coldwell banker - colorado intranet · pdf filein colorado, coldwell banker is dedicated . ......
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Coldwell Banker#1 IN COLORADO
In Colorado, Coldwell Banker is dedicated
to creating exceptional real estate
experiences for customers and communities
through the passionate delivery of
truly remarkable service.
Coldwell Banker pledges to promote a
fun, fulfilling and respectful environment,
one that is open to change and innovation,
providing personal growth opportunities
for all.
Coldwell Banker pledges to deliver
truly remarkable service.
Coldwell Banker’s Commitment…
COLORADO
As the number one real estate company in Colorado and throughout the United States, Coldwell Banker Residential Brokerage represents hundreds of buyers and sellers throughout the state and across the nation, every day.
Coldwell Banker’s powerful connections, together with its unmatched marketing resources, make it easy to see why no other company is better equipped to give your home the most competitive possible exposure and deliver more potential buyers to your front door. Coldwell Banker looks forward to proving its reputation with you.
Coldwell Banker has 16 convenient locations servicing the front range of Colorado.
NUMBER ONE IN COLORADO
Welcome to Coldwell Banker Residential Brokerage
One out of every nine
homes sold in the
United States involves
a Coldwell Banker
Independent Sales
Associate
Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC.
Where Home Begins…
The Selling Process
Your Perfect Partner
Come Soar With Coldwell Banker…
Helping Others…It’s What Coldwell Banker Does
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Your Agent’s Commitment To You
As a full-service Independent Sales Associate, your Coldwell Banker Residential Brokerage professional will handle the complexities of your transaction so you have peace of mind throughout the process. Here is a look at the duties your independent Sales Associate will perform on your behalf…
SETTING THE BAR. THEN RAISING IT.
Expert Guidance• Provide a marketing strategy, a competitive market
analysis and recommend an appropriate list price for the sale of your property
• Market your property to buyers and other Agents utilizing all possible, appropriate methods
• Make recommendations as to staging, potential repairs and cleaning your property, in order to make your home more attractive to buyers
• Suggest quality professionals, including attorneys, handymen, stagers and inspectors
• Guide you in making informed decisions leading to a satisfactory sale
• Present and respond to all offers in a timely manner
• Negotiate the best price and terms possible, always keeping your specific needs in mind
Responsiveness• Act in good faith at all times• Obey your instructions• Return all calls and emails promptly
Accounting• Receive and monitor all earnest money• Receive and deliver all documents in a timely manner
Loyalty• Place your interests above all others• Keep your personal information strictly confidential
Disclosure• Ensure that all parties in the transaction are fully informed about any material facts that
may affect the transaction
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The Selling Process
You decide to sellSelect a Coldwell
Banker Independent Agent to represent
you
The Coldwell Banker Independent Agent
educates you on the selling process
Discuss market momentum
Coordinate marketing
Conduct showings & provide feedback
Attract qualified buyers
Receive offer and begin negotiations
Handle contract administration
Recommend attorney
Set and attend home inspection
Monitor final loan approval
Set up final walk-through
Attend closing
Moving day
Coldwell Banker Premium or Previews
International® MarketingMLS
Brochures/mailings
Internet websites
Description with photos
TV spot
Yard sign
Start
Finish
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Where Buyers Come FromWhile buyers use a variety of information sources to learn about homes for sale in their target neighborhood, Coldwell Banker knows that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why Coldwell Banker offers a powerful combination of expert real estate representation and a dominant Web presence.
WHERE BUYERS COME FROMWhere Buyers Found the Home they Actually Purchased
Internet BuilderAgent Newspaper
Yard Sign SellerFriend Magazine
Internet
Real Estate Agent
Yard Sign
Open House
Mobile or Tablet Search Engine
Online Video Site
Print Newspaper Ad
Builder
Home Book or Magazine
Billboard
Television
Relocation Company
HOW TODAY’S BUYER SEARCH FOR HOMES
2013 National Association of REALTORS® Profile of Home Buyers and Sellers
43% Internet
33% Agent
9%Yard Sign
6%Friend
5%2%1% <1%
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Evaluating the CompetitionPRODUCT VS. COMMODITY
The traffic previewing your home during the first 21 days on the market When the home is first introduced to the marketplace and Coldwell Banker has created a perception of value, you will see the heaviest traffic. These buyers are the best buyers. Why? Because they are already working with the broker population, they are typically seasoned buyers, they have seen all of the inventory, they may have lost other homes in multiple bid situations, and they are typically prepared to step up to the plate and make an offer. If the positioning has created a sense of urgency where more than one buyer wants the property, they will be asking the questions, “What will it take to get this house?” and “What do I have to do to take it off market?”
