relation’s team. Education



2010 Western & Southern Financial Masters Public Relations Committee member

2010ChiquitaClassicmediaandhospitality&credentialscommitteemember.


13

Project Coordinator – Tiera Allen Act as liaison between the client and our firm. Coordinate meetings with the client. Assist in other areas as needed. Media Director –Shamaiah Samples Responsible for managing the client's media buying and planning needs and is the lead of the media department. Releases any information from the client that needs to be conveyed to the client’s public. Determines the best approach for the client based on the product/service, the client's goals and budget. Creative Director - Chelsey Billock Aids in developing the design of all documents being presented to clients and sent out for individuals to view. Develops logo’s, brochures, and media documents for Empower PR. Develop digital design work on all documents related to Empower Public Relations to ensure a consistent look. Finance Director- Aleicia Wanninger Manages financial resources. Works on a strategic plan and budget for the upcoming year for each client. Monitors the client accounts and the spending for each. Research Coordinator –Tracy Nixon Handles primary or secondary research projects simultaneously. Coordinates research data collection (surveys, questionnaires, or studies). Analyze data and write a report, which usually includes recommendations for management based on the audience’s responses. Provides details, results and outcomes of the research to campaign team. Events Coordinator- Brandon Burch Event budget development and management. Design and distribution of event materials including media releases, flyers and invitations. Coordination of event including site location, selection of entertainment/speakers, procurement of equipment/materials and transportation. Execution of onsite set up and event issue management.

14

Research

15

Opportunity / Obstacle Statement

The public relations situation facing Compass Retreat Center involves two issues

that are interrelated. The first issue-facing Compass is public awareness of the situation

and the organization. Media attention has made society aware of the conflicts occurring

in Iraq, Afghanistan and abroad as well as the casualties. The individual impact of

combat deployment on returning soldiers does not receive the same level of message

frequency in the media so the level of awareness is low. This lack of knowledge is an

opportunity for Compass to inform society about the impact of combat on soldiers and

their families. By raising awareness for the issue Compass will also receive a higher level

of exposure increasing their brand awareness among the public. As a result of Compass’

efforts not only will combat veterans and their families experience a higher quality of

life, but society in general will be enhanced.

The obstacle that Compass Retreat Center faces is the same obstacle that many

organizations and individuals are currently facing. The downturn in the economy has

placed a financial strain on organizations and individuals. Organizations and individuals

have to make tough choices when determining what, where and with whom they invest

their money. In order for Compass to execute their programs and deliver their message

funding is needed. The economic impact on non-profits is even greater during a down

economy because all organizations, regardless of their mission, requesting financial

16

support are now competing with one another for the public’s limited financial

contributions.

In order for Compass Retreat Center to accomplish its mission of providing a

supportive setting for National Guard members, reservists, spouses and children

following deployment they will have to deal with both of these situations through an

improved communication program. Both of these situations will require an ongoing, long

term plan to maintain a high level of situational awareness among the public. Compass

will have to record and promote the success of their programs to their donors and

potential donors proving that the money invested is having a positive impact on the

situation and society.

17

Organization: Visit the Compass Retreat Center Website: http://compassretreatcenter.org/

Compass Mission: To provide a supportive setting for National Guard Members, Reservists and their families following deployment with emphasis on renewing relationships and strengthening family bonds. Compass Retreat Center’s purpose is grounded in the belief that holistic healing involves all four quadrants of wellness.

Psychological

• Create a peaceful environment that encourages dealing with emotional stress • Provide character building workshops • Offer small group encounters that allow veterans and family members alike to

process their experiences • Encourage ongoing support via referrals

Physical

• Assist in family healing by helping them invest quality time with each other through retreat activities

• Offer exercise opportunities throughout the week and encourage them to make physical activity part of the family life

Spiritual

• Offer ministerial staff for spiritual counseling, reconciliation, reflection, and prayer

• Offer meditative and study opportunities throughout the sessions

Social

• Aid families in identifying family deterioration habits and behaviors • Assist in new family communication strategies • Encourage interaction with other families and the development of an extended

network of new friends and contacts

18

Organization Continued…

Compass Retreat Center focuses on two main disorders that military members suffer from after returning home.

Post-Traumatic Stress Disorder (PTSD) is a severe anxiety disorder that can develop after exposure to any event that results in psychological trauma.

Visit this website for more information on PTSD http://www.ptsd.va.gov/

Traumatic Brain Injury (TBI) occurs when an external force traumatically injures the brain.

Visit this website for more information on TBI http://remind.org/ Compass’s difference is recognizing that the experience involves the entire family. We will provide intentional programming that helps develop team building and trust building: the keys to strengthening relationships.

What does Camp include?

Care, Laughter, Learning, Love, and Support

Family Activities High and Low Ropes Courses Horseback Riding Climbing Walls Paintball Swimming Ziplines and more....

Small Group Encounters Who were we before the war? What changed? Who are we now and how do we move forward with intention? How do we establish new goals both personally and as a family? How do I tell my story? Why should I tell my story?

19

Staff:

Board of Directors

Lisa Dunster Founder/President

Karl J. Schaulin Secretary/Chief Operating Officer

Steve Schrader Vice President / Chief Financial Officer

Richard J. Chernesky

Susan Warm

Bill Reigle

Jimmy Clark

Gene Colina

Advisory Committee Laura Shoemake Sister Kateri Koverman, SC Captain, Chaplain (Rev,) Jonathan Kollman Colonel (Dr.) William B. Martin Kim Croese- Navy Reserve Bill Dinsmore Wendel Deyo John Young Rev. Lisa Kerwin

20

Strengths:

• Compass has powerful ideas worthy of eventually going national. • Compass has board members who have a connection to its cause and they are

willing to volunteer for the organization. • Members of the organization have passion for the universal cause of supporting

the military.

Weaknesses:

• With a goal of being a nationally recognized organization, Compass needs to first gain more local awareness and support.

• Need more support from businesses and corporations; more corporate support will generate great funding to grow the foundation.

• Website is not user friendly, attractive, or extremely beneficial for awareness or donations.

• Compass does not have a social media presence. o Needs: Facebook and Twitter

Economic Challenges Compass faces economic challenges throughout their goal of being successful and nationally known. With the hard economic times of the country it is hard to get people to donate to non-profits. Compass also needs to find a unique niche that gets society to be aware of the organization. An example of a unique niche is the Susan G. Koman for the cure “pink.” This campaign lets products be pink and some of the money from each product purchased to be donated to breast cancer awareness. This is the type of niche Compass Retreat needs to come up with to gain awareness.

21

Target Publics: 18 to 25 year olds The age range of 18 to 45 year olds is our target public for the awareness objective of our campaign. Targeting this specific age group, allows for the opportunity to educate the younger generation and allow them to spread their knowledge to those who may be entering the Reserves now or in the future. This specific age group is also very open to learning about new opportunities that may help the way of life of others, especially those of their fellow Americans. 25 to 65 year olds According to the U.S. Census of 2007 there are currently 2.1 million people in the MSA (Metropolitan Statistical Area) of Cincinnati, making us number one in the state of Ohio. According to the graph below, also formulated by the U.S. Census of 2007, almost 2/3rds of this population lies within the ages of 25 and 65. This target public is oriented with our fundraising objective. The fundraising target public is a large population and is in representation of the general public. Narrowing down to this age group allows us to still target a large number of people without minimizing our total goal for donations. Age Distribution in Cincinnati

Source: U.S. Census

http://www.choosecincy.com/datacenter/demographicsus

22

Competition or Similar Organizations: Struggles: Today any non-profit organization will find a struggle with the present economic status. Public’s economic resources a very limited and their decisions to offer donations are made with a lot of proof that their funding will be put to good use and will make a difference. Though there are still publics who are able to donate large amounts of funds, there are also more publics who can’t give more than the minimum amount. Non-profits can’t succeed on low amounts of funding, so their mission and proof has to be valid and persuasive to draw in the high level donors. Similar Organizations: Real Warriors Campaign Initiated by the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE) to promote the processes of building resilience, facilitating recovery and supporting reintegration of returning service members, veterans and their families. This campaign combats the stigma associated with seeking psychological health care and treatment as well as encouraging service members to increase their awareness and use of these resources. It also features strategies that include outreach and partnerships, print materials, media outreach, an interactive website, and social media. These resources provide stories from real service members who have sought treatment and are continuing to maintain successful military or civilian careers. Aside from treatment and awareness programs The Real Warriors Campaign offers a 24/7 call center with health consultants to provide confidential answers, tools, tips about psychological health and traumatic brain injury. For more information visit: Http://www.realwarriors.net/aboutus Home Front Hearts Organization This non-profit national organization is to serve the families that serve our country by providing them with support and resources, increasing public awareness of their struggles and engaging both individuals and businesses in building communities that are responsive to their needs. Home Front Hearts is committed to making sure that military families have access to military friendly resources that will best serve their needs that include services for employment after deployment to healthcare providers. For more information visit: http://www.homefronthearts.org/

23

Competition Continued… Strategic Outreach to Families of All Reservists (SOFAR) SOFAR is a unique and innovative program to aid the families and loved ones of army Reservists and National Guard deployed in Afghanistan, Iraq, and Kuwait. This pro-bono organization is based on a mental health project that provides free psychological support, psychotherapy, psycho-education and prevention services to extended family of reserve and national guard deployed during the Global War on Terrorism from time of alert through the period of reunion and re-integration. They are committed to prevention of any secondary trauma, which can impact family members of generations, to prepare the families for the return of their military member and to work with the reunited family when the soldier has returned to help the family negotiate the difficult process of re-integration. For more information visit: http://www.sofarusa.org/

24

Media Contact List:

Daily Newspapers The Cincinnati Enquirer 312 Elm Street Cincinnati, OH 45202 Phone: 513-721-2700 Newsdesk Phone: 513-768-8600 News Tips: Phone: 513-768-8651 [email protected] Website: www.enquirer.com President & Publisher Margaret E. Buchanan Phone: 513-768-8551 [email protected] Editor/Vice President Tom Callinan Phone: 513-768-8551 [email protected] Local News Editor Julie Engebrecht Phone: 513-768-8477 Fax: 513-768-8477 [email protected] General Assignment Reporter Mark Curnutte [email protected] Phone: 513-768-8362

Dayton Daily News Warren Co. Bureau Lisa Warran [email protected] 455 Ludlow St. Dayton, OH 45402 Phone: 513-932-6776 Fax: 513-933-9740 Website: www.Daytondailynews.com Hamilton Journal News 228 Court Street Hamilton, OH 45011 Phone:513-863-8200 Fax: 513-820-2169 Website: www.journal-news.com (Accepts digital photos) Social Service Reporter Tiffany Latta 513-820-2180 [email protected] Editor Lisa Warren [email protected]

