Brook Lennon and Cutter Knox

History• First Equity Realtors• Franklin A. Jeffers, Dan Boston, Bob Sims, and John L. Ketler• 1966

• Coldwell Banker • Colbert Coldwell and Benjamin Arthur Banker• 1906

• Coldwell Banker First Equity Realtor• 1982

Mission Statement • Coldwell Banker First Equity, Realtors is committed to

providing the highest quality real estate brokerage services to our clients and customers, maintaining a business environment that enables our Sales Associates and Employees to reach their financial, professional, and personal goal; furthering our reputation for honesty and integrity; and honoring God in all relationships.

Mission Cont.• Clients first, agents second, employees third, and owners last.• Order that decision making is prioritized

• Integrity• Ethical conduct• Professionalism• Commitment to best interest of clients.

Stakeholders• Clients • Agents• Staff• Owners• Local Community

New Media Manager• Rachel Shreffler• Licensed Realtor• 11 years at Coldwell Banker• Office Manager• Social Media Manager

Website

Social Media• Corporate • National Campaigns

• Local• Corporate complemented with a local touch• Quality over quantity• Relevant and valuable• Branch and Realtor pages

• 97% of residential buyers start search online

Social Media cont.• Facebook• Residential focus

• Twitter• Instagram• Linkedin• Youtube• Residential tours

Adopt a Pet Campaign

Third Party Websites• MLS• Zillow• Trulia • Realtor• IDX agreement gives rights to the websites to use their listings

Online Analytics• Google analytics• Facebook

Questions?