the goosebump compass factor (book) - social media campaign

Monday, March 21, 2011

The Goosebump Compass Factor



The BookSocial Media Marketing Plan

By Carl Alvarez


Synopsis: 'The Goosebump Compass Factor' published by Brave Bunny is a self-help book centered around the biological body mechanism in each of us triggered especially by inspiration and activated on the basis of our own life experiences.

Book author Carl Alvarez will explain the steps to understand this energy and guide the reader on how to establish their own personal life path using 'The Goosebump Compass Factor'.

- Carl Alvarez


Let the adventure of your lifetime begin now!


Launch Date


Launch DateSeptember 2013

Published by



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Demographics


70%

30%

70% Women30% Men


Audience


10%

25%

30%

5%

30%

10% Women 18 - 30 25% Women 30 - 4530% Women 45 - 60 5% Women 60 - 7530% Men


Adult Females - 70%


5%

15%

10%

70%

5% Men 18- 3015% Men 30 - 4510% Men 45 - 6070% Women


Adult Males - 30%


30%

18%16%

10%

8%

7%6% 4%30% New York City

18% Los Angeles16% San Francisco10% Boston8% Seattle7% Chicago6% Denver4% All Other Areas


Top US Markets


Book Publishing Competitors


Book Publishing Competitors

• Penguin

• Random House

• Chronicle Books

• Simon & Schuster


Competitors Strengths



• Global book distribution and traditional marketing in place




• All have an active social media presence




• All have an active social media presence

• Work with all the top book authors



• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices

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Competitors Weaknesses


Competitors Weaknesses• Too big, corporate and located in NYC



• Product managers are too busy with other authors and business to give you the time you need, when you need it




• Authors are locked into a contract





• Self published authors have a hard time getting through their doors and publishing houses may miss out on those rewarding opportunities





• Self published authors have a hard time getting through their doors and publishing houses may miss out on those rewarding opportunities

• No guarantee that your book will be released


Internal Stakeholders



• Author - Social media, PR, traditional marketing, community outreach




• Art Director - book cover design, marketing collateral, posters, book markers, P.O.P.





• Book Publisher - Brave Bunny





• Book Publisher - Brave Bunny !"#

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External Stakeholders


External Stakeholders

• Lulu - Book manufacturer

• Ingram & Amazon - Book distributors

• Smashwords - eBook partner


Community


Community

• Book Expo America

• American Library Association

• Mom & Pop bookstores

• Book Bloggers & Book Clubs

• Health Food, Cafe and Coffee Houses

• Fans who are part of ‘The Goosebump Compass Factor’ movement


Stakeholders Strengths & Weaknesses



• Take matters into your own hands




• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line





• Agile, able to move without bureaucracy






• I’m just a small guy, in a small fry world







• Fierce, in the face of naysayers








• and we have a bunny as our logo








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Social Media Campaign



Word Press Blog

Twitter

YouTube

Facebook Fan Page

E-Commerce Website



Word Press Blog

Twitter

YouTube

Facebook Fan Page

E-Commerce Website

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.• Launch March 2012 to begin to promote the book

and GBCF movement



and GBCF movement

• Blog own my personal stories, pictures and video related to the book at least once a week



and GBCF movement


• Identify the fan community using Google Analytics



and GBCF movement



• Build and generate feed back from followers



and GBCF movement




• Allow faithful followers the ability to contribute their own personal stories



and GBCF movement




• Allow faithful followers the ability to contribute their own personal stories

• Embed Twitter and Facebook widgets onto the blogMonday, March 21, 2011

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-Launch March 2012


-Launch March 2012

Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses


-Launch March 2012


Broadcast quotes, daily messages utilizing planned dates from GBCF event calendar 8 - 15 times daily


-Launch March 2012



A scheduled book tour planned for Sept. 2013, doing readings and signings at book stores and coffee houses from city to city


-Launch March 2012



A scheduled book tour planned for Sept. 2013, doing readings and signings at book stores and coffee houses from city to city

Broadcast dates, times of each appearance and post quick personal captions during my tour


• Launch March 2012



• Show behind the scenes footage from my perspective, book tour, etc




• Interview people of all walks of life talking about their experiences related to the ‘The Goosebump Compass Factor’





• Measure audience interest using YouTube stats


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• Measure audience interest using YouTube stats


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August 2013 Facebook fan page launch


.


Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting


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Interact with fans on thread posts


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During my book tour, post video and photos from ‘on the road’


.




During my book tour, post video and photos from ‘on the road’

Measure interest on links with bit.ly metrics


Mitsubishi iMiev Co-Sponsor TourOpportunity to cross promote


March 2011 - Book writing starts

March 2012 - Blog, Twitter and YouTube launch

May 2012 - Attend Book Expo America in NYC, make book industry contacts

June 2012 - Attend American Library Association Conference

May 2013 - Attend Book Expo America in NYC with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book

June 2013 - Attend American Library Association Conference with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book

August 2013 - Launch Facebook fan page and press release announcing the upcoming book release and tour

September 2013 - Book release and book tour starts


GBCF Event CalendarMarch 2011 - Book writing starts

March 2012 - Blog, Twitter and YouTube launch

May 2012 - Attend Book Expo America in NYC, make book industry contacts

June 2012 - Attend American Library Association Conference

May 2013 - Attend Book Expo America in NYC with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book

June 2013 - Attend American Library Association Conference with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book

August 2013 - Launch Facebook fan page and press release announcing the upcoming book release and tour

September 2013 - Book release and book tour starts


GBCF BUDGET (IN-HOUSE) UP TO 20 MONTH CAMPAIGN



• Twitter : average 2 hrs a day = 1,200 hrs

• Word Press: average 1 time a week = 80 hrs

• Facebook: average 3 hrs a day = 1800 hrs

• YouTube: average 1 time every mo. = 20 hrs

• Total = 3,100 hrs (12.5 days)



• Twitter : average 2 hrs a day = 1,200 hrs

• Word Press: average 1 time a week = 80 hrs

• Facebook: average 3 hrs a day = 1800 hrs

• YouTube: average 1 time every mo. = 20 hrs

• Total = 3,100 hrs (12.5 days)

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The End


the goosebump compass factor (book) - social media campaign

Self Improvement