25

Middletown Journal

52 South Broad Street Middletown, OH 45044 Mailing address: PO Box 490 Middletown, OH 45042 Phone: 513/422-3611 Newsroom: 513/705-2525 Newsroom fax: 513/423-6940 Website: www.middletownjournal.com Publisher Edwina Blackwell Clark (copy) [email protected]

Editor Lisa Warren [email protected] 513/820-2165 City Editor Kevin Aldridge [email protected] 513/705-2525

The Kentucky Enquirer

226 Grandview Drive Fort Mitchell, KY 41017 Phone: 859/578-5555 Fax: 859/578-5565 Email: [email protected] News releases: [email protected] Newsroom fax: 859-578-5565 Ky. Newsroom Phone: 859-578-5555

Politics/Growth/Development Patrick Crowley 859/578-5581 [email protected]

26

General

Cincinnati Magazine

705 Central Ave., Suite 175 Cincinnati, OH 45202 Phone: 513/421-4300 Fax: 513/562-2746 Email: [email protected] Website: www.cincinnatimagazine.com (Accepts digital photos) Published: Monthly

City Beat 811 Race Street, Fifth Floor Cincinnati, OH 45202 Phone: 513/665-4700 Fax: 513/665-4369 Email: [email protected] (Accepts digital photos)

Published: Wednesdays

Co-Publisher/Editor

John Fox, ext. 106 [email protected]

News Editor Greg Flannery, ext. 138 [email protected] [email protected]

Executive Editor, General Features Linda Vaccariello 513-562-2749 [email protected]

27

Special Market Publications

Express Cincinnati P.O. Box 46926 Cincinnati, OH 45246 Phone: 513/771-5088 Fax: 513/771-9496 (call first) Published: 9 times/year Web site: www.expresscincinnati.com *Content: Focus is on Cincinnati’s cultural and social events and cause-related benefits, events and activities, featuring volunteers from the area Call for a fact sheet (including guidelines for e-mailed text and photos) on how to get news in Express Cincinnati. Editor Rebecca Chambers [email protected]

Ohio Citizen Action 2330 Victory Parkway, #100 Cincinnati, OH 45206 Phone: 513/ 221-2100 Fax: 513/221-2102 Website: www.ohiocitizen.org Published: Quarterly

Program Director Melissa English 513/221-2100

28

Television Stations

WCPO-TV (ABC) Channel 9 1720 Gilbert Ave. Cincinnati, OH 45202 Phone: 513/721-9900 News Fax: 513/721-7717 Website: wcpo.com Website No.: 513/852-4069 Newsroom: 513/852-4071 News Fax: 513/721-7717 Newsroom e-mail: [email protected] (Direct all press releases to e-mail) News Director Bob Morford [email protected] 513/852-4040

Education Issues/General Assignment Jan Soete 513/852-4071 [email protected]

WKRC-TV (CBS) Channel 12 1906 Highland Avenue Cincinnati, OH 45219 Phone: 513/763-5500 Newsroom: 513/763-5423 Fax: 513/421-3820 Website: wkrc.com Newsroom e-mail: [email protected] Email [email protected]

PSAs Jeanette Altenau 513/763-5464 Public Service Director Lesley Wardlow Clemons 513/763-5476

WLWT-TV (NBC) Channel 5 1700 Young Street Cincinnati, OH 45202 Phone: 513/412-5000 Newsroom: 513/412-5055 Fax: 513/412-6121 Newsroom e-mail: [email protected] Website: www.channelcincinnati.com Webmaster: [email protected] News Director Brennan Donnellan 513/412-5098 [email protected]

Assistant News Director Sally Macy 513/412-5097 Executive Producer Kathy Layden 513/412-5037

Assignment Editor Matt Bredestege 513/412-5055

Assignment Desk (Weekends) Jerry Demoss 412-5055

PSAs/Creative Services Executive Producer Debbie Riggs, Pete Salkowski 513/412-5606 (Send news releases to assignment desk)

29

Television Stations Continued

WXIX-TV (FOX) Channel 19 (Fox19) 19 Broadcast Plaza 635 West Seventh Street Cincinnati, OH 45203 Phone: 513/421-1919 Newsroom: 513/421-0119

News fax: 513/421-3002 Website: www.fox19.com Webmaster: [email protected] 513/421-1919 Newsroom e-mail: [email protected]

News Director Steve Ackermann

News Assignment Editors/Education Roger Seay (weekdays) 513-421-0119 [email protected] Richard Todd (weekends)

Morning Show Coordinator Helen Barnes Phone: 513/562-3720 Fax: 513/421-3022

[email protected]

WBQC-TV (UPN) Channel 25 & 38 7737 Reinhold Drive Cincinnati, Ohio 45237 Phone: 513/631-8825 Fax: 513/351-8898 Website: WBQC.com Email: info@wbqc PSAs: Elliott Block Key Contacts: Station Manager Matthew Gray [email protected]

WCET-TV (PBS) Channel 48 1223 Central Parkway Cincinnati, OH 45214 Phone: 513/381-4033 Fax: 513/381-7520 Website: wcet.org Email: [email protected]

President/General Manager Susan Howarth

Public Service Announcements Tom Miller

30

Dayton Stations

WDTN- TV (ABC) Channel 2 4595 South Dixie Drive Dayton, Ohio 45439 Phone: 937/293-2101 Fax: 937/294-6542 Website: wdtn.com News Email: [email protected] Newsroom: 937/293-5121

News Director Steve Diorio [email protected]

Chief Assignment Editor Teresa Weaver Creative Services Director Jason Doyle [email protected] Internet Editor Dave Robinson

[email protected]

WHIO-TV (CBS) Channel 7 1414 Wilmington Avenue News Assignment Editor Dayton, Ohio, 45240 Jill Mlinac Phone: 937/259-2111 [email protected] Fax: 937/259-2005 Assignment Manager Newsroom Phone: 937/259-2237 Rick Smith Website: www.whiotv.com

News Director David Bennallack

Managing Editor Caryn Golden

WKEF-TV (ABC) Channel 22 WRGT-TV (Fox ABC22/FOX45 45 Broadcast Plaza Dayton, OH 45408 Phone: 937/263-4500 Fax: 937/268-5265 Assignement Desk: 937/268-9533 Web site : www.wkef22.com General Manager Bill Ross Assignment Manager Brooke Folkerth Public Relations/PSA’S John Parker General Sales Managers Brandon Frantz Joe Marino Program Director Doug Stewart

31

Radio Stations

WMUB-FM 88.5 Miami University Williams Hall 810 Oak Street Oxford, OH 45056 Phone: 888/877-3885 Fax: 513/529-6048 E-mail: [email protected] Website: www.wmub.org Format: National Public Radio news and programming; Big band music and jazz News Director/Public Service Announcements Gary Scott

Program Director John Hingsbergen WGUC-FM 90.9 1223 Central Parkway Cincinnati, OH 45214-2889 Phone: 513/241-8282 Fax: 513/241-8456 Website: www.wguc.org E-Mail: [email protected] Member-supported broadcasting Format: Classical music and fine arts radio, National Public Radio PSA’s – fax or mail to: Brian O’Donnell Community Relations Manager Kevin Reynolds 301 Landrum Academic Center Highland Heights, KY 41099 Phone: 859/572-6500 Fax: 859/572-6604 Website: www.wnku.org

32

Radio Stations

Format: National Public Radio news and programming, folk, acoustic, and eclectic music News Steve Hirschberg Email: [email protected] Phone: 859/572-6604 Craig Kopp Email: [email protected] A.M. news anchor WNKU-FM 89.7 Northern Kentucky University WNKU Marketing and Development Director Aaron Sharpe PSAs WOBO-FM 88.7 Educational Community Radio, Inc. P.O. Box 338 Owensville, OH 45160 Phone: 513/724-3939 Email: [email protected] Format: Big band, bluegrass, new age music, ethnic music, country and gospel Administrative Phone: 724-3999 Please address all correspondence to the Program Committee

Dot. Coms www.notforprofitnews.com [email protected]

33

Potential Grants: Ashner Family Evergreen Foundation The Ashner Family Evergreen Foundation provides grant funding to programs serving the military community. Grant awards in 2009 ranged from $1,000 to more than $600,000. To apply, begin by sending an email to the foundation. They do not have a website and prefer all initial correspondence to be through email. Ashner Family Evergreen Foundation 2 Jericho Plz., Wing A, Ste. 111 Jericho, NY 11753-1681 E-mail: [email protected]

Fisher House Foundation Inc.

The Fisher House Foundation Inc. provides scholarships for the family members of military members. They also provide funding for programs serving the financial and emotional needs of these families. Grants in 2009 ranged from $5,000 to $100,000. Fisher House Foundation Inc. 111 Rockville Pike, Ste. 420 Rockville, MD 20850-5168 (301) 294-8560 (301) 294-8560 Dade Community Foundation BRAIVE Fund Initiative Awards Grants to Support Military Service Members, Veterans and Families, in 2009 twelve nonprofit organizations serving veterans were awarded $1.9 million dollars. For more information call Charisse Grant, Vice President for Programs Number: 305-371-2711 Email: [email protected]

34

Potential Grants Continued…

The Greater Cincinnati Foundation

Rewarding grants to nonprofit organization quarterly as well as yearly for up to $20,000 or more there is a selection grants to apply for. GCF awards grants to qualified 501(c)(3) organizations in eight counties: Butler, Clermont, Hamilton and Warren (Ohio); Boone, Kenton, Campbell (Kentucky), and Dearborn (Indiana).

The Greater Cincinnati Foundation 200 West Fourth Street Cincinnati, OH 45202-2775 Phone Number: 513-241-2880

OHIO DEPARTMENT OF HEALTH (ODH)

Grants are rewarded at the end of every fiscal year, which is June 30th. Ohio Department of Health 246 N. High St. Columbus, OH 43215 Email: [email protected] Phone: (614) 466-5250, Fax: (614) 752-9783, attention: Grants Administration.

35

6 Steps to Create a Grant Proposal: Step One:

Cover Letter in this letter you must introduce your organization and the purpose. This letter will give you a chance to explain the amount you are looking for out of this grant also explain what the money will be used for and why they should give it to you. Limit your letter to one page that can be used for most grants.

Step Two:

Statement of Need is a section presenting the problem that your organization is looking to resolve with this money. This is the reason why they should give you money for your organization. What is the problem and how are you going to fix it is what this statement should entail. This is where you can use your research and add the facts to prove your organization is needed.

Step Three:

Goals and Objectives is the section for your plan to do with this organization. State your goals for your organization as well as where you want to take this organization in the future. You can also include your mission statement to help explain these goals and objectives. Why does this organization matter? That is the question that needs to be answered here.

Step Four:

Project Design is the section explaining of how you are going to achieve those goals and objectives. Explain your methods of activities and how much the budget will be for these activities. This is the blueprint of the work you plan to do. Also state future plans to raise funds for your organization.