The importance of market positioning
Product
Example: Gardenburger spent 2/3 of its advertising budget on SuperBowl ad and created an overnight success
Seller establishes priceDirect relationship to advertising and marketing of product
Commodity
Example: Have you ever seen an ad for the sale of gold or IBM stock?
Seller establishes valueNo relationship to advertising
After the first week, traffic will begin to taper off. These buyers do not have that same sense of urgency the first wave of buyers had. They are not as excited, and these buyers are asking the question, “I wonder what this property is worth.” By the time the third week of marketing begins, the showings will have dropped off dramatically. These are buyers just entering the market and not ready to make decisions—they are not educated, nor experienced in the process. They have just started their home search adventure.
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Strategic Pricing for the Best Exposure and Results
If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatcally.
15%Over Market Value
20%of the Buyers
10%Over Market Value
30%of the Buyers
5%Over Market Value
50%of the Buyers
Fair Market Value
95%of the Buyers
IF THE ASKING PRICE IS: THE PROPERTY APPEALS TO:
POOL OF EDUCATED BUYERS
BUY
ER S
HO
WIN
GS
TIME ON MARKET IN WEEKS
Marketing M
atters
Expect The Best
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What Makes Coldwell Banker’s Marketing Different…The Coldwell Banker exclusive marketing system is designed for sellers who understand the power of effective property marketing, something which Coldwell Banker is famous for. Your Coldwell Banker independent real estate professional is backed by the finest team of marketing specialists trained to complete each step ensuring your property receives the maximum exposure.
Coldwell Banker’s marketing commitment includes:
• High Quality Professional Grade Photography – It all starts with great images which is why Coldwell Banker will arrange to have one of its preferred photographers capture at least 25 high quality, professional-grade images that will best showcase your home for primetime marketing and advertising.
• A Featured Quarter Page Advertisement in Colorado Homes & Lifestyle Magazine – CH&L is mailed to 32,500 paid subscribers and read by nearly 97,000 readers each issue (nearly 3 million annual impressions), plus another 19,380 online viewers each month. Each subscriber has an average net worth of $1.9 million, and studies show that 38% of CH&L readers plan to buy or build a home in the next 18 months. No other Colorado publication offers you access to this critical mass and demographic.
• Super-Sized 5.5 x 11 “Just Listed” Announcement Cards – Coldwell Banker will produce and mail a professional quality “Just Listed Card” to 50 addresses surrounding your home announcing to friends and neighbors your home is on the
market. Direct mail is an “age-old” favorite that gets results.11780 Perry StreetWestminster, CO 80031
A NeW WOrld NeighbOrhOOd With AN Old WOrld Feel
985 PRESTON COURTCASTLE PINES VILLAGE, COLORADO
www.2344TOwERINGTREES.COm
OffERED AT
$695,000
Erica Chouinard RealtoR, BRokeR associate
720.233.6481 cell 303.409.1300 office
www.myDENVERCOHOmES.COm
DENVERCOHOMES.COM
e-pro
• A Professionally Produced 60-second TV Spot and YouTube Spot – Your home will be seen by millions of potential buyers on TV Sunday mornings at 9:00 am following the nationally syndicated show Today’s Homeowner on Colorado’s own Channel 2. Coldwell Banker will also post it as a YouTube video and stream it online 24/7 on the top real estate and social media sites in the world.
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• Property Brochures – Coldwell Banker will design and professionally print a magnificent full color, four page, UV coated property brochure that is sure to surpass your expectations and establish your home as a must-see property.
• “Showcase Enhanced” on REALTOR.com® – Coldwell Banker’s exclusive “enhanced” technology, will help your property will get the increased traffic it deserves on this popular real estate website. With tools like “Showcase Enhance,” Coldwell Banker makes it easier to market and list your property until it is sold.
• CB Mobile Brochure is an exclusive alternative to the “traditional” brochure – Thanks to cutting edge smart phone technology, CB Mobile Brochure sends a text message directly to any prospective buyer’s mobile device packed with information, including HD quality photographs and streaming video all in a matter of seconds. Best of all, your Coldwell Banker Independent REALTOR®, I get a text message notifying me when a buyer is interested as well.
