comm334
DESCRIPTION
CRISIS COMMUNICATIONTRANSCRIPT
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COMMUNICATON 334Crisis Communication
Business Communication
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Select an organizational
crisis of crises in government or
business
4 steps for researching your assignment
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discover the background and
precipitating events
4 steps for researching your assignment
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what the organization did and said in response to
the crisis
4 steps for researching your assignment
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any critique or praise that commentators
made about the organization's
actions
4 steps for researching your assignment
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Searching for ArticLes
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Narrows a searchBoth terms appear in same record
Terms have different meanings
example: infidelity AND culture
AND
OR
Broadens a searchEither term may appear in record
Terms have similar meaningsexample: (adultery OR cheating)
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Can look for multiple endings of a
word or plurals
apolog* apologies apologyasterisk
ProximityPhrase Searching
Allows you to specify how close you want
your terms to appear in the record
crisis w1 communication within ONE word
“crisis communication”
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Social media
hashtags
apology
Crisis management
Concept A
Concept BKenneth coleEntenmann'sUrban Outfitters
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connect your variables
Crisis and BP Oil
NFL and “Ray Rice”
(college or university) and sexual w1 assault
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Evaluating information
Does the source:
Contain credible authoritative information?
Meet the requirements of your assignment?
Include relevant information
for your topic?
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If the record isn’t full text
Click on Get@CSULB
to determine availability
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Get it @CSULB box pops up
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If it says…
Look at the record and get it!
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BeachReachTakes between 48-72 hours!
Delivered to you in PDF format
Click on this link if there is no full text available
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BooksArticlesIn-text citationsBook ChaptersWeb Sites
OWL Purdue Writing Guides
This page provides links to a variety of online
examples of citing in both MLA and APA styles
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