36

6 Steps to a Grant Propsal Continued…

Step Five:

Organizational Information is the section where you explain where your headquarters are and who your board members are as well as how many volunteers you having coming into your organization. You can also include the rate of donations your organization receives every year. Maybe even show a scale of progression. Explain the background of your organization and how it came to be. This is your section to tell your organization’s story in detail.

Step Six:

Budget in this section make sure all figures are 100% accurate, be specify for all costs of the expenses for what the grant will be funding, include the cost of travel, equipment, supplies, etc. also recognize all sources of income and contributions to your organization, so they know what you have already to work with.

37

Potential Partners/Affiliations Partners as well as affiliations can help you in funding and awareness.

Partners can send you potential participants in your organization and help promote the cause of your organization to others given you do the same for them. Also partners can sponsor your organization and your organizations events.

• National Mental Health Association • Humana Military Health Services • TriCare

Affiliations are other companies or organizations that your organization is associated with. By being associated with other companies and organizations that have similar goals can expand your organization from one state to another.

• National Veterans Foundation • Real Warriors • Folds of Honor Foundation

38

Sponsorships of Local Companies: Cincinnati: Proctor & Gamble Grant Cycle begins: Dec 1st. Pg.com or http://www.pgsupplier.com/general-information-prospective-supplier Toyota Motor 19001 S. Western Ave. Dept. WC 11 Torrance, CA 90509-2991 Fifth Third Bank 8100 Burlington Pike # 200, Florence, KY (859) 283-8500 ‎ PNC Bank 1 East 4th Street, Cincinnati, OH (513) 579-2036 Cintas 6800 Cintas Boulevard Mason, OH (513) 459-1200

Chiquita 250 East 5th Street, Cincinnati, OH (513) 784-8000 ‎

Sunny Delight Beverages 4747 Lake Forest Dr # 100 Cincinnati, OH 45242-3853 (513) 483-3300

39

Sponsorships of Local Companies Continued…

Castellini Group

2 Plum Street Highland Heights, KY 41076-9120 (859) 442-4600

J.M. Smucker Company 5204 Spring Grove Avenue Cincinnati, OH 45217-1031 (513) 482-8000 Humana 500 West Main St # 300 Louisville, KY 40202-4268 (502) 580-1000 KAO Brands 2535 Spring Grove Avenue Cincinnati, OH 45214-1729 (513) 421-1400 General Electric 1 Neumann Way Cincinnati, OH 45215-1915 (513) 243-2000 Western Southern 400 Broadway Street Cincinnati, OH 45202 (513) 629-1800 E.W. Scripps 312 Walnut St # 2800 Cincinnati, OH 45202-4067 (513) 977-3000 Macy’s Corporation 7 West 7th Street Cincinnati, OH 45202-2471 (513) 579-7000

40

Sponsorships of Local Companies Continued…

United Dairy Farmers

3941 Montgomery Road Cincinnati, OH 45212-3734 (513) 396-8820

Kroger 1014 Vine St Cincinnati, Ohio 45202 (513) 762-4000

Frisch’s 2800 Gilbert Avenue Cincinnati, OH 45206 (513) 961-2660 La Rosa’s 2334 Boudinot Avenue Cincinnati, OH 45238-3492 (513) 347-5660 Dayton: Iams 7250 Poe Avenue Dayton, OH 45414-2547 (937) 898-7387 Lexus Nexus 9443 Springboro Pike Miamisburg, OH 45342-5490 (937) 865-6800 National: Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury Real Warriors Campaign 2345 Crystal Drive Crystal Park 4, Suite 120 Arlington, Va. 22202

41

Strategies

42

Goals: To increase funding to enable Compass Retreat Center’s growth To increase awareness of Compass Retreat Center’s program and services to targeted publics

Objectives: To broaden awareness of Compass Retreat Center’s programs and services by 25% with a six month timeframe Increase funding to $60,000 from donations and grants with the six-month timeframe Create a structured and functional business plan that can be implemented in other large metropolitan areas and will allow for the door to be open for grants, funding, and sponsorships To motivate and educate the general public of the effects that war and deployment has on military families and service personnel

43

Strategy: The strategy is to create a campaign in which Compass can use to essentially launch the organization. This is necessary before Compass goes national because you need to gain local awareness and gain support before going national. Having a launch campaign will allow Compass to gain awareness, funding, and develop the organization. By gaining awareness the local communities and surrounding areas will become familiar with the organization and support the cause. It will then be spread further as information is passed along to their friends and then their friends and so on. By using social media such as Facebook and Twitter you can easily gain free publicity for Compass just by utilizing its features. By getting funding, Compass will be able to have more events and retreats, but to begin they can raise money to get a location for the retreats to be held so they are officially an established organization with a facility. You can also use this funding to support the cause and spread the word, which will help further your goal of becoming a nationally known organization. By creating a launch campaign, it will help develop Compass as an organization. It is necessary to establish your organization before you can move forth and become national. By developing Compass you will receive more funding and sponsors because companies will believe in your cause and know that their money is going to an organization worthy of using it.

Strategies:

Social Media

Funding

Website fixes

News Releases

Constant Contact

44

Tactics

45

Strategy: Develop the organization Tactic: Training & Development The Ohio Association of Nonprofit Organizations (OANO) is a statewide organization designed to be a resource for Ohio’s nonprofits. There are over 550 Ohio nonprofit organization members. OANO serves as a voice for nonprofits in public arenas. They monitor public policy issues both state and federal and encourage its members to communicate with policy makers and be involved with public policy issues. By joining OANO Compass will be provided with services such as training and education, including: professional development seminars and workshops. In addition to training and education throughout the year, OANO has an annual conference for nonprofit leaders providing them with informational resources and networking opportunities. Membership

The annual dues nonprofits operating under a $50,000 budget is $85. For additional information about membership contact:

Director of Marketing & Membership, Jennifer Eschbach at (614) 280-0233 100 Broad St., Suite 2440 Columbus, OH 53215

Application can be found at: http://www.oano.org/Docs/application.pdf Website www.oano.org Executive Service Corps of Cincinnati (ESCC) provides nonprofits with quality, affordable consulting services. These services include: board and leadership development and training, organizational assessment and strategic planning. Other services that they offer are courses in: financial Management and fundraising, marketing, development, policies, systems, and procedures. They also offer help with the development of business plans. ESCC also hosts the Nonprofit Leadership Institute, an 8-month program targeted for leaders of nonprofit organizations in the Greater Cincinnati area. The program is designed to develop and enhance the skills of nonprofit leaders.

46

Training & Development Continued… Request for services

Complete online application: http://www.esc-cincinnati.org/?fuseaction=forms.home&formID=65C35FAC-0088-8D3A-C7276DEA93C6EC3E

For additional information contact: The Executive Director at 513-791-6230 Website www.esc-cincinnati.org/

Strategy: Develop the organization Tactic: Secure available free or shared office space ESCC recently partnered with CMC Office Center to launch Greenhouse. Greenhouse provides shared office space and resources for nonprofit organizations. It is a refurbished space that has training and conference rooms. The rent is planned to be below market rate. Amenities at the building include: Wi-Fi, a print shop, post office, and free parking. Location

10945 Reed Hartman Highway Cincinnati, OH 45242

Request for services

Complete online application: http://www.esc-cincinnati.org/?fuseaction=forms.home&formID=65C35FAC-0088-8D3A-C7276DEA93C6EC3E

For additional information contact: The Executive Director at 513-791-6230

47

Strategy: Awareness Tactic: Use a Tagline Incorporate the tagline “Rebuild a family...Strengthen a nation” in all of Compass Retreat Center’s correspondence, newsletters, press releases, website, social media sites, brochures, and emails. This will remind your publics what your mission is. The use of a tagline allows audiences to quickly identify an organization and distinguish them from other organizations who may be similar. According to www.atouchofbusiness.com, “Taglines and slogans are those marketing one-liners that aim to keep your company in the minds of people, be they your current clients or not. Taglines make one visualize and feel the brand, providing a very powerful catch phrase that 'says it all.”

Rebuild a family…Strengthen a nation

Trademark your tagline According to the United States Patent and Trademark office, not all trademarks must be registered but federal registration has several advantages, including a notice to the public of the registrant's claim of ownership of the mark, a legal presumption of ownership nationwide, and the exclusive right to use the mark on or in connection with the goods or services set forth in the registration. The application process can be completed on their website at: http://www.uspto.gov/trademarks/process/index.jsp. The cost to file this application electronically is $325 but may be reduced for small businesses or nonprofit organizations. In addition, you can also get a free consultation with an attorney to determine what if any other information is needed.

48

Strategy: Awareness Tactic: Increase online presence through social networking Facebook Compass Retreat Center’s Facebook page needs to be more interactive. Your Facebook page is a no cost advertising tool. It is essential that your Facebook page to be updated regularly. Increasing your presence on Facebook is a simple way to generate awareness.

• Pictures & Videos Currently, Compass’s Facebook page has no pictures or videos. In a visual society, people like to see pictures. In many cases, pictures and videos can be more appealing and memorable than your words. Upload pictures taken at Compass events to the Facebook page. Do the same for videos. It will give audiences a clearer picture about what Compass does. In addition to uploading your pictures and videos, use captions. Explain what is going on in the photos and videos. Let your captions tell the story. Remember to make your captions brief, only a few sentences are necessary.

• Status Updates Update your status regularly, daily if possible. Your status updates can include any relevant information about your organization. You can post statistics, information about upcoming events, links to other sites, or any general information you would like your audience to know. Keep your statuses short; post just enough information to make people want to click on your page. • Your Wall Use your Facebook wall to promote more about Compass. Here you can also post links, videos, event information, etc. Keep your wall posts brief but informational. • Spread the word Tell everyone you encounter to “like” the Compass Retreat Center Facebook page. The more people know about your page the more the awareness your organization will gain. Have board members add a link to their personal Facebook pages to let others know about Compass’s page. Be sure that all board members add a link to their e-mail signatures.

49

Increase Online Presence Through Social Networking Continued… Example: Lisa Dunster, President Compass Retreat Center (513) 484-1999 [email protected] “Rebuild a family…Strengthen a Nation” Be sure to like us on Facebook! Most importantly add a link to the Facebook page on the Compass Retreat Center website for easy access to the page.

50

Strategy: Awareness Tactic: Increase online presence through social networking Twitter A Twitter page has been created for you. The URL for your Twitter page is: www.twitter.com/CompassRetreatC. You may use this when you want others to be able to quickly find your page. Because Twitter only allows a certain number of characters to be used for your username, yours is CompassRetreatC. You must use this when logging in. Your temporary password is dunster98765. This password can be changed at anytime. The username cannot be changed. Username: CompassRetreatC Password: dunster98765 Like Facebook, Twitter is a place to connect and reconnect with audiences. Many businesses and organizations use Twitter to gain awareness. On Twitter, those who are interested in Compass’s services can follow by similar organizations and your organization.