• ePostcard Announcing Your New Listing – Through the exclusive New Panda contact management system, your Independent Sales Associate will quickly send your listing to other real estate Agents and hundreds of prospective buyers via email. Your property’s information can be quickly sent and exchanged, increasing your opportunity to get your home sold.
Showcase Enhanced
• Single Property Website – It’s another Coldwell Banker exclusive to get your home maximum exposure, every day until it’s sold. Coldwell Banker thinks your home is so speacial that it deserves its very own website for the world to see. Coldwell Banker will create a single property website, with its own personal URL, that can be shared and posted to the top social media websites to catch the attention of online homebuyers.
Every Listing. Everywhere. Every Day. Until It’s Sold…
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Unmatched Social NetworkCONNECTING SOCIALLY WITH TODAY’S BUYERS
Coldwell Banker is the most followed real estate company in social media and for good reason—it has an impressive array of social media tools designed to engage, entertain and connect with today’s home buyers and drive those leads directly back to its websites, further exposing your property. Coldwell Banker’s social network includes:
coloradohomestyle.com
twitter.com/coldwellcolorado
facebook.com/cbcolorado
pinterest.com/cbcolorado
youtube.com/coldwellbanker
youtube.com/cbrbcolorado
Forever blazing the trail,
Coldwell Banker was the first
national real estate brand to launch
their own YouTube channel, Coldwell
Banker On Location™, which now
has more than 8.9 million video
views worldwide.
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Coldwell Banker’s Exclusive Websites
ColoradoHomes.com
ColdwellBankerPreviews.com
ColdwellBanker.com
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eMarketing Analytics ReportJANUARY 2014 | COLDWELL BANKER RESIDENTIAL BROKERAGE | COLORADOHOMES.COM
©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of
Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC
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3
4
Listing Views on Partner Websites
Top Countries Top StatesColoradoCaliforniaTexasWashingtonIllinoisFloridaMinnesotaNew YorkUtahArizona
Mobile - 19%
PC - 65%
Tablet - 16%
373,589Listing Views:Consumers spent over 950,000 minutes on ColoradoHomes.com in January.
That's more than 600 days of listing exposure in one month!
Types of Traffic
Mobile
Pageviews:Visits:
898,817
©2014 Coldwell Banker Residential Brokerage LLC. Equal Housing Opportunity. Owned and Operated by NRT LLC.
Source: Google Analytics unless otherwise noted. 1 Realtor.com 2 Trulia 3 Zillow 4 Homes.com 5 LeadRouter
1
Our national website, ColdwellBanker.com, had
3.3 Million Visits in January.
Coldwell Banker Websites
9,966,967
Zillow/Yahoo!
Trulia.com
REALTOR.com
4,015,246
ColdwellBanker.comLeads5
Referring Websites
Geography
Other
1.2.3.4.5.6.7.8.9.
10.
.
.
.
1.2.3.4.5.6.7.8.9.
10.
Online ads for ColoradoHomes.com displayed on Websites more than 140,000 times in January.
United StatesCanadaUnited KingdomIndiaGermanySpainAustraliaMexicoFrancePhilippines
Consumers from 133 countries on6 continents visited ColoradoHomes.com in
January.
239,990
218,222
594,215
39,843
.
.
January2014
eMarketing Analytics Report Coldwell Banker Residential Brokerage | ColoradoHomes.com
January 2014 Last 12 Months151,092 1,640,787
Web Traffic
34%
36% 20%
7%
3%
0 40,000 80,000 120,000
Other Websites Strategic Partners
Search Engines Local Advertising
Coldwell Banker Sets The Bar And Then Raises It…
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Where Do Coldwell Banker Listings Appear?Everywhere.
Through Web syndication Coldwell Banker listings are featured on more than 700 websites around the globe.
Driving More Buyers To Your Home…
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Rapid Response TechnologyTIMING IS EVERYTHING
Before Coldwell Banker changed how the industry looks at technology, almost half of the online inquiries made to Sales Associates went unanswered. It is Coldwell Banker’s guarantee that an Independent Sales Associate will respond to buyer inquiries within 15 minutes—now, that’s service.
Your property is exclusively marketed on the top-rated real estate websites.
Potential home buyer finds your property online and requests additional information.
The Coldwell Banker HOMEBASE intouch system is activated and captures the lead.
HOMEBASE intouch notifies your Coldwell Banker Independent Agent in a matter of seconds.
The Coldwell Banker Independent Agent contacts the consumer directly to deliver rapid response service.