Using Your Twitter Page

1) Login • Go to www.twitter.com to log in to your page. • Type in the username and password listed above. • You can now access your page.

51

Increase Online Presence Through Social Networking Continued…

2) Find highly relevant people and companies to follow Since your Twitter page has already been created for you, you can begin to follow. Whether or not you chose to follow anyone in the sign-up process, now’s a good time to search for people and companies of specific interest to you. Use the search box on your Twitter home page to look not only for people talking about your company, brands and products, but also for partners and mentions of key terms in your sector. When you find

interesting messages, consider following those accounts. No need to worry about the number of people you’re following—just follow a few whose updates you really want to read, say hello and let conversations grow. Also look at the Find People section. Tip: By default when someone follows you, you'll get an email from Twitter saying so with some basic information about the user. Anyone can turn off those notifications, though (under Settings > Notices), so don’t assume people will know you’re on Twitter just because you’ve followed them.

3) Post your first message This is where the real fun starts. On your Twitter home page, in the box at the top, type in a message. As you type, the counter on the upper-right corner of the box guides you down from 140 characters. When you’ve got a message ready to go, hit Update to post it (pressing Enter won’t do the trick). If you’re thinking, “Sounds easy, but what should I say?”, consider trying something like, “Excited to start twittering. Let us know what you want to hear about from Our Company.” Or you could go with, “Hello! Is this thing on?” A conversational, playful tone flies beautifully on Twitter; so don’t hesitate to add some fun into your messages. Promote your account Paste the Twitter badge on your website! [+] Follow Once you’ve posted that first message, you could follow up with some hellos to people you know on Twitter, and perhaps post a link to an interesting news story about. http://business.twitter.com/twitter101/starting

52

Increase Online Presence Through Social Networking Continued…

• Spread the word Tell everyone you encounter to “follow” Compass Retreat Center on Twitter. The more people know about your page the more the awareness your organization will gain. Have board members “follow” the organization’s page from their own personal Twitter pages. Also, be sure that all board members add a link to their e-mail signatures. Example: Lisa Dunster, President Compass Retreat Center (513) 484-1999 [email protected] “Rebuild a family…Strengthen a Nation” Be sure to like us on Facebook! Follow us on Twitter!

Most importantly add a link to the Twitter page on the Compass Retreat Center website for easy access to the page.

*For additional help with Twitter go to: http://business.twitter.com/twitter101/starting

53

Strategy: Awareness Tactic: Increase online presence through Constant Contact E-Blasts Constant contact can be a creative, but professional way to send out E-Blasts as a professional email marketing strategy to create awareness.

www.constantcontact.com

Instructions: Things you’ll need:

• Constant Contact Account • Credit Card • Email addresses of friends and/or clients • Images to use with your emails

Sign up for the 60 day trial and test drive the many offerings from newsletters, to cards, promotions, invitations, press releases, business letters and much more.

1. Add the email addresses of your customers, friends and family to the contact list. This is probably the most valuable component to the service. The emails that you create will be sent to your Contact lists. What is great about this feature is the ability to place your contacts in special lists. You may create an email specifically for your "Customer list" and then another for your "Club Member List". Constant Contact email marketing gives its users three options when adding email lists to the account. The type or copy option is probably the easiest and quickest way to add email addresses. If you have a little more time to spare you could go for one of Constant Contact's other options that involve adding the email address and details manually or by downloading straight from your computer.

2. Choose an email template. Your choice will depend on what you are trying to communicate. Constant Contact email marketing offers several email options and templates that you can customize. Click on the template and begin. The perk: No html knowledge is required.

3. Insert your content. Determine who you are speaking to and tailor your message to them. If you are speaking to customers, then determine what you want them to do as a result of your email. (I.e. purchase, make an appointment, refer a friend, redeem a coupon etc) If you are using the service for personal emails, the varieties of templates allow you to have just as much fun.

54

Increase Online Presence Through Constant Contact E-blasts Continued…

4. Add images to your email. You can add just about any image to the email or you can use images from the Constant Contact library. Pictures always add more professionalism to your email. Just upload your pictures and they are stored for use with any email you develop!

5. Choose the list that your email will be sent. After you have customized your email with content, you have the option of sending to your entire contact list or a specific set of lists. Check off the list you want to receive your email.

6. Schedule your email. After you have checked off your recipient list, you have the ability to either send immediately or to schedule a specific time and date for Constant Contact to mail your message. If you missed someone or added him or her after your initial send, don't worry! Constant Contact gives you the option to resend your email to new or missed contacts after the initial send.

7. After your email has been sent, monitor the results in the reports section. In this area, you have the ability to see how many of your contacts opened your email and clicked on any links you provided. Likewise, you will see who did not open your email as well as whose emails bounced.

8. The last steps are probably the most important especially if you are using Constant Contact to promote you, your business or a service. Continue to add email addresses to your contact list. Send communications out on a regular basis. While you do not want to overwhelm or spam your customers, you do want to create a relationship.

Taken from: http://www.ehow.com/how_4560168_constant-contact-email-marketing-website.html

55

Strategy: Awareness and Funding Tactic: Increase Awareness & Funding By Making Changes to Website

1. Adding more pictures. By adding more photos of events and retreats to the website viewers will be able to better understand the organization and what you do.

2. Donating. By making donating easier individuals will be more apt to giving money. If there is a pop up that comes up every couple of clicks it would serve as a reminder to individuals reviewing the website.

3. About section needs to have more explanation of what Compass is and are out to do. It needs to discuss the retreats and what they are for. That is the main reason for Compass to help these families and it is not discussed on the website.

4. There needs to be more discussion about what you plan to do for these families. Right now the website discusses mainly why Compass has these concerns for families and the signature injuries. The website needs to better explain why someone would be interested in signing up for the camp and for those who want to donate, what they are donating to and why it would interest them to help.

5. There should be an event tab to show when Compass is having events, what they are and where. Even if they are past events, it will show that Compass is doing good and working towards. On the events tab you can place events at which you will be attending as well where someone could come and talk to you to discuss Compass.

56

Strategy: Awareness and Funding Tactic: Provide a Non-paid Social Media Internship Providing such an internship will allow for someone to maintain information, news, and events on your new social media accounts such as Twitter and Facebook. Doing so will increase your overall effectiveness with online publicity. Example of Internship Description: Compass Social Media Internship: Who to Contact:

Lisa Dunster Email: [email protected] or [email protected] Phone 513-484-1999

About the Organization:

To provide a supportive setting for National Guard Members, Reservists and their families following deployment with emphasis on renewing relationships and strengthening family bonds.

Qualifications: • Expertise in social media (blogging, social networking, Twitter, Foursquare, etc.)

and a general knowledge of public affairs and public relations. • You must demonstrate superior writing and editing skills, with writing & blog

samples to support • Undergraduate or Graduate student perusing degrees in Communications / Public

Relations Job Description:

• Conduct research on miscellaneous topics as they come up. • Collect information from the Internet and other media to use towards our private

social media sites. • Write up blog posts on a weekly basis.

Please send your resume and writing samples to Lisa Dunster

57

Strategy: Develop the Organization Tactic: Develop a Business Plan It is necessary to develop a solid business plan for your organization. The business plan will help you to clearly map out your organization’s goals and objectives, financial plans, and overall strategies. In addition to this, the business plan will allow you to organize your thoughts and ideas on paper. Another reason why it is important to have a business plan in place so that it can be submitted when applying for grants or sponsorships. Sponsors want to see the business plan and what the money will be going towards. This is a key aspect for funding a nonprofit organization. There is software that can be purchased to help with the development of your business plan. Two options are listed below:

Sold at Staples Price: $39.99 http://www.staples.com/Business-PlanMaker-Platinum-V12/product_898147?cmArea=sku_pd_box1

Sold at Staples Price $99.99 http://www.staples.com/Business-Plan-Pro-15th-Anniversary-Edition/product_828556?cmArea=SEARCH

58

Guide to Nonprofit Organizations in Ohio The Ohio Secretary of State’s office created the “Guide to Nonprofit Organizations in Ohio,” a free publication that contains information about developing a nonprofit organization in Ohio. Although, your organization has already been created it is still a good resource for you to have and use for additional references. The publication also lists contact information for Ohio’s government officials and business services. This publication can be downloaded or ordered at: www.sos.state.oh.us/sos/upload/publications/busserv/Nonprofit.pdf

There is no cost for this publication.

59

Potential Corporate Partnership Golden Corral Like Compass, Golden Corral is a large supporter of military veterans. Developing a partnership or receiving a corporate gift from them would benefit both organizations while showing continued support for veterans. For the last 10 years Golden Corrals nationwide have participated in “Military Appreciation Days;” where military vets eat for free. They do this to say “thank you” to those who have served in the United States military. According to their website, Golden Corrals nationwide have contributed over $4.1 million to the Disabled American Veterans organization to be used by state and local chapters to assist veterans. Golden Corral’s website expresses their dedication to military vets and giving back to the community. On their website, Golden Corral discusses their corporate giving and lists numerous nonprofit organizations that they support. Since IMC, the parent company of Golden Corral Corporation is located in Raleigh, NC they tend to focus on giving to organizations that are located locally. For organizations interested in receiving funding from a Golden Corral in their area they may contact that particular location. Cincinnati Golden Corral locations and contact information are listed below: Location Address Phone # Fairfield 470 Kolb Drive Fairfield,

OH 45014 (513) 682-6400

Cincinnati 4394 Glen Este- Williamsville Rd. Cincinnati, OH 45245

(513) 943-3700

Hamilton 1532 Main St. Hamilton, OH 45013

(513) 785-4400

Beavercreek 2490 Commons Blvd. Beavercreek, OH 45431

(937) 431-7300

Cincinnati 12090 Mason-Montgomery Rd. Cincinnati, OH 45249

(513) 697-2500

Colerain 8750 Colerain Ave. Cincinnati, OH 45251

(513) 245-6670

Cincinnati 5325 Ridge Rd. Cincinnati, OH 45213

(513) 366-4060

Cincinnati 3300 Parkcrest Lane Cincinnati, OH 45211

(513) 389-0200

For additional information: http://goldencorral.com/about/IMC_Corporate_Giving_Program.pdf http://www.goldencorral.com/military

60

Fundraising Event Donated Items Accepted at Golden Corral Your community partner Golden Corral, will host a supply drive for Compass Retreat Center. Similar to a food/clothing drive patrons will bring art supplies, office materials, toys, etc. to donate. Each participating Golden Corral location will place donation bins at the entryway of their restaurant. Patrons will be encouraged to donate any of the items listed below. In exchange for their donation, their name will be entered into a drawing for a chance to win a free dinner for them and 10 of their friends at Golden Corral. Items to be donated Arts and Crafts Supplies playdoh glue sticks Elmer’s glue construction paper finger-paint paper feathers (Native American craft) leather roping mosaic tiles pizza boxes glass pebbles finger paints pipe cleaners tie dye coloring plastic bottles for tie dye solid white t-shirts for all ages (tie dye activity) markers crayons wood beads yarn popsicle sticks multi-colored tissue paper paint brushes Tempura Paints Hot Glue Guns Felt (each family crest flag needs about two yards) 150 yards

61

Fundraising Event Continued… Adult Facilitation Needs Wall Post–it Charts Leather or leather like journals ink pens Easels Dry Erase Boards Scrapbooks (so each family has them) Picture Frames Office Needs Printer ink Paper (for inkjet copier); lanyards for name tags and plastic name badge holders Generate Publicity Send out a press release and media kit to multiple media outlets listed on the media contact guide. Use print and broadcast media. Post information about the drive on your Twitter and Facebook pages. You can post this information starting in October to generate a buzz and continue to post information throughout the month of November. Once you start receiving items you can thank donors regularly by posting messages on Facebook and Twitter. This will let donors know that you appreciate them and encourage them to keep giving. Be sure to include information about the drive on your website. Also use word of mouth to let people know about this event. Golden Corral can also use their means to promote this event. Similar to the way they advertise “Military Appreciation Days” with television commercials they can possibly do the same for your organization. They can also promote this event on their website and at their actual restaurants. Signage can be placed in windows to promote the drive.

62

Fundraising Event Continued… Cost The cost for this event includes the cost for personalized donation receptacles and cost for flyer printing. The donation receptacles can be personalized with the Compass name, logo, and tagline. This is important for easy recognition. You will need to provide each location with 2 donation receptacles. To cut back on expenses you will only need to purchase 8 personalized cans and 8 white ones. Keep in mind the cans may be used in the future for multiple purposes. This is a great investment for future fundraising efforts. The cans below come in size 3 x 5 1/2" and can be ordered at: http://www.churchsupplier.com/shopsite_sc/store/html/donationboxes Cost per personalized can $2.85 (8 personalized cans) Cost per blank can $1.39 (8 blank cans) _______________________ Subtotal $33.92 Shipping, Handling & Insurance $78.21 Tax $0.00 *Total $112.13

The cost of printing flyers varies depending on the size, color and format. For your convenience, FedEx Office offers online printing services at http://www.fedex.com/us/office/index.html. You can upload the flyer document directly from your computer; choose your print preference and the location where you’d like to pick up your flyers. The most economical choice for this event is:

63

Funding Event Continued… 500 ½ page flyers= 1000 flyers total

• Color • Single sided • 2 prints/page • Cutting included

Cost: Sub Total $ 352.45 $19.66 (tax) -$50.00 (discount for 500 pieces) ______________________________________ *Total $322.11

*Total cost for the event: $434.24

64


News Release Compass Retreat Center 1218 Neale Road Loveland, Ohio 45140 CONTACT: Lisa Dunster 513-484-1999 www.compassretreatcenter.org

FOR IMMEDIATE RELEASE Compass Retreat Center Accepting Donated Items for Veterans at Golden Corral

Throughout the month of November Compass Retreat Center and its community partner, Golden Corral, will be collecting donated art/office supplies and other items to benefit veterans and their families who visit Compass Retreat Center. Donation receptacles will be placed at the entryway of each Golden Corral Restuarant. Patrons who donate items will have their names placed into a drawing to receive a free dinner for themselves and ten friends from Golden Coral. This event is open to the public and will last throughout the month of November.

Items requested include: basic office and art supplies, markers, crayons, glue, paper, printer ink, playdoh, blankets, sunscreen, etc. Compass Retreat Center is also in need of larger items such as: audio/video equipment, lounge chairs, large playground toys and more. These items can be given directly to Lisa Dunster, a Compass board member by contacting her at 513-484-1999. Monetary gifts are accepted online anytime at compassretreatcenter.org. No monetary gifts will be accepted at Golden Corral.

For the last ten years Golden Corral has hosted “Military Appreciation Day” during November to recognize and thank veterans for their service. As strong supporters military veterans, Compass Retreat Center and Golden Corral have partnered together with a mission to show appreciation to veterans and their families.

Founded in 2008, Compass Retreat Center is a nonprofit organization that provides members of the National Guard and Reserves, their spouses, and children an opportunity to rebuild their family, post deployment. At a weeklong camping retreat, families work on healing the mind, body and spirit through family activities, workshops, small group encounters, team building and trust-building exercises. Compass Retreat Center believes that by rebuilding families…you strengthen a nation. For more information please visit: compassretreatcenter.org.

65

###

Awareness Event Compass Campus Tour You and your board members will serve as speakers hosted by eleven local area college campuses. You will visit one or two campuses a month kicking the tour off in November and finishing the tour in April. The audience will be the students, staff, faculty, and publics of the campus areas. This event will allow Compass Retreat Center to introduce itself as an organization and reach its target audiences. You will explain and discuss Compass Retreat Center in a 45-minute presentation followed by a question and answer session with your panel of Compass board members. Contact Campus Tour- College Addresses & Contact Information to Schedule Events Contact each school to schedule a date and time also location for you and your panel to have your speaking event.

• University of Cincinnati 2600 Clifton Avenue Cincinnati, Ohio 45221 Student Activities Board: 513-556-6107 Student Alumni Council: 513-556-4344

• Xavier University

3800 Victory Parkway Cincinnati, Ohio 45207 Student Activities Council: 513-745-3534

• College of Mt. St. Joseph

5701 Delhi Road Cincinnati, Ohio 45233 Student Government Association: Daniel Van Vechten, [email protected]

66

Awareness Event Continued…

• Cincinnati State 3520 Central Parkway Cincinnati, Ohio 45223 Student Activities: (513) 569-5747

• University of Dayton 300 College Park Dayton, Ohio 45469 Student Life & Kennedy Union Kennedy Union 241 229-3333

• Northern Kentucky University Nunn Drive Highland Heights, KY 41099 Student Government Association: President Kevin Golden: [email protected]

• Miami University 501 East High Street Oxford, Ohio 45056 Division of Student Affairs: 513-529-5526

• Cincinnati Christian University 2700 Glenway Avenue Cincinnati, Ohio 45204 Student Life Office: 513-244-5180

• Wilmington College 1870 Quaker Way Wilmington, Ohio 45177 Student Activities Board: (937) 382-6661

• Thomas More College 333 Thomas More Parkway Crestview Hills, Kentucky 41017 Office of Student Life: 859-344-3544

67

Awareness Event Continued…

• Wright State University 3640 Colonel Glenn Highway Dayton, Ohio 45435 Office of Student Activities: 937-775-5570

Media/Publicity Send out press release to local media outlets as well as campus newspapers and radio stations to promote this event. Post flyers around the campuses weeks before the event. This is also a good time to use Compass Twitter and Facebook accounts to post information about each stop you make on your tour and when to have more people show up to the event. Cost The only cost of this event would be for the flyers to post promoting the event around the campuses, brochures, and business card to hand out at the end of your event. There will be no cost for holding your speaking event at these campuses as long as you have your event hosted by a student organization such as, student government, sorority/ fraternity or ROTC. Flyers ($0.07 per standard flyer) Business Cards ($59.99 for 1000 full-colored business cards) Brochures ($1.03 per signature brochure) 100 of each at every campus _______________________ Subtotal $ 323.99 Shipping, Handling & In-Store plus Taxes Varies

68

Rebuild a family…Strengthen a nation Compass Retreat Center 1218 Neale Road Loveland, Ohio 45140 CONTACT: Lisa Dunster 513-484-1999

www.compassretreatcenter.org For Immediate Release

The First Compass College Campus Tour (Ohio)

Compass Retreat Center’s founder and President Lisa Dunster along with her board members will be holding a speaking event at eleven local college campuses. Dunster will perform a 45-minute presentation on the topic of Compass Retreat Center. After the presentation a question and answer session will follow featuring her panel of board members. Dunster is officially announcing the launch of her new non-profit organization Compass Retreat Center. Dunster is spreading the word starting with her target audience of college students, but all are welcome to help create a buzz around the communities in the area to help support the Compass Retreat Center’s mission. This event will offer learning more about the organization as well as opportunities to get involved. Colleges that will be hosting Compass Retreat Center’s Campus Tour will be University of Cincinnati, Xavier University, Mt. St. Joseph, Cincinnati State, Northern Kentucky University, Cincinnati Christian, University of Dayton, Wright State University, Thomas More, Wilmington, and Miami University.

Founded in 2008, Compass Retreat Center is a nonprofit organization that provides members of the military and their families an opportunity to rebuild their family, post deployment. At a weeklong camping retreat families work on healing the mind, body and spirit through family activities, workshops, small group encounters, team building and trust building exercises. Compass Retreat Center believes that by rebuilding families…you strengthen a nation. For more information please visit: compassretreatcenter.org. Tour Dates Below University of Cincinnati…Nov. 4th

Xavier University…Nov.18th Mt. St. Joseph…Dec. 7th Thomas More College…Jan. 11th Cincinnati State…Jan.25th Cincinnati Christian U…Feb. 10th

Northern Kentucky U…Feb. 24th Miami University…March 16 University of Dayton…March 23 Wright State University…April 13 Wilmington College…April 20

###

69

Fundraising Event Compass Giving Tree The Compass Giving Tree event is an event in which we are asking for donations to go towards the families that are involved with Compass. This means the families who are going on the retreat, the families who have already completed the retreat and also those that have not yet completed the retreat. For the event, at each of the six schools within the Sycamore School District, there will be a tree set up, covered with the Compass symbols starting on November 25th, 2011. On the backside will be a description of the family, including the number of people in the family, their ages, the gift they are asking for, and a short description of Compass Retreat Center. On December 20th, 2011 the gifts will be due and returned to the same tree from which the tag was first taken. At this time you can go collect the gifts and take down the actual tree. Contact Contact each school to schedule a date and time to set up the tree and a date and time to collect the gifts. Schools within the Sycamore School District Sycamore High School7400 Cornell RoadCincinnati, OH 45242-3099 (513) 686-1770 Sycamore Junior High School5757 Cooper Road Cincinnati, OH 45242 (513) 686-1760 Edwin H. Greene Intermediate 5200 Aldine Drive Cincinnati, OH 45242 (513) 686-1750 Blue Ash Elementary School 9541 Plainfield Road Cincinnati, OH 45236 (513) 686-1710

70

Fundraising Event Continued… Maple Dale Elementary School 9609 Montgomery Road Cincinnati, OH 45242 (513) 686-1730 Symmes Elementary School 11820 Enyart Road Loveland OH 45140 (513) 784-2473 Media/Publicity Send out press release to local media outlets and radio stations to promote this event. Ask the schools to send out flyers to the students to take home to their families. This is also a good time to use Compass Twitter and Facebook accounts to post information on the different families or what school has the largest donations so far. Cost Six Standard Artificial Christmas Trees 6.5 Feet ($39.00 dollars each) = 234.00 600 Compass Cut Outs, 100 per school (2 per page at $.07 per page) = 21.00 3000 flyers ($.07 per flyer) = $210.00 _______________________ Subtotal $ 465.00 Shipping, Handling & In-Store plus Taxes Varies

71

News Release

1218 Neale Road Loveland, OH 45140 CONTACT: Lisa Dunster (513) 484-1999 [email protected]

For Immediate Release

Compass Retreat Center Giving Tree

The Compass Retreat Center is holding its first annual Giving Tree this Holiday Season. The mission of Compass Retreat Center is “to provide a supportive setting for National Guard Members, Reservists and their families following deployment with emphasis on renewing relationships and strengthening family bonds”. The Holiday Tree’s will be put up at each of the six Sycamore School District school starting November 25th and will be taken down December 20th. Between this time, anyone can come a take one of the ornaments off the tree. On the backside will be information about the family you will be helping, as well as the item they are asking to receive for Christmas. The gifts will be due back by the 20th and collected to be given to the families on Christmas.