1.Step
Step
Step
Step
Step
2.3.4.5.
NEW
When surveyed, 93%
of buyers felt a Sales
Associate’s speed of
response was very
important—after honesty/
integrity and knowledge of
the buying process.
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#1 in Relocation
RELOCATION AND REFERRAL SERVICES
Coldwell Banker Residential Brokerage has access to relocating buyers through its unsurpassed network, helping to bring more buyers to your home than any other brokerage.
Coldwell Banker does this through:• Approximately 85,000 Coldwell Banker Independent
Sales Associates and 3,100 offices in 49 countries worldwide
• Cartus Relocation, the #1 relocation company worldwide for which Coldwell Banker is a principal broker. The company:
• Includes 800 firms with nearly 2,900 offices and 106,000 Sales Associates
• Represents 67% of the national relocation business and services nearly 200 of the Fortune 500 companies
• Helps America’s top corporations and the U.S. Government seamlessly move their employees
• Managed over 165,000 employee relocations in 2013 from companies of all sizes and closed nearly 90,000 home sales worth more than $24.8 billion; collectively has delivered services to nearly 3.5 million relocating individuals and families
• Sirva and Altair, for which Coldwell Banker is a preferred partner
• Well-qualified relocation buyers with relocation benefits that are preapproved and ready to buy now
• Corporate relocation departments of some of Colorado’s largest companies
Referrals from these relocation resources provide Coldwell Banker with qualified buyers who will be among the first to learn about your home.
About C
oldwell B
anker
Coldwell Banker Never Stops Moving
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History of Coldwell Banker
What happens when all the very best real estate companies come together…
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YOUR BUYER COULD BE ANYWHERE. THAT’S WHY COLDWELL BANKER IS EVERYWHERE.
Your Partner to the World
Global presence: 49 countries/3,100 offices Over 100 years providing real estate services$208.7 billion in sales volume in 2013
2013 Total Dollar Volume Sold
Based on performance of brokerages ranked in REAL Trends Top 500 firms, reported May 2013 for FY 2012
Here’s a look at how the top brands truly fared on the RealTrends Top 500.
Re/MaxReal Estate®
$59.6 B$61 B
Keller WilliamsReal Estate®
$52.1 B
Prudential Real Estate Affiliates®
$140.1 B
Coldwell Banker ResidentialBrokerage®
No Other Real Estate Company Does More…
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Coldwell Banker Cares-Colorado Shares
As the leading real estate company in Colorado, Coldwell Banker is committed to giving back to local communities. Each year, Coldwell Banker donates tens-of-thousands of dollars, truckloads of food, clothing and school supplies; plus, Coldwell Banker volunteers its time and resources to help the less fortunate in the community. Coldwell Banker’s commitment to touch as many lives as possible and help make a difference in its own neighborhoods along the Front Range is all part of its ongoing dedication and testament that Coldwell Banker Colorado Cares!
Statewide clothing drive to support troops
$15,000 donation in Berthoud
This says it all! Coldwell Banker is a proud supporter of Bike Denver, the area’s bicycle advocacy organization
Coldwell Banker cycling team raises money for cancer research
Annual Coldwell Banker food drive in Southwest Denver
Coldwell Banker helps over 1,000 at-risk, abused and neglected children each year through the Rocky Mountain Children’s
Law Center
$50,000 donation to Habitat for Humanity
Building the American Dream in Fort Collins
Giving back to local communities by providing charitable contributions and
volunteer support is a top priority
Resources You Can Count On…
Resources
Making Real Estate Easy
Handling The Details…
COLORADO
Power Of Three
Average Days on the Market Percent of Sell to List Price
With a Home
Protection Plan by AHS
Without a Home
Protection Plan or with a
competitor’s warranty
127
150
Without a Home
Protection Plan or with a
competitor’s warranty
With a Home
Protection Plan by AHS
95.18%94.55%
Coldwell Banker Home Protection Plan
Guardian Title
Coldwell Banker’s excellent title company partner is known for their exceptional personal service provided with the utmost technical efficiency. They provide full title and escrow services for residential, commercial, new construction, refinance, REO and short sale transactions. Serving Colorado real estate buyers, sellers and agents since 1995.
Their strength and stability is provided from 16 Colorado convenient locations.
Coldwell Banker Mortgage
Coldwell Banker Mortgage is ranked in the top 10 nationally for loan origination with a focus on customer service.
This is a mortgage company proud of its competitive rate structure and low closing costs programs.