The Giving Tree is being held to help contribute to the bonding time that families

need before, after, and during their transition from being away to coming home. Many families will be asking for family things such as board games, to help them spend time together. Other families may ask for donations of items to help them get ready for a retreat at Compass. Also, some Compass ornaments may have monetary donation amounts on them because the family would like their donation to be made to Compass Retreat Center in their name. Each of the above options is helping a family in need of a little help and love during the holiday season.

Compass Retreat Center is a current, local, non-profit organization that is grounded in the belief of helping National Guard members, Reservists, spouses, and their children in renewing relationships and strengthening their family bonds.

###

72

Fundraising event: 18-hour Telethon at Newport on the Levee The fun and attractive Newport on The Levee shopping center located in the greater Cincinnati area will host a 12-hour long telethon on their property on a Saturday in the month of February. During this 12-hour long fundraising event, the radio station KISS 107.1 will be broadcasting the telethon live over the airways, while interviewing board members and previous camp attendees from service men and women to their family members. Donors who call in can donate from a penny to $10,000 dollars. No donation is too small or too grand. Donors who do donate more than $500 will be mentioned on the Compass Retreat Center’s website as a specific level of donor. Kiss 107.1 will offer companies that donate a specific amount an honorable mention during the broadcast of the telethon and on their station website. Local news Channel 9 WCPO, will be broadcasting updates from the Levee live during the nightly news. To show the progress of donations, a thermometer will display the level of donations that have been made every half hour. During this event, shoppers can stop by for movie tickets and other promotional items that have been donated from WCPO and Kiss 107.1. A giving tree will also be located near the ticket booth where a variety of supplies and wishes can be granted. The overall goal for this telethon will be to raise $60,000. Things that will be needed for this to happen: Contact Newport on the Levee Events manager: Ashley Martin Emily Jones Marketing/Events Coordinator Marketing & Events Assistant Co. Newport on the Levee Newport on the Levee 1 Levee Way, Suite 1113 1 Levee Way, Suite 1113 Newport, KY 41071 Newport, KY 41071 (859) 291-0550 ext. 15 (859) 291-0550 Fax: (859) 291-7020 Fax: (859) 291-7020 Contact Clear Channel/Kiss 107.1 Promotions Dept: Samantha Stanford Sherry Rowland Promotions Director for Kiss 107.1 Promotions Director AM Stations Clear Channel Broadcast Stations Clear Channel Broadcast Stations 8044 Montgomery Road, Suite 650 8044 Montgomery Road, Suite 650 Cincinnati, OH 45236 Cincinnati, OH 45236 [email protected] [email protected] 513.686.8300 513.686.8300

73

Fundraising Event Continued… Contact WCPO Channel 9 News:

WCPO TV / WCPO.COM 1720 Gilbert Avenue

Cincinnati, Ohio 45202 Main Telephone: 513-721-9900

Fax Numbers: 9 On Your Side: 513-852-4068

WCPO News Fax: 513-721-7717

Volunteer Incentives:

For the 22 volunteers of the Compass Retreat Center’s board and the radio DJ’s food will be provided for the full length of the telethon. Having food provided will allow for less stress on those who are manning the phone lines. Also, Jimmy John’s will be thanked for providing food to the volunteers publicly on both the news channel and the radio broadcast.

Food can be provided from Jimmy Johns Gourmet Sandwiches, the contact information for having a 6-foot sub donated and a cookie tray:

Jimmy John’s Corporate Headquarters Jimmy Johns Local Deli

Champaign, IL 61820 Crescent Spring Phone: 217-356-9900 2404 High St.

Fax: 217-359-2956 Phone: 859-311-1112

Drinks and chips will be purchased with the Compass Retreat Center’s budget and will vary in costs depending on what grocery store they are bought from, but should not go over $100.

74

Fundraising Event Continued…

To set up a phone bank contact:

In order to set up a phone bank for this event, please contact the following person at the UC foundation to help locate a donor bank for phones:

Phone Bank Set up Contacts: Judy See Director of Annual Giving [email protected] 513-556-6742 Generate Publicity: Send out a press release and media kit to multiple media outlets listed on the media contact guide. Use print and broadcast media. Post information about the telethon on your Twitter and Facebook pages. You can post this information starting in January to generate a buzz and continue to post information throughout the month of February, until the event. Once the telethon starts the designated Tweeter and Facebook manager should update the social networks every hour. Also having a live broadcast from Kiss 107.1 and WCPO Channel 9 News, will allow for a higher call in rates. Build up promotions will be mentioned on these stations as well as on other media contacts that have been contacted. Cost: The cost for this event includes the cost of flyers, and bumper stickers. Table and Chairs will be provided by Newport on the Levee. The flyers will have the time, place, how to contact to donate, and can be asked to be posted on ------. The bumper stickers will have the Compass Logo and slogan on it; this can be passed out to patrons who pass by the telethon booths. Flyer costs: 200 ½ page flyers= 400 flyers total

• Color • Single sided • 2 prints/page • Cutting included

Cost: Sub Total $ 64.00 $4.16 (tax) *Total $68.16

75

Fundraising Event Continued… Bumper Sticker costs: Express Service Signs 9121 Reading Rd Cincinnati, Ohio 45215 513-731-1122 250 Glossy Color, 3-3/4”x15” Compass Retreat Center Logo White removable vinyl 250x.97= $242.50 Subtotal: $242.50 Rebuild a family…Strengthen a nation + 35.00 (set up charge) $277.50 + shipping and handling may vary

Food costs: Drinks+Chips= <$100 (tax included) Art Supply costs: Poster Board from CVS: $.99 Markers: $2.99 3 x $.99 = $2.97 1 x $2.99= $2.99 Subtotal: $5.96 (taxes may vary) ****Total Cost for the Telethon Event: $451.62

Timeline of Pre-Planning: The pre-planning stage should for this event should take place during the month of September prior to the event in February and should be finalized no later then October 1st with the Radio Station, News channel, Newport on the Levee, and Phone bank. 1 month before the event, media contacts should be notified about the event to allow for ample attention. Also, contacting the Jimmy John’s to propose a donation of the food. 2 weeks prior all arrangements should be finalized from bumper sticker supply, to purchase of art supplies, phones should be delivered, and food should be ordered.

76


News Release Compass Retreat Center 1218 Neale Road Loveland, Ohio 45140 CONTACT: Lisa Dunster 513-484-1999 www.compassretreatcenter.org FOR IMMEDIATE RELEASE Compass Retreat Center Holds a 18-hour Telethon at Newport on the Levee February 24th, 2012

CINCINNATI- Compass Retreat Center’s founder Lisa Dunster announced that Newport on the Levee shopping center is partnering with WCPO/Channel 9 and Clear Channel’s Kiss 107.1 for an 18-hour telethon on Friday, February 24th, 2012.

The first annual Compass Telethon will kick off during the early morning news at 6 a.m. and wrap up at 9 pm with addition coverage during WCPO’s newscasts at Noon, 5 p.m., 6 p.m., 7 p.m., and 9 p.m. Viewers will be able to phone in donations pledges throughout the day to phone lines staffed by the board members from Compass Retreat Center along with local veterans. Clear Channel’s radio broadcast Kiss 107.1 will be broadcasting live from the Levee all day during their Tim and My Mom Calls Me George morning show and Jordan afternoon broadcast.

Donations from this telethon will go directly to the organization to help local vets with rehabilitating their home life. The demands for funding and awareness on the issue of mental health for our fellow veterans are at an all time high. “If we rebuild a family, we can strengthen our nation as a whole.” Founder Lisa Dunster said. “Our goal is to raise $60,000 during this fantastic opportunity to give back for those whom have already paid the ultimate price”

Viewers may donate with a credit card by calling 1-877-COMPASS that day or by going to the website, www.compassretreatcenter.org. Checks may also be mailed to the Compass Retreat Center at 1218 Neale Road, Loveland, OH 45140. All donations are tax deductible.

Founded in 2008, Compass Retreat Center is a 501(c) (3) organization that provides members of the National Guard and Reserves, their spouses, and children an opportunity to rebuild their family, post deployment. At a weeklong camping retreat families work on healing the mind, body and spirit through family activities, workshops, small group encounters, team building and trust building exercises. Compass Retreat Center believes that by rebuilding families…you strengthen a nation. For more information please visit: compassretreatcenter.org.

###

77

Media Kit

78


Dear Media Representative, It is our pleasure to provide this press kit to introduce you to Compass Retreat Center. Since its formation in 2008, Compass Retreat Center has been dedicated to rebuilding the mind, body and spirit of National Guard members and Reserves and their families through trust building activities, small group encounters. We are proud to share with you more about the history of the organization, our mission and what sets us apart from others. Compass Retreat Center is a Cincinnati based nonprofit organization that believes in celebrating the importance of family. Our hope is that families can overcome the stress and obstacles of life post-deployment. We offer weeklong camping retreats for service members and their families, where we prioritize holistic healing while helping them re-pack their family “toolbox.” Our goal is to provide families with a life-changing impact. Founded by Gulf War vet, Lisa Dunster, Compass Retreat Center is dedicated to fighting the effects of Post Traumatic Stress Disorder (PTSD). This kit includes a backgrounder, fact sheet, and press release on upcoming Compass Retreat Center awareness and fundraising events. A brochure and contact information are included also. If you need further information or have any questions, please feel free to contact Lisa Dunster at (513) 484-1999 or via e-mail at [email protected]. We hope the contents of this press kit help you construct a comprehensive understanding of Compass Retreat Center. We appreciate your and interest. Best Regards, Lisa Dunster, Founder

79


Compass Retreat Center Fact Sheet Compass Retreat Center 1218 Neale Road Loveland, Ohio 45140 Mission

• To provide a supportive setting for National Guard Members, Reservists and their

families following deployment with emphasis on renewing relationships and

strengthening family bonds.

History

• A non-profit organization founded in 2008 by Ohio Army National Guard

veteran, Lisa Dunster.

• Lisa was selected to be a participant in a women’s leadership event sponsored by

O Magazine and appeared in the November 2008 issue of O Magazine.

Services

• Provides one-week camping retreat experience for National Guard and Reservists,

their spouses and children.

• Family activities: horseback riding, climbing walls, paintball, swimming, etc.

• Small group encounter sessions that allow veterans and family members to

process their experience.

• Character building workshops; team and trust building activities. Purpose

• Create a peaceful environment encouraging and dealing with emotional stress post deployment.

• Assists healing of families by helping them invest quality time with each other. • Encourage ongoing support via referrals.

80

Rebuild a family…Strengthen a nation Compass Retreat Center Backgrounder 1 Mission “To provide a supportive setting for National Guard Members, Reservists and their families following deployment with emphasis on renewing relationships and strengthening family bonds.” History Founded by Gulf War veteran, Lisa Dunster, this nonprofit organization began as a result of Lisa’s passion to fight Post Traumatic Stress Disorder (PTSD) and other effects on National Guard and Reservists following deployment. Compass Retreat Center was founded on the belief that military families can overcome stress and the obstacles that life brings if they are equipped and make relationships a priority. Activities To date, Compass has run two successful camps. With proper funding, the goal is to conduct 2-3 camps per year. The one week retreats are offered to families and to those who do not have children as well. The camps offer team building exercises, spiritual counsel, small group encounters and character and team building activities. Family activities include: rope Courses, horseback riding, climbing walls, paintball, swimming, board games ziplines and more. Our purpose & difference Our Purpose is grounded in the belief that holistic healing involves all four quadrants of wellness including the following areas: psychological, physical, social and spiritual. Our Difference is recognizing that the experience involves the entire family. We will provide intentional programming that helps develop team building and trust building. Future One of the major goals of Compass Retreat Center is to grow locally and generate the necessary awareness and funding in order to become nationally recognized in order to provide our services to military veterans and families nationwide.

-End-

81

Rebuild a family…Strengthen a nation Compass Retreat Center Backgrounder 2

MILITARY DEPLYOMENT AND ITS EFFECTS According to the Strategic Outreach to Families of All Reservists (SOFAR) 1.69

million soldiers have been deployed since 2001. These deployments range in duration

from 12 months to 15 months. The number of National Guard and reservist who served in

Operation Enduring Freedom and Operation Iraqi Freedom was approximately 416,990

as of 2007. Military deployment impacts not only the soldier, but the entire family as

well. When defining the term family the soldier’s siblings, grandparents, aunts, uncles

etc. should be included in addition to the spouse and children. The services provided to

National Guard and reservist and their families are limited.

Post-Traumatic Stress Disorder, Traumatic Brain Injury and Depression

Accord to SOFAR one in five soldiers will suffer a trauma during a deployment.

Approximately one-third of the affected soldiers will be afflicted by post-traumatic stress

disorder, traumatic brain injury or depression. After returning from a deployment 50% of

National Guard and reservists are affected by a diagnosable mental health condition.

Substance abuse and marital strain may also develop. Family issues are four times higher

as a result of a family member’s deployment. In a study funded by the United States

Army Medical Research

-more-

82

and Material Command the rate of child abuse and neglect was found to be 40% higher

when a parent was deployed. The family also experiences the health concerns. Family

members may experience anxiety, depression and fear for safety. These disorders and

issues affect the families’ social functioning.

There Is Work to Be Done

The soldiers and families impacted as a result of deployment are our friends,

neighbors and community members. A soldier’s reunion and reintegration back into their

family and society can be problematic. Their interactions in society require all members

of society to be aware and educated on the impact of a military deployment. Society must

reach out to the families of returning soldiers. The soldiers and their families need to be

provided with the necessary tools to address their issues and trauma. Each member of the

family needs to have access to therapy and treatment that will allow them the opportunity

to develop coping skills and speak with others that are affected.

Society needs to have the ability to recognize the warning signs including erratic

sleep patterns, isolation, flashbacks, physical violence and excessive consumption of

alcohol. Once issues are identified resources need to be available for those affected. As a

result of treatment a soldier and his/her family can develop a sense of team that will lead

to resiliency against the issues and trauma affecting them. The family will be able to

achieve growth and establish a sense of normalcy.

Without treatment the experienced issues and unresolved trauma will be passed

down to future generations. Can society afford to allow this to happen?

-end-

83

Budget

84

Budget Plan for Compass Retreat Center

Category Estimated Quantity

Estimated Cost per

Unit

Estimated Subtotal

Giving Tree Standard Artificial Christmas Trees 6 $39.00 $234.00

Compass Cut Out Ornaments 600 $0.07 $42.00 Flyers 3,000 $0.07 $210.00 Giving Tree Event Total $486.00

Campus Tour Flyers 1,100 $0.07 $77.00 Business Cards (1000) 1 $59.99 $59.99

Brochures 1,100 $0.17 $187.00

Campus Tour Total $323.99

Telethon Event Flyers (200 1/2 page) 1 $68.16 $68.16

Bumper Stickers (250) 1 $277.50 $277.50

Food Costs (drinks and chips) 1 $100.00 $100.00

Art Supplies (Poster Board and Markers) 1 $5.96

Telethon Event Total $445.66

85

Fundraising Event Continued… Golden Corral Event

Cost of Personalized Cans (8) 1 $112.13 $112.13 Flyers (500) 1 $322.11 $322.11

$0.00 $0.00 Golden Corral Event Total $434.24

Miscellaneous Expenses

OANO Dues 1 $55.00 $55.00 Tagline Trademark 1 $325.00 $325.00 Business Plan Software 1 $99.99 $99.99 1 Miscellaneous Expense Total $479.99

Estimated Grand Total $2,169.00

86

Timeline

87

OCTOBER 2010

NOVEMBER 2010

10/2 10/7 10/1210/1710/2210/27 11/1

ClientMeeting

OrganizationAnalysis

SituationAnalysis

PublicAnalysis

InformalResearch

PublicOpinionResearch

NovemberCampusTourPlanning

11/2 11/7 11/12 11/17 11/22 11/27

PublicOpinionResearchEstablishGoals&Objectives

AlternativesAnalysisUniversityofCincinnatiTour

ClientMeetingApproachSelection

EventPlanningEstablishTimelineEstablishBudget

XavierUniversityTourProjectEvaluation

88

DECEMBER 2010

JANUARY 2011

12/2 12/7 12/12 12/17 12/22 12/27 1/1

CollegeofMountSaintJosephTourPlanning

CampaignBookCompletion

CollegeofMountSaintJosephTour

ClientPresentation

1/2 1/7 1/12 1/17 1/22 1/27 2/1

BusinessPlanDevelopment

JanuaryCampusTourPlanning

ThomasMoreCollegeTour

SubmitApplicationstoOANO&ESCC

CincinnatiStateTour

89

FEBRUARY 2011

MARCH 2011

2/2 2/7 2/12 2/17 2/22 2/27

FebruaryCampusTourPlanning

CincinnatiChristianUniversityTour

OfQiceSpaceApplicationtoESCC

NorthernKentuckyUniversityTour

3/2 3/7 3/12 3/17 3/22 3/27 4/1

MarchCampusTourPlanning

MiamiUniveristyTour

UniversityofDaytonTour

90

APRIL 2011

SEPTEMBER 2011

4/2 4/7 4/12 4/17 4/22 4/27

AprilCampusTourPlanning

WrightStateUniversityTour

WilmingtonCollegeTour

9/2 9/7 9/12 9/17 9/22 9/27

18‐HourTelethonPlanning

91

OCTOBER 2011

NOVEMBER 2011

10/2 10/710/1210/1710/2210/2711/1

GoldenCorralSupplyDrivePlanning

DistributeGoldenCorralSupplyDriveMediaRelease&Flyer

11/2 11/7 11/12 11/17 11/22 11/27

GoldenCorralSupplyDriveCampaign

DistributeGivingTreeFlyer

DeliverGivingTreeMaterials

GivingTreeCampaign

92

DECEMBER 2011

JANUARY 2012

12/2 12/7 12/12 12/17 12/22 12/27 1/1

GivingTreeCampaign

1/2 1/7 1/12 1/17 1/22 1/27 2/1

SubmitRequesttoJimmyJohn'sforTelethonDonation

DistributeMediaReleasetoBroadcastandPrintMedia

93

FEBRUARY 2012

2/2 2/7 2/12 2/17 2/22 2/27

PurchaseArtSuppliesforTelethon

PlaceOrderforBumperStickers

AcquireTelephonesforTelethon

PlaceOrderwithJimmyJohn's

18‐HourTelethonCampaign

94

Evaluation

95

Evaluation

In the evaluation, we are measuring the degree of success obtained in meeting each of our objectives for the entire campaign.

• By treating this campaign as a launch campaign we are looking to make more people aware of the Compass Retreat Center organization. We can measure the number of supporters before and after the campaign to measure the success of awareness and funding of the campaign.

• The Golden Corral event can be measured and evaluated by the number of donations for our objective to raise funding and measure how many people participate in the event for awareness. We can also count the proceeds go to Compass Retreat Center from Golden Corral after this event.

• The Compass Campus Tour event can be evaluated by counting how many supporters we have after the tour is over. Also count how many people of our target audience wants to volunteer or participate in Compass after the tour has ended. We can also count the people that come to each tour stop to raise the awareness of the organization.

• The Giving Tree Event can be measured by how many ornaments are left on the trees. We can also measure how many donations are given from this event will raise funding and awareness. We can also measure if we reached our target audience.

• Telethon event’s success can be measured by how many donations we receive as well as how many calls or pledges will raise more funds. We can measure our awareness by how many bumper stickers that were given out at the event.

• For all the events we can look at the rating of the media for each event to see how many interests we sparked for each event and news coverage we received for having the events.

96

Press Material

Compass Retreat Center Supply Drive! Bring in any new office or art supplies to a local Golden

Corral resutarant & enter to win a free dinner for you & 10 friends courtesy of Golden Corral!

The items donated will benefit military verterans & their families during their stay at Compass Retreat Center.

Donations at Golden Corral will be accepted throughout the entire month of November.

*Stop by on November 14, Military Monday to salute our vets and make your donation!

Thank you for your support!

www.compassretreatcenter.org


Lisa Dunster-President 1218 Neale Road Loveland, OH 45140

Compass Giving Tree

This year marks for the 1st annual Compass Giving Tree. This year at each of

your local Sycamore School District Schools you will find a Christmas Tree Cov-

ered in Compass Ornaments. On the back you will find the information about a

family and what they might be asking for, or you may find an ornament with a

need from the Retreat Center. Grab an ornament and return it by December 20th

to help make the holidays a little brighter for a deserving family!