Using the latest technology further enhances their history of quick loan approvals, often delivered in 48 hours!
Make your home buying experience easier from start to finish and gain an advantage over other buyers by getting a same day loan decision in as little as 20 minutes.
1
2 3
Help sell your home faster and for more money with a home warranty
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Setting the Stage for Your Home
The following “staging tips” by award-winning interior designer Lorna Oppenheimer will help your home look its very best.
• Check the visibility of your house numbers; repaint or polish if necessary• Create an inviting walkway by adding color with annuals and a new doormat to
brighten your home and welcome buyers• Open windows every day (if appropriate) to let in fresh air and appeal to buyer’s
sense of smell by creating an inviting feeling by lighting candles or baking• Sharpen the look of your rooms by paying attention to detail—polish knobs and
handles and replace lights in bathrooms and kitchen as necessary• Create a focal point in your entryway by adding a picture, lamp or plant• Remove furniture to make rooms appear larger and allow for a clear traffic pattern• Unify the accent pieces and details in your home—replace old lampshades,
bedspreads and bath towels and coordinate matching area rugs, pillows and candles throughout all rooms
• Try to make a child’s room minimally personal and make sure it is safe• Test your doorbell to be certain it is in good working order• Move your best pieces of furniture toward the front of each room and your least
attractive pieces toward the back• Hang all pictures on the low side and hang mirrors across from windows that get a lot
of light or have a view• Place plants and fresh flowers in rooms to add vibrancy and freshness• Use big, bright or bold accessories to draw attention to important areas of
the room
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
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Making the Magic Happen
Preparing your home for showings:
• Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable.
• Turn on all lights, especially at night, to highlight your home’s amenities.• Set your dining room table for a decorative appeal.• Keep pets out of the way temporarily unless they are quiet and well behaved.• Playing very soft background music is acceptable, but blaring stereos, radios, televisions
will impede discussions.• Never apologize for the appearance of your home. After all, it’s been lived in. Let your
Coldwell Banker Independent Agent react to comments.• Plan on vacating during showing period. Potential buyers may feel like intruders and
hurry through your home if you are there.
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
Coldwell Banker leads the way...
Yet Again...Coldwell Banker is #1 in Colorado!
REV. 4/14ColoradoHomes.com
*Denver-AreaResidential Real Estate Brokerages
* as reported by the Denver Business Journal on Feb. 21-27, 2014 for YE 2012
KellerWilliams
DTC
FullerSotheby’s
InternationalRealty
TheKentwoodCompany
Re/MaxProfessionals
Re/MaxAlliance
$673 M
$1.20 B
$1.71 B$1.73 B
$2.24 B
2,69
9 U
nits
1,92
0 U
nits
3,27
2 U
nits
5,85
8 U
nits
7,88
4 U
nits
ColdwellBanker
ResidentialBrokerage
11,378 Units
$3.23 B
©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC.
ColoradoHomes.com | 303.409.1500
Boulder2700 Canyon Blvd.Suite 200Boulder, CO 80302 303.449.5000
Colorado Springs2075 Research ParkwaySuite B Colorado Springs, CO 80920719.550.2500 Conifer26267 Conifer RoadSuite 201Conifer, CO 80433303.816.7500 Denver Central 600 Grant StreetSuite 900 Denver, CO 80203303.320.5733
Denver West141 Union Blvd.Suite 200Lakewood, CO 80228303.980.1177
Devonshire200 Fillmore AvenueSuite 300Denver, CO 80206303.758.7611
Evergreen 30810 Stagecoach Blvd.Suite 101Evergreen, CO 80439303.674.6667
Fort Collins2580 E. HarmonyFt. Collins, CO 80526 970.223.6500
Longmont600 Airport RoadSuite JLongmont, CO 80503303.772.7478
Loveland 100 W. 29th StreetLoveland, CO 80538970.667.2707
North Metro12110 N. Pecos StreetSuite 100Westminster, CO 80234303.235.0400
Parker18801 E. MainstreetSuite 250Parker, CO 80134303.841.5263 Pueblo503 N. Main StreetSuite103Pueblo, CO 81003719.550.2500
Southeast Metro-DTC8490 E. Crescent ParkwaySuite 100 Greenwood Village, CO 80111303.409.1300
Southwest Metro-Highlands Ranch9088 S. Ridgeline Blvd.Highlands Ranch, CO 80129303.779.9501
The Real Estate Leader Since 1906Coldwell Banker Residential Brokerage Offices