Find Giving Trees at each of the

Sycamore School District Schools


Rebuild a Family-Strengthen a Nation

Phone: (513) 484-1999 [email protected]

Compass Retreat Center

Pick up your ornament on Novermber 25th from the

Giving Tree and return it by December 20th!

University of Cincinnati…Nov. 4th

Xavier University...Nov.18th

Mt. St. Joseph...Dec. 7th

Thomas More College...Jan. 11th

Cincinnati State...Jan.25th

Cincinnati Christian U...Feb. 10th

Northern Kentucky U…Feb. 24th

Miami University...March 16

University of Dayton...March 23

Wright State University...April 13

Wilmington College...April 20

Tour Stops

The Compass College Campus Tour

Free admission to come see our special guest speaker Lisa Dunster the president and

founder of Compass Retreat Center along with her panel of board members. Come learn

more about this new non-profit organization and how you can take part in “Rebuilding a

Family...Strengthen a Nation”

*Check your local college campus for specific times

18-Hour Telethon! Friday, February 24th, 2012

6 a.m. – 9 p.m.

Newport on the Levee

Compass Retreat Center teaming up with WCPO/Channel 9 and KISS 107.1 kick off an 18-hour long telethon to raise funding for Local Veterans and their Families.

Donations go directly to funding for camps that rebuild a family suffering from deployment and mental health issues of the deployed.

Donors can call in with a credit card to 1-877-COMPASS, visting


Or by mailing a check to:

1218 Neale Road

Loveland OH 45140

*All donations are tax deductible.

Thank you for your support!



References 88.5 WMUB Oxford | Contact Us. (n.d.). 88.5 WMUB Oxford. RetrievedNovember 1,

2010, from http://www.wmub.org/contact/ 89.7 FM WNKU. (n.d.). 89.7 FM WNKU. Retrieved November 1, 2010, from

http://www.wnku.org/page_wnku.asp?p=0530780 About Us. (n.d.). Real Warriors Campaign. Retrieved November 1, 2010, from

Http://www.realwarriors.net/aboutus About UsWKRP | WKRP. (n.d.). WKRP. Cincinnati's Independent Television Station..

Retrieved November 1, 2010, from http://wkrp.tv/about/ Business Plan Pro 15th Anniversary Edition | StaplesÂ®. (n.d.). Office Supplies, Printer

Ink, Toner, Electronics, Computers, Printers & Office Furniture | StaplesÂ®. Retrieved November 2, 2010, from http://www.staples.com/Business-Plan-Pro-15th-Anniversary-Edition/product_828556?cmArea=SEARCH

Business PlanMaker Platinum V12 | StaplesÂ®. (n.d.). Office Supplies, Printer Ink, Toner, Electronics, Computers, Printers & Office Furniture | StaplesÂ®. Retrieved November 2, 2010, from http://www.staples.com/Business-PlanMaker-Platinum-V12/product_898147?cmArea=sku_pd_box1

Cincinnati Magazine . (n.d.). Cincinnati Magazine . Retrieved November 1, 2010, from http://www.cincinnatimagazine.com/contact.aspx

Clarke, M. A. (2009, January). Grants for Nonprofit Military & Veteran Organizations [potentialgrants]. Retrieved October 26, 2010, from EHow website: http://www.ehow.com/facts_5761027_grants-nonprofit-military-veteran-organizations.html Contact. (n.d.). CityBeat | Cincinnati News, Music, Art, Movies, Opinion, Events,

Theater, Dance and Literature |. Retrieved November 1, 2010, from http://www.citybeat.com/cincinnati/flex-105-contact.html

Contact FOX19 - FOX19.com and FOX19 News, weather, traffic, and sports for Cincinnati and Northern Kentucky | . (n.d.). FOX19.com and FOX19 News, weather, traffic, and sports for Cincinnati and Northern Kentucky | - Home. Retrieved November 1, 2010, from http://www.fox19.com/Global/category.asp?C=7181

Contact US. (n.d.). WOBO-FM 88.7 Batavia, Ohio. Retrieved November 1, 2010, from http://www.wobofm.com/Contact_Us.htm

Contact Us. (n.d.). Cincinnati Enquirer. Retrieved November 1, 2010, from news.cincinnati.com/apps/pbcs.dll/section?Category=contact

Contact Us at WCPO and WCPO.com. (n.d.). Local News, Weather, Traffic, Sports | Cincinnati, Ohio | WCPO.com | WCPO-TV. Retrieved November 1, 2010, from http://www.wcpo.com/subindex/about_us/contact_us

Contact Us | WDTN.com. (n.d.). Dayton News, Ohio Headlines, Weather and Video | WDTN.com. Retrieved November 1, 2010, from http://www.wdtn.com/dpp/video/WDTN_contact

Contact Â« Ohio Citizen Action. (n.d.). Ohio Citizen Action. Retrieved November 1, 2010, from http://ohiocitizen.org/?page_id=134

Contact/about | Express Cincinnati. (n.d.). Express Cincinnati. Retrieved November 1,

2010, from http://www.expresscincinnati.com/contactabout/ Customer Service. (n.d.). Journal News. Retrieved November 1, 2010, from

https://customerservice.coxohio.com/index.php?pub=hjn District Schools. (n.d.). Sycamore Schools. Retrieved November 2, 2010, from

my.sycamoreschools.org/webapps/portal/frameset.jsp ESCC - Executive Service Corps of Cincinnati (ESCC) | Nonprofit Consulting Services.

(n.d.). ESCC - Home. Retrieved November 10, 2010, from http://www.esc-cincinnati.org/?page=about_escc

Economic Development. (n.d.). Economic Development. Retrieved November 1, 2010, from http://www.choosecincy.com/datacenter/demographicsus

F.A.Q. (n.d.). Compass Retreat Center. Retrieved October 10, 2010, from www.compassretreatcenter.org/our-staff/faq

F.A.Q.s. (n.d.). Newport on the Levee. Retrieved Nomvember 12, 2010, from http://www.newportonthelevee.com/info/faqs.aspx

FedEx Office - Contact Us. (n.d.). Global Homepage. Retrieved November 4, 2010, from http://www.fedex.com/us/office/customersupport/officeprint/faq/index.html

Find a Jimmy John's. (n.d.). Jimmy John's Gourmet Sandwiches . Retrieved November 3, 2010, from http://www.jimmyjohns.com/findAJJs/map.aspx?zip=45204

Home Business, Small Business, Business Ideas and more. (n.d.). Home Business, Small Business, Business Ideas and more. Retrieved November 10, 2010, from http://www.atouchofbusiness.com/

Home Front Hearts - Home. (n.d.). Home Front Hearts - Home. Retrieved November 1, 2010, from http://www.homefronthearts.org/

Home Page: SOFAR: Strategic Outreach to Families of All Reservists. (n.d.). Home Page: SOFAR: Strategic Outreach to Families of All Reservists. Retrieved November 1, 2010, from http://www.sofarusa.org/

Industry. (n.d.). Email Marketing Solutions from Constant Contact. Email Marketing Solutions from Constant Contact. Retrieved November 5, 2010, from http://www.constantcontact.com/index.jsp

Kiss 107. (n.d.). Kiss 107. Retrieved November 12, 2010, from http://www.kiss107.com/pages/comments.html

LOCAL 12: Station Contact Information - :: Cincinnati news story :: LOCAL 12 WKRC-TV in Cincinnati . (n.d.). Cincinnati News and Breaking News, Channel 12 LOCAL News Coverage, Breaking News and Video for Ohio, Kentucky, Indiana, and the local tristate area - :: Cincinnati news story :LOCAL 12 WKRC-TV in Cincinnati . Retrieved November 1, 2010, from http://www.local12.com/content/contact_information/default.aspx

Military :: Golden Corral. (n.d.). Golden Corral. Retrieved November 2, 2010, from http://www.goldencorral.com/military/

National Center For PTSD. (n.d.). United States Department of Veteran Affairs. Retrieved October 10, 2010, from www.ptsd.va.gov/

Non-Profit Guides for Grant Proposal [Samples of Grant Proposals]. (n.d.). Retrieved October 26, 2010, from SeaCoast Web Designs website: http://www.npguides.org/guide/full_proposal.htm

OANO - About Us. (n.d.). OANO - Ohio Association of NonProfit Organizations. Retrieved November 10, 2010, from http://www.oano.org/5-about.htm Offerd, K. (n.d.). How to Use Constant Contact Email Marketing Website | eHow.com.

eHow | How To Do Just About Everything! | How To Videos & Articles. Retrieved November 25, 2010, from http://www.ehow.com/how_4560168_constant-contact-email-marketing-website.html

Our Difference. (n.d.). Compass Retreat Center. Retrieved October 10, 2010, from www.compassretreatcenter.org/our-staff/our-purpose

Our Staff. (n.d.). Compass Retreat Center. Retrieved October 10, 2010, from www.compassretreatcenter.org/our-staff/our-staff

PHONE. (n.d.). Report Breaking News, Contact WHIO-TV or WHIOTV.com - WHIO-TV News Story - WHIO Dayton. Dayton, Ohio Network News, Weather, Traffic, Sports - WHIOTV. Retrieved November 1, 2010, from http://www.whiotv.com/station/1931451/detail.html

Remind. (n.d.). Remind. Retrieved October 10, 2010, from remind.org/ Trademark Process. (n.d.). United States Patent and Trademark Office. Retrieved

November 10, 2010, from http://www.uspto.gov/trademarks/process/index.jsp Twitter 101 â€” Getting Started. (n.d.). Twitter 101 for Business â€” A Special Guide.

Retrieved November 5, 2010, from http://business.twitter.com/twitter101/starting WGUC 90.9 FM | Contact Us. (n.d.). WGUC 90.9 FM | Cincinnati's Classical Public

Radio. Retrieved November 1, 2010, from http://www.wguc.org/contact/ WKEF ABC22 :: Station Info. (n.d.). WKEF ABC22. Retrieved November 1, 2010, from

http://abc.daytonsnewssource.com/sections/station/#feedback_form WLWT.com - WLWT-TV. (n.d.). Cincinnati News, Cincinnati, Ohio News, Weather,

Sports, Entertainment, Obituaries - WLWT Cincinnati's Channel 5. Retrieved November 1, 2010, from http://www.wlwt.com/station/index.html

College University Websites: http://www.uc.edu/ http://www.xavier.edu/ http://www.msj.edu/view/home-default.aspx http://www.cincinnatistate.edu/ http://www.udayton.edu/ http://www.nku.edu/ http://www.miami.muohio.edu/ http://www.ccuniversity.edu/about/academics-majors-and-programs/ http://www.wilmington.edu/ http://www.thomasmore.edu/campuslife/index.cfm?group=HOME http://www.wright.edu/ APA formatting by BibMe.org.

compass retreat center public relations campaign

Documents